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Tag: Salman Khan

  • Colors’ Bigg Boss promises to give a befitting reply to 2020

    Colors’ Bigg Boss promises to give a befitting reply to 2020

    MUMBAI: The year 2020 has been the most trying and difficult year for humanity in the recent past. From everyone getting exiled within their homes to embracing uncertainty, we are living in the new normal. As we all look forward to the first rays of a restart, the new season of Colors’ reality show, MPL presents Bigg Boss powered by Dabur Dant Rakshak Ayurvedic Paste and TRESemmé will hopefully change the course of events and bring back normalcy into our lives. Featuring a great mix of contestants and bringing back the magic of the inimitable host, Salman Khan, the new season of Bigg Boss promises to be packed with drama, thrill, and excitement. Through the new brand campaign, Bigg Boss Dega 2020 Ko Jawaab , Colors is set to give viewers a peek into the regular life through various innovative engagements. Bigg Boss will premiere on 3 October 2020 at 9 pm and air Monday- Friday at 10.30 pm and Saturday-Sunday 9 pm on Colors and before TV exclusively on Voot Select.

    Conceptualised by advertising agency Leo Burnett, the campaign highlights how this year has robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment without actually being able to enjoy the normal aspects of life. But the new season of Bigg Boss will serve as an antidote to the viewers’ humdrum and fuel their lives with unlimited entertainment, drama, and emotions. The promos of the show have also been interestingly shot and they showcase Salman Khan mopping the floor resonating with everyone’s sentiment of being caught up with daily household chores. In the next one, he is seen sitting in a theatre relishing popcorn while watching a movie signifying that 2020 might have put a brake on our entertainment outings but Bigg Boss will give it a befitting response by bringing Manoranjan back into our lives. In the recent promo, he is seen depicting that Bigg Boss will break the chain of monotony and boredom and set the ball of entertainment rolling once again.

    Read more news on Bigg Boss

    Viacom18 Hindi mass entertainment & brand solutions marketing & digital head Sapangeet Rajwant said, “Bigg Boss is one show that over the years has brought the viewers together and been the most sought after entertainment reality show. With an unprecedented disruption and uncertainty looming of when things will improve, we wanted to evoke a sense of normalcy through the campaign and give a befitting response to all the challenges that 2020 has put us through. Taking into consideration the shift in the marketing paradigm, we have also pivoted our promotional strategy to generate maximum talkability and engagement. By creating different zones in the Bigg Boss House, like a movie hall, mall, spa, and dining area , we have magnified the theme of the show, Ab paltega bhi scene, kyunki Bigg Boss dega 2020 ko jawaab. It also allows us to further our brand engagement and strike a better consumer connect.”

    Leo Burnett chief strategy officer south Asia & MD India Dheeraj Sinha said: “2020 has been a difficult year thus far. The word ‘unprecedented’ has made its way all the way up the charts. In these times, what people need in their lives are predictable anchors – familiar things and a part of our lives. Bigg Boss is one such pop-culture event in India. It has been a show that’s given us much entertainment and conversation material over the years. The unveiling of this season of Bigg Boss is not just an unveiling of yet another show, it is a statement that we are standing up to adversity and ready for a change of scene. Moreover, in terms of the sheer package, this year’s show is designed to be even more entertaining, a befitting reply to all the drama that this year has subjected us to. Just that in the case of Bigg Boss , this is the drama that we are eagerly looking forward to. The launch campaign this year, captures this sentiment of a comeback.

    Read more news on Colors

    Leo Burnett national creative director Sachin Kamble said: “This year, the challenge of creating a campaign for Bigg Boss , felt even bigger. But we knew if we ended up doing something that helped people feel positive about themselves and life, we would have done the correct thing for the show as well. As a result, we knew we had to upturn the scene altogether.”

  • Bigg Boss 14 & the big sponsorship question

    Bigg Boss 14 & the big sponsorship question

    MUMBAI: The moment we hear the name Bigg Boss, what comes to our mind is the cacophony of emotions and behaviours ranging from love to jealousy to anger to sorrow to Machiavellianism to kindness. And of course the paternalistic – at times – and strict – at others – face of superstar Salman Khan, who has been the host of the show since we ever can remember.

