Tag: Salman Khan

Catch Rekha’s stellar performance in ‘Biwi Ho Toh Aisi’ on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut of Salman Khan in the industry. The movie also features yesteryear actors like Bindu, Kader Khan, Asrani and Onm Shivpuri in vital roles.

Biwi Ho Toh Aisi revolves around soft-spoken, Suraj Bhandari (Farooq Shaikh) who follows his heart and marries the not so rich, yet talented village girl Shalu (Rekha) against his mother’s consent. Shalu welcomes herself in the household, where she has a submissive yet loving husband, caring father-in-law Kailash Bhandari (Kader Khan), dominating mother-in-law Kamla (Bindu) and supportive brother-in-law Vicky (Salman Khan). Like a doting daughter-in-law of the family, Shalu tries to overcome all the obstacles in her married life to win over the acceptance of her domineering mother-in-law.

January 18, 2018
Salman Khan to endorse Emami’s edible oil business

MUMBAI: Bollywood actor Salman Khan has joined hands with club Emami as its new ambassador for its category – Himani Best Choice.

A new TVC, starring Salman Khan, is expected to go on air soon across all major channels. The TVC, produced by Opticus Inc., is conceptualised, written and directed by Nitesh Tiwari. The actor would be seen in the commercial in varied situations, celebrating the great Indian foodie.

Emami brands have been endorsed by celebrities like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut, Shahid Kapoor, Sania Mirza and many over the years.

Emami Group director Aditya Vardhan Agarwal says, “After attaining the leadership position in the Eastern markets, we now have ambitious plans to take our edible oil brands to national platforms. To reach out to the consumer base nationally, what could have been a better idea than to have two heavy duty stars on board who enjoy a strong pan-India appeal that cuts across with both masses and classes.”

“Salman Khan has a huge fan following which is evident from his slew of box office grossers like Sultan, Kick, Bajrangi Bhaijaan, Dabang and more recently Tiger Zinda Hai and we felt that he would be the right fit to take our brands to a wider consumer base,” he adds.

By clinching this deal, Emami scripts a blockbuster in India’s brand association history as Salman joins force with legendary superstar Amitabh Bachchan in endorsing the group’s edible oil brands. Emami has three brands in its edible oil business – Emami Healthy and Tasty, Himani Best Choice, and Rasoi apart from Bake Magic – a speciality fat brand.

Emami Group director Manish Goenka, added, “We expect our new campaign with Salman Khan to have huge consumer connect as he promotes our brand in his inimitable style in real life situations. We are also confident that with both Salman Khan and Amitabh Bachchan on board, it will be equally exciting for our distributors and channel partners to make our presence felt in the national branded edible oil market.”

January 3, 2018
Kumkum Bhagya boosts Zee TV viewership across genres

BENGALURU: That both the Bhagya soaps (Kumkum Bhagya and its spinoff Kundali Bhagya) from Ektaa Kapoor’s Balaji Telefilms’ stable have been pushing up viewership for Zee Entertainment Enterprises Limited’s (Zeel) flagship Hindi GEC, Zee TV, seems to be a given. Another comedy sitcom from Optimystix Entertainment, Kya Haal Mr. Panchaal, has been bringing in audiences for Star India’s free-to-air (FTA) Hindi GEC, more so from the overall Hindi-speaking markets (HSM) and a big chunk of the HSM rural markets.

Probably one of the longest-running sitcoms in the genre, Taarak Mehta ka Ooltah Chashmah, has continued to bring in and maintain eyeballs for Sony Pictures Network India’s (SPN) women-focussed Hindi GEC Sony Pal. SPN’s Hindi movies channel Sony Max has often been among the ten most-watched channels across genres, more so when it features the IPL. In week 46 of 2017, Sony Pal was aided by three films–Kanchana Returns, Salman Khan-starrer Sultan, and Son of Satyamurthy–to find a place among the top-10 channels across genres.

And the results show by the very presence of these channels in Broadcast Audience Research Council (BARC) weekly data for the top-10 channels across channels (All India (U+R) : 2+ individuals) for week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017).

One channel each from the Tamil GEC and Hindi Movies genres, two channels from the Telugu GEC genre and six channels from the Hindi GEC genre made it to the top 10 channels across genres list this particular week. Another way to put it – three channels from Zeel, two channels each from or associated with Star India, SPN and Network18 made it to the top 10.

