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Tag: Salman Khan

  • Amitabh Bachchan is the most recognised celebrity in India, says report

    Amitabh Bachchan is the most recognised celebrity in India, says report

    Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all-India rank. He is ahead of favourites who are younger and probably more active in their fields, such as MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, and Salman Khan.

    The celebrities are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc., which make up their final BE Score. With the highest score in the all India rank BE score, Bacchchan was ranked third in the West and North Zones, ninth in the South Zone and eleventh in the East Zone.

    The Brand Endorser is a comprehensive report of intensive research conducted across 36 Indian cities. According to the research, Bachchan has the highest-ever recognition score of 92 per cent, making him the most well-known personality in the nation. He is seen as a global personality who is self-made, relatable, influential, energetic, fit, as well as sophisticated and reliable. He is a fascinating brand ambassador for a variety of products because of these features.

    Commenting on the significance of the report, Hansa Research chief executive officer Praveen Nijhara said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”

    As the “Shahenshah” of Bollywood, he has a strong presence and mark in Uttar Pradesh, Rajasthan, Punjab, Maharashtra, and Gujarat.

    At the age of 79, Amitabh Bachchan is one of the most ubiquitous personalities, endorsing various brands, providing voiceovers with his trademark baritone, acting in diverse Indian & Hollywood films, and hosting one of the longest-running game shows on Indian television.

  • MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

    MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

    Mumbai: MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme “Game badlega, kyunki Bigg Boss ab khud khelega.”

    As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with Colors’ Bigg Boss season 16 is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.

    MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the Bigg Boss house called the ‘MyGlamm Zone,’ where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities.

    This zone will also see Bollywood celebrities visit the Bigg Boss house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised, and tutorial-fuelled post-purchase experience through its app.

    Commenting on the association, The Good Glamm Group CEO of beauty & FMCG brands Sukhleen Aneja shared, “We are thrilled to be the make-up partner of Bigg Boss Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier two and three and below cities and leverage the immense reach and traction across consumer segments provided by Bigg Boss.”

    “As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We’re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care,” she added.

    Viacom18 revenue head of Colors Pavithra KR said, “Bigg Boss is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country, offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s needs for both performance and perception. We’re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.”

    Furthermore, viewers can vote for their favourite contestants, and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season.’ Voting can be done by downloading the MyGlamm app on their devices.

  • IIFA Weekend & Awards: Abu Dhabi to host the 23rd edition of the event in Feb 2023

    IIFA Weekend & Awards: Abu Dhabi to host the 23rd edition of the event in Feb 2023

    Mumbai: The International Indian Film Academy (IIFA) Weekend And Awards, which brings together the best of the Indian film industry, will return to Yas Island, Abu Dhabi, in February 2023. IIFA 2023 will be held in collaboration with the department of culture and tourism in Abu Dhabi (DCT Abu Dhabi) and Miral, which creates immersive destinations and experiences.

    The 22nd edition of IIFA this year at Yas Island, Abu Dhabi, was hosted by Salman Khan, Riteish Deshmukh and Maniesh Paul. It had performances by talent from the Indian film fraternity. The three-day awards weekend was attended by more than 350 media from 17 countries across the globe, and more than 20,000 people thronged the arena.

    The 23rd edition of IIFA will again be hosted at the world-class Etihad Arena, Yas Island, Abu Dhabi—the Middle East’s largest state-of-the-art indoor entertainment venue in February 2023. The upcoming edition will see Salman Khan, Varun Dhawan, Karan Johar, Kriti Sanon, and many more in attendance.

    For many decades, India and Abu Dhabi have had strong cultural and commercial ties. IIFA Weekend & Awards will be a celebration of togetherness and positivity, returning to Yas Island in Abu Dhabi and enhancing, strengthening, and building even stronger bonds. IIFA 2023 will be a grand celebration of the best talent in Indian cinema, bringing together global dignitaries, international media, fans, and film enthusiasts worldwide. The aim is to also present a greater opportunity for long-term impact in tourism, trade, and the film production business for the destination.

    IIFA VP Noreen Khan said, “IIFA this year was an amazing experience thanks to the wonderful partners Miral and DCT. Coming back after two years, we really worked hard to deliver the very best of live entertainment again. The best part was that the entire weekend delivered a positive experience for everyone who witnessed or experienced the event in any way. We have been inundated with unprecedented appreciation and comments from everyone who truly has had a wonderful time this year in Abu Dhabi, and so we are pleased and excited to bring it all back again, but with much more magic to come next year.”

    DCT Abu Dhabi DG for Tourism HE Saleh Mohamed Al-Geziry said, “We are honoured to once more welcome the IIFA Weekend and Awards to the Etihad Arena. With the eyes of the world’s film industry upon us, we have an amazing opportunity to share with the world Abu Dhabi’s exciting nightlife, inspiring cultural experiences, and restorative escapes. The awards in February can only enhance our reputation as a global centre for top-tier leisure, entertainment, and business events.

