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Tag: Samantha Ruth Prabhu

  • Pantaloons stitches a new style story with Samantha Ruth Prabhu

    Pantaloons stitches a new style story with Samantha Ruth Prabhu

    MUMBAI: Pantaloons just got its perfect fit and it’s none other than Samantha Ruth Prabhu. The fashion icon and actor has joined as the brand’s first-ever ambassador, marking a stylish new chapter in Pantaloons’ journey towards trend-forward, self-expressive fashion. To celebrate the partnership, the brand has unveiled its festive campaign, ‘Spark Your Imagination’, which urges modern India to dream, create and flaunt their unique style. The campaign captures Pantaloons’ mission to move fashion beyond fabric making it about play, personality, and fearless creativity.

    “Spark Your Imagination is more than a festive campaign, it’s the start of a new chapter for Pantaloons,” said Pantaloons and Ownd! CEO Sangeeta Tanwani. “Samantha embodies exactly what fashion stands for today confidence, versatility, and experimentation.”

    Echoing the sentiment, Samantha Ruth Prabhu said, “Fashion to me is self-expression, and Pantaloons aligns perfectly with that belief. The campaign celebrates confidence and creativity values I deeply connect with.”

    Known for her bold fashion choices and effortless glamour, Samantha mirrors Pantaloons’ ethos of being chic yet comfortable, a style muse for the modern Indian shopper who isn’t afraid to stand out.

    The festive film for ‘Spark Your Imagination’ is a visual feast from shimmering lanterns to blooming flowers, it paints a world where every corner sparks a new idea for self-expression. Conceptualised by Teresa Sebastian and Dimple Parmar of Talented, the campaign celebrates individuality: “Style is one size fits one. Every piece of clothing is a spark, waiting to be made your own,” they said.

    Rolling out across television, digital, social media, and in-store experiences, the campaign brings Pantaloons’ new proposition to life that fashion isn’t just about what you wear, but what you create.

    Because this festive season, Pantaloons isn’t just setting trends, it’s sparking imaginations.

  • Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    MUMBAI: Hyderabad’s boldest design house, Kalon Art Jewellery, has turned heads and algorithms alike by teaming up with Bollywood’s first AI sensation, Naisha Bose, for its new “Wildfire” collection. The campaign aptly titled #KalonXNaisha isn’t just jewellery marketing, it’s a cultural spark, fusing digital stardom with avant-garde craftsmanship.

    With this partnership, Kalon becomes the first Indian jewellery brand to appoint an AI muse, placing Naisha Bose among its glittering lineup of real-world icons including Samantha Ruth Prabhu, Malaika Arora, Bhumi Pednekar, and Kalki Koechlin. But this time, the sparkle isn’t just from the stones it’s from the code.

    “With Naisha Bose, we’ve found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Kalon Art Jewellery creative director & founder Samyuktha Vallur. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we’re proud to lead the conversation by embracing AI to connect with the next generation of consumers.”

    The Wildfire collection itself is a fierce expression of raw elegance. Think sculptural cuffs, jagged-edge chokers, and molten gold forms that look more like wearable fire than fine jewellery. The aesthetic is bold, disruptive, and charged with the same unpredictable electricity that Naisha exudes.

    Behind the scenes, the campaign was brought to life by Amazing Indian Stories (AIS), the AI content studio responsible for Naisha’s upcoming feature film. Using generative tech and immersive digital design, AIS crafted a visual story that showcases Kalon’s craftsmanship through the lens of futuristic femininity.

    The team at AIS added, “Kalon Art Jewellery’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”

    As AI weaves itself deeper into fashion and entertainment, collaborations like #KalonXNaisha point to a bold new frontier where creativity, code, and couture collide. With its latest move, Kalon doesn’t just embrace the future, it wears it proudly.

  • News18 Showsha Reel Awards stars shine bright

    News18 Showsha Reel Awards stars shine bright

    MUMBAI: The News18 Showsha Reel Awards 2025 celebrated the best of film and OTT at a glamorous event in Mumbai, bringing together the industry’s finest. Hosted by actor Arjun Kapoor, the evening recognised outstanding talent and storytelling across films and web series, with a star-studded red carpet.

    The event drew a collection of prominent figures, including Janhvi Kapoor, Raveena Tandon, Jaideep Ahlawat, Abhishek Bachchan, Aditi Rao Hydari, Varun Dhawan, Samantha Ruth Prabhu, Ramesh Sippy, Salim Khan, Ravi Kishan, Jyothika, Riteish Deshmukh, Yami Gautam, Rajkummar Rao, Pankaj Tripathi, Kabir Khan, Raj & DK, and Sonu Nigam. Nikhita Gandhi’s live performance added to the night’s vibrant atmosphere.