Continuing the top position that it seems to have reserved for itself (except during IPL) was the Sun Network’s flagship Tamil GEC Sun TV with 1,088.566 million weekly impressions. As has also become the norm, all the top-five programmes from the Tamil Nadu and Puducherry urban and rural markets (NCCS All : Prime Time [1800 – 2330 hrs] : 2+ Individuals) were also from Sun TV.

At second place in the across genres list was Zeel’s flagship Hindi GEC Zee TV with 724.307 million impressions followed by Viacom18 flagship Hindi GEC Colors with 668.894 million weekly impressions at third place. Close on the heels of Colors was Zeel’s FTA Hindi GEC Zee Anmol with 665.740 million weekly impressions at fourth place aided to some extent by the soap Gangaa.

At fifth place was Star India’s Star Bharat with 664.785 million weekly impressions, followed by SPN’s Sony Pal with 633.434 million weekly impressions at sixth place. Star Plus was at seventh place with 558.510 million weekly impressions followed by the Network 18 associated Telugu GEC ETV Telugu with 522.225 million weekly impressions at eighth place.

SPN’s Hindi movies channel Sony Max was at ninth place in week 46 of 2017 with 519.599 million weekly impressions followed by Zeel’s Telugu GEC Zee Telugu with 490.687 million weekly impressions at tenth place.

November 27, 2017
We are shifting focus to outwear category: Saket Todi, Lux Industries

MUMBAI: Would you have ever given a second thought to ads that promote the hidden qualities of innerwear had it not been for celebrities like Akshay Kumar and Salman Khan pompously wearing them? With innumerable local players vying for a slice of the piece, innerwear is a tough nut to crack. But the demand for such an essential piece of clothing is what keeps sales going.

Kolkata-based Lux Industries has acquired an open global license for manufacturing and supplying innerwear to UK-based brand Byford, and South Africa-based brand Polo. The manufacturing commenced a month ago. Lux is scouting for newer brands to tie up.

Scoring runs on home turf may be easy but liaising with international brands requires additional and stringent quality control (QC) checks at all levels. Lux has a dedicated QC at all points of production starting from knitting the yarn to fabric, processing of the fabric, cutting, stitching and packaging of the final product. Technology and automation like computer-aided design and auto cutters reduce the rejection rate and improve quality.

Sold as premium wear products they are accordingly priced between the range of Rs 250-300 in the UK and South Africa. Although the global license is only for men’s innerwear at this point of time, Lux wants to expand its portfolio internationally by introducing women’s wear where it sees an ocean of opportunities.

Lux has recently commissioned an integrated facility at Dankuni to ramp up its capacity in West Bengal and will be leveraging this plant for exports. With existing operational manufacturing facilities in Ludhiana, Tirupur, Delhi, Belgachia, Dhulagarh, Agarpara and Kashipur, the newest addition in Dankuni, spanning over 0.6 million square feet, has the potential to increase the production capacity to 2 million pieces a day in the next three years from 1.4 million pieces now. While over 90 per cent of the inner wear industry is based in and around Kolkata with some manufacturing done in Tirupur and Tamil Nadu, Lux now has 11 units across India at West Bengal, Uttarakhand and Tamil Nadu.

German knitting, Italian cutting and advanced computer-aided machines are all under one roof thus, substantially cutting down the number of outsourced functions and encouraging more research and development within the company.

There are two sub-brands under its umbrella – Lux Venus for the masses and ONN that is slightly in the premium range. While the former accommodates rural consumers, a substantial demand comes from metros and mini metros for ONN.

With a market share of over 22 per cent in the men’s innerwear category in India, its net profit rose 64.98 per cent to Rs 15.69 crore on 43.51 per cent increase in net sales to Rs 255.96 crore in Q1 June 2017 over Q1 June 2016.

Latching on to Amitabh Bachchan’s popularity in tier II and III cities, the company signed him as the brand ambassador for its price-sensitive brand Venus recently. ONN, endorsed by Shahrukh Khan, is experimenting by launching t-shirts, track pants and loungewear for men.

Despite the implementation of goods and services tax (GST) in July hampering Q1 sales this year, Lux Industries senior VP Saket Todi points out that it achieved a top line of over 45 per cent in the first month of GST. “We are optimistic that the third and fourth quarter will be very good for the underwear segment,” he adds.