    Miral executive director of group communications and destination marketing Taghrid Al Saeed said, “We were thrilled to see the immediate impact that IIFA presented to Yas Island, Abu Dhabi when we hosted the event last June, which created great engagement around the world. We are excited to be back hosting again this year and to be the first destination to consecutively hold the IIFA Weekend and Awards.  We are proud of this partnership, which is already delivering valuable business and tourism opportunities from India to the island.  The return of this great event is another testament to Yas Island’s position as a global entertainment and leisure destination as well as an international events hub.”

    People can now buy tickets to the awards ceremony spanning over three days at https://www.etihadarena.ae/en/ from 30 September 2022. The price range begins at 100 AED and goes up to 1,500 AED. People can now get an opportunity to buy tickets to the celebration of Indian Cinema at https://www.etihadarena.ae/en/box-office or head to www.yas island.ae where fans can add all that they need for their visit to Yas Island as a travel package.

  • Colors announces ‘Bigg Boss 16’ in all new avatar

    Colors announces ‘Bigg Boss 16’ in all new avatar

    Mumbai: Colors announced it is bringing back the latest season of Bigg Boss. Megastar Salman Khan is all set to return as the host of the reality show.

    Produced by Endemol Shine India, Bigg Boss Season 16 with special partner Ching’s Schezwan Chutney, make-up partner MyGlamm, and tasting partner Priya Gold Hunk will premiere on 1 October at 9:30 p.m. on Colors & Voot.

    For this game-changing season of Bigg Boss, the channel has devised a 360-degree extensive marketing and digital strategy spread across television, outdoor, print, digital, and cinema. 

    With the tagline of the season, “Game Badlega Kyunki Ab Bigg Boss Khud Khelega,” four unique promos will be aired on network and non-network television channels in Hindi and in regional genres. The show will also be promoted in the soon to be released movie, “Vikram Vedha,” across multiplex cinema theatres in Mumbai and Delhi. 

    Moreover, key junctions in Mumbai and Delhi will host large impact billboards. On the digital front, a stylized behind-the-scenes of the promo shoot featuring megastar and host Salman Khan was captured and released to excite the viewers. In an exclusive segment, digital creator RJ Karishma is set to unveil the most anticipated ‘Bigg Boss House.’ 

    Additionally, for the first time ever, a fun interactive element has been added where the fans of the show will get a chance to ask questions to the contestants before they step into the house. To keep the buzz going, the ‘Bigg Boss emoji’ will be live on Twitter from the launch week along with an Instagram filter with this year’s contestants, which will be created post-launch.

    Speaking about the launch of the biggest reality show on the network, Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Bigg Boss is one of India’s most celebrated reality shows and enjoys exceptional fandom. A spectacular marvel from our plethora of diverse content, this most anticipated show brings a massive dose of entertainment to our viewers. Extending engagement across all platforms, the show offers a great canvas for advertisers to connect with their target audience. After the grand success of Khatron Ke Khiladi, we aim to keep the entertainment quotient high with an unprecedented season of Bigg Boss.” 

    She further added, “We are delighted to welcome onboard our special partners Ching’s Schezwan Chutney, make-up partner MyGlamm, and taste partner Priya Gold Hunk. We look forward to adding another outstanding season with associate partners Garnier Men and Hershey’s Kisses. With this exciting new theme, we are certain that this unpredictable season will keep the viewers enthralled.”

    Satiating the curiosity around everything that happens inside the house, Bigg Boss 16 will continue to have a 24-hour live feed every Monday to Thursday only on Voot.

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, “15 years back, Bigg Boss revolutionised the world of entertainment by introducing Indian households to captive reality. Since then, this show has empowered us to experiment, grow, innovate, and unlock an entirely new level of entertainment. With the theme “Game Badlega, Kyunki Kb Bigg Boss Khelega,” the idea is to bring a twist to the most loved and authoritative character on the show. We’ve seen Bigg Boss in many avatars over the years, and for the first time, he will be seen playing the game. This season, we have an eclectic mix of celebrity contestants from different walks of life. The viewers already love some of them, and they’ll get to know the rest of them very soon. We are elated to have Salman Khan bring his star power and a sense of justice to the show once again.”