    Rajkummar and Janhvi received the Best Actor and Best Actress (Popular Choice) awards, while Dhawan and Samantha won Best Actor and Best Actress (OTT). Ahlawat and Hydari were also recognised for their OTT performances. Rising Star Awards went to Raghav Juyal and Pratibha Ranta. Pankaj Tripathi was named Entertainer of the Year.

    Abhishek, upon receiving Best Actor (jury), remarked, “This is actually my first-ever Best Actor Award. I’d like to thank the esteemed jury it’s an honour that you find me worthy of this award. But the credit for this performance has to go entirely to Shoojit (Sircar) Da. He’s made such a wonderful film.”

    Hydari, winner of the OTT Star of the Year (Female) award, shared, “This one is very special. Heeramandi is very special. My director Sanjay sir is very special. I love him dearly. I am because of my directors and I hope I will continue to be because of them. Every single ad on set, every single human being on set, every single four-legged puppy on set, everybody was part of that universe, and it really made those years that we spent shooting. I can’t be more grateful.”

    Kabir won Best Director for Chandu Champion, and Stree 2 won Best Film. Sippy and Salim were honoured with the Reel Legend Award. Raj & DK and Sonu Nigam also received awards.

    The jury, comprising Sachin Pilgaonkar, Madhur Bhandarkar, Mukesh Chhabra, Tavishi Paitandy, Lilette Dubey, and Shabana Azmi, ensured a fair selection process.

    Indian Language News18 and Local18 (TV & digital) chief executive officer Mitul Sangani said, “At News18, we take immense pride in recognizing exceptional talent across diverse formats, and genres. The News18 Showsha Reel Awards 2025 stands as a beacon of creative excellence, bringing together the best of Indian entertainment celebrating both mainstream and regional storytelling. We congratulate all the winners who have captivated audiences with their outstanding performances and storytelling.”

    English & Business News, Network18 CEO Smriti Mehra added, “The News18 Showsha Reel Awards 2025 is a testament to the power of storytelling and the impact of cinema and OTT on audiences worldwide. As the entertainment landscape continues to evolve, we are proud to recognise the artists and creators who challenge conventions and craft unforgettable narratives.”

  • FanCode serves an ace with exclusive World Pickleball League streaming rights

    FanCode serves an ace with exclusive World Pickleball League streaming rights

    MUMBAI: In a world where sports like pickleball—once considered a backyard pastime for paddle-wielding dreamers—are now commanding global attention, India’s FanCode has picked up the ball and sprinted to the net.

    The country’s digital sports platform is set to exclusively stream the inaugural season of the World Pickleball League (WPL), giving pickleball enthusiasts a courtside view like never before.

    With pickleball fever gripping India faster than a smash serve, FanCode’s bold move proves one thing: unique sports deserve their time in the spotlight, and they’ve got just the platform to deliver the action. Game on!

    The debut league will unfold from 24 January to 2 February at the iconic CCI Mumbai, showcasing top-tier players from around the globe.

    For those unfamiliar, pickleball is an addictive mashup of tennis, badminton, and table tennis. It’s fast-paced, dynamic, and perfect for those who’ve ever wondered, “why choose one sport when you can have them all?”

    Let’s face it—pickleball isn’t just a sport; it’s a vibe. With its global popularity soaring, India is catching on to the fever, and WPL is here to fuel that growth. The league promises thrilling matchups, intense rivalries, and an unforgettable viewing experience.

    FanCode co-founder Yannick Colaco shared his enthusiasm, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”

    Hold on to your paddles, because WPL is not just about gameplay—it’s got a healthy dose of celebrity glamour:

    ●   Chennai Super Champs: Owned by none other than actress Samantha Ruth Prabhu

    ●   Bengaluru Jawans: Co-owned by director Atlee and his wife Priya Atlee

    ●   Pune United: A power duo with Riteish and Genelia Deshmukh, backed by corporate moguls

    ●   Team Mumbai: Owned by Swiggy, because why not mix sports with snacks?

    With this star-studded lineup, WPL is setting the stage for pickleball to become not just a sport but an entertainment extravaganza.

    As the exclusive streaming partner, FanCode will deliver live coverage and on-demand highlights of every match on its app and website. Expect a seamless, device-friendly experience that lets you catch the action whether you’re on the couch or sneaking a peek during work.

    WPL co-founder & CEO, Gaurav Natekar remarked, “FanCode’s rapid rise as one of the favourite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. We aim to make the sport a household name and are proud to collaborate with a team that shares our passion for the sport.”

    So, are you ready to rally for pickleball? Don’t miss the action-packed debut season on FanCode!