    Viewers are bombarded with a barrage of histrionics by contestants arguing, fighting, caring, romanticising, dancing, and doing a number of other acts – which is what the show has come to be known for. Interestingly, every year one or the other contestant turns into a household name such as Gautam Gulati, Shehnaz Gill, Rohit Shukla, Dolly Bindra, Gauhar Khan, and Hina Khan.

    Despite Covid2019, the Colors team has put in gargantuan efforts to bring back the show. Bigg Boss 14 promos have been getting impressive air time to whip up interest for the show – slated to air from 3 October at 10:30 pm on weekdays and 9 pm on weekends – from advertisers and viewers.

    SHETTY THINKS THAT THERE CANNOT BE A MORE
    PERFECT TIME FOR BIG BOSS

    “Bigg Boss is a much-needed respite for audiences, it enjoys a very strong and loyal fan base across age groups. There cannot be a more perfect time than now for a show like Bigg Boss as the audience will relate to it more than ever. The country has been through a lockdown and television has been a constant companion during this time. The audience has been eagerly waiting for it, a show that is packed with drama and entertainment and a great differentiator from the regular shows,” says Viacom18 network sales head Mahesh Shetty.

    Advertisers & Brand Integrations

    Industry estimates are that Bigg Boss earned Rs 180-200 crore in advertising revenues from nine sponsors and about 100 advertisers in 2019. Viacom18 has labelled Bigg Boss 13 as the most successful season that went on for 139 episodes setting new records in both viewership and revenue terms.

    This year the channel has already signed fantasy sports brand Mobile Premier League (MPL) as the presenting sponsor while Dabur Dant Rakshak Ayurvedic Paste and Hindustan Unilever's TRESemmé' have been roped in as co-powered by sponsors.

    Shetty highlights that due to ease in the restrictions, businesses are going back to normal and as a result, advertising spends are also increasing. According to him, television is doing good in terms of volumes which is a very positive sign. “As we enter the festive season with Bigg Boss, we are sensing a lot of optimism from advertising and viewers,” he adds.

    According to industry experts, Viacom’s revenue from the show is likely to get a 15-20 per cent cut compared to last year. Its card rate is between Rs 300,000 and Rs 500,000 for a 10 second spot. And it is not budging on discounts.

    Shetty shares, “In a normal scenario, we would have increased the rates by 25-30 per cent from last year but we are neither increasing nor decreasing the prices. As per the BARC data in June, our ad-volumes have also recovered. We initiated discounting in the month of April-May owing to the low demand but starting July, we have let go of discounting and as of this month, we are on zero discounting and the ad volumes are still holding strong.

    " Mediacom India south Asia chief growth officer Soumak Banik said that Bigg Boss is a marquee property, hence it will get the required viewership as audiences have not had much fresh content to watch over the past five months. It is not just Bigg Boss Hindi but the Tamil and Telugu versions will do better in terms of viewership and revenue.

    He adds: “There is already traction from advertisers for sponsorship on Bigg Boss. Also, I don’t think so impact properties will have 15 to 20 per cent of revenue cut. In fact, I think both viewers and advertisers are open to welcome reality shows on TV. Bigg Boss has already signed two sponsors and the makers are in discussion with other brands. Similar to IPL, Bigg Boss will also have sponsors on board before it begins to telecast.”

    In its fourteenth season, it is all set to cover everything from Dussehra, Diwali to Christmas and New Year during its telecast. Viacom18 is currently in talks with several brands for sponsoring other categories and is looking forward to brand integrations.

    Shetty points out that it Bigg Boss is a format which suiting all kinds of brands from e-commerce, automobiles, beverages, snack foods, appliances to gaming apps, and payment gateways. It appeals cuts across categories and offers great brand integration solutions across episodes and in between the episodes on the various Colors digital properties.

    “There are some sponsors who sign deals for both Bigg Boss and the channel while there are others who are only digital exclusive. Typically, we have separate sponsors for Colors and Voot. Last year, Voot had close to eight to nine sponsors and this year also we are expecting the same or more. On Voot, we also create some very similar shoulder content around Bigg Boss like Bigg Buzz that the brands find attractive.”

    Format

    The format of Bigg Boss 14 is going to remain the same with a bunch of people stuck inside a house. Shetty reveals that innovations are planned for the new season which will weave in the existing realities of the pandemic into its narrative. All the luxuries that most have been deprived of will be made available to the contestants. There will be small shopping and dining areas, a spa and a health club, and even a movie theatre. Some or all of these will be accessible to the contestants, if they do well on activities and tasks that are set for them. Shetty says the format affords a lot of opportunities brands to become a part of the narrative of Bigg Boss 14.