With winter season shrinking year after year and more manufacturers coming into play, it is a challenge for brands to sustain in the market. Todi adds, “It is a difficult segment to be in now with climatic changes hampering our business. That is the reason we want to focus more into our outerwear category.” The company will roll out its fresh campaign in December this year with brand ambassadors Varun Dhawan and Amitabh Bachchan.

Seven per cent of the turnover is dedicated to advertising budget. 60 per cent of it is for TV through campaigns, in-theatre advertisements and IPL sponsorships, 20 per cent for print, 10 per cent each for outdoor and others like digital, brand promotion and conferences. “We will continue to heavily invest on television like before,” he adds.

Todi also points out that the yearly exports turnover stood at about Rs 110 crore and is growing. Lux brands constitute about 65 per cent of export revenue while the rest is from licensed brands. Exports account to 10 per cent of its turnover, which is roughly Rs 105 crore.

A brand that has stayed digital-shy till this year, can it catch the mood of the ever-transforming audience there?

October 31, 2017
Judwa remake has an advantage over Chef

*Wrong time release and the film pays heavily. Much beyond its demerits. Pre-Diwali is the dullest period to release a new film but, even the best of production houses with years of standing still go ahead and do it.

T Series released Chef in this dull period and, when asked, the explanation was that the weeks ahead were crowded with multiple releases! This explanation showed a total lack of confidence in your own product where you have invested somewhere around Rs 250 million plus!

So, was it the wise thing to do to release the film when nobody cares for visiting cinema houses and be done with it? Commit a financial suicide? Sure, Judwaa2 released during this dull period but the film had an advantage of a long four day weekend with two additional national holidays! That was an exception, not an example.

Also, Judwaa 2 featured a rising star in Varun Dhawan and had the advantage of being the remake of the `1997 Salman Khan hit, Judwaa, with the common director, David Dhawan.

So the week delivers a decent film in Chef, what can be called a family fare for the weekend. The film had nothing besides the fading star Saif Ali Khan on the cast, lacked totally in promotion or creating awareness of any kind about it and paid the price. It faced rejection on day one failing to reach even a crore mark. Equally bad on day two though there was a little improvement but, how do you expect a film to pick up when there is no promotion and, hence, no awareness about it? The film will end its opening weekend with Rs 35 million.

The scene was so bad, the exhibitors cancelled the shows of Chef and gave them to Judwaa2 on day one of release!

*Another watchable film which went unnoticed last Friday was Tu Hi Mera Sunday. A pleasant film was not worth watching at multiplex admission rates. Somewhere, the exhibition trade is killing the same business they expect to earn monies from!

The film went totally unnoticed.

*The other release of the week, Tu Hi Mera Sunday and 2016: The End, won’t even leave a trace.

*Judwaa2, though released during a dull period had so much going for it. It was the remake of a successful franchise, starred an upcoming star and was backed by a four day weekend. It collected by leaps and bounds and, then, continued to do well even in its second week in the face of poor new releases.
The film ended its first week with as much as Rs 961 million and even continued to do fairly well during its second weekend. Having added about another Rs 170 million in its second weekend the film has collected Rs 1.13 billion for 10 days.

*Newton has added Rs 57 million in its second week to take its two week total to Rs 169.5 million.

October 10, 2017
Being Human celebrates with eight unsung heroes

MUMBAI: Being Human, a clothing line “with a heart,” is all set to celebrate the completion of five years in the fashion retail industry.

The brand was launched by filmstar Salman Khan, and its global licensee, The Mandhana Retail Ventures. After launching in Europe, the brand was launched in Middle East, India, Nepal and Mauritius over the past five years.

At present, it has more than 600 points-of-sale globally. The brand has received global acceptance due to its unique model wherein, through the sale of each garment, the brand supports education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation.

This brand is an interesting mix of creativity and functionality supported by cost-effective product development. Taking the brand ethos forward, the clothing line has made a distinct identity for itself in the retail industry by employing one differently-abled employee as a fashion consultant in each of its stores.

To mark its anniversary, #5YearsOfBeingHumanClothing campaign by the brand features Salman Khan and eight Unsung Heroes from distinct fields. The campaign is shot by the renowned photographer Prasad Naik and conceptualised by agency Pulp.

