Tag: Salman Khan

  • Inox enters Odisha with 3 screens in Bhubaneswar

    Inox enters Odisha with 3 screens in Bhubaneswar

    MUMBAI: Inox Leisure Ltd has entered the state of Odisha with the launch of its first multiplex in the temple city of India – Bhubaneswar.

    Located at BMC Bhawani Mall, Saheed Nagar, Inox is now open to guests with three screens and 960 seats. All screens are equipped with 2K digital projection systems for enhanced movie viewing experience.

    The movies showcased at Inox Bhubaneswar in the opening week are Salman Khan starrer Dabangg 2 (Hindi), Table No 21 (Hindi), Rajdhani Express (Hindi), CZ 12 (English), The Impossible (English) and Life Of Pi (English).

    Inox Leisure Limited CEO Alok Tandon said, “We are very happy to open the first multiplex of Odisha in the beautiful city of Bhubaneswar. The launch of Inox in Bhubaneswar will ensure that movie lovers enjoy the top-of-the-line experience. With Inox‘sconvenient location, easy accessibility, modern comforts, and high-end technology, we aim to revolutionise the movie watching experience in the city,” he added.

    With the launch of this multiplex in Bhubaneswar, Inox currently operates 44 multiplexes and 174 screens in 28 cities making it a truly pan-Indian multiplex chain.

  • Salman magic works on the box office yet again

    Salman magic works on the box office yet again

    MUMBAI: There were no releases on the last Friday of 2012 leaving the week open for Salman Khan starrer Dabangg2. The film, which was given an exhaustive release with as many as 3,500 screens and multiple shows per day as well as an increase in admission rates, collected Rs 995 million in its first week.

    While the number of screens remained high in the second week, the ticket rates were pared to the normal. The film has collected about Rs 190 million taking its 10-day total to Rs 1.16 billion. The film is the sequel to Dabangg which released in 2011. The second instalment of Chulbul Pandey‘s heroics is also the debut ground for Salman Khan‘s brother Arbaaz Khan. The 2011 film was directed by Abhinav Kashyap.

    Akshay Kumar and Asin starrer Khiladi 786 added Rs 11.5 million to its tally in its third week taking its total to 647.5 million.

    Amir Khan’s suspense thriller Talaash collected Rs 10.5 million in its fourth week taking its total collection to Rs 938.1 million.

    The first Friday of January is as a rule avoided by major filmmakers as the record over the years has been that a film released on the day turns out a flop. However, the first Friday of 2013 has four films lined up for release of which one, Table No 21, holds some interest due to the presence of Paresh Rawal in the cast. The exhibition trade, however, holds more hope from 11 January when Vishal Bhardwaj’s Matru Ki Bijlee Ka Mandola is slated for release along with Kamal Haasan’s Vishwaroopam.

  • Thumps Up goes Dabangg

    MUMBAI: Cashing in on its association with Salman Khan, Coca-Cola’s aerated beverage brand Thums Up has tied up with the actor’s upcoming movie Dabangg 2 through the Thums Up ‘Being Dabangg’ initiative. Through this initiative Thums Up fans across the country will get an opportunity to meet Khan in person and win special Thums Up ‘Being Dabangg’ merchandise like T- Shirts, sun glasses and wrist watches.

    The campaign will run till 13 February.

    The national initiative is being launched across India (except in the states of Tamil Nadu and Kerala) and will leverage the popularity of digital media such as mobile phones (Both GSM & CDMA & IVRS) and internet amongst consumers across the country.

    To create awareness about the Thums Up ‘Being Dabangg’ initiative, the company is also launching a television commercial which builds upon Thums Up’s core idea of ‘Will Do Anything For My Thunder’. Publicis’ advertising agency Leo Burnett is the creative force behind the TVC while it has been directed by Sameer Puri from Wacky Films. The campaign takes the tagline ‘Dabangg Toofani Hote Hain…..To AaoKuch Toofani Kartey Hain!’

    Thums Up brand ambassador Khan said, “I have always believed in living life on my own terms, and doing something Toofani; and these attributes are what strongly connect me with my favourite Thums Up. Through this exciting and engaging initiative, I look forward to meeting the real ‘Dabanggs’ across the country; and celebrating the spirit of adventure.”

    Coca-Cola India and SWA VP – marketing Anupama Ahluwalia said, “This latest initiative is a perfect unification of brand Thums Up’sToofani attitude and Salman Khan’s Dabangg personality. This exciting initiative will serve as a seamless binder between the real stars of the country and their inspiration – Salman Khan. We are confident that this unique initiative will strike the right chord with the consumers, encouraging them to do something Toofani every day.”

