Tag: Sam Balsara

  • Lower e-commerce spending slows down TV ad growth: Madison

    Lower e-commerce spending slows down TV ad growth: Madison

    MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

    Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

    The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

    The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

    “The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

    Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

    The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

    In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

    Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

  • Lower e-commerce spending slows down TV ad growth: Madison

    Lower e-commerce spending slows down TV ad growth: Madison

    MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

    Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

    The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

    The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

    “The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

    Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

    The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

    In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

    Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

  • Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    MUMBAI:   Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara  said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

    Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

    Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

    Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

     Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

    Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity,  Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
     

     

  • Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    MUMBAI:   Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara  said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

    Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

    Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

    Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

     Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

    Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity,  Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
     

     

  • 4th edition of IAA Leadership Awards to the best in respective industry

    4th edition of IAA Leadership Awards to the best in respective industry

    MUMBAI: The 4th edition of IAA  Leadership Awards was a glorious affair where the who’s who of the marketing, advertising and media industry got together to facilitate the best work amongst their peers and recognise the stalwarts who are leading their teams best in this dynamic ecosystem.  Union Minister of States of Home Affairs Kiren Rijiju was the chief guest and presented the awards to the best creative minds.

    The evening also lent itself to many learnings and forward thinking discussions for the industry at large. Viacom 18 group CEO Sudhanshu Vats in his opening address defined the three ‘I’s and an ‘A’ as ‘ Inference’, ‘influence’, ‘intuition’ and ‘agility’. Elucidating, Vats said a great leader must infer from the emerging trends that he sees around, must take his contacts and networking seriously and be ready to influence with the resources he has at his disposal, be intuitive with the current changing dynamics and be able to translate his judgement into action quickly.

    Speaking on the occasion, IAA’s India Chapter   president Srinivasan K Swamy said, “The IAA Leadership Awards are testimony of the inspirational work that industry leaders and creative minds accomplish during the course of the year. Today, we are celebrating the extraordinary work and journey of the industry at large from the year gone by. The campaigns have achieved much success in the brand’s positioning and perception. I congratulate the winners and hope to see such incredible work for years to come.”

    Seconding him, IAA Leadership Awards committee chairman Sam Balsara said, “This year, at the 4th IAA Leadership Awards, we have seen some tough competition that has been carried out by teams across industries. The decision-making process has been robust and after deep deliberation, we have finally arrived on the list of winners who have been honoured today. As the evening draws to a close, I would like to extend my heartiest congratulations to the winners and look forward to some great work from them in coming years”.

    While Aditya Birla Group CEO Kumar Mangalam Birla took away the CEO of the Year award, ICICI Prudential digital business and marketing EVP and head Manish Dubey, Hindustan Unilever;s Samir Singh, Lenovo marketing director Bhaskar Choudhuri and  Maruti Suzuki’s Randhir Singh Kalsi were amongst the few who won the much coveted The Marketer of the Year Awards that were given away  in 14 categories. Birla credited his win to his impeccable team which is forward thinking and intuitive to the market changes.

    Dentsu Aegis Network South Asia CEO and chairman Ashish Bhasin was awarded with The Media Agency Head of the Year Award. Sharing his joy for being acknowledged for the hard work, Bhasin added, “As late entrants in the industry, it gives me immense joy and pride in the organization’s efforts. We sort of challenged the market with a target to be the second best in the field by 2017. Acknowledgements  such as this from such a  well recognised body makes me feel that we are on the right track and gives us the confidence to move forward.”

    Upon bagging the Creative Agency Head of The Year, BBDO India chairman and CCO, Josy Paul said, “”This is not just a leadership award, it’s a leadership ‘team’ award. I am receiving it on behalf of my partner Ajai Jhala and the amazing leaders at BBDO India who create the outstanding work that gives me this moment of glory. I share it with them. I’m nothing without them.”

    In television, Colors CEO Raj Nayak was awarded the Media Person of the year, while India TV chairman and editor in chief Rajat Sharma was recognised as the Television Anchor of the Year. In the special categories, Bharat Patel was included in the Hall of Fame, while actor Varun Dhawan was awarded as the Brand Endorser of The Year.