Each individual is an unsung hero of a space which our society needs but are hesitant and callous about. This initiative by the brand stands for and believes in Being Brave, Being Courageous and most of all, Being an Awesome Human

1. Arjun Meghe & Jyotibha Patil who are the founders of ‘Insaniyat’, a non-profit organisation aimed towards social development.

2. Karan Berry who makes ‘zero-profit shoes’ for differently-abled people.

3. Deane de Menezes, the founder of ‘Red is the New Green’, conducts awareness sessions about menstruation across society while also providing access to economical sanitary options and safety measures to dispose of menstrual waste.

4. Rajeev Dilip Kher, who founded ‘3S India’, runs a sanitation drive addressing hygiene-related issues which has benefited over one million.

5 Maitreyi Jiwchkar, who brought up ‘Zero Gravity’, was established as a youth-led entity connecting change-makers to opportunities on a single platform for social good based on innovation and ideation the fields of education, environment healthcare and rural development

6. Poorva Shingre, who works at ‘Once upon a Doug’, helps cotton women farmers get a reliable secondary income from hand-made, up-cycled cotton bracelets, which are sold globally.

7. Raviraj Shetty, who works for ‘Ummeed Child Development Center’, an NGO which provides care to children experiencing disabilities and their families.

Taking this idea forward, the brand will launch a digital campaign inviting all to share inspiring stories of anyone they may know by using the hashtag #5YearsOfBeingHumanClothing and will give chance to get featured in their next campaign along with other rewards such as vouchers from the brand.

Khan said: “These heroes made me see the world through their eyes. Their constant efforts to make a difference and create positive change is simply phenomenal. When I see so much selflessness, compassion and eagerness to do good for our society, especially in such young people, it is an absolutely great feeling.”

Mandhana Retail CEO Manish Mandhana said: “In a span of five years we have seen global acceptance for the brand Being Human Clothing and with a total reach of 600+ point of sales worldwide. The campaign #5YearsOfBeingHumanClothing is our success gesture.”

October 10, 2017
Judwaa 2 hopes to entertain

*Judwaa 2 came after a long gap that was filled by mediocre and non-entertaining films. There were no films in the last few months which could draw out the families from home to watch a film.

Two weeks before Diwali was not the right time to release a film but, to counter that, there was also a long holiday weekend with Dussehra on Saturday and Gandhi Jayanti holiday on Monday.

The film rode on the brand equity of the 1997 original, Judwaa, starring Salman Khan in dual role. Salman even helped promote Judwaa 2 through its promos. The film took a decent opening last Friday with Rs 155 million as Saturday improved by bounds as expected, and so did Sunday as the film put together Rs 579 million for its opening weekend.

Gandhi Jayanti holiday may have have proved to be a major boost to the film’s collections.

*Sanjay Dutt’s comeback film, Bhoomi, has flopped. The film could add little to its opening weekend, and had just made about Rs 95 million for its first week.

*Haseena Parkar proved to be another disaster. One wonders at the choice of such subjects to make films! Films and Rani Laxmi don’t work but someone somewhere thought a film on Haseena Parker will work? The film managed to collect Rs 63 million in its first week.

*Newton proved to be surprise packet as its choice as the Indian entry for the Foreign Language Oscar coincided with its Friday release. Two other films to release on the same Friday, Bhoomi and Haseena Parker, being way below par, Newton got a boost as the people’s first choice. The film, which was poor on day one, picked up to end its first week with collections of Rs 112 million.

*Lucknow Central managed to add just about Rs 75 lakh in its week two to take its two week total to Rs 110 million.

*Simran added Rs 13 million in its week two to take its two week total to Rs 158 million.

October 3, 2017
Judwaa 2….Rides on long weekend

Ideas are in short-supply. Shortcuts are the norm. And, as a producer of repute, if you are getting a package deal to make some quick money, why not?

Producer Sajid Nadiadwala digs into his own archives and comes up with a remake of his own film ‘Judwaa.’ Since remakes are an accepted norm, David Dhawan, the director of the original Judwaa, comes as a package deal with his son, Varun, in the lead.

Judwaa, Sajid and David’s 1997 film was a comic laugh riot. Salman Khan was in his element playing a dual role and David was known to be an economical director who, trained at FTII as an editor, was known to pre-edit his films.

