Tag: Salman Khan

  • Being Human partners Amazon, E-Cycle opportunity for Prime members

    MUMBAI: Salman Khan’s Being Human E-Cycle has announced its partnership with Amazon.in to launch online exclusively on Prime Day. The products will be exclusively available to Prime members from 6 pm on Monday, 10 July.

    To be launched in two different models – BH12 and BH27, Being Human E Cycle is a hybrid between battery and manual human power. These cycles have a pedal assist and rechargeable batteries providing customers with the freedom to cycle or ride like a bike at their discretion. Priced at Rs 40,323 and Rs 57,577 respectively, BH12 and BH27 can reach a speed of max 25km/hr for a unique riding experience.

    Being Human E-Cycle CEO Atul Gupta said “Being Human E-cycle illustrate a responsible choice for shaping our future, a quality that resonates with dynamic, tech-savvy and new-age Prime members. Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle.”

    Amazon Prime India director & head Akshay Sahi added, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection & deals, and much more.”

    BH 12 and BH27 are made from premium-quality, sturdy and lightweight steel frames that have been specifically developed for extra stability and rigidity. Both wheels of the Being Human E-Cycle are equipped with mechanical disc brakes and come with adjustable front suspension to ensure a smooth ride. The cycles are equipped with bright LED lights as the main focus remains on stability and safety along with the use of superior quality products.

    To the cyclists and absolute newcomers, the E-Cycle represents an exciting adventure that expands horizons, both individually and as a group. For those who love their bikes, it represents a new form of sporting enjoyment and even for those pursuing a modern and open-minded lifestyle, the Being Human E-cycle represents the perfect means of transportation.

  • Tubelight distributors may incur losses

    Salman Khan and Eid, an unbeatable combination that usually guaranteed Rs 200 to 300 crore (Rs 2k million — Rs 3k million) business. And, Eid release date is blocked the day a major star film is launched. There are other few dates in a year that assure a grand opening to a big film paving the way for high business prospects. But, Eid release has a distinct advantage coming as it does after a month of fasting during the pious month of Ramzan during which the Muslims abstain from any form of entertainment and mainly watching films.

    This year, the first half has been unpredictably bad when it comes to quality of films and resultant box office performance. No major hits, no big star releases to save the situation. One exception was Hindi Medium which, in recovery to budget respect, can be called a blockbuster.

    Salman Khan has had such a huge following at the box office during his second innings which started with his film Wanted, an entertainer from his was a taken. In his last two films, Bajrangi Bhaijaan and Rustom, he played an underdog, a simpleton. But, one who rises when challenged.

    Playing simpleton was fine, this time, with Tubelight, he stretched it a bit too far deciding to play an imbecile; he tried to replace an eight year old of the original film, Little Boy, on which Tubelight is based! As it turned out, the Salman fans and moviegoers felt cheated and Tubelight is turning out to be the most abused Salman film ever.

    The film has been sold at a huge price for all India theatrical rights. The main distributor, NH Studioz, have divided their risk by selling off major circuits retaining only parts of Bombay Circuit. All these distributors stand to incur losses eventually.

    The money paying moviegoer has his/her own perception and was not wrong when Tubelight opened to half the patronage compared to earlier Salman+ festival releases.

    The opening day collections hovered around Rs 20 crore accounting for the opening weekend of Rs 63.8 crore. The negative reports that the film has generated over first three days, the film is not expected to benefit much from Eid holiday at the box office.

    *Bank Chor, which took an opening weekend of Rs 4.34 crore, ended its first week with a total of Rs 7.1 crore.

    *Phullu and G Kutta SE have had a disastrous week at the box office.

    *Raabta, a convoluted insipid love story added Rs 2.05 crore in its second week to take its two week tally to Rs 22.55 crore.

    *Hindi Medium is a super hit vis a vis its making cost. The film continues to pull audience even in its fifth week and adds Rs 3.6 crore to take its five week tally to Rs 63.3 crore.

    *Bahubali has collected Rs 1.5 crore in its eighth week taking its eight week total to Rs 500.7 crore.

  • Tubelight…. Betrays fans’ faith

    Tubelight is a slang used generally to refer to a person who is a slow-starter, takes time in grasping matters like jokes or a simple statement. In the film, Tubelight, Salman Khan’s character, is described as such by one and all because nothing seems to get into his head. But, as the story unfolds, it belies its own title because, Salman is not just a slow-starter: he is a non-starter. Nothing gets into his mind.