    The 4th edition of the IAA Leadership Awards recognized the achievements of diverse groups of individuals for their incredible contribution in designing path-breaking and high impact marketing initiatives to strengthen their respective brand’s promise and standing amongst  consumers.

    Congratulating the winners,  Rijiju said, “I am impressed with how the evening and awards have been conceived. IAA is an important body when it comes to championing the marketers. As India is taking its rightful place in the world, the marketing and advertising world is catapulting India even faster. A decade ago, we used to have respect but we were never perceived as leaders. However, today, we receive tremendous recognition abroad. We have begun recognising our leaders – news is getting anchor-specific and editor-centric. Even Narendra Modi is a brand! This is the moment that belongs to India.”

    Click here for the complete list of winners.

    Winner List for the 4th Edition of the IAA Leadership Awards

    CATEGORY NAME

    WINNER NAME

    Marketer of the Year – Banking

    Karthi Marshan, Kotak Mahindra Bank

    Marketer of the Year – Insurance

    Manish Dubey, ICICI Prudential

    Marketer of the Year – FMCG – Food

    Varun Berry, Britannia

    Marketer of the Year – FMCG – Beverage

    Nadia Chauhan, Parle Agro

    Marketer of the Year – FMCG – Home Care

    Ajay Dang, Godrej

    Marketer of the Year – FMCG – Personal Care

    Samir Singh, Hindustan Unilever

    Marketer of the Year – Auto: Two-Wheelers

    Yadvinder Singh Guleria, Honda Motorcycle & Scooter

    Marketer of the Year – Auto: Passenger Vehicles

    Randhir Singh Kalsi, Maruti Suzuki

    Marketer of the Year – Consumer Durables

    Ranjivjit Singh, Samsung

    Marketer of the Year – Mobile Devices

    Bhaskar Choudhari, Lenovo

    Marketer of the Year – Mobile Services

    Srinivasan Gopalan, Bharti Airtel

    Marketer of the Year – E-Commerce

    Amit Agarwal, Amazon

    Marketer of the Year – Home Improvement

    Amit Syngle, Asian Paints

    Marketer of the Year – Retail

    Sanjay Behl, Raymond

    CEO of the Year

    Kumar Mangalam Birla, Aditya Birla Group

    Media Person of the Year

    Raj Nayak, COLORS

    Television Anchor of the Year

    Rajat Sharma, India TV

    News Editor of the Year

    Sanjay Gupta, Dainik Jagran

    Media Agency Head of the Year

    Ashish Bhasin, Dentsu

    Creative Agency Head of the Year

    Josy Paul, BBDO

    Hall of Fame

    Bharat Patel

    Brand Endorser of the Year

    Varun Dhawan

  • 4th edition of IAA Leadership Awards to the best in respective industry

    4th edition of IAA Leadership Awards to the best in respective industry

    MUMBAI: The 4th edition of IAA  Leadership Awards was a glorious affair where the who’s who of the marketing, advertising and media industry got together to facilitate the best work amongst their peers and recognise the stalwarts who are leading their teams best in this dynamic ecosystem.  Union Minister of States of Home Affairs Kiren Rijiju was the chief guest and presented the awards to the best creative minds.

    The evening also lent itself to many learnings and forward thinking discussions for the industry at large. Viacom 18 group CEO Sudhanshu Vats in his opening address defined the three ‘I’s and an ‘A’ as ‘ Inference’, ‘influence’, ‘intuition’ and ‘agility’. Elucidating, Vats said a great leader must infer from the emerging trends that he sees around, must take his contacts and networking seriously and be ready to influence with the resources he has at his disposal, be intuitive with the current changing dynamics and be able to translate his judgement into action quickly.

    Speaking on the occasion, IAA’s India Chapter   president Srinivasan K Swamy said, “The IAA Leadership Awards are testimony of the inspirational work that industry leaders and creative minds accomplish during the course of the year. Today, we are celebrating the extraordinary work and journey of the industry at large from the year gone by. The campaigns have achieved much success in the brand’s positioning and perception. I congratulate the winners and hope to see such incredible work for years to come.”

