Tag: Salman Khan

  • Why you should watch Colors’ Bigg Boss18

    Why you should watch Colors’ Bigg Boss18

    MUMBAI: I used to be a proud advocate of Bigg Boss, championing it as the epitome of human emotions and behaviour. I’d write blogs and tell anyone who would listen that it was a grand experiment in teamwork, polarization, resource mobilisation, negotiation, storytelling and the delicate dance between truth and lies that could turn tides faster than you could drop your popcorn. Some seasons were not to my liking, and some taught me a few lessons. I even predicted the end of Bigg Boss and called it a deadly social experiment that the HR department can copy for an offsite. I auditioned for the show one fateful day and am happy that I did not make the cut. Bigg Boss needs a reality check

    It was, of course, before Vermajee—my dear friend, soul mentor, and consultant in all non-working things in life said. It opened my eyes to the actual sincerity of it all. His wisdom, delivered with the gravity of a man who had mastered the art of sidestepping unnecessary drama, made me see Bigg Boss in another shadow. 

    Let’s face it. When it comes to quality television, nothing quite compares to the highbrow, intellectual oasis that is Bigg Boss. Because who wouldn’t want to watch a group of people—handpicked for their impressive lack of emotional regulation—battle it out in an elaborate social experiment that makes a corn maze for mice seem like the height of human achievement? 

    Allow me to walk you through why this epic display of “reality” deserves your full attention. Grab some popcorn, lean back, and marvel at this masterpiece’s sheer brilliance. The moment of truth is here. Here’s what Vermajee said. Was that not a big thumping whack on my head? 

    No One Ever Doubted The Real Test Of Human Behaviour

    Have you ever wondered how people behave when locked in a house, deprived of dignity, and prompted by whispering producers? Vermajee insists that Bigg Boss provides that valuable insight which you never asked for. It’s like watching a Roman gladiator match, except the contestants are armed with petty insults and inflatable egos instead of swords. And they have a constraint- they cannot get physical- I mean in terms of fights. Would you not agree that it is truly an anthropologist’s dream and for the audience, a release from the pressure cooker called life? 

    The whole show is an arena where emotionally volatile individuals are crammed together in a space smaller than your average Ikea display room, forced to coexist like caged animals. You’ve got your classic tropes: the guy who can’t control his temper, the girl who cries at the drop of a hat, a person still trying to find the pronoun to respond to, a couple deeply in love with but with controversial background, someone who is trying to repurpose life and the one who’s just there to add to the furniture count. You’ll be left asking the existential question: “Is this what Darwin meant by the survival of the fittest?” 

    Not The Biggboss But The Scriptwriter: Your Unseen Puppet Master 

    You might think the contestants or the voting audiences are driving the drama, but don’t be fooled. The producers of Bigg Boss are like mischievous masters tossing lightning bolts from the heavens, causing chaos and ensuring the drama never stops. The participants aren’t just navigating their emotions but also carefully following a meticulously crafted script that nudges them towards confrontations with all the subtlety of a sledgehammer and sometimes like a jeweller.

    Watch closely, and you’ll see the magic unfold: contestants are guided with cryptic “challenges” that are about as natural as a sitcom laugh track. And when you are deceived into thinking they might be showing the slightest hint of genuine emotion, the production team jumps in to stir the pot. Because who wants emotional growth or understanding when you could have a screaming match over a pillow? Or, better still, a monologue of abuses and misunderstanding longer than the one you read in Ayan Rand’s novel. 

    A Wardrobe Malfunction Waiting to Happen 

    Now, let’s talk about the visual feast Bigg Boss offers. Have you ever wondered why the contestants look like they stepped out of a trendy but slightly trashy catalogue? That’s because they didn’t even pick their clothes. That’s right, they are dressed by designers who seem to be playing a prank on them. Clothes too tight, too loud, or too inappropriate for any real-life scenario—it’s fashion with the subtlety of a fireworks display. 
    Because, after all, nothing says “real human experience,” like a grown man in a neon tank top and sequined shorts screaming about loyalty. 

