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Tag: Salim Merchant

  • House of Glenfiddich unveils “Where Next?” campaign in India

    House of Glenfiddich unveils “Where Next?” campaign in India

    Mumbai: House of Glenfiddich – Art, Travel & Beyond, a luxury lifestyle brand, unveils its campaign ‘Where Next?’ The campaign focuses on celebrating irrepressible individuals who have forged their own paths by challenging the status quo. The series celebrates the individuals who embraced the unknown and carved their journey against the odds.

    The limited series has been conceptualised by Havas Worldwide and Disney+ Hotstar CreativeWorks with William Grant & Sons and enabled by DDB Mudramax, with the production handled exclusively by Disney+ Hotstar CreativeWorks (the branded content, creative, and innovation studio of Disney+ Hotstar). It showcases the inspiring journeys of four celebrities – Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna, who have pushed boundaries in their journey of embracing the unknown, often asking the question ‘Where Next?’ These pioneers exemplify the essence of tenacity and determination, truly showcasing what it takes to achieve success. The four-part series will be available exclusively on Disney+ Hotstar, will delve into their journey and highlight the unwavering passion, the relentless pursuit of their dreams and resetting to new ones.  

    Commenting on the campaign launch, William Grant & Sons Pvt Ltd country director – India Sachin Mehta said, “We are thrilled to unveil the ‘Where Next?’ series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich – Art, Travel & Beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The Where Next campaign recognizes and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”

    Sushmita Sen, Bollywood Actress, Entrepreneur, said, “I am honoured to be a part of the ‘Where Next?’ campaign by the House of Glenfiddich – Art, Travel & Beyond. This campaign perfectly encapsulates the essence of life by celebrating those who discovered the world beyond their comfort zone. One of the things I found to be incredibly significant that helped me get to where I am today was being able to do things on my own terms. I am excited to inspire the world with my journey and ask them ‘Where Next?’ as they create their extraordinary stories.”

    Zoya Akhtar, Indian Film Director, Screenwriter, Entrepreneur said, “As a storyteller, I’ve always believed in exploring new narratives and pushing the creative boundary that’s been set.  
    Being a part of the House of Glenfiddich’s ‘Where Next?’ the campaign has been amazing as one gets very few chances to talk about this aspect of the journey, to discuss the essence of what it means when you say “dare to dream.”

    The sentiments echoed by Vikas Khanna, Indian Chef, Entrepreneur, “Where Next? Is truly a question that I always have in my mind. As a chef, author and filmmaker, my journey has always been about the relentless pursuit of innovation and excellence. It all started with wondering what else I could do next. Because I knew if I stop evolving, I wouldn’t reach where I am today. Being recognized as a part of House of Glenfiddich’s campaign has been an incomparable experience, and I hope my story will help inspire others to constantly ask themselves the ‘Where Next?’ question!”

    Salim Merchant, Music Composer, Entrepreneur said, ‘My life has been a beautiful journey of experimenting with diverse melodies and crafting music that touches every soul.’ Where Next?’ campaign with its spirit of celebrating passion, mirrors the very essence of my musical pursuit. Being part of the campaign is a humbling experience, and I am excited to share my journey with the world. I hope it resonates with others, inspiring them to embark on their own creative journeys and pursue their passion.”

    The first episode will premiere exclusively on Disney+ Hotstar on 29 December 2023 to celebrate the remarkable journey of Sushmita Sen, followed by three more episodes in the weeks that follow.

    Watch teaser – https://www.hotstar.com/in/shows/where-next/1260157554

  • Thrill, excitment, action and drama – MTV kicks off the new season of MTV super fight league

    Thrill, excitment, action and drama – MTV kicks off the new season of MTV super fight league

