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Tag: Salman Khan

  • Sultan…….Means Salman!

    Sultan…….Means Salman!

    The name Sultan fits Salman like a T but the tag of underdog? When was the last time the actor essayed the role of an underdog? Sultan is about wrestling and romance where romance is the cause for wrestling as well as the cause to put an end to it.

    Salman Khan has been the reigning superstar of Hindi cinema since his second film, Maine Pyar KIya, but neither he nor people around him took that status seriously as a result of which, nor did his fans. It is since Wanted (2009) that he has reasserted his status as the top draw which his flowing films consolidated. However, the films so far had Salman fighting others’ wars; for example, Ek Tha Tiger was about patriotism, Bajrangi Bhajan had Being Human as the theme. Sultan is purely personal story and cause for which the hero fights.

    Salman is a waster and romps around his small town of Rewari in Haryana with boys much younger than him. If he is good at anything, it is chasing kites floating towards earth after having lost a dual of survival with another kite. His occupation as such is installing TV discs for his decent clients whose dirty minds extend only till Fashion TV and not porn! As would happen with such lads, he is his father’s main worry and grandmother’s apple of her eye! Salman while chasing a kite has his first encounter with Anushka Sharma and, for him, it is love at first sight. She has studied in Delhi, is a state level women’s wrestling champion and aspires to win an Olympic Gold someday. She finds Salman simple and a fun person and accepts his friendship. His dream is soon shattered when Anushka cuts him down to size making him realize that he did not amount to anything and she was only being friendly to him. As all such lads do, Salman decides to amount to something. Seems like in his town, where every second block houses an Akhada, wrestling is the only source or opportunity for a boy to amount to something. He joins one run by Anushka’s father. Thereafter, Salman’s strides are huge and soon is the champ. Now, Anushka is ready to accept him. While both, Salman and Anushka, are preparing to go to the Olympics, Anushka’s dream ends due to her pregnancy. Salman earns the Olympic medal but loses his head in the bargain. He behaves like a star, become arrogant and also misbehaves with people. While Salman is busy pocketing medals, Anushka delivers and loses her baby. The baby was anemic, needed blood of a very rare group which only Salman had. But, he was away, is blamed for baby’s death and Anushka decides to part ways with him. This is strange as Anushka herself is a sportsperson and would be expected to understand why Salman was away. Here onwards, the film tries to incorporate some commercial ingredients for the love story has lost its shine. Anushka has sulked permanently while Salman has a job and raises money to launch a blood bank in memory of his lost child. This is when Amit Sadh approaches him. He runs pro-fighting, a sort of free style, no holds barred fighting which has little to do with wrestling. However, Salman is talked into joining it. Randeep Hooda, a coach with a hangover of being an American coach shown in such boxing movies first refuses and then, seeing that Salman is the hero of the film, agrees to train him. After initial hurdles and taking some punches, Salman masters this fight genre. The last fight is tough so Anushka decides that Salman needs her support and breaks the ice.

    Sultan is a routine story showing passable scripting. The film sags for a long while at places. Direction complies with the script offering no flash of genius. It is only Salman all the way because of whom, the weak aspects are overlooked by enthusiastic initial audience. The film has good music which blends with the subject. For popular appeal, it has a romantic number, Jag ghoomeya…. Dialogue penned for Salman is claptrap. Editing is slack. Cinematography is good. This a Salman film all the way and his very presence is the savior. He has only Anushka to share his burden with as rest of the cast consists of unfamiliar faces. With the Eid week- Salman combine striking once again, Sultan has drawn unprecedented advance booking in a long time. Having opened today (Wednesday) the film should cash in on the festive period till Sunday.

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Salman Khan, Anushka Sharma, Amit Sadh, Randeep Hooda, Parikshat Sahni.

  • Sultan…….Means Salman!

    Sultan…….Means Salman!

    The name Sultan fits Salman like a T but the tag of underdog? When was the last time the actor essayed the role of an underdog? Sultan is about wrestling and romance where romance is the cause for wrestling as well as the cause to put an end to it.

    Salman Khan has been the reigning superstar of Hindi cinema since his second film, Maine Pyar KIya, but neither he nor people around him took that status seriously as a result of which, nor did his fans. It is since Wanted (2009) that he has reasserted his status as the top draw which his flowing films consolidated. However, the films so far had Salman fighting others’ wars; for example, Ek Tha Tiger was about patriotism, Bajrangi Bhajan had Being Human as the theme. Sultan is purely personal story and cause for which the hero fights.

