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Tag: Salman Khan

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”

  • ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    MUMBAI: Dishoom, despite mixed reactions, opens to decent houses to show a healthy first day collections of about Rs. 11 crore. The film sustains almost to the first day performance showing little growth on Saturday but peaks on Sunday crossing Rs. 14 crore.

    The film caters more to youth with its fun and action based theme. Varun Dhawan plays to the gallery to earn the film the category a general entertainer. The film ends its opening weekend with Rs. 37.4 crore.

    The other two releases, Murder Madhuri and Love Ke Funday prove to be damp squibs.

    Madari, promising much as it did with Irrfan Khan and Jimmy Shergill, had a fair amount of critical appreciation and audience applause but not enough to spell a healthy box office returns. After its opening weekend of Rs.8.4 crore, the film could add just about 50 per cent more during rest of the four days of the week to take its first week total to Rs 12.7 crore.

    M Cream, a misconceived theme of a contemporary young bunch of boys and girls pretending to live in 1960s is very poor failing to collect just about five lakh in its first week.

    Indrakumar’s third instalment of his Masti series adult comedy fails to cash it on its brand equity and does badly. The film, after a weak first week of Rs. 12.5crore, adds just Rs. 45 lakh in its second week taking its two week tally to Rs. 12.95 crore.

    Sultan rides on strong Salman Khan shoulders to hold its own in its third week to add Rs. 15.75 crore thus taking its three week total to Rs. 293.71 crore (total 23 days) as it now trudges through to make to the Rs. 300 crore mark which should be attainable by the end of this week or early next weekend.

    Kabali (Hindi dubbed from Tamil) has not matched the media hype it created when it comes to its box office performance with its Hindi dubbed version. Despite an extensive exposure at over 1000 screens, the film has managed to collect Rs.20.8 crore in its first week.

  • ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    MUMBAI: Dishoom, despite mixed reactions, opens to decent houses to show a healthy first day collections of about Rs. 11 crore. The film sustains almost to the first day performance showing little growth on Saturday but peaks on Sunday crossing Rs. 14 crore.

    The film caters more to youth with its fun and action based theme. Varun Dhawan plays to the gallery to earn the film the category a general entertainer. The film ends its opening weekend with Rs. 37.4 crore.

    The other two releases, Murder Madhuri and Love Ke Funday prove to be damp squibs.

    Madari, promising much as it did with Irrfan Khan and Jimmy Shergill, had a fair amount of critical appreciation and audience applause but not enough to spell a healthy box office returns. After its opening weekend of Rs.8.4 crore, the film could add just about 50 per cent more during rest of the four days of the week to take its first week total to Rs 12.7 crore.

    M Cream, a misconceived theme of a contemporary young bunch of boys and girls pretending to live in 1960s is very poor failing to collect just about five lakh in its first week.

    Indrakumar’s third instalment of his Masti series adult comedy fails to cash it on its brand equity and does badly. The film, after a weak first week of Rs. 12.5crore, adds just Rs. 45 lakh in its second week taking its two week tally to Rs. 12.95 crore.

    Sultan rides on strong Salman Khan shoulders to hold its own in its third week to add Rs. 15.75 crore thus taking its three week total to Rs. 293.71 crore (total 23 days) as it now trudges through to make to the Rs. 300 crore mark which should be attainable by the end of this week or early next weekend.

    Kabali (Hindi dubbed from Tamil) has not matched the media hype it created when it comes to its box office performance with its Hindi dubbed version. Despite an extensive exposure at over 1000 screens, the film has managed to collect Rs.20.8 crore in its first week.

  • Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    MUMBAI: Madaari, starring Irrfan Khan and Jimmy Shergill, was expected to draw a fair number of viewers as both enjoy a good following. The film in itself did not provide anything new and came across as a mix of few recent films. Also, for a film aimed at the multiplex audience, the title, Madaari, sounded quite outlandish!

    Not able to raise curiosity, the film managed a weak opening at the box office not improving thereafter to end its opening weekend with Rs 8.3 crore.

    *M Cream went unnoticed.

    *Kabali (Hindi-Dubbed from Tamil), gets a lot of media hype with the media not bothering about Rajinikanth films vis a vis Hindi film audience; in that, he commands no following here as such, neither in dubbed films nor he did in original Hindi films.

    Also, filmmaking has moved on which includes the South Indian industry. The concepts have changed now and filmmaking has become technology oriented as special effects have become easier to incorporate. In such an event, you wonder at Kabali which sells the same Rajinikanth being sold since decades; only, here he is much diluted one thanks to age. The film has no gimmickry or gestures associated with Rajinikanth and hand to hand fights are avoided. Compare this to another south Indian film Bahubali,with its youthful star cast, larger than life canvass and special effect wizardry. No use taking viewers for granted, even Rajini fans.