    Fights? They’re Gloriously Predictable 

    If you’re looking for intellectual conversations or meaningful discussions, what are you doing here? Bigg Boss is all about the fights, and boy, do they deliver. The drama unfolds faster than you can shout “TRP”. Contestants hurl insults, food, and sometimes furniture at each other, like toddlers in an adult playground. 
    And the best part? These aren’t just spontaneous moments of anger. Oh no. These are curated, finely tuned explosions of rage, timed perfectly to break the monotony of everyone sitting around a couch wondering how they got into this mess in the first place. It’s like Fight Club, but without any subtlety, depth, or Brad Pitt. And what more do you think the producers can cram in a 90-minute daily update? What do you think the contestants do the rest of the day- other than when the cue says- Camera- sound- fights? 

    The Voting – A Systematic Scam

    Ah, the thrill of voting! You, the audience, have the privilege of participating in a system that isn’t rigged. Week after week, you send in your votes, believing your voice truly matters. This misguided perception is truly adorable, like the playschool girl dancing to Chikani Chameli. Because let’s get real: the producers have already decided who stays and who is evicted with honourable escape routes. They’ve got their favourites—those who guarantee more drama, more sponsorship deals, are promised a more extended stay or are material for the follow-up reality shows. 

    You’re not voting for who you want to stay; you’re voting to keep the illusion alive. Have you ever wondered how Bigg Boss never reveals the vote percentages? Have you ever demanded? Are you satisfied with the lollipop of one of the audit firms endorsing the results? Don’t even try going that path. Bigg Boss is less democracy and more dictatorship with a touch of game show order. 

    The Host: Bias? What Bias? 

    Then there’s the host, the impartial face of the show. Or at least, he would be unbiased if they weren’t so clearly spoon-fed instructions to keep the show’s prized troublemakers in the game. Watch as the host subtly (or not-so-subtly) guides conversations, drops hints, and occasionally throws shade at the contestants they’ve been told to hate. It’s like watching a chess game, except one side doesn’t know they’re being played. The host is also genuinely human and bias is a human trait. 

    The Reality Show Contestant Manufacturing Line

    When it’s all said and done, when the “winner” emerges, the rest of the contestants move on to their next gig in the reality show carousel. Today’s Bigg Boss loser is tomorrow’s Khatron Ke khiladi contestant. Their career? A carefully curated series of reality show appearances, each more absurd than the last. And you’ll watch them all because, let’s be honest, there’s no escaping the pull of this car-crash television. 

    NET NET – Final Thoughts on BIGG BOSS (Not That You Need Them) 

    So, why should you watch Bigg Boss 18? Because it’s a masterclass in what happens when human dignity is tossed out the window for entertainment. It’s the TV equivalent of a sugar rush—quick, addictive, and utterly devoid of nutritional value. But hey, at least you can say you witnessed the unravelling of the human spirit in high definition. 

    And who knows? You might feel better about your own life in the process. Now go and watch Bigg Boss 18 and tell me if Vermajee is right and if it made you feel better. Seeing the participants of the Bigg Boss family foundering and falling apart like straws on the bar counter may even help create stronger family bonds. 

    DISCLAIMER. Even Vermajee’s more-than-accurate tutorials aimed at brainwashing an ardent BiggBoss fan have limited appeal. I will be glued to the initial weeks of Bigg Boss18, and if the contestants ignite my curiosity, I will travel with them on the unpredictable journey.

    (The views expressed in this comment piece are the author’s and the author’s alone. Indiantelevision.com does not endorse them. We are open to contrarian views to Sanjeev Kotnala’s and will happily carry them. There’s only one requirement: the write ups should be written coherently and well)

  • Bigg Boss 18 faces Peta India’s ire on account of donkey

    Bigg Boss 18 faces Peta India’s ire on account of donkey

    MUMBAI: A donkey has got the People for the Ethical Treatment of Animals (Peta) India frothing at the mouth. The ass called Max has been featuring in episodes of  Colors’ Bigg Boss18, along with 18 other human contestants. The show, produced by Endemol Shine, added a new twist to the eighteenth season by introducing Max  on it.

    Peta India, which has more than two million members and supporters, has written to host Salman Khan imploring him to get  Max, who has been brought into the BB house by advocate Gunaratna Sadavarte  (a contestant in BB18),  off the show.