    Salman is a waster and romps around his small town of Rewari in Haryana with boys much younger than him. If he is good at anything, it is chasing kites floating towards earth after having lost a dual of survival with another kite. His occupation as such is installing TV discs for his decent clients whose dirty minds extend only till Fashion TV and not porn! As would happen with such lads, he is his father’s main worry and grandmother’s apple of her eye! Salman while chasing a kite has his first encounter with Anushka Sharma and, for him, it is love at first sight. She has studied in Delhi, is a state level women’s wrestling champion and aspires to win an Olympic Gold someday. She finds Salman simple and a fun person and accepts his friendship. His dream is soon shattered when Anushka cuts him down to size making him realize that he did not amount to anything and she was only being friendly to him. As all such lads do, Salman decides to amount to something. Seems like in his town, where every second block houses an Akhada, wrestling is the only source or opportunity for a boy to amount to something. He joins one run by Anushka’s father. Thereafter, Salman’s strides are huge and soon is the champ. Now, Anushka is ready to accept him. While both, Salman and Anushka, are preparing to go to the Olympics, Anushka’s dream ends due to her pregnancy. Salman earns the Olympic medal but loses his head in the bargain. He behaves like a star, become arrogant and also misbehaves with people. While Salman is busy pocketing medals, Anushka delivers and loses her baby. The baby was anemic, needed blood of a very rare group which only Salman had. But, he was away, is blamed for baby’s death and Anushka decides to part ways with him. This is strange as Anushka herself is a sportsperson and would be expected to understand why Salman was away. Here onwards, the film tries to incorporate some commercial ingredients for the love story has lost its shine. Anushka has sulked permanently while Salman has a job and raises money to launch a blood bank in memory of his lost child. This is when Amit Sadh approaches him. He runs pro-fighting, a sort of free style, no holds barred fighting which has little to do with wrestling. However, Salman is talked into joining it. Randeep Hooda, a coach with a hangover of being an American coach shown in such boxing movies first refuses and then, seeing that Salman is the hero of the film, agrees to train him. After initial hurdles and taking some punches, Salman masters this fight genre. The last fight is tough so Anushka decides that Salman needs her support and breaks the ice.

    Sultan is a routine story showing passable scripting. The film sags for a long while at places. Direction complies with the script offering no flash of genius. It is only Salman all the way because of whom, the weak aspects are overlooked by enthusiastic initial audience. The film has good music which blends with the subject. For popular appeal, it has a romantic number, Jag ghoomeya…. Dialogue penned for Salman is claptrap. Editing is slack. Cinematography is good. This a Salman film all the way and his very presence is the savior. He has only Anushka to share his burden with as rest of the cast consists of unfamiliar faces. With the Eid week- Salman combine striking once again, Sultan has drawn unprecedented advance booking in a long time. Having opened today (Wednesday) the film should cash in on the festive period till Sunday.

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Salman Khan, Anushka Sharma, Amit Sadh, Randeep Hooda, Parikshat Sahni.

  • Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    MUMBAI: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Ecobegan the festivities today in Madrid, Spain. One of Europe’s busiest cultural centers and the football capital of the world – Madrid has come to be known as “A City with Music in Its Soul” and a “City That Knows How To Live”. 2016 also marks the important milestone of Celebrating 60 Years of India-Spain Diplomatic Relations

    The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally. The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.

    Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform. The FICCI – IIFA Global Business Forum, being organized in association with Camara Spain, – is a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and Spain.. Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.

    The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.

    Wizcraft Entertainment International director Andre Timmins said, “This is the fourth time that IIFA will travel to Europe and Madrid has proved to be the best destination yet. We have been welcomed with open arms by the city and the very spirit of the city is vibrant and colourful just like the culture in India. This Weekend will see some of the most incredible talent from the Indian Film and music Industry on an international stage and we can whole-heartedly be assured that the 17th edition of the IIFA Celebrations will be as outstanding and remarkable as always.”