    MTV, India’s No. 1 Youth Brand is all set to bring the new season of MTV Super Fight League (SFL), the world’s first Mixed Martial Arts (MMA) tournament. With a vision to cement Mixed Martial Arts’ position as a mainstream sport with mass appeal in the global sports fraternity, the franchise-based league comprises of 8 teams and 96 players from across the globe. MTV Super Fight League boasts of 8 teams representing various states of the country, co- owned by celebrities Delhi Heroes owned by the uber sexy, Jacqueline Fernandez, Haryana Sultans by the ever-so versatile, Randeep Hooda, UP Nawabs by singing duo Salim- Sulaiman, Mumbai Maniacs by Bollywood’s original stuntman, Ajay Devgn, Gujarat Warriors by actor- producer Arbaaz Khan, Bengaluru Yoddhas by the multi-talented actor, Tiger Shroff. Apart from these Super Fight League also has Sher-E-Punjab and Tamil Veerans. The action-packed league will hit your television screens LIVE, starting 9th February every Friday, Saturday and Sunday, 8 pm exclusively on MTV.

    Putting together a fight card that assures plenty of action and entertainment, MTV Super Fight League will be sending chills down the viewers’ spine with every new episode. The perfect blend of Bollywood’s glitz and glamour along with the punches, chokes and limb- snagging moves of the fighters promise to send you in a tizzy. Packed with experienced and entertaining fighters, the matches promise to deliver on all counts.

    Co-owner of Mumbai Maniacs, top-gun, Ajay Devgn said, “I’ve always loved this sport. It’s one of the best form of staying fit. It not only boosts your confidence but gives you a chance to try out different things apart from your usual training so you don’t get bored to repeat the same stuff.”

    Talking about her passion towards fitness, Jacqueline Fernandez – the co-owner of Delhi Heroes, said, “Being a fitness enthusiast myself I was eagerly looking forward for MTV Super Fight League Season 2. I salute to all the fighters for their discipline, courage and conviction. I can totally relate to them now because personally I am learning Mixed Martial Arts.”

    The ever- fit, Tiger Shroff who is the co-owner of Begaluru Yoddhas said, “Everyone knows that I share the same passion as these fighters and that’s the reason I associated with this sport last year. Our team is all set to roar in Season 2 and make a mark in the tournament.” While, Randeep Hooda, co-owner of Haryana Sultans, said, “This sport is very close to my heart. My love for this form grew when I did Sultan. Being a fitness enthusiast, this form of sport elevates your fitness to a whole different level. Season 2 will be more demanding but our team is ready for the challenge.”

    Associating with Gujarat Warriors once again, Arbaaz Khan said, “It’s the thrill and excitement associated with Mixed Martial Arts League which bring me back to the brand-new season of MTV Super Fight League sport every year. I apart from being associated with this league, I am personally a big fan of Mixed Martial Arts sports.”   

     Known for his musical punch, the UP Nawabs co-owner, Salim said, “I have been following Mixed Martial Arts for a long time now and last year when got to know that India will have its own MMA MTV Super Fight League I was super excited. Being a follower of MMA with MTV Super Fight League I feel more connected to the sport.” Sulaiman added, “Passion for music and Mixed Martial Arts are two things which Salim and I share together very strongly. Last year we had a great experience and looking forward to same fun this time around.”

    MTV Super Fight League is a revolutionary approach to combat and is the first MMA organization to feature female fighters. MTV Super Fight League 2018 promotes gender equality through a fair and unique platform with women having the same influence on the team as men. Going beyond the traditional, MTV Super Fight League 2018 boasts of an international format with a global viewership model, engaging content and effective two hour shows. The league entails a group ‘A’ and ‘B’, consisting of four teams each. Every team has six players—five male fighters and one female—and six back-ups, belonging to six different weight categories. The teams within the group compete with each other in 12 league-level matches.

  • IFTDA Masterclass with living legend Pyarelal Ji moderated by Salim Merchant

    IFTDA Masterclass with living legend Pyarelal Ji moderated by Salim Merchant

    The 15th IFTDA Masterclass played host to renowned singer-composer, Pyarelal Ramprasad Sharma, of the Laxmikant Pyarelal duo, who was the guest speaker.

    With a house full auditorium the enriching session turned out to be quite a musical one, moderated by music maestro Salim Merchant.

    While Pyarelal Ji threw light on the music era of the 60’s 70’s and 80’s recollecting fun filled stories of working with legends of his time such as Laxmikant, RD Burman, Mohammed Rafi and Kishore Kumar, he also interacted with aspiring musicians, singers and film students advising them on the art of composing music.