    “We are being inundated with complaints by members of the public who are deeply distressed over the keeping of a donkey in the Bigg Boss house.,” Peta India advocacy associate Shaurya Agrawal has appealed to Salman in a letter addressed to the hero. “As one of India’s most influential stars and the host of Bigg Boss, you have the power to set a compassionate example. We respectfully ask that you use this influence to urge the show’s producers to avoid using animals as props for entertainment. This would not only prevent stress to the animal and upset to viewers but also set a powerful precedent. We also urge you to encourage advocate Gunaratna Sadavarte, who has reportedly brought Max into the house, to surrender the donkey to Peta  India to rehome in a sanctuary with other rescued donkeys.”
     
    Agrawal further states in the letter that the use of animals on a show set is no laughing matter as donkeys are naturally nervous and they would find the lights, sounds and clamour confusing and frightening. “That a show set is no place for an animal is obvious to viewers who are saddened to see the donkey kept in a small, confined space standing in waste,” he adds in the letter. “Moreover, donkeys are social animals, whose wellbeing is best ensured by permitting them to be part of a herd. Just as we humans live in family groups, so do donkeys. It is reported advocate Sadavarte keeps the donkey for research regarding milk. But donkeys produce milk strictly for their foals.”

    He ends the letter to Salman stating that society has evolved, and the caring public finds the use of animals on shows sad, not funny. “Please take the steps suggested in this letter to show that Bigg Boss recognises animals deserve our compassion and respect.”

    Will Salman, Viacom18 and the show’s producers Endemol Shine India heed Peta India’s plea? Will they evict Max and make him the first one to exit BB18?

    It’s over to them.  
     

  • COLORS transforms ‘Bigg Boss Chahte Hain’ to ‘Bigg Boss Jaante Hain’ for new season

    COLORS transforms ‘Bigg Boss Chahte Hain’ to ‘Bigg Boss Jaante Hain’ for new season

    Mumbai: Get ready for a new season of ‘Bigg Boss’ with the tagline transformation from “Bigg Boss Chahte Hain” to “Bigg Boss Jaante Hain.” This year, COLORS is launching the 18th season of its iconic reality show with a fresh theme: “Time Ka Tandav.” The show will not only entertain but also provide insights into contestants’ futures, as ‘Bigg Boss’ himself predicts their every move.

    Salman Khan returns as the host, promising tough questions and reality checks during Weekend Ka Vaar. Produced by Endemol Shine India and Banijay Group, the show premieres on October 6 at 9 PM, airing Monday to Friday at 10 PM on COLORS and live on Jio Cinema for premium subscribers.

    Viacom18’s Alok Jain stated, “At COLORS, we take pride in consistently innovating and delivering content that resonates with our audiences. Bigg Boss is a testament to this, with each season pushing the boundaries of innovation and entertainment.” He added that the theme of “Time Ka Tandav” reflects their commitment to fresh content and innovative integrations.

    Salman Khan expressed his enthusiasm, saying, “When the format of Bigg Boss 18 was narrated to me, I was quite intrigued. After hosting the show for 14 years, it’s exciting to see how it is bringing a whole new twist to the format… This is a welcome change, and I think it’s going to take both the contestants and viewers on an unpredictable ride full of surprises.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar emphasised the show’s legacy: “The legacy of entertainment created by Bigg Boss is a matter of immense pride for all of us at Endemol Shine India. With each season, Bigg Boss has not only captured the imagination of audiences but redefined the very nature of reality television… the stage is set for an entertainment extravaganza like no other.”

    This season’s promotional campaign features ex-contestants and COLORS actors receiving cryptic notes about the show’s theme, while digital initiatives will include behind-the-scenes content, Snapchat lenses, and Instagram filters. Unique global spectacles will employ CGI technology to project the iconic Bigg Boss eye on clock towers worldwide, representing the show’s influence.

    JioCinema will provide 24-hour Live coverage, boosting interactivity with programs like Hype and Jeeto Dhan Dhana Dhan, where viewers can answer trivia questions for prizes, including an iPhone 16. Voting remains crucial, allowing fans to save their favourite contestants from nominations, along with engaging content segments throughout the season.