    Seconding him, IAA Leadership Awards committee chairman Sam Balsara said, “This year, at the 4th IAA Leadership Awards, we have seen some tough competition that has been carried out by teams across industries. The decision-making process has been robust and after deep deliberation, we have finally arrived on the list of winners who have been honoured today. As the evening draws to a close, I would like to extend my heartiest congratulations to the winners and look forward to some great work from them in coming years”.

    While Aditya Birla Group CEO Kumar Mangalam Birla took away the CEO of the Year award, ICICI Prudential digital business and marketing EVP and head Manish Dubey, Hindustan Unilever;s Samir Singh, Lenovo marketing director Bhaskar Choudhuri and  Maruti Suzuki’s Randhir Singh Kalsi were amongst the few who won the much coveted The Marketer of the Year Awards that were given away  in 14 categories. Birla credited his win to his impeccable team which is forward thinking and intuitive to the market changes.

    Dentsu Aegis Network South Asia CEO and chairman Ashish Bhasin was awarded with The Media Agency Head of the Year Award. Sharing his joy for being acknowledged for the hard work, Bhasin added, “As late entrants in the industry, it gives me immense joy and pride in the organization’s efforts. We sort of challenged the market with a target to be the second best in the field by 2017. Acknowledgements  such as this from such a  well recognised body makes me feel that we are on the right track and gives us the confidence to move forward.”

    Upon bagging the Creative Agency Head of The Year, BBDO India chairman and CCO, Josy Paul said, “”This is not just a leadership award, it’s a leadership ‘team’ award. I am receiving it on behalf of my partner Ajai Jhala and the amazing leaders at BBDO India who create the outstanding work that gives me this moment of glory. I share it with them. I’m nothing without them.”

    In television, Colors CEO Raj Nayak was awarded the Media Person of the year, while India TV chairman and editor in chief Rajat Sharma was recognised as the Television Anchor of the Year. In the special categories, Bharat Patel was included in the Hall of Fame, while actor Varun Dhawan was awarded as the Brand Endorser of The Year.

    The 4th edition of the IAA Leadership Awards recognized the achievements of diverse groups of individuals for their incredible contribution in designing path-breaking and high impact marketing initiatives to strengthen their respective brand’s promise and standing amongst  consumers.

    Congratulating the winners,  Rijiju said, “I am impressed with how the evening and awards have been conceived. IAA is an important body when it comes to championing the marketers. As India is taking its rightful place in the world, the marketing and advertising world is catapulting India even faster. A decade ago, we used to have respect but we were never perceived as leaders. However, today, we receive tremendous recognition abroad. We have begun recognising our leaders – news is getting anchor-specific and editor-centric. Even Narendra Modi is a brand! This is the moment that belongs to India.”

    Click here for the complete list of winners.

    Winner List for the 4th Edition of the IAA Leadership Awards

    CATEGORY NAME

    WINNER NAME

    Marketer of the Year – Banking

    Karthi Marshan, Kotak Mahindra Bank

    Marketer of the Year – Insurance

    Manish Dubey, ICICI Prudential

    Marketer of the Year – FMCG – Food

    Varun Berry, Britannia

    Marketer of the Year – FMCG – Beverage

    Nadia Chauhan, Parle Agro

    Marketer of the Year – FMCG – Home Care

    Ajay Dang, Godrej

    Marketer of the Year – FMCG – Personal Care

    Samir Singh, Hindustan Unilever

    Marketer of the Year – Auto: Two-Wheelers

    Yadvinder Singh Guleria, Honda Motorcycle & Scooter

    Marketer of the Year – Auto: Passenger Vehicles

    Randhir Singh Kalsi, Maruti Suzuki

    Marketer of the Year – Consumer Durables

    Ranjivjit Singh, Samsung

    Marketer of the Year – Mobile Devices

    Bhaskar Choudhari, Lenovo

    Marketer of the Year – Mobile Services

    Srinivasan Gopalan, Bharti Airtel

    Marketer of the Year – E-Commerce

    Amit Agarwal, Amazon

    Marketer of the Year – Home Improvement

    Amit Syngle, Asian Paints

    Marketer of the Year – Retail

    Sanjay Behl, Raymond

    CEO of the Year

    Kumar Mangalam Birla, Aditya Birla Group

    Media Person of the Year

    Raj Nayak, COLORS

    Television Anchor of the Year

    Rajat Sharma, India TV

    News Editor of the Year

    Sanjay Gupta, Dainik Jagran

    Media Agency Head of the Year

    Ashish Bhasin, Dentsu

    Creative Agency Head of the Year

    Josy Paul, BBDO

    Hall of Fame

    Bharat Patel

    Brand Endorser of the Year

    Varun Dhawan

  • IAA announces Fourth Edition of IAA Leadership Awards

    IAA announces Fourth Edition of IAA Leadership Awards

    MUMBAI: After three editions, the International Advertising Association’s (IAA) has launched the fourth edition of the IAA Leadership Awards.