Judwaa 2 continues the age-old formula where twins are separated at birth for whatever reason. The character of Sachin Khedekar and his wife, Prachi Shah, have twin boys, Varun Dhawan in dual role. One of them is kidnapped. The upbringing of the two is poles apart.

Prem grows up in London in the lap of luxury in a protected life. Raja is raised by a fisherwoman in Mumbai. Raja grows up to become an extrovert and confident one, Prem is a softy who takes to music.

How the two brothers eventually come together and the pieces fall into their respective slots and the villains tackled is the obvious plot.

Romantic angles have to be drawn. Prem has been paired with the character Taapsee Pannu while Raja meets his match, played by Jacqueline Fernandez, on a flight.

The best part of the film, which makes it tick, is that these are reflexive twins in that whatever one does, other follows or, whatever one undergoes, the other sufferers it too. So, even while both are away from each other unaware of their existence, this provides for some fun.

Since this is the remake of the 1997 Judwaa starring Salman Khan, the comparisons are inevitable, especially since the film is still fresh in mind of the moviegoer. While lacking in originality, Judwaa 2 also can’t find new or contemporary gags.

Varun Dhawan tries his best and comes across convincingly as the ‘tapori’ while, as the simpleton, he finds the going tough. Fernandez and Pannu have nothing much to do except during songs and to add glamour.

As for direction, Dhawan adheres mostly to the original, also his own work. The length here, 150 minutes, looks stretched, especially in the second half and needs some trimming. Music benefits with the use of two songs from the original Judwaa, composed by Anu Malik.

Judwaa 2 is a light entertainer which is what the moviegoer prefers. The film gets a long weekend as Saturday is a Dussehra holiday followed by Sunday, and Gandhi Jayanti holiday on Monday.

Producer: Sajid Nadiadwala.

Director: David Dhawan.

Cast: Varun Dhawan, Jacqueline Fernandez, Taapsee Pannu, Anupam Kher, Pavan Malhotra, Rajpal Yadav, Sachin Khedekar and Prachi Shah.

September 30, 2017
Sony Max is most watched Hindi Movies channel

BENGALURU: Sony Pictures Network India (SPN) Hindi movies channel Sony Max was the most watched movies channel in 2017 until week 32 (Saturday, 5August 2017 to Friday, 11 August 2017) as per Broadcast Audience Research Council of India (BARC) data. Sony Max was present during all the 32 weeks of 2017 in BARC’s weekly lists of top 5 Hindi Movies channels for HSM (U+R) : NCCS All : 2+ Individuals and garnered a total of 18,391,696 million impressions in 2017 until week 32. The channel was ranked number one in the top 5 channels lists for 26weeks and ranked second for six of the first 32 weeks of 2017. Sony Max network peer and SPN movies channel Sony Wah was ranked first during the six weeks that Sony Max was ranked second.

The tenth edition of the Indian Premier League (IPL10) was played between weeks 14 and 31 of 2017.Even if the ratings for the 8 weeks between 14 and 21 were neglected, the channel had a total of 10,213.295 million impressions in 2017 until week 32, which was the highest in the HSM (R+U) genre. Excluding the data for the 8 IPL10 weeks, Sony Max was ranked first during 18 of the first 32 weeks of 2017 in BARC’s weekly list of top 5 Hindi Movies (U+R) list.

This paper must be read with a caveat: It deals only with the players/programmes present in BARC’s top 5 lists of channels and programmes per week. The sums/percentages of channels/programmes of other players as well as other than those indicated in BARC’s top 5 lists of channels/programmes have not been considered/mentioned in this paper during the period under consideration in this paper and those numbers could be more/higher.

Seven Hindi movies channels were present in BARC’s weekly list of top 5 Hindi Movies (U+R) during the first 31 weeks of 2017. Three Hindi movies channels were present during all the first 32 weeks of 2017 in BARC’s weekly lists of top 5 Hindi Movies channels for HSM (U+R) : NCCS All : 2+ Individuals – they are Sony Max, Sony Wah and Zee Cinema. Please refer to the chart below:

The highest ratings obtained by Sony Max was in week 15 of 2017 (second week of IPL10) at 1,334.063 million weekly impressions, while the lowest was in week 3 of 2017 when the channel had 331.76 million weekly impressions. Excluding the 8 IPL weeks, the highest ratings obtained by Sony Max was in week 26 of 2017 at 517.758 million weekly impressions with week 3 of 2017 ratings mentioned above as the lowest.