  • Dabangg2: A crisp 1st half gives way to a lax 2nd half

    Dabangg2: A crisp 1st half gives way to a lax 2nd half

    MUMBAI: Sequels are a new trend in the Hindi film industry. The thesaurus defines the word as a follow-up or follow-on, among other meanings. On that count, Dabangg2 is a sequel alright. However, since a sequel results out of a successful first when it comes to films, the same is supposed to better the trendsetter; in this case Dabangg. Achieving that is tough.

    Following his franchise, Chulbul Pandey aka Salman Khan is now a married man. He has also opted for a posting at Kanpur where, he thinks, the crimes are bigger and his presence is needed. Ergo he migrates lock, stock and barrel, which means he takes his constables as well as family. Once there, he is soon introduced to the reign of local bahubali, Prakash Raj and his two brothers. One, Nikitan Dheer, is the restrained kind, over six feet tall and all brawn. The other one is Deepak Dobriyal, full of bravado much beyond his four-and-half-foot stature. Raj, the eldest, is a goon-turned-politician in true Indian tradition while his brothers are his muscle power.

    Predictably, the film opens with montage of the earlier version through its title cards. Khan and family are settling down in the new city. It is all lovey-dovey family as Khan and his stepfather, Vinod Khanna, have no bad blood any more, Rajjo aka Sonakshi Sinha is now his wife while half brother Arbaaz Khan is still dim as before. The family bonds are established and so is the hero‘s entry in Kanpur when he takes on two killers to establish his reputation.

    It is time for the confrontation between the bahubali and Khan to start, and it does so in the commissioner‘s office where the bahubali has come to complain against Khan for having killed his two goons! It then continues in the form of cold stares and some dialogues of one-upmanship on both sides. That having been done, next stage is to start eliminations. That happens when bahubali‘s brother, Dobriyal, is kidnapping a girl he has the hots for. Unfortunately, the girl has been promised security by Khan, who kills Dobriyal signalling the interval point and setting the tone for an exciting second half.

    Contrary to expectations created, the film loses its momentum as it goes into its second half. Just about everything is predictable and seen before. Khan and bahubali have a couple of confrontations till the final one which is a bit damp because after a shirtless fight between Khan and Dheer, the latter is suddenly misses from the scene, probably preserved for Dabangg3. Meanwhile Raj, the main villain, puts up a token fight. It is totally one-sided in Khan‘s favour defeating the age-old belief that in a story, your hero is only as big as your villain; Prakash Raj‘s character is too meek for the final showdown.

    The problem with Dabangg2 starts with inevitable comparison viewers will make with Dabangg and expect this one to be a notch above. On that count, Dabangg2 is nowhere near the original. The two main factors of Dabangg having been taken away as there is no scope for romance: courting a beau and romancing a wife is not the same thing. The other factor the earlier version had was the mother emotion which this one has no scope for. The one-liners and punches as well as gags are scarce in comparison and some scenes, if you enjoy them, are because of Salman Khan is doing them in his inimitable style.

    The script seems to have been hurried through to launch the sequel before the original fades from public memory. This flaw affects first time director Arbaaz Khan‘s performance as he also hurries through the sequences. For instance, what was the volleyball sequence all about since it conveys nothing except Khan asserting that playing volleyball makes a policeman‘s hands strong; this when none of the policemen raise a hand throughout? Sinha losing her child could have been used to generate some emotional depth as could Khanna being threatened by Dobriyal, but it is not to be. The film has good music with songs like Saason mei….along with mass numbers, Dagaabazzre…..,Pandeyjee…..and Fevicol…. Having been shot mainly indoors on gaudy sets, the film gives the look of a 1970s film with no gloss or finesse.

    Performance wise, it would not be wrong to say that this is Salman Khan‘s usual self. This time he does not do justice to the character of Chulbul Pandey. Sinha is alright. Khanna and Arbaaz Khan don‘t get much scope. Raj does not make an effective adversary. Dheer impresses while Dobriyal is good.

    Dabangg2, all said, is half of Dabangg in living up to expectations. Commercially, too, its prime time is the weekend and the Christmas holiday on Tuesday to make the most of.

  • Salman Khan, four others asked to appear before Jodhpur court

    Salman Khan, four others asked to appear before Jodhpur court

    MUMBAI: Bollywood actors Salman Khan, Saif Ali Khan, Tabbu, Sonali Bendre and Nilam have been asked by a Jodhpur Court to appear before it on 4 February for framing of charges in the Blackbuck poaching case.