  • Bandra mural honours Salim-Javed’s legendary impact on Hindi cinema

    Bandra mural honours Salim-Javed’s legendary impact on Hindi cinema

    Mumbai: To mark the launch of the original docuseries Angry Young Men on Prime Video, a stunning mural has been unveiled in Bandra as a tribute to the iconic screenwriting duo Salim-Javed. Created by fans this vibrant piece of art honors their monumental influence on Hindi cinema. The mural showcases larger-than-life portraits of Salim Khan and Javed Akhtar, surrounded by titles of their most iconic films—Sholay, Seeta Aur Geeta, Kranti, Trishul, Chacha Bhatija, Aakhri Daaon, and Yaadon Ki Baaraat—rendered in the classic vintage Bollywood poster style. It beautifully captures the essence of the ‘Angry Young Man’ archetype that Salim-Javed so masterfully crafted, celebrating their revolutionary stories, unforgettable characters, and powerful dialogues that forever changed the landscape of Indian cinema.

    Produced by Salman Khan Films, Excel Media & Entertainment, and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar, and Reema Kagti. The three-part docuseries masterfully captures the personal and professional journey of Salim-Javed and is streaming exclusively now on Prime Video in India and over 240 countries and territories worldwide. 
     

  • Prime Video launches a roundtable with ‘Angry Young Men’ Salim-Javed, hosted by Farah Khan

    Prime Video launches a roundtable with ‘Angry Young Men’ Salim-Javed, hosted by Farah Khan

    Mumbai: Prime Video dropped a special roundtable conversation with the legendary writer duo Salim-Javed, filled with lighthearted banter and heartwarming anecdotes as they reminisced about the good old days. The duo, whose creative partnership revolutionised Hindi cinema, were joined by their children who are accomplished film personalities and also the executive producers of the docuseries, Salman Khan, Zoya Akhtar, and Farhan Akhtar, along with director Namrata Rao and celebrated choreographer and filmmaker Farah Khan, who was the lively host.

    This candid chat offers a fascinating glimpse into the duo’s journey, from their first encounter on the set of Sarhadi Lootera to their regular meetings by the sea, where many of their legendary ideas were born. Javed Akhtar humorously shared how their partnership began out of necessity, as both were struggling writers at the time.

    The conversation delved into their breakthrough moment with the film Zanjeer, which introduced audiences to the ‘Angry Young Man’ persona, forever linked with Amitabh Bachchan and marking a turning point in Indian cinema. As they reflected on this pivotal moment, Farah Khan kept the conversation dynamic, engaging the next generation—Salman, Zoya, and Farhan—who shared how growing up around these cinematic legends shaped their own careers.

    Namrata Rao, making her directorial debut with Angry Young Men, expressed her admiration for the duo’s work, even though she wasn’t from their generation. The docuseries, which revisits the iconic films penned by Salim-Javed, promises to offer a fresh perspective on their contributions to Hindi cinema.

    The roundtable wrapped up on a fun note with a quiz round filled with trivia about Salim-Javed’s iconic films, keeping everyone on their toes.

    Produced by Salman Khan Films, Excel Media & Entertainment, and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar, and Reema Kagti. The three-part docuseries masterfully captures the personal and professional journey of Salim-Javed and is exclusively streaming on Prime Video in India and over 240 countries and territories worldwide.

  • Prime Video unveils Angry Young Men trailer

    Prime Video unveils Angry Young Men trailer

    Mumbai: Prime Video unveiled an intriguing and emotion-packed trailer for its upcoming original docuseries, Angry Young Men. The three-part docuseries captures the personal and professional journey of the legendary writer-duo Salim Khan and Javed Akhtar, more popularly known as Salim-Javed. In the 1970s, they revolutionized Indian cinema by reinventing the Bollywood formula, introducing ‘angry young man’ heroes in a romance-dominated industry, and making action dramas a beloved genre. Produced by Salman Khan Films, Excel Media & Entertainment, and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar and Reema Kagti, and marks the directorial debut of Namrata Rao. Angry Young Men is set to premiere exclusively on Prime Video in India and in over 240 countries and territories worldwide on August 20. Angry Young Men is the latest addition to the Prime membership.

    The trailer of the docuseries presents an emotional and inspirational look at the extraordinary journey and enduring legacy of Salim-Javed. It immerses the audience in the rich Bollywood realm that they created, spotlighting their iconic characters and blockbusters such as Deewar, Don, Sholay, Trishul, and Dostana—films that have left an indelible imprint on Indian cinema. From their modest origins to becoming the first screenwriters to achieve stardom, it showcases rare archival footage, offering a nostalgic glimpse into their personal relationships, camaraderie, and creative brilliance through their unforgettable collaboration across 24 films. Heartfelt reflections from industry figures like Amitabh Bachchan, Jaya Bachchan, Hema Malini, Helen, Salman Khan, Hrithik Roshan, Aamir Khan, and Kareena Kapoor Khan further highlight the significant impact Salim-Javed had on their careers.