  • Samantha joins World Pickleball League as Team Chennai owner

    Samantha joins World Pickleball League as Team Chennai owner

    Mumbai: The World Pickleball League (WPBL) – owned by Natekar Sports and Gaming, today announced actress Samantha Ruth Prabhu as the owner of the Chennai franchise. Widely respected for her acting prowess, Samantha’s foray into the World Pickleball League marks her exciting debut as a sports entrepreneur.

    As the owner of the Chennai franchise, Samantha will play a pivotal role in shaping the league’s future and promoting pickleball’s popularity in India. Her involvement underscores her commitment to India’s evolving sports ecosystem, with a particular focus on increasing women’s participation as athletes as well as entrepreneurs.

    “Love at first sight — that’s exactly how I’d describe my feelings for pickleball. It caught my attention from the moment I was introduced to it. Today, I’m thrilled to be the owner of the Chennai franchise in the upcoming World Pickleball League. I’ve always wanted to be a part of India’s growing sports ecosystem. In recent years, our country has made great progress towards becoming a multisport nation, with a significant increase in women’s participation in sports. My goal is to encourage more women and young girls to get involved in sports, and I’m eager to work with Gaurav Natekar and AIPA to drive participation in the sport.” said Prabhu.

    “We’re thrilled to welcome Samantha Ruth Prabhu as one of the team owners of the World Pickleball League. When I first met her a few months ago, she was very clear about her desire to play a hands-on role in promoting a sport and owning a team, and building communities in Chennai, especially by creating more opportunities for women and girls to play. With 40% of pickleball players being women, Samantha’s involvement is a perfect fit for the league. ” said WPBL founder & CEO Gaurav Natekar. “We’re crafting an experience that is at the confluence of pop culture. From exceptional food and engaging content to captivating music, and with the star power of owners like her, the WPBL will be a sensory feast that goes far beyond just the sport itself.

    “Pickleball is the fastest growing sport globally, and WPBL is set to be an unmissable event where the world’s top players will showcase their talents on Indian soil. Samantha is particularly passionate about increasing female participation in sports and creating opportunities for young women and girls. We at AIPA are excited to collaborate with her to further popularize pickleball across the country.” added All-India Pickleball Association and President, International Pickleball Federation president Arvind Prabhoo.

  • Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Mumbai: In a bid to create excitement around the upcoming Cricket World Cup, Zomato, India’s food ordering and delivery platform, has unveiled yet another captivating ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand ambassador Ranveer Singh and the beloved Samantha Ruth Prabhu, the film aims to strike a chord with young Indians through its relatable and upbeat narrative. It celebrates India’s twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season.

    Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup. The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup. It captures India’s love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. The camaraderie and shared excitement build up to a conclusion with everyone cheering, ‘Indiaaa-India’.

    Speaking about the campaign, brand ambassador Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated in what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I’m sure the viewers will have a smile on their face when they watch it.”

    Speaking about the campaign Samantha Prabhu said: “I loved every moment of shooting this ad film. Cricket unites us all, and Zomato’s concept has been beautifully showcased by Raj and DK Sir. I am proud to be a part of this ‘Match Ho Toh Zomato’ campaign and I will be cheering ‘Indiaaa-India’ out loud.”

  • Nourish You acquires One Good

    Nourish You acquires One Good

    Mumbai: Nourish You, India’s pioneering superfood brand announces the 100% acquisition of leading vegan dairy brand, One Good, in a landmark moment in India’s burgeoning plant-based foods ecosystem.

    Founded in 2016 under the name Goodmylk, One Good, headquartered in Bengaluru, is best known for its award-winning range of vegan dairy products like milks, cheeses, chocolates, curd, ghee, butter, and more. This acquisition marks the largest M&A activity in the conscious-consumption category. Making way for long-term growth and backed with a shared vision, the One Good team including CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy join the leadership team at Nourish You.

    Starting with 50 acres to over 5000 acres today, Nourish You pioneered the cultivation of Quinoa and Chia in India. Having expanded into the superfoods category with a range of innovative products made with fills, mueslis and plant-based milk, Nourish You’s products are available across over 2,500 retail stores. Nourish You is backed by marquee investors including Zerodha’s Nikhil Kamath, leading actor and active investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, KIMS Hospitals’ Abhinay Bollineni among others.  The company ventured into alternative dairy with the launch of Millet Mlk in early 2023. It secured the Poshak Anaaj Award 2023 from Indian Institute of Millet Research (IIMR) and the Best Alternative to Dairy accolade from Plant-Based Foods Industry Association (PBFIA) for Millet Mlk.

    One Good is known for its efforts in innovating to offer vegan milk at a lesser cost as compared to cow’s milk in select pockets of the country. It continues its mission of enabling access to high-quality, accessible plant-based nutrition for all. A leader in the vegan dairy category, One Good has acquired 3 plant-based companies till date.