    The awards recognise individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March, 2016 at Grand Hyatt, Mumbai.

    For the fourth year in a row, the IAA India chapter will recognise the achievements of diverse groups in the marketing, advertising and media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

    This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.

    IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

    IAA India Chapter president Srinivasan K Swamy added, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

  • IAA announces Fourth Edition of IAA Leadership Awards

    IAA announces Fourth Edition of IAA Leadership Awards

    MUMBAI: After three editions, the International Advertising Association’s (IAA) has launched the fourth edition of the IAA Leadership Awards.

    The awards recognise individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March, 2016 at Grand Hyatt, Mumbai.

    For the fourth year in a row, the IAA India chapter will recognise the achievements of diverse groups in the marketing, advertising and media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

    This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.

    IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

    IAA India Chapter president Srinivasan K Swamy added, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

  • Madison Media Plus appoints Anita Bose as COO

    Madison Media Plus appoints Anita Bose as COO

    MUMBAI: Madison Media Plus has appointed Anita Bose as chief operating officer. Bose will be responsible for driving the agency’s Delhi office.

     

    Madison Media and OOH group CEO Vikram Sakhuja said, “Today, business cycles have shortened, brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”

     

    “It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara, together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team – committed & united, driven by client & industry needs – known to provide services that set industry standards,” added Bose.

     

    Prior to joining Madison Media Plus, Bose spent 13 years at WPP and GroupM agencies like Mindshare as business director, Team LG and MEC North as general manager. She has also had stints with agencies like Starcom MediaVest, FCB Ulka and McCann Erickson.

     

  • Publicis’s Nakul Chopra is chairman of Goafest 2016 Organizing Committee

    Publicis’s Nakul Chopra is chairman of Goafest 2016 Organizing Committee

    MUMBAI The Advertising Club and Advertising Agencies Association of India have announced Goafest 2016 with Publicis South Asia, CEO Nakul Chopra as the chairman of Goafest Organizing Committee.

    Commenting on his appointment, Advertising Agencies Association of India (AAA’s of I) president Ambi M G Parameshwaran said “Nakul has been in this industry for over 30 years now. He has been leading Publicis in India through this last decade. I am very excited to see what plans he has in store for us this year.”

    The Advertising Club  president Raj Nayak too welcomed the appointment saying, “This is wonderful news. Nakul has been instrumental in driving Goafest to success in the recent past. With his proven track record in managing high performing agencies, he is truly the best man for the job! I look forward to work with him to make Goafest 2016 a roaring success.”

    To have been given the opportunity to Chair the Goafest Organizing Committee is an honor. There’s still a lot of work to do in strengthening Goafest and together, I hope we can build upon the good work of the past years,” added Chopra on his new role.

    The other members on the committee are:

    President, Advertising Agencies Association of India (AAA’s of I) & Advisor, FCB Ulka Advertising | Ambi M G Parameshwaran

    Founder, Chairman and MD at Madison World  | Sam Balsara

    Chief Executive Officer at Contract Advertising  | Rana Barua

    Chairman and CEO at Dentsu Aegis Network  | Ashish Bhasin

    Managing Director at Jaya Advertising  | Jaideep Gandhi

    CEO at Group M, South Asia  | CVL Srinivas

    CEO at LHAMPL  | Shashi Sinha

    CEO at JWT  | Tarun Rai

    Group CEO at Madison Media | Vikram Sakhuja

    Group CEO at Zee Media Corporation | Bhaskar Das

    Chief Corporate Sales and Marketing Officer at Dainik Bhaskar Group | Pradeep Dwivedi