    What stole the show was Pyarelal Ji’s live performance on the piano and the violin singing classics like “ek pyaar ka Nagma hai, lagja gale etc.

  • Grey’s 4-week Salim show TV campaign launched

    MUMBAI: 92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim. 

    Hosted by Bollywood’s most sought after music composer and singer Salim Merchant, the show curated on history of trendsetting music, has been striking the right chord with the listeners, since its inception. Building on its popularity and to further create buzz around its unique theme, an audio-visual led television campaign created by Grey Group India, is being aired and promoted on Television and digital mediums.

    #Salim is purely a music based show that enlightens the listeners about the making of their favorite iconic songs. Singer Salim Merchant shares these insightful stories in his mesmerizing voice, enhancing its overall appeal. The 60 secs TVC perfectly brings to the fore the essence of this engaging format. With an extensive reach of television and digital mediums, it aims at reaching out to a larger set of audience and music enthusiasts.

    Speaking about creating a TVC for a radio based show, Big FM spokesperson said, “In the age of digital media, face value contributes in expanding the scope of mass appeal. #Salim is a unique offering, as it is truly a music show and having Salim Merchant as the host further adds to its credibility. Banking on this interesting combination and Salim’s friendly persona we have launched this TVC with an aim to promote the radio show in a visually appealing format through television and digital platforms.”

  • Sony Liv opens voting phase for ‘Indian Idol Junior 2’

    Sony Liv opens voting phase for ‘Indian Idol Junior 2’

    MUMBAI: Multi Screen Media’s (MSM) digital video entertainment brand Sony Liv is currently hosting the digital telecast of Indian Idol Junior season two (IIJ) which launched on 20 May.

     

    The show features budding singers from around the country competing with each other for the grand title of the next IIJ2.

     

    The voting process, which commences on 4 July will take place exclusively through the digital medium and closes on 5 July at 8 am. Audience need to simply download Sony Liv app from app store and vote for their favourite contestant through the app.

     

    Indian Idol Junior, India’s foremost singing talent show for young singers, was extremely well received by the audience during its first season. With contestants from as far as Dubai participating in the musical extravaganza in its second edition, the show promises to be bigger and more challenging in its return outing.

     

    With a jury comprising Vishal Dadlani, Sonakshi Sinha, Salim Merchant and Shalmali Kholgade, it promises to reprise its knack of scouting for young talent aged five to 15 and offering them a nationwide platform to showcase their vocal skills to become household names.

     

    The 13 contestants entering voting phase are Subhankar sarkar, Ranita Banerjee, Yumna Ajin, Niharika Nath, Ajay Bhirjwasi, Vaishnav Girish, Ananya Sritam Nanda, Nahid Afrin, Vidhi Jaswal, Srilakshmi Belmannu, Moti Khan, Nithyashree Venkataramanan, Surendra Singh Panwar. The show is hosted by hosted by charming Hussain Kuwajerwala and Asha Negi.

     

    SET EVP and digital entertainment head Uday Sodhi said, “Indian Idol Junior was extremely successful in its debut season and showed that music really has no boundaries. With the show set to provide a bigger and grander stage this time, Sony Liv aims to increase the outreach of the programme by providing anytime digital access to its diverse user base. The fact that voting lines are now open exclusively through the app or our online interface proves how the show is increasingly establishing a digital presence for its audience.”

  • Sony to push digital platform Liv for ‘Indian Idol Junior’ auditions

    Sony to push digital platform Liv for ‘Indian Idol Junior’ auditions

    MUMBAI: It’s time for all the little ones to strengthen their vocal cords and showcase their talent as Indian Idol Junior (IIJ) is back with a bang on Sony Entertainment Television. And this time round, Sony is looking at giving its digital platform – Sony Liv a push via the show’s auditions.

     

    For the first time ever, IIJ will give a chance to the audience to be a part of the auditions through a digital process called Digital Ace.