    Since the ticket buying moviegoer is immune to such hypes, the film had a low opening response with footfalls varying from 10/15 per cent to 25 per cent and the figures reflecting the fact. The film collected about 3 crore on day one with a negligible raise on days two and three.

    The film collected Rs. 12.7 crore for its opening weekend despite an extensive release with over 1000 screens.

    *Great Grand Masti fails to add much to its opening weekend figures of 7.8 crore. With the rest of the four days of the week collecting just Rs 4.7 crore to take its first week total to Rs 12.5 crore.

    *With an open field and Salman as main attraction, Sultan continues to hold its own as the film collects Rs 277.96 crore at the end of its second week (16 days. The film adds another Rs 11.09 crore for its third weekend taking its 19 day total to Rs 289.05 crore.

  • Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    MUMBAI: Madaari, starring Irrfan Khan and Jimmy Shergill, was expected to draw a fair number of viewers as both enjoy a good following. The film in itself did not provide anything new and came across as a mix of few recent films. Also, for a film aimed at the multiplex audience, the title, Madaari, sounded quite outlandish!

    Not able to raise curiosity, the film managed a weak opening at the box office not improving thereafter to end its opening weekend with Rs 8.3 crore.

    *M Cream went unnoticed.

    *Kabali (Hindi-Dubbed from Tamil), gets a lot of media hype with the media not bothering about Rajinikanth films vis a vis Hindi film audience; in that, he commands no following here as such, neither in dubbed films nor he did in original Hindi films.

    Also, filmmaking has moved on which includes the South Indian industry. The concepts have changed now and filmmaking has become technology oriented as special effects have become easier to incorporate. In such an event, you wonder at Kabali which sells the same Rajinikanth being sold since decades; only, here he is much diluted one thanks to age. The film has no gimmickry or gestures associated with Rajinikanth and hand to hand fights are avoided. Compare this to another south Indian film Bahubali,with its youthful star cast, larger than life canvass and special effect wizardry. No use taking viewers for granted, even Rajini fans.

    Since the ticket buying moviegoer is immune to such hypes, the film had a low opening response with footfalls varying from 10/15 per cent to 25 per cent and the figures reflecting the fact. The film collected about 3 crore on day one with a negligible raise on days two and three.

    The film collected Rs. 12.7 crore for its opening weekend despite an extensive release with over 1000 screens.

    *Great Grand Masti fails to add much to its opening weekend figures of 7.8 crore. With the rest of the four days of the week collecting just Rs 4.7 crore to take its first week total to Rs 12.5 crore.

    *With an open field and Salman as main attraction, Sultan continues to hold its own as the film collects Rs 277.96 crore at the end of its second week (16 days. The film adds another Rs 11.09 crore for its third weekend taking its 19 day total to Rs 289.05 crore.

  • Box Office : ‘Great Grand Masti’ fails; ‘Sultan’ continues its rule

    Box Office : ‘Great Grand Masti’ fails; ‘Sultan’ continues its rule

    MUMBAI: Great Grand Masti turns out to be one massive PJ; on its makers really, as the moviegoers rejected it from day one, show one. This is one film that fails to cash in on the brand equity built by its previous two installments, Masti and Grand Masti, both of which had fared reasonably well.

    Lacking a single moment of fun and laughter, original or borrowed, the film opens to poor houses and ends its opening weekend with a poor 7.8 crore.

    *The long wait by the exhibition trade, especially the multiplex chains who need to feed multiple screens at each property every week, finally fructifies with Salman Khan’s Eid ul Fitr release, Sultan. This Salman film also justifies the trade’s faith in his films.

    Sultan was planned to release on the Eid day but, Eid falling one day later did not in any way affect the film’s opening day draw, which was also thanks partly to an unprecedented advance booking and also to enhanced admission rates as the film closed its day one with 36.54 crore. It went ahead to end its five day extended weekend with 180.36 crore and the nine day week with 229.16 crore mark.

    The film maintained well in its second week, which is as good as an open week with virtually no opposition from the solo release of the week, Great Grand Masti. It has added 34.07 crore during its second weekend to take its 12 day tally to 263.23 crore.

    Rest of the inconsequential films, released during the Ramzan month and before that, have generally been losers.

  • Box Office : ‘Great Grand Masti’ fails; ‘Sultan’ continues its rule

    Box Office : ‘Great Grand Masti’ fails; ‘Sultan’ continues its rule

    MUMBAI: Great Grand Masti turns out to be one massive PJ; on its makers really, as the moviegoers rejected it from day one, show one. This is one film that fails to cash in on the brand equity built by its previous two installments, Masti and Grand Masti, both of which had fared reasonably well.

