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MUMBAI: Madison Media Plus has appointed Anita Bose as chief operating officer. Bose will be responsible for driving the agency’s Delhi office. Madison Media and...
MUMBAI The Advertising Club and Advertising Agencies Association of India have announced Goafest 2016 with Publicis South Asia, CEO Nakul Chopra as the chairman of Goafest...
MUMBAI: Madison Media Plus, a part of Madison Media Group has bagged the mega account of OYO Rooms. The account was won in a multi-agency pitch...
We are in an era where advertising is redefining itself every second day, where regulations are questioned on the basis of its relevance in current scenario...
MUMBAI: In a highly competitive multi-agency pitch, Madison Media Plus has bagged the media AOR for e-commerce giant Snapdeal. Sources close to the development confirmed...
MUMBAI: After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers...
MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company. ...
MUMBAI: In keeping with ASCI chairman Narendra Ambwani’s 2015 vision of ‘Self-discipline by creators of advertising’, the Advertising Standard Council of India (ASCI) has launched an...
MUMBAI: Continuing its aggressive list of acquisitions in 2015, Madison Media has added one more account to the tally. The media agency has won the media...
MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier...
MUMBAI: 2015 seems to be an exciting year for television spends. According to the Pitch Madison report, in 2015 television spends are projected to grow to...
MUMBAI: Madison Media on 20 February released its Advertising Outlook 2015 report. While releasing the report, Madison World chairman Sam Balsara gave the advertisers five important...
MUMBAI: The Madison Report on 2015 is all set to be unveiled on 20 February by Minister of State with Independent Charge for Power, Coal and...
MUMBAI: The India chapter of the International Advertising Association (IAA) is all set for the big debate. To be held on 16 February, the theme...
MUMBAI: Madison Media Omega, the Bengaluru office of Madison Media Group, has been on an account winning spree, having won key accounts including J G Hosiery,...
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) MD & CEO Punit Goenka was awarded the prestigious IMPACT Person of the Year 2014 on December 05, 2014 at...
MUMBAI: Lenskart.com, an online retailer of eyewear, has appointed Platinum Media, a part of Madison Media Group as its media agency. Lenskart.com CEO and founder Peyush...
MUMBAI: The Indian television industry is undergoing a sea change in terms of the content that is being created, both on television and online, long as...
MUMBAI: Marrying social and on ground engagement, Wills Lifestyle and Madison Media devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth –...
MUMBAI: FCB Ulka Advertising advisor MG Parameswaran has been elected as the president of Advertising Agencies Association of India (AAAI) for the year 2014-2015. The announcement was...
MUMBAI: In June 2013, Zee Entertainment Enterprises (Zeel) unveiled its new corporate identity ‘Vasudhaiva Kutumbakam’. It was inspired by ‘The World is my Family’ philosophy...
MUMBAI: Thanks to elections, the year started with a bang for the media and entertainment (M&E) industry. The political parties didn’t hesitate to spend on the...
NEW DELHI: There has been some hue and cry about the manner in which the Ministry of Information & Broadcasting (MIB) has apparently rushed to notify the...
MUMBAI: Textile, apparel and fashion retailer Raymond‘s tag line is “the complete man.” And it was looking for the complete media agency to look after its...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
MUMBAI: The International Advertising Association (IAA) India chapter on Saturday crowned Madison World chairman and MD Sam Balsara as the Media Agency Head of the Year...
Shailesh Gupta, director of Dainik Jagran, has been in the print media industry for more than 18 years. He was recently elected chairman of the Audit...
MUMBAI: Madison Media Sigma has bagged the media duties of the electrical appliances manufacturer Crompton Greaves. The agency will handle its entire range of products including...
MUMBAI: Madison World‘s sports marketing company, Professional Management Group (PMG), has signed a five-year deal with Virender Sehwag to kick-start its Sports Celebrity Management vertical. With...
MUMBAI: India’s leading lifestyle bookstore chain, offered its customer’s strategies to achieve success in brand sales with the launch and reading of the book ‘1800 Runs...
MUMBAI: The Tobacco Institute of India chairman Ram Poddar has been unanimously elected chairman of the Board of The Advertising Standards Council of India (ASCI). Poddar,...
MUMBAI: We all know it’s a mad ad world out there. But, going by what was said at the concluding day of FICCI Frames in Mumbai...
MUMBAI: “I’m not going to give a Media Review but a Media Proview, if any such word exists,” said Sam Balsara at the first ever Media...
They tout themselves as the best marketers to the rural consumer having had a gargantuan experience in handling a variety of FMCGs, consumer durables, industrial, agri-inputs...
They tout themselves as the best marketers to the rural consumer having had a gargantuan experience in handling a variety of FMCGs, consumer durables, industrial, agri-inputs...
MUMBAI: A meeting of the National Readership Studies Council (NRSC) held on 24 September in Mumbai has elected The Times of India Group president Pradeep Guha...
Sam Balsara, born 1951, is a Management Graduate (from Jamnalal Bajaj Institute, Bombay) and has ov er 25 years experience in Managerial positions Marketing ] Sarabhai’...
The man needs no introduction. Madison Communications’ chairman and managing director Sam Balsara can boast of having built up, that too from scratch, one of the...
MUMBAI: The big question that was asked today was “If programmes were brands, would Kotler need to be rewritten?” The session, Improving ROI for television channels...
MUMBAI: It’s Pakistan ahoy for Sam Balsara’s Madison Outdoor Media Services (Moms). The outdoor marketing and management firm has pocketed the instadia rights for 40 per...
MUMBAI: The advertising industry hasn’t reacted well to the fact that the service tax has been increased from 5 per cent to 8 per cent. However,...
His diminutive size may well fool you. His high pitched voice may mislead you. But make no mistake. Sam Balsara is a powerhouse, a giant of...
Madison group of companies CMD Sam Balsara has over 25 years experience; eight in marketing with Sarabhais and Cadburys and rest in advertising with Contract (JWT),...
She has been played a large role in taking the Sam Balsara promoted Madison Advertising , a 14-year old agency with capitalsied billings of Rs 4...
Sam Balsara is man with a lot on his plate. Besides chasing an aggressive growth rate for Madison Communications, he is also chairman of MOMS (Madison...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
The Advertising Standards Council of India (ASCI), which on 24 August is launching a campaign to increase confidence in Indian advertising on television and print media,...
Lakshmi Seth, vice-president of Quantum Research, tried to explain the need to understand the need of the consumer and more specifically the movie consumer. By citing...