    The NEXA IIFA AWARDS powered by Le Eco and the Videocon d2h IIFA ROCKS will be broadcast on India’s leading Hindi entertainment channel, Colors Viacom18. Commenting on Viacom18’s network wide partnership with IIFA 2016, Viacom18 Sudhanshu Vats group CEO, said, “The IIFA Weekend brings together the entire film industry making it one of the most-awaited and most-watched Awards ceremony for audiences across the Indian diaspora spread across almost 100 countries. Indian cinema and our talent have made significant inroads globally and we are delighted to extend the IIFA extravaganza across our network. With Colors being the lead global broadcast partner, this year we embrace the IIFAs across our broadcast channels with Rishtey, Rishtey Cineplex, Colors Infinity and MTV. This year we will also be streaming the IIFAs for our digital audiences on our recently-launched VOD platform, Voot.”

    Speaking of the association, Maruti Suzuki India executive director Marketing & Sales R. S Kalsi said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.

    Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”

    Videocon d2h executive chairman Saurabh Dhoot said, “IIFA awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the 1st Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”

    Videocon d2h CEO Anil Khera added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”

    Speaking on the occasion, Le Eco Smart Electronics Devices business COO Atul Jain said “We see a remarkable synergy between LeEco’s proposition of supertainment as core offering and IIFA’s objective of recreating the magic of Indian cinema and showcasing it to global audiences. As a young company, we view this partnership as a smart, strategic initiative that will help us enhance the affinity for brand LeEco with our consumers . We are delighted to associate with IIFA Awards 2016 and showcase how our ecosystem based business model delivers outstanding lifestyle enhancing experiences to users”.

    Pankaj Munjal, Chairman & Managing Director, Hero Cycles Ltd. commented “We are proud to be associated with IIFA as its cause partner. IIFA is undoubtedly one of the best and biggest platforms to reach out to people and encourage them to take up cycling in their lives. Through this association we aim to reach out to millions of fans India and across the world. The event brings together all big Bollywood names under one roof and we want to draw them into this initiative. Through our kiosks at the event, we would invite celebrities to talk about the health and environmental benefits of cycling and encourage their fans and youth to take up the same. These celebrities become perfect ambassador to promote health and fitness among the millions of their fans not just in India but also across the world.”

    According to Luis Cueto, Chairman of the Governing Board of IFEMA, “Holding the IIFA AWARDS will be an important global showcase for IFEMA and for Madrid. Our support for this great event for the Indian film industry and its presence on our premises as its headquarters in Spain, will drive our institution’s mission to stimulate tourism and generate business opportunities. There is no question that this event will serve to raise Madrid’s profile in Asian markets and encourage investment and business agreements, as well as attracting numerous tourists from India”.

    Qatar Airways Senior Vice President Europe, Mr. Jonathan Harding said, “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of Going Places Together.

    The popularity of Indian cinema has grown exponentially over the years, reflected in the scale and extravaganza of the IIFA awards. As one of the fastest growing global airlines, operating two flights a day to Madrid and connecting to more than 150 destinations, Qatar Airways is well-positioned to offer its award-winning services to those attending the IIFA awards this year.”

    “In Mahou we are very committed with Madrid and its neighbourhoods. This is why we support cultural and leisure activities like the Elephant Parade which for one weekend will fill the streets of Madrid with the joy of India” commented Pablo de la Fuente – Consumer Director Mahou Brand

    Iberia is the European and Domestic Airline Partner of IIFA 2016. By logging on to www.iberia.com, travellers can take an advantage of a 10% discount on the fair using the promotional code “IIFA”. This promotional is valid for return flights to Madrid from 18th June to 1st July, 2016 for bookings before June 26, 2016.

    Day 2 of the Videocon d2h IIFA Weekend will feature the FICCI-IIFA Global Business Forum, which will focus on urgent environmental issues that affect the global population. With regard to economic and political relationships, the highlight of this year’s Global Business Forum will be innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity.

    The musical spectacle IIFA Rocks will be hosted by none other than heart throb Fawad Khan alongside renowned Director-Producer Karan Johar with guest host Manish Paul! IIFA Rocks has always been a perennial star studded affair with a mix of fashion and music. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam, the melodious sounds from Kanika Kapoor with Meet Brothers, Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur with Papon will be serenading the audience and Shilpa Shetty, Ameesha Patel, Mauni Roy, Sooraj Pancholi, Eli Avramand Daisy Shah will be performing as well. Alongside the gamut of musical acts and performances, the distinguished Indian Fashion Designer Vikram Phadnis will be showcasing a breathtaking Fashion Show.

    Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best ofSpanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene. The second day of the Weekend will feature a celebration by renowned electronic artists and musicians likeRaghu Dixit Project and Midival Punditz featuring Karsh Kale and friends.

    Day 3 opens with a one-in-a-lifetime opportunity as Shilpa Shetty will conduct the IIFA Stomp Yoga Masterclass at IFEMA – Feria de Madrid which will be followed by the highlight of the Weekend Celebrations – the NEXA IIFA Awards powered by Le Eco, hosted by the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la crème Salman Khan, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Sonakshi Sinha and Tiger Shroff among others. The IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival will continue as electronic artists B.R.E.E.D. and Nucleya take the stage.

    Day 4 will conclude the Weekend extravaganza as the IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival bring the Weekend to a close with the IIFA Stomp and Rang Jam with a theme based of one of India’s most colourful festivals – Holi! The party will feature amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.

    With the City of Madrid playing host to the Videocon d2h IIFA Weekend and NEXA IIFA Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki, the Host Destination Partners in Madrid are the City of Madrid and IFEMA – Feria de Madrid. Le Eco is the Powered by Sponsor and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou and Movistar+ will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA and Iberia is the European and Domestic Airline Partner.

    IIFA 2016 is also supported by Westin Palace, NH Collection, Carnival Cinemas, Nike, Travel Pack, Coca Cola, Marco Aldany, Algeria and Kiros

  • Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    MUMBAI: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Ecobegan the festivities today in Madrid, Spain. One of Europe’s busiest cultural centers and the football capital of the world – Madrid has come to be known as “A City with Music in Its Soul” and a “City That Knows How To Live”. 2016 also marks the important milestone of Celebrating 60 Years of India-Spain Diplomatic Relations

    The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally. The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.

    Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform. The FICCI – IIFA Global Business Forum, being organized in association with Camara Spain, – is a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and Spain.. Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.

    The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.

    Wizcraft Entertainment International director Andre Timmins said, “This is the fourth time that IIFA will travel to Europe and Madrid has proved to be the best destination yet. We have been welcomed with open arms by the city and the very spirit of the city is vibrant and colourful just like the culture in India. This Weekend will see some of the most incredible talent from the Indian Film and music Industry on an international stage and we can whole-heartedly be assured that the 17th edition of the IIFA Celebrations will be as outstanding and remarkable as always.”

    The NEXA IIFA AWARDS powered by Le Eco and the Videocon d2h IIFA ROCKS will be broadcast on India’s leading Hindi entertainment channel, Colors Viacom18. Commenting on Viacom18’s network wide partnership with IIFA 2016, Viacom18 Sudhanshu Vats group CEO, said, “The IIFA Weekend brings together the entire film industry making it one of the most-awaited and most-watched Awards ceremony for audiences across the Indian diaspora spread across almost 100 countries. Indian cinema and our talent have made significant inroads globally and we are delighted to extend the IIFA extravaganza across our network. With Colors being the lead global broadcast partner, this year we embrace the IIFAs across our broadcast channels with Rishtey, Rishtey Cineplex, Colors Infinity and MTV. This year we will also be streaming the IIFAs for our digital audiences on our recently-launched VOD platform, Voot.”

    Speaking of the association, Maruti Suzuki India executive director Marketing & Sales R. S Kalsi said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.

    Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”

    Videocon d2h executive chairman Saurabh Dhoot said, “IIFA awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the 1st Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”

    Videocon d2h CEO Anil Khera added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”

    Speaking on the occasion, Le Eco Smart Electronics Devices business COO Atul Jain said “We see a remarkable synergy between LeEco’s proposition of supertainment as core offering and IIFA’s objective of recreating the magic of Indian cinema and showcasing it to global audiences. As a young company, we view this partnership as a smart, strategic initiative that will help us enhance the affinity for brand LeEco with our consumers . We are delighted to associate with IIFA Awards 2016 and showcase how our ecosystem based business model delivers outstanding lifestyle enhancing experiences to users”.

    Pankaj Munjal, Chairman & Managing Director, Hero Cycles Ltd. commented “We are proud to be associated with IIFA as its cause partner. IIFA is undoubtedly one of the best and biggest platforms to reach out to people and encourage them to take up cycling in their lives. Through this association we aim to reach out to millions of fans India and across the world. The event brings together all big Bollywood names under one roof and we want to draw them into this initiative. Through our kiosks at the event, we would invite celebrities to talk about the health and environmental benefits of cycling and encourage their fans and youth to take up the same. These celebrities become perfect ambassador to promote health and fitness among the millions of their fans not just in India but also across the world.”

