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Tag: Samantha Prabhu

  • Screen to Summit: A fusion of insights, from among the finest in entertainment

    Screen to Summit: A fusion of insights, from among the finest in entertainment

    Mumbai: The India Today Conclave, idea fest and intelligence exchange, is set to host renowned personalities from the entertainment industry on the 15 and 16 of March in New Delhi. The 21st edition will witness an exchange of ideas and unique perspectives of celebrities such as Samantha Prabhu, Akshay Kumar, and Tiger Shroff. Internet sensation Orhan Awatramani (Orry) will also contribute to the discussions.

    Samantha Ruth Prabhu: Carving Her Own Niche in Indian Cinema

    The charismatic Samantha Ruth Prabhu, celebrated for her impactful performances, will take centre stage to explore “Cinema | The Pan-India Star | Splendid Miss Samantha: From Pushpa to The Family Man, Carving Her Own Niche.” A journey through her diverse roles, from the blockbuster “Pushpa” to the nuanced portrayal in “The Family Man,” promises to be a captivating exploration of the evolving landscape of Indian cinema.

    Akshay Kumar and Tiger Shroff: The Dynamic Duo of Bollywood Action

    Joining forces, and action powerhouses Akshay Kumar and Tiger Shroff will engage the audience with their insights on “Cinema | Double Impact | Bade Miyan Vs Chote Miyan: Double Dose of an Action Ride.” A thrilling ride through their cinematic journeys, this dynamic duo will share the challenges and triumphs of delivering a double impact in the world of Bollywood action.

    Orhan Awatramani (Orry): Unveiling the Orry Mystique

    Social media influencer Orry, known for his viral content and influential style, will unravel the secrets behind becoming a Bright Young Indian (BYI). In his talk, “FYI the BYIs (Bright Young Indians) | The Orry Mystique: The Rulebook for Becoming Viral, Influential, and Stylish,” Orry promises to provide an engaging exploration of the digital world and its impact on today’s youth.

    The India Today Conclave with its theme of ‘Brand Bharat: An Assertive Nation in an Uncertain World’ will host thought-provoking discussions, exploring how India, with its political stability and unique social vibrancy, can ascend to the forefront of geopolitics and business. The event promises a concise yet impactful debate on India’s role in shaping the global landscape from influential voices converging from various sectors on one platform.

    Speakers- https://www.indiatoday.in/india-today-conclave/2024/speakers

    Programme Agenda- https://www.indiatoday.in/india-today-conclave/2024/programme

    Registration Link – https://specials.intoday.in/specials/conclave/2024/registration.jsp

  • Fortune Sunflower Oil: Inspiring healthier living in new TV ad

    Fortune Sunflower Oil: Inspiring healthier living in new TV ad

    Mumbai: Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil today. The new multi-media TVC, conceptualised by Ogilvy, features brand ambassador, actress Samantha Prabhu, highlighting Fortune Sunlite’s unique benefit as a trans-fat-free oil. The brand has rolled out an extensive multi-media campaign, which will be showcased across digital platforms and supported by promotional campaigns through print advertisements, outdoor and more.

    The all-new TV commercial emphasises the brand’s dedication to promoting a healthier lifestyle through Fortune Sunlite Refined Sunflower Oil.  The ad goes on to highlight the oil’s unique selling point, which is its trans-fat-free composition, presented in an engaging and visual format. It also showcases Samantha Prabhu’s commitment to a health-conscious lifestyle, highlighting her preference for a snack cooked in Fortune Sunlite Oil and the sense of lightness it imparts.

    Commenting on the latest TVC campaign, Adani Wilmar Ltd vice president, of sales & marketing Mukesh Mishra said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”

    Regarding her partnership with Adani Wilmar, actress Samantha Prabhu said, “I am delighted to collaborate with Adani Wilmar for Fortune Sunlite Refined Sunflower Oil. As someone who values a healthy lifestyle, this partnership deeply resonates with me. Fortune Sunlite, with its trans-fat-free composition and dedication to promoting wellness, is the ideal choice for health-conscious consumers. I look forward to advocating healthier living with Fortune Sunlite and being a part of this journey towards a happier and healthier life.”

    Adani Wilmar’s Fortune Sunlite Refined Sunflower Oil is light, easily digestible, and contains immunity-boosting vitamins A, D, and E, making it a reliable choice in the cooking oil segment. It undergoes over 100 quality tests to ensure that only the best Sunflower oil is packed for consumption. It is available in the SKUs of 500 ml, one ltr, two ltr, & five ltr on most e-commerce sites and across stores. 

  • Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

    Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

    Mumbai: Samantha Ruth Prabhu and Sushruthi Krishna’s D2C ethnic wear brand Saaki aims to scale its revenues by 80 per cent in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through a consumer-centric approach.

    The brand, which will generate two-digit crores in revenue this fiscal year, sees its customers as the primary drivers of its growth.Since its launch in 2020, it has always taken its customers’ feedback and suggestions seriously. This consumer-centric approach has enabled the brand to grow exponentially in the last two years, with 70 per cent of business generated organically from its much-loved community.

    40-50 per cent of the brand’s sales are driven from metro and tier I cities, while the remaining are from tier II and III cities, where the adoption of online shopping is happening at an accelerated pace. Saaki entered the international market in 2021 and currently ships to 15 countries, including the USA, Canada, Australia, and New Zealand. With 25 per cent of the total revenue generated from international business, Saaki is on the road to strengthening their presence in the global market.

    The brand will soon expand into yoga wear and home categories. Saaki is rapidly expanding its distribution channels and plans to become a Rs 150 to Rs 200 crore brand in the next three years.

    Speaking about the future growth plans, Saaki co-founder Krishna said, “Saaki is totally built on consumer love and confidence, and we hope to reach the 100 crore club soon with their support. Our current focus is to expand our product line and ramp up our digital and social media presence. We aim to invest in customer-centricity to allow for optimal journey mapping, repeat business, and loyalty interventions.”

    Popular south Indian actor and Saaki co-founder Prabhu commented, “It’s phenomenal to witness Saaki’s growth in the last few months despite my absence—all credits go to Sushruthi and the team. Looking forward to actively participating in Saaki’s growth journey in the times to come.”

    Apart from the brand website, Saaki is available on the top 4 marketplaces: Myntra, Nykaa Fashion, Flipkart, and Amazon.

  • Neeman’s unveils ReLive Knits campaign with a call for sustainability

    Neeman’s unveils ReLive Knits campaign with a call for sustainability

    Mumbai: Neeman’s, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign.

    The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The digital film featuring the three actresses highlights the brand’s ethos and its latest collection that boasts comfort, sustainability, technological innovation, and superior design.

    According to the company, Pednekar was an ideal fit for the campaign as she is a renowned climate warrior and an advocate of sustainable living. “She exemplifies breaking of boundaries, and Neeman’s, with the newest collection of sneakers and slip-on made with 100 per cent recycled PET Bottles has done the same,” it said.

    “The truly spirited actress, anchor, designer, and fitness enthusiast Mandira Bedi on the other hand was a suitable pick for ReLive Kits as she is a true embodiment of donning many hats and, thus, perfectly channels Neeman’s vision of crafting versatile footgear for anytime wear. Actress Samantha Prabhu too perfectly reflects Neeman’s values of shattering stereotypes and challenging the status quo, with one-of-a-kind choices that make her stand apart,” said the company.

    According to Neeman’s, the new line of shoes actively reduce carbon footprints and build towards a better tomorrow. In ReLive Knits, the other materials used include bamboo insoles, castor bean oil, natural and recycled rubber.

    “With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style,” said Neeman’s founder Taran Chhabra. “As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4 per cent of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with eight PET bottles, and so far, we have recycled more than one million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time.”

  • Reliance Entertainment to release Makkhi on 12 October

    Reliance Entertainment to release Makkhi on 12 October

    MUMBAI: Reliance Entertainment will release Makkhi, the Hindi version of director S.S. Rajamouli‘s Telugu film Eega, nationwide on 12 October. The film has been produced by Sai Korrapati and D. Suresh Babu.

    Starring Sudeep (Sudeep), Samantha Prabhu (Bindu) and Nani (Jani) in lead roles, Makkhi is a live action animation film about the revenge of a super fly. Initially, it was the Telugu version Eega that released on 6 July. It was followed by the Tamil version (Naane) and as (Eecha) in Malayalam.

    Having reached the audience in 1103 screens in India in all the three versions, the film‘s Hindi release will further augment its reach. The total collections of the three versions have already done a gross business of over Rs.130 crore worldwide.

    The Hindi audience is already familiar with Rajamouli‘s body of work that includes Rowdy Rathore, the Hindi remake of the Telugu film Vikramarkudu (2006) and his 2010 release Maryada Ramanna (2010) that is being made as Son Of Sardar in Hindi by Rohit Shetty.