    Expectations are that the current edition will run for 106 episodes, with Shetty declining to talk budgets that are being kept aside for it.

    Why Brands Love it

    BARC India data reveals that Bigg Boss 13 garnered 213 million viewers and the finale alone witnessed 10.5 million impressions. Over the years, the show has been delivering very strong numbers and has helped brands generate a high top-of-the-mind recall and impact.

    Shetty reveals that the response from brands and advertisers has been very encouraging. A lot of brands are now looking at investing in big-ticket properties and Bigg Boss serves as a befitting platform for brand associations and integrations.

    Recently, the Indian government banned a set of Chinese apps, possibly one of the major reasons why Vivo backed out as a sponsor. According to Shetty, only due to certain operational issues and government norms certain brands may not be able to come on board.

    “We expect most of the brands that have partnered with us and have been associated with us in the previous years to come back and renew their partnerships,” he highlights. “Some of the brands which are keeping a low key because of government rule may not be a part of the mix. Dabur is a case in point of a returning partner. It was a powered by sponsor last year and has come on board this year as well.”

    Coinciding with IPL

    This is for the first time the IPL is clashing with Bigg Boss and there is a lot of buzz that it is going to impact the viewership. However, Shetty believes that the clash is very minimal.

    He mentioned that Bigg Boss starts on 3 October and runs for 106 days whereas IPL starts on 19 September and goes on until 8 November. So, the overlap is only for 37 days out of 106 days. Also, any head-on clashes between Bigg Boss 14 and the IPL this year will be rare, given the former’s telecast time of 10:30 pm and the latter’s at 7:30 pm. “The matches will most likely be over by the time Bigg Boss begins,” says an observer.

    The overlap will take place only on the weekends for eight days because Bigg Boss airs at 9 pm on Saturday and Sunday. “So, from a viewer's point of view, there is not much of an overlap. Both the IPL and Bigg Boss are very strong properties and have a very strong following and I am certain people who follow and watch both will continue to do so. From the advertisers' standpoint, they have a scope to invest in two big properties. The IPL ticket size being very high may not be affordable to some of the advertisers but I think there is enough space for both to coexist,” shares Shetty.

    And so shall it be!

  • Mobile Premier League joins as presenting sponsor for Bigg Boss 2020

    Mobile Premier League joins as presenting sponsor for Bigg Boss 2020

    MUMBAI: Bigg Boss 2020 will be back on Colors and take viewers on an entertaining ride packed with drama, thrill, and excitement. Hosted by Salman Khan, for the new season, COLORS joins hands with India’s largest esports and mobile gaming platform Mobile Premier League (MPL) as the presenting sponsor. 

    Speaking about the partnership, Viacom18 network sales head Mahesh Shetty shares, “Bigg Boss is the biggest reality show in the entertainment space, and it appeals to demographics across geographies. Given its strong fanbase makes it one of the sought-after marketing platform for sponsors. Over the years, several brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. Mobile Premier League (MPL) is one of India’s leading esports and mobile gaming platforms that provide unparalleled gaming experience to the users and we are glad to welcome them as the presenting sponsor for the new season of Bigg Boss.”

    Mobile Premier League (MPL)  growth and marketing VP Abhishek Madhavan said, “Bigg Boss is one of the most-watched reality shows in India and easily the most popular and most talked-about reality TV show across the country. With a superstar like Salman Khan hosting it, every season is eagerly awaited by millions and promises something new. With MPL expanding into areas like entertainment via its live-streaming and a bunch of video-first features, Bigg Boss was the most obvious choice for us to associate with. We eagerly look forward to this season and hope to cement MPL’s position as a household name through the partnership.”

    Elaborating on the partnership, Mediacom India & South Asia CEO Navin Khemka said, “We are delighted with this partnership of MPL and Bigg Boss. This is one show that has shown consistent performance over the years. We are confident that we will be able to leverage a strong association with the loyal Bigg Boss audience through some innovative associations that we have in store for our exponentially increasing gaming audience. India loves to play and this time it’s going to be inside the Bigg Boss house with MPL.”

    Being the most-awaited and entertaining reality show on Indian Television, the upcoming season of Bigg Boss will enthrall the audience who will once again witness all the high-voltage drama and action unfold on their screens.