    According to Luis Cueto, Chairman of the Governing Board of IFEMA, “Holding the IIFA AWARDS will be an important global showcase for IFEMA and for Madrid. Our support for this great event for the Indian film industry and its presence on our premises as its headquarters in Spain, will drive our institution’s mission to stimulate tourism and generate business opportunities. There is no question that this event will serve to raise Madrid’s profile in Asian markets and encourage investment and business agreements, as well as attracting numerous tourists from India”.

    Qatar Airways Senior Vice President Europe, Mr. Jonathan Harding said, “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of Going Places Together.

    The popularity of Indian cinema has grown exponentially over the years, reflected in the scale and extravaganza of the IIFA awards. As one of the fastest growing global airlines, operating two flights a day to Madrid and connecting to more than 150 destinations, Qatar Airways is well-positioned to offer its award-winning services to those attending the IIFA awards this year.”

    “In Mahou we are very committed with Madrid and its neighbourhoods. This is why we support cultural and leisure activities like the Elephant Parade which for one weekend will fill the streets of Madrid with the joy of India” commented Pablo de la Fuente – Consumer Director Mahou Brand

    Iberia is the European and Domestic Airline Partner of IIFA 2016. By logging on to www.iberia.com, travellers can take an advantage of a 10% discount on the fair using the promotional code “IIFA”. This promotional is valid for return flights to Madrid from 18th June to 1st July, 2016 for bookings before June 26, 2016.

    Day 2 of the Videocon d2h IIFA Weekend will feature the FICCI-IIFA Global Business Forum, which will focus on urgent environmental issues that affect the global population. With regard to economic and political relationships, the highlight of this year’s Global Business Forum will be innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity.

    The musical spectacle IIFA Rocks will be hosted by none other than heart throb Fawad Khan alongside renowned Director-Producer Karan Johar with guest host Manish Paul! IIFA Rocks has always been a perennial star studded affair with a mix of fashion and music. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam, the melodious sounds from Kanika Kapoor with Meet Brothers, Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur with Papon will be serenading the audience and Shilpa Shetty, Ameesha Patel, Mauni Roy, Sooraj Pancholi, Eli Avramand Daisy Shah will be performing as well. Alongside the gamut of musical acts and performances, the distinguished Indian Fashion Designer Vikram Phadnis will be showcasing a breathtaking Fashion Show.

    Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best ofSpanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene. The second day of the Weekend will feature a celebration by renowned electronic artists and musicians likeRaghu Dixit Project and Midival Punditz featuring Karsh Kale and friends.

    Day 3 opens with a one-in-a-lifetime opportunity as Shilpa Shetty will conduct the IIFA Stomp Yoga Masterclass at IFEMA – Feria de Madrid which will be followed by the highlight of the Weekend Celebrations – the NEXA IIFA Awards powered by Le Eco, hosted by the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la crème Salman Khan, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Sonakshi Sinha and Tiger Shroff among others. The IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival will continue as electronic artists B.R.E.E.D. and Nucleya take the stage.

    Day 4 will conclude the Weekend extravaganza as the IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival bring the Weekend to a close with the IIFA Stomp and Rang Jam with a theme based of one of India’s most colourful festivals – Holi! The party will feature amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.

    With the City of Madrid playing host to the Videocon d2h IIFA Weekend and NEXA IIFA Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki, the Host Destination Partners in Madrid are the City of Madrid and IFEMA – Feria de Madrid. Le Eco is the Powered by Sponsor and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou and Movistar+ will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA and Iberia is the European and Domestic Airline Partner.

    IIFA 2016 is also supported by Westin Palace, NH Collection, Carnival Cinemas, Nike, Travel Pack, Coca Cola, Marco Aldany, Algeria and Kiros

  • 17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    New Delhi: The seventeenth edition of the International India Film Academy weekend is expected to be one of the biggest with the presence of over 150 film actors and an audience of around 150,000 over four days.

    IIFA founder Sabbas Joseph from Wizcraft said that the event will also be the highlight of the events to mark the sixtieth anniversary of establishment of diplomatic relations between India and Spain.