    Host, Salman Khan commented, “Coming back to Bigg Boss as a host every year feels like a tradition and I look forward to it. The immense love from the audience, the exciting mix of contestants, and the innovative themes undoubtedly make the journey truly special. The sixteenth season is set to be even more exciting with the theme, “Game Badlega, Kyunki Ab Bigg Boss Khud Khelega” and will bring a pandora of whole new twists. My best wishes to all the contestants, who will take on the challenge of competing with Bigg Boss.“

    “The Bigg Boss of reality shows is back with the 16th season. Our endeavour at Endemol Shine India has been to consistently evolve, reinvent, and revolutionise the format of the show and up the game, season by season. This year, we will reveal a never-seen-before facet of the show with the mastermind of the house, Bigg Boss, not playing by the rules. The diverse mix of contestants will enhance the entertainment flavour as they compete against each other while courting the favour of their fellow contestants and audience. We look forward to a great season with the one-and-only Dabangg-host Salman Khan.”

  • Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy

    Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy

    Mumbai: Online music education platform Artium Academy has entered into a strategic partnership with JetSynthesys’ digital entertainment subsidiary Global Music Junction and Warner Music India.

    This collaboration will help these entities to identify, nurture and scale aspiring talents at the academy, helping put them on the national and global map while collectively building on content-creation, artist management, revenue generation, digital monetisation, branding and sponsorships.

    Artium Academy, co-founded by Ashish Joshi, Vivek Raicha and Nithya Sudhir, boasts a panel of maestros including Sonu Nigam, KS Chithra, Shubha Mudgal, Ananth Vaidyanathan, Aruna Sairam, Louis Banks and Raju Singh, has worked towards its core objective of offering training to aspiring singers, composers and instrumentalists to enable them to reach their full potential and eventually step into the spotlight both in India and globally. Global Music Junction, along with Warner Music India, will work towards taking these performers on to their next level of growth, supporting their livelihood and creating music IPs and high-class content. Together, they will also identify avenues of revenue generation, digital monetization, branding and sponsorships.

    JetSynthesys founder and CEO Rajan Navani said, “In a bid to fuel the growth of digital entertainment further in India, Global Music Junction and Warner Music India have joined forces with Artium Academy to take another step towards putting Indian talent on the global map. While Global Music Junction and Artium Academy will work towards scaling the talents on the platform, along with identifying and nurturing them for the future, Warner Music India will work on the global repertoire of these talented budding artists, giving their exposure an international leg. Together, our eventual goal is to work towards creating more global musical maestros from our country.”

    JetSynthesys is known for its global publishing partnerships with the likes of cricket legend Sachin Tendulkar, Bollywood star Salman Khan, heavyweight Floyd Mayweather, and brands like WWE, Square Enix, and Warner Music Group (WMG).

    “Artium Academy offers a world-class faculty and state-of-the-art facilities to train students through personalised performance-based music learning, be it in the space of vocals, compositions or instruments. We are excited to tie-up with veterans in the digital entertainment and talent management space that will further help us scale our platform to the next level,” said Artium Academy founder and CEO Ashish Joshi.

    Artium Academy aims to make learning music fun and accessible to people of all ages through modules that are designed by industry maestros and taught at a 1:1 ratio by Artium-certified teachers. The four courses offered at the Academy are vocals, strings, keyboard and percussion.

    “Music is instrumental in the Indian entertainment industry, and we have seen a rising interest among aspiring performers to learn the nuances professionally. We aim to tap into that potential through this association and amplify the reach across audience groups. We also want to ensure that on-boarded talents get world-class support to fulfil their dreams and be the stars of tomorrow,” said Global Music Junction CEO Rajkumar Singh.

  • Amitabh Bachchan is the most recognised celebrity in the country: Hansa Research’s Brand Endorser Report

    Amitabh Bachchan is the most recognised celebrity in the country: Hansa Research’s Brand Endorser Report

    Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all India rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan and other favourites who are younger than him and who are also perhaps more active in their respective fields.

    The Brand Endorser is a report of research conducted across 36 Indian cities. As per the syndicated study, Amitabh Bachchan is the most recognised celebrity in the country with the highest-ever recognition score of 92 per cent. He is perceived to be a global personality: self-made, relatable, influential, fit, energetic, sophisticated, and trustworthy. These factors make him a compelling brand ambassador for a range of products.

    Hansa Research CEO Praveen Nijhara said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”

    The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc., which make up their final BE score. While Bachchan has scored really high in the all India rank BE score, he ranks third in the west and north zone, ninth in the south zone, and eleventh in the east zone. The ‘Shahenshah of Bollywood,’ as he is fondly called, has a strong presence and mark in the states of Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Gujarat.

    At the age of 79, Bachchan is one of the most ubiquitous personalities, endorsing various brands, providing voiceovers with his trademark baritone, acting in Indian films and Hollywood, and hosting one of the longest running game shows on Indian television, Kaun Banega Crorepati.

    Hansa Research’s Brand Endorser Report covered more than 550 celebrities across domains in the country. For this study, the research was conducted amongst 5,100 respondents across 36 cities in the country. To measure the results, structured interviews were conducted across India through online and offline methodologies to understand the standings and performances of shortlisted celebrities.