  • ‘Bigg Boss’ S14 returns to Colors

    ‘Bigg Boss’ S14 returns to Colors

    MUMBAI: Bigg Boss 2020 is back on Colors and will prove to be the perfect antidote to this dreadful year. The show will now also premiere on video-on-demand service Voot Select.  In an unprecedented move, Voot Select will offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episode before TV and ad-free at Rs 99 per month and a special introductory price of Rs 499 per year.

    Bollywood actor Salman Khan will once again don the role of host and add his midas touch of wit and inimitable style to the show.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Bigg Boss today has grown to become a phenomenon in the country. The following and viewership the show receives continues to grow each year and it is truly the fans that make it happen. The last season was a tremendous success, trending on social timelines while also creating new viewership records in the category. While this year has been tough on everyone, we believe that it is only fair to the shows fan’s and our viewers that we return with a brand-new season 14 that will heighten spirits and delivers on an unmatched and thrilling entertainment experience. We look forward to launching yet another milestone season thus keeping our viewers engaged and happy as always.”

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, “Bigg Boss is not just a show but an extravaganza that drives pop culture and conversations in this country.  The show has every year garnered unparalleled patronage from our viewers and partners, each seeking to be a part of the category-defining show.  This year we know that our audience had to face many challenges.  But the new season of Bigg Boss will serve as a perfect antidote and give a fitting retort to 2020 – Ab Paltega Scene, Kyunki BB dega 2020 ko Jawaab being the intent. Like every year we intent on bringing to life a winning mix of concepts, celebrities, and stress buster entertainment – A sensational show that each of our true blue Bigg Boss fans will not want to miss any moment of.” 

    Viacom18 chief operating officer digital ventures Gourav Rakshit said, “At Voot Select, we have ensured that our viewers are engaged and entertained with content that is a premium, exclusive, and diverse. Bigg Boss is one of India’s most-watched shows and commands a following and fandom that is unmatched. Taking our digital-first strategy a step forward and keeping in sync with our viewers growing demands, viewers and Bigg Boss’ Asli Fans will have access to daily episodes before it airs on television. With a watch first, watch non-stop& watch super-exclusive proposition, we look forward to showcasing yet another exciting and larger than life season of Bigg Boss for all our premium subscribers.”

  • Cosmos-Maya’s next animation magnum opus is a series inspired by Chulbul Pandey, the iconic cop immortalized by Salman Khan in the blockbuster Dabangg, produced by Arbaaz Khan

    Cosmos-Maya’s next animation magnum opus is a series inspired by Chulbul Pandey, the iconic cop immortalized by Salman Khan in the blockbuster Dabangg, produced by Arbaaz Khan

    The Eid announcement is for the first of its kind animation adaptation of a Bollywood blockbuster where the lead character is his own self, and not a child avatar.

    Chulbul Pandey is back, this time in an animation avatar. Leading animation studio Cosmos-Maya is producing the animation series adaptation of Arbaaz Khan Productions’ highly successful Dabangg franchise. The animated comic-caper series is being created with the same characters as the films and universal storylines which cater to a wide range of audiences. Two seasons of the adventure-comedy series are being produced with Season 2 coming out in 2021. The first season will have 52 half-hour episodes. Targeted at kids & family, the series is a wholesome entertainer for all audiences and promises a full family viewing experience. The studio will announce the Pay TV & OTT partners soon.

    The series chronicles the day to day life of Police Officer Chulbul Pandey (played by Salman Khan in the films). Backed at each step by his entourage, he stands in the face of evil to keep the city safe. Fighting evil is a tough job but whatever the situation may be, Chulbul always has the time to lighten up the mood with his jokes, limericks, and one-liners. Chulbul is joined by his endearing younger brother Makkhi (played by Arbaaz Khan in the films), who is new in the police force and who keeps trying to emulate him. Makkhi does make his brother look better at his own expense, but then again, it is his large heart and child-like innocence that set him apart anyway. Needless to say, both Chulbul and Makkhi have immense brand equity with the youth.

    The show will feature the animated avatars of all iconic characters of the franchise including the three antagonists Chhedi Singh, Bachcha Bhaiya and Baali, Rajjo (played by Sonakshi Sinha in the films), Prajapati Ji (played by the late Vinod Khanna in the films) and the ‘BhaiyaJi Ismile’ guy.   