    Lacking a single moment of fun and laughter, original or borrowed, the film opens to poor houses and ends its opening weekend with a poor 7.8 crore.

    *The long wait by the exhibition trade, especially the multiplex chains who need to feed multiple screens at each property every week, finally fructifies with Salman Khan’s Eid ul Fitr release, Sultan. This Salman film also justifies the trade’s faith in his films.

    Sultan was planned to release on the Eid day but, Eid falling one day later did not in any way affect the film’s opening day draw, which was also thanks partly to an unprecedented advance booking and also to enhanced admission rates as the film closed its day one with 36.54 crore. It went ahead to end its five day extended weekend with 180.36 crore and the nine day week with 229.16 crore mark.

    The film maintained well in its second week, which is as good as an open week with virtually no opposition from the solo release of the week, Great Grand Masti. It has added 34.07 crore during its second weekend to take its 12 day tally to 263.23 crore.

    Rest of the inconsequential films, released during the Ramzan month and before that, have generally been losers.

  • Sultan grosses Rs 180.36 crore in Opening weekend

    Sultan grosses Rs 180.36 crore in Opening weekend

    MUMBAI: A solo Eid release registered an unprecedented advance booking – a rarity since the advent of multiscreen, multiplex release of films. Set to hit the screens on 6 July, which was the earlier date for Eid al Fitr, the Salman Khan starrer Sultan, remained unaffected by the delay of the festival by a day.

    The Haryana wrestler turned Van Damme, however had limited appreciation mainly due to its mediocre second half and unfamiliar supporting cast. But, the presence of Salman Khan seemed to override all that.

    The film crossed the media favourite Rs100 crore mark by day three and then went on to have a strong Saturday and a stronger stillSunday to end its extended five day opening weekend with Rs 180.36 crore. The day wise collections being: Wednesday (Rs 36.54 crore); Thursday (Rs 37.32 crore); Friday (Rs 31.67 crore); Saturday (Rs 36.62 crore) and Sunday (Rs 38.21 crore).

    *Shorgul, a film reflecting the dirty politics in Uttar Pradesh state, despite talented names in its cast, had a disastrous first week. The film managed to gross just a humble Rs 1 crore.
    *Kerry On Kutton is an also ran.

    *Junooniyat added Rs 40 lakh in its second week to take its two week tally to Rs 4.15 crore.
    *Raman Raghav 2.0 added Rs 90 lakh in its second week to take its two week total to Rs 6.4 crore.

    *Udta Punjab collected Rs 1.75 crore in its third week to take its three week total to Rs 58.1 crore.

    *Te3n has added Rs 5 lakh in its fourth week taking its four week total to Rs 17.55 crore.
    *Houseful 3 added Rs 30 lakh in its fifth week to take its five week total to Rs 108.1 crore.

  • Sultan grosses Rs 180.36 crore in Opening weekend

    Sultan grosses Rs 180.36 crore in Opening weekend

    MUMBAI: A solo Eid release registered an unprecedented advance booking – a rarity since the advent of multiscreen, multiplex release of films. Set to hit the screens on 6 July, which was the earlier date for Eid al Fitr, the Salman Khan starrer Sultan, remained unaffected by the delay of the festival by a day.

    The Haryana wrestler turned Van Damme, however had limited appreciation mainly due to its mediocre second half and unfamiliar supporting cast. But, the presence of Salman Khan seemed to override all that.

    The film crossed the media favourite Rs100 crore mark by day three and then went on to have a strong Saturday and a stronger stillSunday to end its extended five day opening weekend with Rs 180.36 crore. The day wise collections being: Wednesday (Rs 36.54 crore); Thursday (Rs 37.32 crore); Friday (Rs 31.67 crore); Saturday (Rs 36.62 crore) and Sunday (Rs 38.21 crore).

    *Shorgul, a film reflecting the dirty politics in Uttar Pradesh state, despite talented names in its cast, had a disastrous first week. The film managed to gross just a humble Rs 1 crore.
    *Kerry On Kutton is an also ran.

    *Junooniyat added Rs 40 lakh in its second week to take its two week tally to Rs 4.15 crore.
    *Raman Raghav 2.0 added Rs 90 lakh in its second week to take its two week total to Rs 6.4 crore.

    *Udta Punjab collected Rs 1.75 crore in its third week to take its three week total to Rs 58.1 crore.

    *Te3n has added Rs 5 lakh in its fourth week taking its four week total to Rs 17.55 crore.
    *Houseful 3 added Rs 30 lakh in its fifth week to take its five week total to Rs 108.1 crore.