    He said a prominent Spanish festival, Mulafest, had been timed to coincide with IIFA as people from Spain had become familiar with Indian cinema and the star craze after the reception the film ‘Zindagi na milegi dobara’ which was the first to be shot in that country received a grand reception.

    Joseph said further that the IIFA weekend which has now covered four continents will also have the tenth FICCI Global Business Forum meet where the Indian delegation is being led by FICCI’s Harshavardhan Neotia

    The IIFA Weekend is from 23 to 26 June and the awards night will be hosted by actors Farhan Akhtar and Shahid Kapoor. The awards evening will have performances among others by Hrithik Roshan, Priyanka Chopra, Sonakshi Sinha, Salman Khan, Hrithik Roshan, and Deepika Padukone.

    Spanish Embassy Charge de’Affaires Magdelena Cruz said several events had been held in Spain to mark the anniversary of the establishment of diplomatic ties. Coordinator general of the city of Madrid Luis Custo said cinema was a bridge of the road between the two countries and would bring the people of the two together.

    Colors CEO Raj Nayak said the event would be seen in 135 countries. Revealing a line-up of various programmes, he said that ’24 Part Two’ by Anil Kapoor would be aired this year, apart from the tenth edition of Bigg Boss.

    FICCI Joint Secretary General Ambika Sharma said that a number of chief executive officers of major firms would be attending the Business Forum being held in collaboration with the Spanish and the Madrid Chambers of Commerce. She also hoped there will be ministerial participation both from India and Spain.

    While Videocon d2h is the weekend title sponsor,  Maruti Suzuki India Limited is the title sponsor for the awards. The cause sponsors are Hero Cycles. The event will be telecast on Colors.

  • 17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    New Delhi: The seventeenth edition of the International India Film Academy weekend is expected to be one of the biggest with the presence of over 150 film actors and an audience of around 150,000 over four days.

    IIFA founder Sabbas Joseph from Wizcraft said that the event will also be the highlight of the events to mark the sixtieth anniversary of establishment of diplomatic relations between India and Spain.

    He said a prominent Spanish festival, Mulafest, had been timed to coincide with IIFA as people from Spain had become familiar with Indian cinema and the star craze after the reception the film ‘Zindagi na milegi dobara’ which was the first to be shot in that country received a grand reception.

    Joseph said further that the IIFA weekend which has now covered four continents will also have the tenth FICCI Global Business Forum meet where the Indian delegation is being led by FICCI’s Harshavardhan Neotia

    The IIFA Weekend is from 23 to 26 June and the awards night will be hosted by actors Farhan Akhtar and Shahid Kapoor. The awards evening will have performances among others by Hrithik Roshan, Priyanka Chopra, Sonakshi Sinha, Salman Khan, Hrithik Roshan, and Deepika Padukone.

    Spanish Embassy Charge de’Affaires Magdelena Cruz said several events had been held in Spain to mark the anniversary of the establishment of diplomatic ties. Coordinator general of the city of Madrid Luis Custo said cinema was a bridge of the road between the two countries and would bring the people of the two together.

    Colors CEO Raj Nayak said the event would be seen in 135 countries. Revealing a line-up of various programmes, he said that ’24 Part Two’ by Anil Kapoor would be aired this year, apart from the tenth edition of Bigg Boss.

    FICCI Joint Secretary General Ambika Sharma said that a number of chief executive officers of major firms would be attending the Business Forum being held in collaboration with the Spanish and the Madrid Chambers of Commerce. She also hoped there will be ministerial participation both from India and Spain.

    While Videocon d2h is the weekend title sponsor,  Maruti Suzuki India Limited is the title sponsor for the awards. The cause sponsors are Hero Cycles. The event will be telecast on Colors.

  • ‘Bigg Boss 10’ to open its doors to invite Indians across the globe

    ‘Bigg Boss 10’ to open its doors to invite Indians across the globe

    MUMBAI:  The tenth Season of Bigg Boss will open its gates to the general public as contestants in its house. For the first time Bigg Boss has opened doors to the common man, Colors is inviting Indians across the globe to showcase their entertaining streak.

    The challenge is now real; some fortunate people will get an opportunity to taste the life of a Bigg Boss contestant, staying in confinement for over hundred days along with other contestants and walk away with name, fame and prize money.

    On this game changing proposition, Colors CEO Raj Nayak said, “Bigg Boss as a show is like a study in human psychology. One can learn so much about human behavior through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any caliber, if you think you are an entertainer, then this is the break that you have been looking for.”