    Speaking on the development, Arbaaz Khan said, “Dabangg’s biggest USP is that it is a complete family entertainer & thus, the next logical step to further grow the franchise was to enter the animation space. The medium offers unparalleled creative freedom with storytelling, and we can focus on shorter standalone stories in lieu of longer, linear narratives. Chulbul’s persona is larger than life and in animation his adventures will be showcased as never seen before. We are very happy to be working with Cosmos-Maya on this glorious franchise which has won the heart of millions. The union has been organic in the sense that the franchise and the studio have both captured the pulse of the Indian masses with entertaining grassroots level storytelling and relatable narratives. Exciting times lie ahead.”

    Anish Mehta, CEO Cosmos-Maya said, “We are delighted to be partnering with Arbaaz Khan Productions in this historic merger of Bollywood and Animation. Cosmos-Maya which has for long been the trendsetter in the industry, for the first time ever, is bringing a major Bollywood franchise to animation with the adult protagonist being portrayed as an adult. With more and more content viewing platforms shifting their onus to animation, a medium which can adapt itself beautifully to all narrative formats, people of all ages are becoming more accepting of the medium which has traditionally been associated with kids’ viewing. With never seen before animation quality and responsible, Bollywood inspired storytelling, it will be our endeavor to further extend the reach of this iconic brand so that more kids, teenagers and families are engaged and entertained.”

    The three films in the Dabangg franchise have grossed more than INR 7 Billion worldwide making it one the most successful Bollywood franchises of all times. The films have also done exceedingly well on TV and Digital platforms. Dabangg garnered an astounding TRP of 9.2 when it was premiered on TV. Salman Khan is one of the most loved celebrities in the world and children are one of the most significant contributors (directly and as influencers) to his box office and TV numbers. After Motu Patlu, which is viewed by close to 500 million people, this is Cosmos-Maya’s second show featuring adult protagonists. The series promises audiences all-out entertainment, and with never done before action-comedy sequences, larger than life characters, gadgets straight out of a Bond movie, there is something for everyone.

  • Salman Khan launches personal care brand Frsh

    Salman Khan launches personal care brand Frsh

    MUMBAI: Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi. 

    Currently, the FRSH sanitisers – which are 72 per cent alcohol-based – are available at its official website, but later it will be available at stores.

    In a launch video, uploaded by the actor on his social media handles, Khan shares that the original plan was to launch the brand with a range of deodorants. “Initially, we had planned to launch deodorants under the brand, but as per the need of the hour, we are bringing sanitisers.

    Going ahead, not just sanitisers and deodorants, the brand will be launching a varied range of products, including body wipes and perfumes, shared the actor. 

    According to FRSH’s website, a 100 ml bottle of sanitiser costs Rs 50 and a 500 ml bottle of sanitiser is priced at Rs 250. However, if one goes for combo sets, there will be discounts from 10 per cent to 20 per cent, as per the website.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay connected while showing empathy with their audience.

    As Eid has been approaching, Shoppers Stop first launched the Eid shopping campaign on their website, app as well as on their Facebook and Instagram pages. This campaign hinges on the #selfieidi campaign which encourages consumers to indulge themselves with an ‘eidi’ while also gifting their near and dear ones through online shopping channels.

    The Eid shopping campaign has the participation of multiple brands across men’s wear, women’s wear, ethnic wear, kids’ merchandise, beauty, and home amongst others.

    During this time, Shoppers Stop has also managed to add new brands to its portfolio while their team works from home including Gap USA (men and kids), FKNS, Swisse, Sandy & Sky, Michael Kors (Jewelry), WOW, Bombay Shaving Company, Miniklub, Marc Anthony, Guerlain, Untaro and Just Herbs.

    The brand has roped in Being Human one of its partner brands, and one can see actor Salman Khan, the most relevant icon for Eid from Bollywood, wishing Eid Mubarak prominently on it channels.

    Shoppers Stop has once again innovated with its brand identity for Eid and creatively wished their customers. You can take a look at the video here.

    This follows its earlier innovations and campaigns for the healthcare workers and the 9pm candlelight event by the prime minister.

    Log onto www.shoppersstop.com or download the App to know the latest offers, participate in the on-going #Selfieidi contest on social media and win prizes.

  • Pepsi announces Salman Khan as brand ambassador

    Pepsi announces Salman Khan as brand ambassador

    MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its consumers. The company has announced its collaboration with bollywood superstar Salman Khan

    PepsiCo India spokesperson said, “We are excited to announce Pepsi’s collaboration with bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s "har ghoont mein swag" proposition with Salman in 2020.”