     

    To take part, all kids have to do is upload their best audio or video performances on the Sony Liv website or the Sony Liv app. A digital jury will review all the performances and will select 12 kids who will be called to Mumbai for the Jury Round. Out of the 12 performances, the top four will get an opportunity to perform in front of the show’s judges.

     

    This second edition of IIJ will be judged by Vishal Dadlani, Salim Merchant and Sonakshi Sinha. Singer Shalmali Kholgade will be the special judge for the auditions. 

     

    The first leg of the auditions kickstarted in Kolkata on 4 April and saw outstanding participation from kids. The city also saw the show bring in a new twist to the audition process with the announcement of digital auditions.

     

    SET SVP and marketing head Gaurav Seth said, “After the over-whelming response received last season, we are delighted to announce the commencement of Indian Idol Junior auditions. We would like to urge all the kids to show their singing talent and be a part of the new season. Digital Ace will only help kids to give the long lines a skip and impress the judges through their audios or videos. It’s definitely an endeavor that will help aspirants all over.”

     

     

    Dadlani added, “I am thrilled to be part of Indian Idol Junior once again. Looking at such talented kids is an inspiration in itself. Kolkata has always given us some of our best contestants and this time too we were not disappointed. We are also looking forward to the performances of the winners of the Digital Ace. We are sure this season is going to be an equally exciting one.”

     

    After Kolkata, the audition process will move to Delhi, Chandigarh and Mumbai on 11 April, 18 April and 25 April respectively.

     

  • ‘India’s Digital Superstars’ kicks off with 1400+ videos

    ‘India’s Digital Superstars’ kicks off with 1400+ videos

    MUMBAI: FremantleMedia has launched the first episode of India’s Digital Superstars. The digital talent hunt has already received a million views in less than a month.

     

    This is first of its kind digital talent hunt where the audience will be judging the next ‘Big Digital Star’ across a span of 14 weeks. The talent hunt has mentors like Sunny Leone, Anu Malik, Vishal Dadlani, Salim Merchant, Jazzy B, Andy, Raftaar and Anubhav Sinha on board.

     

    The show has already received 1400+ entries within the month and continues to invite entries across all demographics and talent genres. The winner will be given a contract worth Rs 20 lakhs from FremantleMedia and One Digital.

     

    The show is presented by Amazon.in, powered by Gionee in association with radio partner RedFM. The auditions were open to all Indians across the world over 13 weeks.

     

    Moreover, the Indiasdigitalsuperstar.com platform encourages participants to upload multiple videos of their talent and will be judged by the audience through the number of views and likes across YouTube, ZengaTV and Facebook.

  • Max Life Insurance launches ‘i-genius Young Singing Stars’

    Max Life Insurance launches ‘i-genius Young Singing Stars’

    MUMBAI:  In a bid to nurture young talent in the country, Universal Music India has partnered with Max Life Insurance to launch ‘i-genius Young Singing Stars’ aiming to recognise and reward young singing talent in the country.

     

    Commenting on the collaboration, Universal Music & EMI Music, South Asia managing director Devraj Sanyal said, “The i-genius Young Singing Stars initiative from Max Life Insurance is one where the return on emotional quotient clearly outweighs the brand’s requirement for a return on investment. At Universal Music, nothing matters more to us than finding the right talent; the younger the better. This platform is backed by great mentors Salim Merchant & Shraddha Sharma, a technology layer by Sensibol Technologies and a robust platform by Hungama.”

     

    Collaborating on the venture to discover music stars in the making, Universal Music and Max Life Insurance will scout talented children between the ages of 8-11 years (i-genius Junior) and 12-15 years (i-genius Senior). Salim Merchant and Shraddha Sharma will feature as brand ambassadors and jury of the talent hunt. Winners will get a chance to be signed on by Universal Music India.

     

    Commenting on becoming a brand ambassador, Salim Merchant said, “It brings me great pride to be a part of an initiative like this. Working with kids brings me great joy, and I am absolutely looking forward to mentoring them” 

     

    Universal Music India will offer one lucky winner from each category an album contract. Also, four finalists from each category, win a singles contract with Universal Music for a compilation. Registrations to the talent contest are now open and will end on the 31 October 2014 , wherein those interested can register via IVR on 092500 32222 or visit the i-genius website www.igenius.org. The grand finale of Max Life Insurance i-genius Young Singing Stars is scheduled to take place in December.