    Based on the Hollywood film, Little Boy (2015), it is a period film in that the story takes place during World War II. A young boy of eight and his father share an amazing love for each other. The father has to join the troops to fight the war in place of his older son. The boy, attached to his father, will do anything, go to any length so that the war comes to an end so that his father can come back.

    Tubelight has followed Little Boy almost scene to scene and in the setting but takes the liberty to change the characters and relationships. In place of the father-son, Tubelight is about the bond between brothers. These liberties prove hard to live up to as the film proceeds.

    Salman Khan, living in Kumaon in Uttarakhand in north India, is a halfwit who is slow to react to things. He is lonely and the butt of jokes of the whole town. That is till his mother delivers a son, and Salman now has a younger brother. Sohail Khan, though younger, protects Salman from all the bullies. The brothers become inseparable and complement each other.

    The peaceful town suddenly comes alive as trouble is brewing on the north-east frontier and war with China looks inevitable. The army visits the town to appeal for recruits. A patriotic fervour takes over and a lot of young boys volunteer. Salman, for his slow take on everything, is rejected while Sohail makes the cut.

    The film takes about 30 minutes from the start till now, which is when the real story is set to begin; that of Salman pining for his brother and looking for the ways to end the war so that Sohail can be brought back. This time taken to depict the undying bond between the brothers has not quite worked on the viewer.

    While he was a child, Mahatma Gandhi had visited Kumaon and given a mantra to Salman, that if you have faith in yourself, you can make mountains move. This mantra is put to test when a magician, played by Shah Rukh Khan, visits the town. He needs a volunteer from the audience for a magic trick. Salman is the chosen volunteer and he has to use his self-belief to move a soda bottle put on a table. The feat only adds to Salman’s belief in what Gandhiji had said.

    Then, there is also Om Puri, who gives tenets of Gandhiji to Salman to follow if he wants to be successful in bringing his brother back.

    While Salman’s self-belief is being honed, a Chinese family of two, a young widow, Zhu Zhu, and her little son, Matin Rey Tangu, move into Kumaon. Having arrived from Calcutta, they settle in a distant cottage. Sceptical at first that the Chinese had invaded Kumaon, Salman decides to follow Gandhiji’s advice and makes friends with Matin and later with Zhu Zhu. No matter that the whole town hates these two Chinese just for being Chinese.

    If all this sounds mundane and not like a story, that is because that is how it is. There is no movement, the film is at a standstill as Salman goes around proving his self-belief, spending time with the Chinese, inquiring about his brother with the army man, played by Yashpal Sharma, time and again, and getting ridiculed by the townsfolk.

    Even while concluding the film, the director chooses to stretch things by adding unnecessary melodrama.

    Tubelight starts with a wrong film as inspiration. The idea of superimposing Salman in place of an innocent young boy of eight in the WW II era braving all tests so that his father could return from the war backfires. Just making him an imbecile to fit into an eight year old’s character is not a sane idea.

    The direction is poor with glitches galore. Borrowing an American film is fine, but also following the same sets is not. Kumaon town of 50s and 60s with English signboards on shops, bakery, Softy vending machine, direct dialling telephones is taking things for granted. War scenes are not convincing. While the war is being fought across Ladakh, half the army seems to be stationed in Kumaon, busy giggling!

    Musically, the film has two decent numbers in Naachmerijaan….and Radio song. Dialogue is mundane. Set designing is patchy ad editing is poor. Cinematography complements the scenic location.

    Salman Khan tries his best but this just is not his film, he disappoints his fans. Sohail Khan is still a non-actor. Sharma and Isha Talwar are okay. Zeeshan Ayub is the villain without a cause.

    Zhu Zhu is good. Om Puri and Matin Rey are the only bright spots.

    Tubelight offers none of the regular Salman feature like action, songs, comic situations, the things that make his films work. This film counts only on emotions which, sadly, are forced and fail to touch the viewer. Unreasonably high priced, Tubelight has little going for it despite Eid week.

    Producers: Salma Khan, Salman Khan.

    Director: Kabir Khan.

    Cast: Salman Khan, Matin Rey Tangu, Om Puri, Sohail Khan, Yashpal Sharma, IshaTalwar, Mohammed ZeeshanAyub, Zhu Zhu, Brijendra Kala, Shah Rukh Khan (Sp. Appearance).

  • UC News to promote ‘Tubelight’, partners SK Films

    MUMBAI: UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year – Tubelight.