    The year 2020 will see brand Pepsi create a scale 360 degree campaign that will reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.

  • Helo partners with India’s biggest entertainment show ‘Bigg Boss Season 13’

    Helo partners with India’s biggest entertainment show ‘Bigg Boss Season 13’

    Mumbai: Reiterating its commitment to provide its community of over 50 million monthly active users access to popular, trending and engaging content, Helo has launched a strategic partnership with leading entertainment show Big Boss Hindi Season 13, hosted by Salman Khan. 

    As part of this partnership, Helo is offering users exciting opportunities to meet and engage with the contestants of the hit reality show. One lucky Helo user will stand a chance to meet the contestants and feature with them in one of the weekend episodes.  

    This partnership between Helo and Bigg Boss Hindi Season 13 comes after a series of successful stints with the regional versions of the show in Kannada, Marathi, Telugu, and Tamil. As a part of its Bigg Boss Kannada partnership, Helo launched an in-app engagement campaign, where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್ as well as the contestants’ personal accounts. Through the hashtag #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್, Helo users selected tasks for the BBK contestants to perform during the show.

    Helo also recently partnered with Bigg Boss Marathi for its second season as its social media partner and gave select Helo users a chance to become the ‘Caller of the Week’ and ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice.

    Mahesh Shetty, Head, Network Sales, Viacom18 said, “With Bigg Boss being our flagship property, it has a huge fan base and our association with Helo will help us expand it further. Our aim has always been to make the show more engaging and entertaining for our viewers so that they also feel a part of the fun-filled journey of the inmates. Through this partnership, we hope to bring our audience closer to the Bigg Boss experience.

    “We’re delighted to partner with Bigg Boss again, this time for Bigg Boss Hindi Season 13. Our partnership with Bigg Boss is in line with our mission to constantly connect our users with their favourite content, in the language that they are most comfortable with. Following our previous regional partnerships, which saw unprecedented engagement from Helo users with over 20 billion combined impressions on the app, we are looking forward to reaching greater heights when it comes to engaging our users with Bigg Boss Hindi.” said Chhandita Nambiar, Head of Entertainment, Helo.

    Helo users will also get day-to-day updates on all activities at the Bigg Boss house and the show’s contestants, by following the official handle of Voot/Colors on the app. To further engage with the viewers and Helo users, official Bigg Boss fan page of the reality show’s contestants will provide all the latest news and updates from the show. This fan-generated content will be shortlisted and featured on the Bigg Buzz episode. Each week, one fan will win a hamper or referral point from Helo. The show went live on 29th September, airing from Monday to Sunday.

  • The Format that changed TV forever In India and across The Globe Turns 20!

    The Format that changed TV forever In India and across The Globe Turns 20!

    MUMBAI: Big Brother, (aka Bigg Boss in India) – the original reality format – celebrates its landmark 20th birthday today.  On the 16th September 1999, nine Housemates moved in a purpose-built house in the Netherlands, equipped with 24 cameras and no contact with the outside world to be watched 24/ 7 by Big Brother. A cultural phenomenon was born, and the TV revolution aired its first ever episode that night on Dutch Broadcaster Veronica, part of RTL.

    Since its launch, Big Brother has taken the world by storm, with 471 series of 28,391 episodes commissioned in 60 markets and airing pan regionally in 80 since its launch. 7,153 housemates from around the globe have spent 35, 143 days in the house and there have been 5, 035 evictions.

    Twenty years since its worldwide debut, Big Brother is enjoying one of its best years yet and is constantly being renewed internationally with 22 productions in 18 markets confirmed to air in 2019.

    In India Bigg Boss has conquered audiences, in Hindi, Kannada, Bangla, Telugu, Marathi, Tamil and Malayalam. With 30 seasons under its belt Globally Endemol Shine India is the only one in history of the franchise who has produced the Big Brother format (Bigg Boss) in multiple languages for different broadcasters. Bigg Boss has now been produced in India in 7 languages and today produces more than 600 episodes in a 365-day calendar year.

    With huge stars such as Salman Khan, Kamala Hassan, Nagarjuna, Mohanlal, Mahesh Manjrekar and Sudeep as hosts, an interesting mix of contestants and an amazing creative and production team, the show continues to garner huge TRPs and driving in viewers every season.