    Speaking on the acquisition, Nourish You co-founder Krishna Reddy said, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision.  One Good’s journey is revolutionary. It was  born with a vision of creating the next big dairy company, devoid of animals. Moreover, it is  led by a team of fervent vegans dedicated to both innovation and animal protection. The acquisition integrates Nourish You’s commitment to animal welfare with our existing values of nourishing consumers, farmers, and the planet. It also reinforces our commitment to make healthy, flavorful plant-based foods, affordable and accessible.”

    Speaking on becoming a part of the Nourish You family, One Good, CEO & co-founder Abhay Rangan said, “Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a  part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.”

  • Zee Anmol Cinema premieres ‘Shakuntala’ starring Samantha Ruth Prabhu

    Zee Anmol Cinema premieres ‘Shakuntala’ starring Samantha Ruth Prabhu

    Mumbai: Zee Anmol Cinema, with their brand promise, ‘Aapki Family Ka Cinema Hall’, has, continually, delivered top-notch entertainment that resonates with audiences across the country. Their vast content library, diversity and family-friendly approach make the channel a go-to destination for those seeking quality entertainment from the comfort of their homes. Staying true to their brand proposition, the channel is, for the first time ever, bringing the magic of love from the epic of Mahabharata with the visually stunning and captivating adaptation based on Kalidasa’s Rachna – Shakuntala on Sunday, 1 October at 7 pm. Starring the gorgeous Samantha Ruth Prabhu along with Dev Mohan, the film unfolds the story of Shakuntala and Dushyant against a backdrop of divine enchantment, human emotions, and destiny’s intricate design.

    Dushyant and Shakuntala’s love story is one that has enthralled audiences for centuries. Shakuntala transports viewers to this cherished era with its stunning visual presentation. The intricately designed sets, costumes, and breathtaking cinematography create a world that is both immersive and enchanting.

    At its heart, it is a story that resonates with the human experience. Shakuntala and King Dushyant marry, but Dushyant forgets all about Shakuntala due to a sage’s curse. It follows the journey of a woman who must navigate the intricate web of emotions, pain, and resilience to reunite with her love. 

  • Vicks ropes in Ranveer Singh and Samantha Prabhu for new campaign

    Vicks ropes in Ranveer Singh and Samantha Prabhu for new campaign

    Mumbai: India’s leading cold and flu solution, Vicks, has rolled out a new campaign film for its two-in-one roll-on inhaler.

    South star Samantha Ruth Prabhu joins Vicks’ brand ambassador, Bollywood superstar Ranveer Singh, for the campaign.

    The campaign film smartly depicts how an individual is unable to focus on daily activities when they suffer from a headache and a blocked nose.

    The duo came together in the film to showcase the benefits of the Vicks’ two-in-one roll-on inhaler, with Samantha as a police officer, stopping a sickly Ranveer, who is seen breaking the signal. Ranveer is shown to have trouble focusing and tells Samantha about his terrible runny nose and headache. Samantha then hands him a Vicks’ inhaler with a two-in-one benefit, which gives Ranveer instant relief from his blocked nose and headache.

    Expressing his excitement for the newly launched campaign, Procter and Gamble Indian Subcontinent category leader for personal healthcare Sahil Sethi, said, “In India, inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share the double benefits of Vicks’ two-in-one roll-on inhaler in providing relief from both – a blocked nose and headache.”

    Speaking on the campaign, Vicks’ brand ambassador Ranveer Singh said, “I loved the thought behind this campaign, and it was great teaming up with Samantha for Vicks. We all go through blocked noses and headaches quite often amidst our hectic schedules, and facing both symptoms together can negatively impact our focus. The Vicks’ two-in-one roll-on inhaler is smart as well as handy to use and is sure to become a go-to product for many of us.”

    “My family and I have been Vicks’ users for as long as I can remember, and hence this campaign was a perfect opportunity for me. Through this film, we are trying to convey that Vicks’ two-in-one roll-on inhaler is a pocket-friendly way to tackle colds and headaches, even when you are outside and not at home!,” commented Samantha Ruth Prabhu on her association with Vicks.

  • Mamaearth onboards Samantha Ruth Prabhu as brand ambassador

    Mamaearth onboards Samantha Ruth Prabhu as brand ambassador

    Mumbai: FMCG brand Mamaearth on Tuesday announced the onboarding of actor Samantha Ruth Prabhu as its brand ambassador. 

    Through this partnership, Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally, said the statement. “Samantha will be endorsing skincare products while advocating choosing the goodness of natural ingredients,” it added.

    “Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside.’ Samantha represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets,” said Mamaearth co-founder and chief innovation officer Ghazal Alagh.

    “Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. Mamaearth is a brand that truly embodies my personal preferences for skincare,” commented Samantha Ruth Prabhu. “When they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose of ‘Goodness Inside.’”