    As the official ‘Trending Partner’ of the movie, UC News continues its strategy to offer diverse, exclusive, and comprehensive content by offering users exclusive behind the scene footage and a dedicated section on UC News featuring special footage, news, comments and videos related to the movie Tubelight.

    UC News also employed an innovative strategy of movie promotion by launching an engaging digital game on UC News and later promoting the movie at Times Square in New York. The game invited users to join Salman’s squad to find his brother by uploading their images on UC News and sharing with friends. The game registered over 2.3 million page views while over 1 million users participated in the game (in just five days) to help Salman find his brother. After receiving 1 million shares, the poster of the movie was featured at New York’s Times Square where the selected fans pictures were put together with Salman Khan and Sohail Khan’s poster.

    Alibaba Mobile Business Group head of international business department Young Li said, “The consumption of entertainment related content, especially Cinema is at its highest in India. As one of the leading digital news aggregator, we understand Indians’ love and passion for Bollywood. In our continued commitment towards bringing best content for the users, we are delighted to announce our collaboration with SK Films for Tubelight. The collaboration will enable millions of UC News users to have direct access to some of the best and exclusive content of the much awaited movie.”

    Salman Khan Films COO Amar Butala added, “At SKF we have always focused on bringing best of the content for the audiences. We are delighted to partner with UC News and are hopeful that with its reach we’ll be able to make our content accessible to millions of Hindi Cinema fans not just in India, but also across the world.”

    Salman Khan, in an interview with UC News, revealed details of his new co-star Matin Rey Tangu, who loves calling Salman as ‘Bibing Salman’. He said, “He is like one of the amazing kids I have ever met. He is superb and on a different level. He calls me Bibing Salman which means older brother. He’ll call everyone ‘Uncle’ but he’ll call me Brother.”

  • Cox & Kings curates Tubelight itineraries, hosts contest to meet Salman

    MUMBAI: It’s time to celebrate as Superstar Salman Khan’s new film Tubelight is set to release on 23 June. Joining the celebrations is Cox & Kings which has partnered with Tubelight to launch ‘Pose Karo, Tubelight se Milo’ contest. The lucky winners stand a chance to live their fan moment of meeting Salman Khan.

    Sparking curiosity among the fans about what’s new in Salman Khan’s next, they have already started making note of the locations where he has been dancing carefree with his real and reel brother Sohail Khan.

    Moreover, it’s music to the ears when the songs ‘Nach Meri Jaan’ and ‘Radio’ shot at iconic destinations of Ladakh and Manali are already making waves.

    The contestants have to click a selfie at their favourite location seen in the movie and post it on Facebook with the hashtag #BharatDekoTubelight. Cox & Kings has curated special itineraries covering the specific locations where the movie was shot. 

    Alternatively, one can simply visit the nearest Cox & Kings’ store to book a package and click a selfie with Salman Khan’s cut-out and post it with the hashtag.  The lucky few will be picked from the hashtag feed and will win a once-in-a-lifetime opportunity to meet Salman Khan.

    Cox & Kings head – Bharat Deko Yusuf Poonawala said, “The film Tubelight will transport you to picturesque and scenic locations where the movie was shot and by booking our package you get an opportunity to meet your favourite star Salman Khan.’’

    He added, “As part of our celebrations we have launched exclusive Bharat Deko packages called `Tubelight tours to destinations such as Manali, Ladakh, Shimla, and Amritsar, where the movie was filmed.”

    The famous songs of the film Tubelight provide a glimpse of the scenic beauty of North India. Cox & Kings has also launched products keeping the movie theme in mind.

  • Star Maa to launch reality show ‘Bigg Boss’ with Junior NTR as host

    MUMBAI: In line with its commitment of “Sarikotha Uttejam”, Star Maa is all set to bring to its viewers an unprecedented and explosive viewing experience with one of the biggest reality shows, Bigg Boss. And hosting this show will be none other than the sensational and talented Junior NTR.

    This is Junior NTR’s first foray into television. Indeed, it is one of the biggest small screen forays in south India in recent times. With his natural spontaneity and talent, NTR will play an extremely crucial role in being the only link between the audience and around a dozen celebrities who will be placed inside a locked house.

    “Television is one of the biggest mediums for entertainment. When I was approached by Star MAA to host Bigg Boss, the biggest ever show on Telugu Television, I was intrigued by the challenge. I believe that the show will be a game changer,” said NTR.