  • Salman Khan meets his past self in Pepsi’s latest TVC

    Salman Khan meets his past self in Pepsi’s latest TVC

    Mumbai:  In a bid to double the swag quotient, beverage brand Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan in a dual role. Bringing back the nostalgia of the 90’s, the TVC showcases the star coming face-to-face with ‘Prem,’ one of his popular characters from the decade. The TVC will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The ad film opens out on a bungalow that seems to belong to a 90’s Bollywood film set. The narrative hinges on modern-day Salman bumping into his younger version, Prem and the fun banter that ensues between the two Salmans. Thrilled to see his hunky future avatar, Prem engages Salman in a series of questions to know more about his future self. 

     

     

    The brand makes use of hi-tech Deepfake technology to recreate and bring to life the Bollywood character. Sharing his views on the campaign, the director of the ad film Ayappa KM said, “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 90’s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future.”

    “My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine,” said Salman Khan. “It brings me great joy to bring back Prem as a blast from the past with Pepsi for my fans for this new campaign.”

    “As a culture-curator, Pepsi has constantly endeavored to bring entertaining campaigns for its consumers through innovative storytelling,” said PepsiCo India category lead- cola Saumya Rathor, on the launch. “With Bollywood being a key consumer passion point in India, this new campaign takes the Swag narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”

    “We felt an instant rush when the brief landed on the table – to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P’s of marketing to its absolute limit.  It was a delight working with those who backed us to the hilt with this idea,” the film’s writer Devaiah Bopanna commented.

  • Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Mumbai: Ahead of Valentine’s Day, beverage brand Pepsi has launched a digital film featuring Bollywood star and brand ambassador Salman Khan that encourages the youngsters to own their singlehood with ‘Swag.’ As a part of the campaign, the brand has unveiled a limited edition set of ‘Swag Se Solo’ cans.

    According to a recent poll that was conducted by Pepsi on a social media, more than 80 per cent people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.

    In the brand film, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/chocolates for themselves. Salman is seen talking to the youngsters as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’

     

     

    “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples,” commented PepsiCo India category lead (cola) Saumya Rathor. “The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable swag.”

    Commenting on the digital film, Salman Khan said, “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.”

    The limited-edition Pepsi cans are available across select retail stores and e-commerce channels till February.

  • Zee5 to exclusively stream Salman Khan’s ‘Antim: The Final Truth’

    Zee5 to exclusively stream Salman Khan’s ‘Antim: The Final Truth’

    Mumbai: Zee5 has announced that it will exclusively stream Salman Khan and Aayush Sharma starrer Bollywood film, “Antim: The Final Truth” on 24 December. This film is Khan’s third collaboration with Zee5, after “Kaagaz” and “Radhe: Your Most Wanted Bhai.”

    “We at Zee5 are focused on curating and creating good quality content to entertain the audience and bringing their favourite stars to their screens,” said Zee5 India chief business officer Manish Kalra. “It gives us great pleasure to associate with Salman Khan and Salman Khan Films once again after the tremendous success of ‘Kaagaz’ and ‘Radhe’ on Zee5. We are proud to not only present ‘Antim: The Final Truth’ to fans, just before their most loved actor’s birthday. We are eagerly looking forward to the premiere and hope that all Salman Khan fans cherish this birthday gift”.

    “The audience gave an overwhelming response to the theatrical release of ‘Antim: The Final Truth’,” said a spokesperson from Salman Khan Films. “We are happy that they can now watch the film at their convenience and post the success of Radhe, what better platform than Zee5 to premiere it.”

    “The astounding response to Rahuliya has been overwhelming for the entire team of ‘Antim: The Final Truth’,” said Aayush Sharma. “It was heart-warming to see the response the film received in theatres after a long time, now as the film hits Zee5, we are glad that it would reach a wider audience.”

  • Somany Ceramics launches new campaign with Salman Khan

    Somany Ceramics launches new campaign with Salman Khan

    Mumbai: Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign ‘Zameen Se Judey.’ The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are manufactured locally.

    Somany Ceramics’ brand ambassador Salman Khan can be seen in this quirky ad which spreads a simple message of staying grounded while delivering the best quality products. The TVC shows the Bollywood actor in his living area discussing flooring options with the contractor (played by actor Manoj Pahwa). Khan shows his disinterest towards international brands and prefers quality products designed by homegrown brand Somany. He resonates with the brand’s ideology of ‘Zameen Se Judey.’

    Somany is taking a 360-degree holistic approach to expand its bandwidth by reaching out to the masses. The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience Pan India, via HSM and regional vernacular channels, social media platforms along with outdoors, airports and cinema, said the statement.

    “Salman Khan is a world-class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality,” stated Somany Ceramics brand custodian Minal Somany. “We are confident that the new TVC will help Somany in building deeper relationships with our consumers and paving the brand in the right direction.”