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Tag: Salman

  • Viacom18’s social expt ‘Bigg Boss’ has ‘Super Bowl’-like fandom, says Raj Nayak, Salman to play ‘peacemaker’

    Viacom18’s social expt ‘Bigg Boss’ has ‘Super Bowl’-like fandom, says Raj Nayak, Salman to play ‘peacemaker’

    MUMBAI: “We all have neighbors of every kind and every hue. Some of us have wonderful memories of them and some of us may have not so good ones,” Salman Khan exemplified Bigg Boss’ theme after returning as the host for the eighth season in a row.

    The new season promises to give the audience a peek into human psychology in its newest avatar with Khan also as the neighbourhood peacemaker!

    In our lifetime, we all come across a vivid breed of neighbours who we share a love-hate relationship with. The greedy ones, the nuisance creators, the gossip-mongers and sometimes the close confidants with whom we share our day-to-day ordeals with. Incorporating a never-seen-before twist, Colors ’ is all set to present yet another extraordinary season of its marquee show “Appy Fizz presents Bigg Boss powered by Oppo Camera Phones” which will roll out the red carpet for the Padosis this year. Viewers will find a host of new neighbours in the Bigg Boss House whose lives they’ll get to follow over a period of 90 days.

    About the ad rate, official sources told Indiantelevision.com, it was Rs 3 lakh per 10-second — an increase of 15-20 per cent over last year. Apart from the two known and CP Plus as sponsors, Colors is expecting three-four more partners for Bigg Boss.

    About the launch of the show, Viacom18 COO Raj Nayak said, “Arguably the most awaited show on Indian television and a social experiment at its best, Bigg Boss undoubtedly has a fandom like the Super Bowl of the West. After turning risk into a victory last season as the contrasting worlds of common man and celebrities created unparalleled content, the entertainment abode of Bigg Boss this season comes with an even bigger twist filled with indomitable ‘Gharwale’ and ‘Padosis’. We’ve done an impeccable casting and are certain that the universal theme of ‘neighbours’ will not only prove to be relatable but will also elicit the right kind of emotions amongst the viewers.”

    Bigg Boss, the world of Gharwale and Padosis, will premiere on 1 October at 9pm, and the subsequent episodes will air Monday – Friday at 1030pm and on Saturday-Sunday at 9pm on Colors.

    Nayak added, “This year has been wonderful for Colors as we could treat our audience to some exemplary content; be it by presenting unique propositions like India Banega Manch and Rising Star or by accounting another successful season of Khatron Ke Khiladi. Here’s hoping that Bigg Boss will continue the trend and become a matter of neighbourhood gossip in every locality.”

    Talking about the association, Parle Agro’s joint MD and CMO Nadia Chauhan said, “Bigg Boss, as a property, only seems to be getting bigger and better with every season. Our association has not only helped us to cement a significant market position but also to create several innovative brand propositions. We are looking forward to reaching out to our target audience through compelling in-show integration.”

    Khan added, “Bigg Boss is a show that the country awaits with bated breath along with my movies.”

    Said Oppo India brand director Will Yang, “We have continued our association as the results have been tremendous and the recall amongst our target audience has been remarkable. We believe this year’s alliance will create more buzz and reach out to more audience which is young and fashionable as our brand.”

    About the security of the Bigg Boss House, CP PLUS COO Yogesh B Dutta said: “CP PLUS is excited to be an integral part of the Bigg Boss house by intelligently securing the show this time.”

    Colors programming head Manisha Sharma said, “There are quite a few exciting and innovative elements getting added to the House this season, like an ‘aakhara’ and a ‘kalkothri’. For the first time ever, Salman will also be staying alongside the contestants.”

    As the common man and celebrities fight all odds and live together as neighbours for 100 plus days, their lives will be filled with unique challenges and situations that will prove to be an entertainment bonanza. Only the determined and resilient will emerge victorious in this ultimate battle of Gharwale and Padosis.

    On the format, Endemol Shine India MD and CEO Deepak Dhar This season we will add another interesting spin to the drama with the introduction of a ‘Padosi’. The journey gets more fascinating this year when the contestants face unpredictable situations, which will add to the entertainment factor that the franchise is synonymous with.”

    Colors has designed an integrated marketing campaign to promote Bigg Boss across various platforms including OOH, radio integrations including special tie-ups. In the digital medium, actor Gaurav Gera will don the hat of Pinky Padosan and give out inside gossip from the Bigg Boss house.

    One and all would be curious to know how viewers would relate to the dramatic neighbourhood situations.

  • Dabangg2 not hot with Salman fans

    Dabangg2 not hot with Salman fans

    MUMBAI: Dabangg2 was the film the exhibitors, especially the ones controlling single screens, had put a lot of hope in. After a disappointing line up since Diwali which did not live up to the expectations of the exhibition trade despite big stars, they betted big on Dabangg2 paying high MGs (minimum muarantees). These exhibitors stand to lose over half of their MGs paid. Surprisingly, the worst affected are the single screens at the smaller centres.