    Bigg Boss is the Indian version of the international format Big Brother one of the most successful reality television series ever. The Endemol owned format Big Brother has had 10 blockbuster seasons in Hindi with Salman Khan as the host.

    About a dozen participants will be locked inside a house and provided with all necessary amenities but they will be completely cut off from technology and the outside world. Everything they do will be watched by a large number of cameras and ultimately the audience. The format promises a fascinating view on a group of strangers learning to live with each other.

    Alok Jain, Business Head of Star Maa, said, “We are extremely excited to launch Big Boss, the biggest reality show in the world, for the first time in this market. This is in line with our ambition to entertain & provide Telugu audiences with the best content ideas from across the globe. With Junior NTR, one of the most popular and revered Telugu stars as the host, we look forward to engage a diverse spectrum of viewers. On the show, our endeavor will be to continuously innovate keeping in mind the sensibilities of this market. This will be an experience unlike any seen-on Telugu TV before”

    Over the last few months, Star Maa has started reshaping its programming strategy and business approach and has launched a lot of new shows, garnering new viewers and reach. This has resulted in a very positive consumer response. “Bigg Boss is the most significant step we are taking to drive our growth further,” Alok added

  • Mastiii proposes 30-45% hike in ad rates following better reach

    MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

    Mastiii claims to commands a market share of 18 per cent. Tapping into originality, the channel is at the forefront of innovation as it has introduced several ‘firsts’ to the audiences – like Mastiii Specials. The channel’s holistic and innovative approach to music, in addition to the consistent growth in ratings makes it the ideal platform for advertisers.

    In a move to capitalise on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aajkal’, the ad rate hike has been well accepted. Recent releases like See TaareMastiiiMein, a celebrity chat show that had fun-filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among the existing audience.

    SABGROUP Group CEO Manav Dhanda said, “Mastiii stands out across almost all possible age-groups in HSM urban, with a dominance in NCCS AB. We are also the largest youth audience aggregator in the music & youth genre across age cuts like 15+ and 22+. We have received positive response from advertisers.”

  • Non-Khan Bahubali2 shows the power of three — Rs 300 cr

    It is happy hours for the exhibitors, especially the multiplex properties. After starving for footfalls, Bahubali 2: The Conclusion has come as a saviour. Never look a gift horse in the mouth so no matter it is not a Hindi super star film, just a dubbed film from South. The film carried a solid brand equity created by its predecessor, Bahubali: The Beginning.

    The multiplexes tried all possible avenues to feed their auditoriums in absence of films. Earlier, they tried to programme IPL matches and other such events to no avail. Who would want to watch an exciting match of cricket in a dark hall under a disciplined guidelines when you can watch it at home or a restaurant or a club with drinks and full control over the proceedings with a remote in your hand?

    So, building multi-screen halls was not a wise decision which proves a liability when you don’t have a Salman Khan or Aamir Khan film. They give you a fortnight audience while others manage a weekend’s feed.

    Saying, ‘where the next meal is is coming from’ won’t be an exaggeration in case of these multiplexes.

    Bahubali: The Beginning came out of the blue and left promising a lot. Hence, Bahubali 2: The Conclusion, became the most awaited film by both, the audience as well as the exhibition trade. To every stakeholder’s relief, the film has more than lived up to all the expectations the earlier film promised.

    Because, except Bahubali 2 there is nothing the multiplexes as well as the single screens have to screen. They have been facing the ‘No audience, No show’ routine for a long time.

    *Bahubali 2: The Conclusion (Dubbed from Telugu) has been collecting figures all through its first week which most Hindi superstar films do on their day one or two if they manage to find a holiday release. In fact, the film has exceeded best Hindi film collections by miles.

    *Since the entire exhibition trade is surviving on just one film for the last few days, here is how and why: The film has continued to maintain collections in high crore range all through its first weekend by collecting Rs 40 crore on Friday and Saturday and peaking at Rs 46 crore on Sunday to end its opening weekend with over Rs 146 crore.

    The victorious run continued as the film kept on the same scale on Monday with part of India having a holiday. The collections dropped by 25% on Tuesday but that was not alarming since the film picked up again. Finally, the film ended its first week sweep of the box office with a total take of Rs 245.6 crore.

    The film has been enjoyed a fitting second weekend which is reported to have added another Rs 80.2 crore for its second weekend thus taking its 10 day total to Rs 325.8 crore.

    The other films released in recent weeks, Noor, Maatr, Begum Jaan, Naam Shabana, Phillauri have all ended with disastrous outcome.