    During the shooting of Hum Saath Saath Hain 14 years ago, the five actors along with Dushyant Singh and Dinesh Gawre had poached two rare Blackbucks at Kankani village near Jodhpur.

    The people involved were booked under the Wildlife Act and the IPC.

  • Salman Khan defies Eid release with Dabaang 2 releasing during Christmas this year

    Salman Khan defies Eid release with Dabaang 2 releasing during Christmas this year

    MUMBAI: Since the last couple of years, Salman Khan‘s films have been releasing around Eid. The exercise started with Wanted (2010), Dabangg (2010), Ready (2011) Bodyguard (2011) and the latest Ek Tha Tiger.

    But not any more. His next Dabangg 2 is set for a Christmas release. It may be remembered that 23 years ago his first-ever blockbuster Maine Pyar Kiya released on 29 December, 1989. Dabangg 2 is set to hit theatres on 21 December.

    It is said that Salman consciously decided to break the myth surrounding his Eid superstition. He believes that the content of Dabangg 2 is even better than that of the original, hence this is a play to defy the Eid release myth.

    Said producer Arbaaz Khan in a statement, "There are four-five vital release periods in a year, which are important for any big film. Since our film will be ready by the year-end, we decided to release it during the Christmas period."

    The sequel while retaining its lead pair Salman Khan and Sonakshi Sinha, has replaced Sonu Sood with Prakash Raj as the baddie chief.

    The original was directed by Abhinav Kashyap, and was a big turning point in Salman‘s box-office fortune. Actor-turned-producer Arbaaz Khan has now taken the director‘s seat.

  • Britannia Tiger shifts brand positioning with new TVC

    MUMBAI: Britannia Tiger has launched a television commercial with its new brand ambassador Salman Khan to emphasise its new positioning.

    Conceptualised by Lowe Lintas and directed by Prabhudeva, the TVC attempts to challenge the conventional role of biscuits and shift the goal post from ‘biscuits for energy’ to ‘biscuits for Nutrition’. Conventionally, biscuits have been looked at as only a filler but the new campaign stresses on the fact that it can sit centrally as a food item.

    Britannia Industries category director – health and wellness Anuradha Narasimhan said, “Tiger’s repositioning is a shift from being about energy to being about growth. We will continue to enthrall mothers and kids alike, through 25 per cent daily growth nutrients and oodles of delight coming from a variety of formats.”

    The ad film opens with a basketball dropping into Khan’s (coach) hands. Salman closely watches the kids play. One of the kids takes a shot, and misses it. The ball goes out of bounds and a lady who was watching the kids play, catches the ball. Her son, who was eating Britannia Tiger biscuits, comes into the picture. Another kid who was playing comes and asks him ‘Aye chhotu Khelega?’.

    The kid looks at his mom for encouragement and readily takes on the challenge. He dribbles adeptly towards the basket, takes a high leap and dunks the ball in the basket. Khan appreciates the kid and says ‘Ahre! Chhotu bada ho gaya’. Khan and all the kids dance to a number in appreciation. The song in the background talks on right growth and appreciates the kid and his mother for this. On asking what does the kid eat, the kid’s mom tells Khan about Tiger biscuits.

    Lowe Lintas chief creative officer R. Balki said, “Britannia Tiger’s tie up with the Tiger of Bollywood- Salman Khan is very interesting and will certainly propagate a message on kids’ nutrition to the right audience powerfully. Change in functional position of the brand necessitated that the message be delivered in a relevant, yet entertaining and fun-filled way.”

    Britannia Tiger believes it has found a great brand fit with Khan to deliver its message of kids’ nutrition. The Bollywood star is extremely passionate about fitness, a healthy lifestyle, children and their education & healthcare.

  • Yatra.com launches sequel of ad campaign with Salman Khan

    MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.

    The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.

    An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.

    The multimedia campaign has been conceptualised by McCann.

    Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”

    McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”

    According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.

    The campaign will be promoted through print, online, e-marketing and mailers.

  • Bal  Thackeray’s  death  hit BO collections

    Bal Thackeray’s death hit BO collections

    MUMBAI: Jab Tak Hai Jaan, Yash Chopra‘s last directorial romantic story, was awaited with much expectation which was not met by this three hour saga, looking at the public response. The film was released in direct opposition of a mass entertainer, Son Of Sardar, after much controversy on sharing screen space with Yash Raj Film having cornered a chunk of better single screens using their Salman Khan starrer Ek Tha Tiger as leverage thus leaving little for Son Of Sardar.