    Talking about the completion of 20 years of Big Brother globally, Abhishek Rege, CEO, Endemol Shine India said, “Big Brother is undoubtedly the most popular non-scripted show across the globe entertaining viewers from all strata of society. In India too, the show has been well received and has garnered a huge fan following.  The ongoing appreciation for the franchise across the globe and in India, no matter the language, is testament to the effort of the creative and production teams at Endemol Shine globally and our understanding of geographies and of local audiences.”

    Engaging audiences with interactivity
    Big Brother is more interactive and immersive than ever, whether it be viewer polls, making decisions for tasks or else the weekly evictions which are the bedrock of many global schedules. Big Brother stands out in the way it engages the audience to be part of the show, and earlier this year saw 202 million votes cast in Brazil in a single eviction.

    Innovating with technology
    Big Brother has always thrived on changes in the tech and TV landscape and fans have more access to the show’s content than ever before, whether it be watching episodes on YouTube in Spain where the series had a dual strategy to produce the programme for linear and online or streaming on a broadcaster’s SVOD or AVOD platform in markets like the US, Canada and Finland.

    The show is innovating with tech within productions too. Big Brother Poland was the first version of the reality hit to be filmed in a real-life existing house. This has been followed by the recent relaunch in Finland, where the house was located in the heart of Helsinki in REDI shopping mall.  These new types of productions are only possible because of advanced technology and state of the art cameras which allow the show to be produced in innovative ways. It also furthers the creative freedom for the producers with fully connected houses enabling access to rooms to be limited or to give housemates certain privileges such as access to the fridge or even the coffee machine. Existing locations also have created a truly authentic environment for relationships to develop.

    Sustainability
    And the format is rolling our green initiatives too, in Germany the production team of VIP series saved an estimated 12,000 coffee cups after switching to reusable bamboo cups and all groceries for the House were sourced locally.

    In Finland, the new house will be made with recycled materials and with water scarcity a significant issue in India, the production has installed waste water recycling, as well as placing water restrictions for housemates and one of the regional versions even features an empty swimming pool to make a point about the limits.

    None of us know what the next twenty years will bring, but one thing for sure, the world is watching.

    Big Brother in numbers
     
    1. 7,153 people have entered the Big Brother house of which 517 were from Bigg Boss India so far)
    2. There have been 5,035 evictions of which 372 were in Bigg Boss India so far
    3. 28,391 episodes of Big Brother have aired globally of which 2942 were in Bigg Boss India
    4. Over 35,143 days have been spent in the house of which 2908 were in Bigg Boss India
    5. There have been 471 series to date, making 471 Big Brother winners 30 of which were in India  
    6. 3,000 people applied via telephone for the first ever series in the Netherlands
    7. There were 24 cameras in the original Big Brother house in the Netherlands. The most recent version in Finland has 51, whereas in Italy they shoot with an astounding 100+ cameras. India used 89 cameras in the BB Hindi S12
    8. The oldest housemate to enter the Big Brother house is Lionel Blair who at 85 joined Celebrity Big Brother in the UK. 75-year-old Jerry MacDonald who came third in the US series 10 in 2008
    9. Julie Chen Moonves is the longest serving Big Brother host, having presided over the US show for 19 years since its launch in 2000
    10. 1 baby has been born in the Big Brother house; this took place in the Netherlands in 2005
    11. The longest uninterrupted television broadcast of Big Brother lasted 8, 763 hours from 2nd March 2004- 1st March 2005 in Germany
    12. A record 202 million votes were cast in one eviction in Brazil in March this year.  These second highest being Bigg Boss Tamil with 19, 59, 37, 000 votes
    13. 7 versions of Big Boss in 7 different regional languages (Marathi, Tamil, Bengali Telugu, Hindi, Kannada, Malayalam) have aired in India.
    14. Big Brother has 62.5 million digital followers.
    15. There have been 7.3 billion lifetime video views
    16. 59 couples met in the House.
    17. 5 marriages have taken place within the House of which 2 were from Bigg Boss India
    18. 12 children have been born from Big Brother romances.
    19. Since launch Big Brother has been commissioned in 60 countries, some of which aired pan-regionally taking the show to 80 countries.
    20. An estimated 12,000 single use coffee cups were saved when the production of Big Brother VIP in Germany switched to reusable bamboo cups.