    *Last week’s release, Mantostaan, despite a very limited release, has failed to draw the audience.

  • Big stars unaffordable for independent producers

    MUMBAI: Big films are getting scarce with some major studios pulling out from backing productions. Thanks to the corporate houses bankrolling films, the costs have escalated and the stars have become unaffordable for independent producers.

    Besides these factors, a majority of big stars such as Aamir Khan, Salman Khan, Akshay Kumar, Shah Rukh Khan and Ajay Devgn, etc. now prefer to work mainly for their home productions or in joint ventures with directors who have successful track record.

    In the circumstances, some independent producers are making a comeback, albeit, with films featuring lesser stars and relying more on different content, a story without props like action and special effects and such.

    Some such films do turn out to be good, win appreciation as well, the two recent examples being Mukti Bhawan and Anaarakli Of Aarah. However, the moviegoer does not find such films viable at the admission high rates that multiplexes charge which are same as big star films.

    *Begum Jaan, the new release of the week, is one such film that tries to tread a different trend, away from what its producers, the Bhatt Brothers, were known to make so far: mostly thrillers, romance laced with titillation backed by strong musical scores.

    Remade in Hindi from the Bengali film Rajkahini (2015), the film lacked purpose. There were major issues, massacres and millions were uprooted from their homes and became refuges during the partition. And as the film’s story goes, here is this woman brothel owner who wants to save her brothel from being dismantled in the cause of creating a border wedge! And, the film also shows some flashbacks of the violence of that happened during the partition!

    Begum Jaan opened to weak response, failed to find appreciation and, yet, thanks to some good promotion and expecting Vidya Balan to come up with another striking performance, it managed to rake in Rs 3.4 crore on the opening day. On Saturday and Sunday, the collections remained almost stagnant as the film collected Rs 10.6 crore for its opening weekend.

    *Laali Ki Shaadi Mein Laaddoo Deewana has a disastrous opening week as the film manages to put together a meagre Rs 80 lakh.

    *Mirza Juuliet, an intercommunity romance with politics and violence as the background in UP, fails badly. The film collects about Rs 55 lakh for its first week.

    *Mukti Bhawan enjoys good word but not the moolah and collects just about Rs 50 lakh.

    *Blue Mountain remained very low at about Rs 10 lakh in its first week.

    *Bahubali: The Beginning (Re-run) collected Rs 3.1 crore in one week despite an extensive release.

    *Naam Shabana sustained well in its second week to add approx. Rs 5.6 crore to its first week collections taking its two week tally to Rs 28.1 crore.

    *Phillauri added Rs 40 lakh in its third week to take its three week total to Rs 24.6 crore.

    *Badrinath Ki Dulhania collected Rs 1.1 crore in its fifth week to take its five week total to Rs 114.2 crore.

  • Indian entertainment channel in US for Amazon’s Prime subs

    MUMBAI: E-commerce giant Amazon is planning to entice the fans of Indian TV shows and movies with a new on-demand subscription service called Heera which will showcase serials, movies and children’s content in five regional languages — Telugu, Tamil, Marathi, Hindi, and Bengali.

    Heera, meaning “diamond” in Bengali, Hindi, Urdu and Punjabi, will have new shows and movies added every month, Amazon says. It’s being seen as the second SVOD channel brand from Amazon, after it debuted the Anime Strike channel earlier.

    Priced at $5 per month, the service is being started only in the U.S. and needs membership of $99-per-year in sync with other Amazon channels.

    Amazon claims ‘Heera’ plans to offer hundreds of recent releases and classic titles including the most popular Bollywood films such as “Fan” starring Shah Rukh Khan, “Sultan” starring Salman Khan and Anushka Sharma and “Kapoor and Sons” with Sidharth Malhotra and Alia Bhatt.

    Heera’s regional best collection would have Marathi classic “Mee Shivajiraje Bhosale Boltoy”, Rajinikanth’s “Kabali,” the best Tamil movie of 2016, and Telugu-language “Eega” starring Sudeep.

    For Prime members, the Amazon Channels lineup includes over 100 add-on video subscription services for Showtime, HBO and Cinemax, Starz, NBCUniversal’s Seeso, Fullscreen, Machinima, Warner Bros.’ DramaFever, A+E Networks’ Lifetime Movie Club, Cinedigm’s Dove Channel, CuriosityStream, Comedy Central’s Stand-Up Plus, PBS Kids, Fandor, Cheddar and Outside TV.

    Almost all the Amazon services are also available separately without subscription.