    This offered the audience an option and it showed on the collections as Jab Tak Hai Jaan could manage only Rs 152.3 million on Tuesday (13 November), the Diwali day, then peaking on the next, the New Year day with Rs 195.4 million and then finding its level on Thursday with Rs 144.5 million.

    The collection figures tapered thereafter; Sunday which collected Rs 99.6 million could have been better by at least Rs 20 million as the film‘s collections suffered due to closure of cinemas in Maharashtra for most part of the weekend due to the demise of Balasaheb Thackeray.

    According to Girish Wankhede of Cinemax chain, all the 66 group screens in Maharashtra had to cancel three shows each on Saturday and all five shows each on Sunday, these shows being the cream of the week. Same was the case with other multiplex screens. The collections also suffered to an extent in the North due to closure of Wave group multiplexes from Saturday afternoon and whole of Sunday following a tragedy in the owners‘ family. Jab Tak Hai Jaan ended its six-day festive weekend with Rs 807.3 million.

    Son Of Sardar had to fight for screens till the end and distributors could not advertise in time (where all the movie was going to be screen). However, the film did hit the screens as scheduled with less number of screens than they would have liked to open. An old fashioned action comedy about two warring families, the film met with mixed response. However, its cluttered cast and their antics earned it the label of ‘entertainer‘. The film opened with a moderate Rs 100.72 million on Tuesday, the Diwali day, as expected it peaked the next day being the New Year day with Rs 162.1 million before settling down to average levels. The film suffered on Saturday and Sunday for the same reasons as Jab Tak Hai Jaan and went on to end its six day festival season with Rs 660.2 million.

    1920 – Evil Returns could enjoy a limited run despite holding steady in the second week since the film had to be discontinued from most screens to make way for new releases, Jab Tak Hai Jaan and Son Of Sardar, on Tuesday. The film still managed to collect a decent Rs 47 million taking its tally to Rs 233 million.

    Luv Shuv Tey Chicken Khurana collected Rs 13.5 million in its second week taking its total to Rs 78.5 million.

    Student Of The Year mopped up approx Rs 10 million in its fourth week. It has netted Rs 608 million so far.

    English Vinglish collected Rs five million taking its tally at the end of the sixth week to Rs 373.5 million.

    OMG Oh My God! has collected Rs 3.8 million in its seventh week. The movie‘s box office score after seven weeks is Rs 769.3 million.

  • Ajay Devgn Films appeal against verdict on YRF ties with single screen theatres

    Ajay Devgn Films appeal against verdict on YRF ties with single screen theatres

    NEW DELHI: Ajay Devgn Films has approached the appellate tribunal against the dismissal of their case where it claimed that the act by Yash Raj Films of releasing ‘Ek tha tiger‘ in single screens during Eid on condition that ‘Jab Tak hai Jaan‘ would be released during Diwali was anti-competitive.

    The Competition Commission of India had yesterday said, “There is no contravention of the Competition Act with regard to the agreement between Yash Raj Films and single screen exhibitors with regard to the film ‘Ek Tha Tiger‘ starring Salman Khan.”

    In a statement today, Ajay Devgn Films which is seeking to release ‘Son of Sardar‘ during Diwali said, “We are shocked by the rejection of our legitimate case by the CCI. We have approached the Appellate Tribunal against the order.”

    The Commission had said the agreements entered into in July/August were not anti-competitive.

    The allegation by Ajay Devgn was that at the time of the release of ‘Ek Tha Tiger‘ on 15 August, Yash Raj Films and its distributors had taken an undertaking that they would also release the film ‘Jab Tak Hai Jaan‘ by the same producer during Diwali. Ajay Devgn alleged that it was laid down that any single screen theatre who did not agree to booking of his theatre for both the films would not get the right to exhibit the single film.

    But the Commission was informed that ‘some did not agree to this and did not enter into the agreement‘.

    The Commission said, “The act of booking theatres by a distributor for its two films simultaneously when the theatre owners have the liberty either to agree or not to agree, is not a restraint on the freedom of business of theatre owners. The theatre owners can wait for other films and can refuse to book their theatres simultaneously for two films. Even otherwise the non significant position held by the single screen theatres does not cause any adverse effect on the competition. Furthermore under the Act, tie-in arrangements per se are not violative of section 3(4)(a) of the Act.”