    Considering the excessive number of screens deployed (approx 3,500) and enhanced admission rates, the pre-release expectations from this franchise was a figure of over Rs 250 million for the opening day. However, as it turned out, the film was not as hot with the Salman fans as well as other moviegoers as it was in the film trade. It registered a little over Rs 190 million for the first day of release.

    Dabangg2 ended its first weekend with figures of Rs 593 million. The collections dived on Monday, which may stabilize to an extent for the night show and on Tuesday being a Christmas holiday. Night shows in the north will suffer due to adverse weather and heavy fog conditions.

    Khiladi 786 collected Rs 164 million in its second week taking its total collection to Rs 636 million. The film shows below average trend.

    Talaash collected Rs 78 million in its third week taking its total to Rs 927.6 million.

  • YRF & Salman’s ‘Tiger’ sure to ride to box office glory

    YRF & Salman’s ‘Tiger’ sure to ride to box office glory

    MUMBAI: Yash Raj Films and Salman Khan finally come together 24 years after the actor made his debut, while the production house has a standing of 40 years.

    So when the two titans come together, the expectations are those of a perfect blend of romance with some great music and action to go with Salman’s image. Ek Tha Tiger lives up to some but belies equally. It is not a regular Salman Khan out-and-out action flick, but a love story.

    The spy angle and the action is incidental mainly due to his character’s job profile. Yet, no denying the fact that the film is slated to register the biggest first day as well as the biggest opening week figures ever.

    Salman Khan is a top rated RAW agent who is sent on a relatively easy assignment to Ireland where a renowned Indian scientist, Roshan Seth, is on a self-imposed exile and has chosen to teach in a university there. It is suspected that some details of his research are being shared with Pakistan’s secret service agency, the ISI. Salman Khan’s job is to keep an eye on him and his movements.

    Salman tries to cultivate a contact with Seth introducing himself as a writer working on a book on top brains of India, but Seth proves a hard nut to crack and remains indifferent to him. On one of his attempts to gain access to Seth, Salman notices his housekeeper, Katrina Kaif, and decides to use her to reach Seth. Love is inevitable and it takes deep roots on both sides.

    Curiously, Salman, though sent on a mission, is being watched by his own agency: the local agent, Ranveer Shorey, keeps tab on his actions! So while Salman is romancing, he gets a message from Shorey about some mischief happening at the Seth residence. He lands up only to discover Katrina hacking his computer. She is an ISI operative! The film is half way through and things which were crawling, promise to pick up now.

    It is love versus duty now; his brief as a RAW agent would have been to shoot Katrina she being an enemy spy, but love wins. The next encounter of the lovers is in Istanbul. The fire of love is still burning, Salman suggests the only way out: to elope. But this is no teenage romance with villains and parents of the lovers chasing them.

    This is love between a RAW and an ISI operative and both know enough secrets! As such, none of the two agencies can afford a happy ending to this romance. They have to die because RAW and ISI agents can’t go soft on each other, romance is a far cry.

    This is the second part of the film where the pace picks up as the couple has two biggest enemies with each other chasing them with intentions to finish their existence: the RAW on one side and the ISI on the other. Finally the opposing agencies, the sworn rivals have a common goal that is to kill both the agents.

    Since this is more a love story, the hunted, Salman and Katrina, explore the world as well as dodge trouble and fight their detractors while they also take you to a sight-seeing tour of about half a dozen countries. In the absence of hummable or danceable music, comedy, side tracks, touring is what the film has to offer sprinkled with thrill here and there.

    Actually, the film has just about four recognisable actors in the lead players, Salman and Katrina, Salman’s shadow Ranveer Shorey and handler and boss, Girish Karnad. Not much of a star cast to plan a blockbuster on! Also, it puts the entire burden of pulling the film through on the masculine shoulders of just one actor, Salman Khan.

    This is not really a film which tests the histrionics of its small roaster of artistes: it has just four artistes playing any kind of visible character. Salman Khan plays himself, which is to say, being around and being casual and throw punches; perform some stunts as if it was a way of life.

    Katrina Kaif has stopped looking all syrupy and sugar sweet but learnt some acting and expressions in the bargain, which all she uses in this film; she even justifies some action scenes!

    In a film with poorly etched out characters, Girish Karnad and Ranveer Shorey don’t amount to much, really! The film has two good numbers of which one with a Persian score is wasted on end titles. Also, what makes Ek Tha Tiger more watchable are the backdrops of the several countries making it a visual delight.

    Ek Tha Tiger starts with what is called climax that is a thrilling action scene, a trend established by Bond movies. This aptly establishes the character and exploits of the hero. As for action, there is not much of it in the first part save for a well-executed tram car sequence. It is the film’s second part that makes good the sagging pace of the first half. What also makes the story tick is the fact that he is an Indian who conquers the heart of a Pakistani girl (A la Gadar: Ek Prem Katha) and fighting singlehandedly with the mighty ISI to save his love.

    Ek Tha Tiger, all said, is the triumph of Salman Khan’s popularity, the film’s title which endorses his image, and the release strategy. The film was a business hit even before its release. What it has added to the records are the box office figures not to be broken in the near future. Having collected Rs 329.2 million on day one with most of the 3,300 cinemas registering all house full shows, the film has yet to cater to the Eid crowd, which is due on Monday.