    He further elaborated, “Bigg Boss’ fan following transcends boundaries; global Indians have followed the show through its various stages. We now invite them to participate in the show, giving us an opportunity to make the experience more personal.”

    Commenting on this development, Indiacast group CEO Anuj Gandhi said, “Bigg Boss is one of Colors’ key properties and is hugely popular and widely anticipated each year. As Season 10 opens its door to the common man, we are glad to announce this unique opportunity to include our viewers from across the globe who has contributed towards makingBigg Boss an international success story. We have always sought to engage with the Indian diaspora and bring them a slice of Indian culture and now with Bigg Boss season 10 we are taking it a step further.”

  • ‘Bigg Boss 10’ to open its doors to invite Indians across the globe

    ‘Bigg Boss 10’ to open its doors to invite Indians across the globe

    MUMBAI:  The tenth Season of Bigg Boss will open its gates to the general public as contestants in its house. For the first time Bigg Boss has opened doors to the common man, Colors is inviting Indians across the globe to showcase their entertaining streak.

    The challenge is now real; some fortunate people will get an opportunity to taste the life of a Bigg Boss contestant, staying in confinement for over hundred days along with other contestants and walk away with name, fame and prize money.

    On this game changing proposition, Colors CEO Raj Nayak said, “Bigg Boss as a show is like a study in human psychology. One can learn so much about human behavior through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any caliber, if you think you are an entertainer, then this is the break that you have been looking for.”

    He further elaborated, “Bigg Boss’ fan following transcends boundaries; global Indians have followed the show through its various stages. We now invite them to participate in the show, giving us an opportunity to make the experience more personal.”

    Commenting on this development, Indiacast group CEO Anuj Gandhi said, “Bigg Boss is one of Colors’ key properties and is hugely popular and widely anticipated each year. As Season 10 opens its door to the common man, we are glad to announce this unique opportunity to include our viewers from across the globe who has contributed towards makingBigg Boss an international success story. We have always sought to engage with the Indian diaspora and bring them a slice of Indian culture and now with Bigg Boss season 10 we are taking it a step further.”

  • Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    NEW DELHI: Footwear brand Relaxo recently launched a new TV commercial with Salman Khan for its fashionable, colourful, trendy series of comfortable flipflops- Bahamas.

    The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into an energetic, stylish, and chirpy concept. 

    The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to the Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cuts to a beach location with all the characters wearing colourful slippers and Salman dancing on groovy music.

    Speaking on the launch of TVC, Relaxo Footwears Limited executive director (Sales & Marketing) Gaurav Dua said Bahamas, as the name suggests, transports you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”

    With the concept “Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends.

    Brand ambassador Salman Khan performed some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

    The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

    Commenting on the insight behind the campaign, Arms Communication Creative Director Sanjeet Ahluwalia said, “The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman’s friends, step out of boredom and turn your life into a fun loving zone”

    Agency: Arm Communications

    Creative Director: Sanjeet Ahluwalia & Deepak Kirodian

    Client Servicing: Mukesh Gulati

    Account: Arms Communications

    Production House: RAT Films

    Director: Ashutosh Shah & Taher Mithaiwala

    Producer: Ruchi Narain

  • Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    NEW DELHI: Footwear brand Relaxo recently launched a new TV commercial with Salman Khan for its fashionable, colourful, trendy series of comfortable flipflops- Bahamas.

    The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into an energetic, stylish, and chirpy concept. 

    The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to the Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cuts to a beach location with all the characters wearing colourful slippers and Salman dancing on groovy music.

    Speaking on the launch of TVC, Relaxo Footwears Limited executive director (Sales & Marketing) Gaurav Dua said Bahamas, as the name suggests, transports you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”

    With the concept “Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends.

    Brand ambassador Salman Khan performed some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

    The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

    Commenting on the insight behind the campaign, Arms Communication Creative Director Sanjeet Ahluwalia said, “The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman’s friends, step out of boredom and turn your life into a fun loving zone”

    Agency: Arm Communications

    Creative Director: Sanjeet Ahluwalia & Deepak Kirodian

    Client Servicing: Mukesh Gulati

    Account: Arms Communications

    Production House: RAT Films

    Director: Ashutosh Shah & Taher Mithaiwala

    Producer: Ruchi Narain