    Salim Khan said, “I started my career in front of the camera but realized that my true strength lay in telling stories. That’s when I decided to focus on what came naturally to me – writing. I then met Javed who was equally passionate about writing, and together we did some fantastic work together, which I am very proud of. We had an excellent run and achieved great success, and also challenged industry norms along the way. It feels wonderful that our journey is being documented for future generations, and I hope they will be inspired to do their best and not be confined by society’s prescribed roles. I’m excited for audiences across the world to see our journey unfold on Prime Video.”

    Javed Akhtar shared, “I arrived in this city as a young man with no job, contacts, or money and often going to bed hungry; despite that, quitting never crossed my mind. What I always knew, however, was that my life story was something I would want to share with the world. The support we have received from our family, friends, and the industry in documenting our journey has been heartening and I would like to thank them all for their love. We’re delighted to share our story on Prime Video with a global audience, offering them a candid look into our journey from early struggles to achieving our dreams.”

    Angry Young Men director Namrata Rao shared her enthusiasm for her debut project, saying, “Directing this docuseries on Salim-Javed has been an amazing experience. Their story is so inspiring, full of twists & turns and it has been a great opportunity for me to start my journey as a director. Interacting with Salim and Javed saab has taught me so many things about film writing, about life and dealing with the odds an artist face. They are effortlessly candid, witty and vociferous storytellers. Their stories are filled with both deep insights and charming anecdotes. It’s also a journey into the larger-than-life cinema of the 70s. I’m excited for everyone to see the unfiltered story of these two legends on Prime Video in India and across 240 countries and territories on 20 August.”

  • Prime Video’s docu-series ‘Angry Young Men’ to premiere globally on 20 August

    Prime Video’s docu-series ‘Angry Young Men’ to premiere globally on 20 August

    Mumbai: Prime Video has announced 20 August as the premiere date of the docuseries, Angry Young Men. The intriguing three-episode original docu-series traces the journey of the legendary writers Salim Khan and Javed Akhtar, popularly known as Salim-Javed, who, brought forth a revolution in Indian storytelling, by crafting iconic characters and dialogues that have etched their influence into the hearts and minds of the audience. Produced by Salman Khan Films, Excel Media & Entertainment and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar and Reema Kagti, and marks the directorial debut of Namrata Rao. Angry Young Men is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on 20 August. Angry Young Men is the latest addition to the Prime membership.

    Angry Young Men is the story of Salim-Javed, the legendary screenwriting duo behind some of the biggest Bollywood blockbusters in 1970s like Sholay, Zanjeer, Deewaar, Yaadon Ki Baaraat, Don and many more. Together, they created the archetype of the ‘Angry Young Man’— a brooding anti-hero who captured the imagination of an entire nation with his rage, defiance, and quest for social justice. Their parting of ways made headlines for many years, and Indian cinema never saw a cultural collaboration as powerful again. This docuseries is a personal and candid account of their lives, their writing, and their legacy, narrated by the duo themselves, with anecdotal gems from some of the most distinguished figures in Indian cinema.

    “Angry Young Men is a truly special docuseries for us at Prime Video. Salim Khan and Javed Akhtar are trailblazers and were the most sought-after writing duo of their time, with a profound impact on films and mass cinema that has continued to inspire generations of filmmakers. The series goes beyond just storytelling; it delves into the heart and soul of Hindi cinema, showcasing Salim-Javed’s incredible journey,” said Prime Video, India director – content licensing Manish Menghani. “We are thrilled to collaborate with Salman Khan Films, Excel Media & Entertainment and Tiger Baby on this riveting docuseries that showcases how Salim-Javed not just transformed cinema but also left a lasting impact on society. We are certain this candid, multifaceted journey, celebrating the timeless legacy of these legendary writers will enthrall our audiences worldwide with its premiere on 20 August, exclusively on Prime Video in over 240 countries and territories.”