     

    Max Life Insurance CEO and managing director Rajesh Sud said, “We are glad that this property has become a legacy and reached out to over 20 lakh children across the country. The overwhelming response to all our i-genius initiatives in the past has prompted us to extend the programme in the field of music as well.”

     

  • Animal Planet brings third season of ‘Yeh Mera India’

    Animal Planet brings third season of ‘Yeh Mera India’

    MUMBAI: This August, as India celebrates its 68th year of Independence, Animal Planet takes viewers on an exotic journey through the country – from the epic Himalayan Mountains, down the mighty River Ganges, and across less explored landscapes of the North East – to explore its astonishing wildlife, secret locations and pristine natural beauty.

     

    Airing every night at 8 PM in August, Animal Planet’s one-month programming line-up YEH MERA INDIA is a celebration of India’s most stunning landscapes and incredible wildlife.

     

    To mark the occasion, Animal Planet launches YEH MERA INDIA animal anthem, collaborating visuals of spectacular Indian wildlife with thematic lyrics. The multi-lingual song has been composed by Bollywood’s eminent music directors Salim and Sulaiman Merchant and sung by Salim Merchant, Monali Thakur and Neeti Mohan in Hindi, Bangla and Tamil respectively.

     

    Rahul Johri, EVP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said “Yeh Mera India brings you closer to the amazing breadth of natural wonders India has to offer and the splendid wildlife that thrives in it.  The anthem amplifies the rich sounds of the flora and fauna from this extraordinary country.”

     

    Anthem composer Salim Merchant said, “Yeh Mera India anthem epitomizes the diversity and richness of fascinating regions in India. Music as a medium helps to build connect across age groups and territories.  I believe the anthem would bring viewers closer to the natural world.”

     

    Anthem composer Sulaiman Merchant said, “Yeh Mera India anthem is a melodious composition to rejoice India’s magnificent wildlife.  It epitomizes their freedom and encourages viewers to fall in love with them.”

    Popular singer and actor Monali Thakur added, “Animal Planet’s Yeh Mera India puts the spotlight on different parts of India, exploring the heart, mind and soul of the country. I am excited to be a part of the celebration and rediscover my own country.”

     

    Popular Bollywood singer Neeti Mohan commented, “I love animals and I’m proud to be associated with Animal Planet. Yeh Mera India inspires viewers to live in harmony with the nature.”

     

    YEH MERA INDIA is an immersive journey that examines the cultural, ecological and natural heritage of this country. Follow the flow of The Ganges, from the glaciers of the world’s highest mountains, the Himalayas, to the largest bay in the world, the Bay of Bengal. Find out why this river is a lifeline to an array of wild animals including India’s rare one-horned rhinoceros, as well as eight percent of the world’s population. Head high into the Himalayas to find out how its hostile terrain, powerful winds and sub-zero temperatures support one of the largest and most diverse collections of creatures on the planet, including man.

     

    Then travel into a lost world, home to head-hunting tribes, tiger-infested forests, unclimbed mountains and pristine rivers. Visit India’s Thar Desert and discover how this harsh environment supports both humans and some of the toughest and rarest creatures on earth. Finally, journey into the Western Ghats, a spine of mountains stretching for a thousand miles along India’s west coast, thought to be one of the most bio-diverse places in the world. On one side, tropical rainforests thrive and explode with life, including the endangered lion-tailed macaque; whilst on the eastern side, tigers and wild dogs compete for prey in its dry forests.

     

    YEH MERA INDIA line-up includes programmes like Wildest India, Odisha’s Wetlands, Nagarahole – Tales Creatures Of The Great Rains, Ladakh: Desert In The Skies, Magic Tree Of Assam, In Search Of The King Cobra amongst others.

     

    Please find enclosed the video link of the anthem. https://www.youtube.com/watch?v=LHUKdA4ALcM