Most watched films in the HSM (U+R) market

The Salman Khan-Anushka Sharma starrer Sultan was the most watched Hindi feature film when it featured in the top 5 programmes list during the first 32 weeks of 2017 as per BARC’s weekly list of most watched programmes in the HSM (U+R) market – NCCS All : 2+ Individuals with total impressions of 433.23 million during eight of the weeks it was in the top 5 Hindi Movies (U+R) programmes lists. When in the lists, Sultan was aired seven times on Sony Max and once on Sony Wah. The first part of the Indian epic historical Bahubali – the Beginning was the second most watched Hindi movie during the first 32 weeks of 2017 with total impressions of 39.482 million – it was aired 5 times on Sony Max and twice on Sony Wah, when it was present in the top 5 programmes lists. S S Rajamouli’s magnum opus was followed by Aamir Khan’s satirical science fiction comedy PK with a total of 28.401 million impressions during the six weeks it featured in the top 5 programmes lists – this was thrice each on Sony Max and Sony Wah.

Urban Audiences

HSM Urban (U) audiences also preferred Sony Max, which along with Zee Cinema, Star Gold and &pictures was present in BARC top 5 Hindi Movies channels weekly listduring all the first 32 weeks of 2017. The channel scored 10,741.915 million impressions during the first 32 weeks of 2017. Excluding IPL weeks, the channel scored 6,229.712 million impressions during the first 32 weeks of 2017. Please refer to the chart below:

Sultan was the most watched Hindi feature film on Hindi Movies channels in the HSM Urban or U markets – the film appeared in BARC’s weekly list of top 5 Hindi Movies programmes for 9 weeks – 8 times on Sony Max and once on Sony Wah with a total of 29.183 million impressions during the first 32 weeks of 2017. Bahubali- the Beginning was the second most watched Hindi feature film on Hindi Movies channels in the urban markets during the period under consideration – It appeared in the top 5 Hindi Movies programmes list for 6 weeks – all on Sony Max with total impressions of 22.567 million impressions. Bahubali was followed by 3 Idiots – the movie featured 7 times in the top 5 Hindi Movies programmes lists during the first 32 weeks of 2017 with total impressions of 18.613 million impressions.

Rural Audiences

Per BARC data on Top 5 Hindi Movies (Rural or R) channels, it was SPN’s Sony Wah that was the most watched Hindi Movies channel in the HSM rural markets with 8,988.642 million weekly impressions during the first 32 weeks of 2017. Three channels were present in the top 5 Hindi Movies channels in the rural markets during the period under consideration in this paper. They were – Sony Wah, Zee Anmol Cinema and Star Utsav Movies. Please refer to the chart below:

Karan Arjun was the most watched film on a television movie channel when it appeared in the top 5 HSM rural market programmes lists during the first 32 weeks of 2017. The movie was present in the top 5 Hindi Movies programmes (Rural) lists for 5 weeks with a total of 16.805 million impressions and was aired on Sony Wah during all the 5 weeks that it appeared in the top 5 Hindi Movies programmes (Rural) lists. PK was the second most watched film in the Hindi Movies rural markets during the first 32 weeks of 2017. PK appeared in the top 5 Movies programmes (Rural) lists 4 times on Sony Wah during that period with total impressions of 14.06 million. Bahubali – the Beginning was the third most popular film on television in the HSM rural markets. The film scored a total of 12.212 million when it was present in the top 5 Hindi Movies programmes (Rural) lists – twice each on Sony Wah and Sony Max.

August 21, 2017
Amazon buys global streaming rights of Salman Khan’s future films

MUMBAI: Amazon Prime Video today announced a first-of-its-kind, worldwide exclusive content deal with Salman Khan Ventures. This landmark deal with the Sultan of Bollywood makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight.

All films from Salman Khan Ventures released after Tubelight will premiere exclusively on Amazon Prime Video first, straight after the theatrical release and two months before satellite/ television broadcast or any other form of distribution. Apart from the new releases, existing blockbuster titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.

Amazon Video India director and country head Nitesh Kripalani said, “This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”

Prime Video head of content – Asia Pacific James Farrell said, “India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for thr global audience.”

Khan added, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime.”

July 31, 2017