    “Two sensible, intelligent, and dignified individuals, best at their craft with mutual admiration for each other’s work ethics and compassion. The ‘Angry Young Men’ of Indian cinema. Growing up, seeing my father and Javed Sahab work together on films was nothing short of magical. Their love for cinema redefined heroism for an entire generation, leaving behind a legacy of cult classics. Personally, I would love to see them working together in the future, I hope the fans and viewers can also agree. Whether it’s time, destiny, or professional choices that bring them together, their partnership always brings out the best. Angry Young Men is a tribute to their creative brilliance and the profound impact they’ve had on Indian cinema. It’s an insightful journey into the hearts and minds of two superstar writers who changed the landscape of storytelling forever. This series is close to both families. I hope this marks a new chapter for our dads, the angry young men, who are now older. May they have the best time of their lives now, with emotional happiness and physical health. Long live the kings of story, screenplay, and dialogues. Producers of our lives and directors of our present and futures,” said Salman Khan.

    “Angry Young Men is about the two men that created a character that has pretty much defined Hindi cinema in the 70s. The story of Salim-Javed’s dynamic journey starting out from small towns to exploding onto the silver screen and how they put their hardships, their heartbreaks and their swag into their cinema,” said Zoya Akhtar.

    “I remember everyone referring to my father and Salim uncle as Salim-Javed, a singular name; their names were never mentioned separately but always together. Their journey was marked by grit, passion, and a fierce zeal to transform Hindi cinema, especially in its attitude towards the writer. They succeeded and in doing so, left an impression that still lives on generations after,” said Farhan Akhtar. “Angry Young Men is a testament to the genius and the legacy of these two undeniable forces of nature. We’re proud to bring such a landmark docuseries to a global audience through Prime Video and continue our commitment to offering the very best in storytelling.”

     

  • Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Mumbai: Celebrity Cricket League (CCL), a premier sportainment extravaganza, is set to enthral fans once again as it embarks on its much-anticipated tenth season. Sony Sports Network, a leading sports broadcaster in India, has bagged the live telecast rights for the season, ensuring that fans across the nation can witness the thrilling action unfold.

    The Celebrity Cricket League, now in its tenth season, is set to begin on 23 February. It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head of sports business, Rajesh Kaul:

    “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”

    CCL founder Vishnu Induri:

    “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”

    The upcoming season promises 20 action-packed games, featuring eight teams representing major film industries. CCL, with over 200 film celebrities participating, continues to captivate audiences with its unique blend of sports and entertainment. Don’t miss out on the adrenaline-pumping moments, as CCL’s 10th season unfolds exclusively on Sony Sports Network, delivering unparalleled access to the heart of the action.

  • Youngun converts viral internet image into a Bigg Boss themed campaign for MakeMyTrip

    Youngun converts viral internet image into a Bigg Boss themed campaign for MakeMyTrip

    Mumbai: The leading travel platform, MakeMytrip, launched an integrated campaign, strategically leveraging the buzz surrounding a viral internet image (image in attachment). The campaign was crafted and conceptualized by Youngun.

    The internet was set abuzz with a viral image of Salman Khan fans lining up outside his home, eagerly requesting entry into the Bigg Boss house. As the image gained momentum across social media channels, Youngun, a new age integrated marketing agency, spotted a potential trend and pitched a campaign to MakeMyTrip.

    As a part of the campaign, Salman Khan in association with MakeMyTrip, addressed fans’ pleas and in a groundbreaking move, welcomed ‘aam janta’ into the Bigg Boss house! 15 lucky participants who would be entering the house were selected through a contest organized by MakeMyTrip in collaboration with Colors TV.

    Youngun CEO & founder Saksham Jadon said, ‘Brands doing things for people’ is a rare sight in the Indian advertising scene, we always wanted to do an integrated marketing campaign around a real-life event. Since we crafted this campaign on top of a fan moment, it really helped us connect much more deeply with the Bigg Boss Fans and the numbers/impact shows!

    Youngun creative head Aman Hussain said, “Right from day one, we knew this campaign is going to be iconic. The last one month was no less than a roller coaster ride with multiple brainstorming sessions, last-minute changes, and alot of ‘iss idea ko aur crazy kaise karein yaar’. Thanks to Salman bhai for saying the words we wrote and the MakeMyTrip team for allowing us to do what we do best.”

    Youngun creative lead Ashish Kanojia said, “We saw immense traction around the campaign on social and really feel Bigg Boss has developed its own cult over the decades and it clearly reflects when we saw the excitement in the comment section. Coming up with ‘Bigg Boss Chahte hai’ billboard Ideas was the true highlight for me in this campaign.” 

  • Salman Khan’s birthday bonanza: Catch his iconic movies on Tata Play Binge

    Salman Khan’s birthday bonanza: Catch his iconic movies on Tata Play Binge

    Mumbai: It’s Bollywood’s Bhai birthday and we couldn’t keep calm. Tata Play Binge has created a selection of his blockbuster movies offering a glimpse into the diverse talents and iconic performances that have defined ‘Bhai Jaan’s’ illustrious career in the film industry. From adrenaline-pumping action blockbusters to heartfelt tales, each film chosen showcases Salman Khan’s versatile talent and undeniable charm on screen. Experience the magic of his iconic performances exclusively on Tata Play Binge, as we honour the enduring legacy of this Bollywood icon on his special day.    

    Bajrangi Bhaijaan on Disney+ Hotstar

    Bajrangi-Bhaijaan

    In the heartfelt narrative of Bajrangi Bhaijaan, Salman Khan embodies Pavan, a man driven by sincerity and compassion, determined to reunite a speech-impaired Pakistani girl named Munni with her family across the border. Through trials and societal hurdles, Pavan embarks on an emotionally stirring odyssey, illustrating the profound impact of love, humaneness, and unyielding resolve. This cinematic gem intricately weaves a tale of their deep bond, transcending societal confines and prejudices, delivering a moving storyline that resonates deeply, celebrating the profound beauty of human connections.

    Sultan on Apple TV+

    sultan

    Sultan showcases Salman Khan as Sultan Ali Khan, a wrestler who leaves the sport after his son’s death. However, he soon realizes he needs money and respect, prompting his return to wrestling. As he steps back into the ring, Sultan faces immense challenges—both in the arena and within himself. His journey becomes a quest for redemption, where he fights not just opponents but also his inner struggles to regain his former honour and pride. The movie Sultan won the coveted Stardust Award for Viewers’ Choice Best Film of the Year, adding to its accolades under Salman Khan’s banner. The movie stars Anushka Sharma opposite Salman as his love interest who is the sole reason for Sultan’s dedication, triumphs and comebacks.

    Hum Aapke Hain Koun..! on Netflix

    Hum Aapke Hain Koun

    In the classic film Hum Aapke Hain Koun..!, the story revolves around Prem and Nisha, who develop a deep bond and fall in love. Their blossoming romance encounters an unforeseen twist when tragedy strikes Nisha’s family. Following the sudden demise of her sister, circumstances demand that Nisha marries Rajesh, Prem’s elder brother. Amidst the complexities of family expectations and societal norms, the film beautifully portrays the sacrifices, emotional turmoil, and moral dilemmas faced by the protagonists. As the narrative unfolds, the story navigates themes of love, duty, and the poignant choices that redefine relationships and destinies. Hum Aapke Hain Koun..!’ became the highest-grossing Indian film upon its release, raking in between ₹2 billion ($63.8 million) and ₹2.5 billion ($82 million) worldwide.

    Partner on ZEE5

    Partner

    The romantic comedy Partner, Prem, a love advisor, assists Bhaskar in wooing his employer. However, things take an unexpected turn when Prem, who specializes in dating guidance, finds himself smitten by a single mother. As he falls for her, he endeavours to conceal his profession, leading to a series of amusing and heartfelt moments. The film navigates through hilarious mishaps and endearing encounters as Prem grapples with his romantic entanglements while continuing to dispense relationship advice to others.

    Mujhse Shaadi Karogi on Lionsgate Play

    Mujhse Shaadi Karogi
    Directed by David Dhawan, the vibrant backdrop of Goa, Mujhse Shaadi Karogi follows Sameer, a fiery-tempered man, who finds himself head over heels for Rani. The twist? His roommate Sunny also harbours feelings for her and goes to great lengths to sabotage Sameer’s chances with Rani. In a delightful mix of comedy and chaos, their rivalry unfolds into a hilarious tale of love, misunderstandings, and uproarious attempts to win Rani’s heart.

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