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Tag: Salim Memon

  • Shisen Fox unveils its digital campaign ‘Holi Kab Hai?’

    Shisen Fox unveils its digital campaign ‘Holi Kab Hai?’

    Mumbai: Shisen Fox, a new-age premium unisex eyewear brand unveils its latest digital campaign, ‘Holi Kab Hai?’ focusing on the true spirit of Holi by making peoples’ faces colorful and joyous via sunglasses. The campaign is conceptualised by Glad U Came.

    While Holi is a festive occasion, many Holi colors contain harmful chemicals, posing significant risks to the eyes. Through this campaign, Shisen Fox advised consumers to be cautious. The digital ad starts with a montage of a group of friends wearing Shisen Fox sunglasses which is followed by splashes of colours on their faces leading up to the message: play Holi with precaution. From quirky colorful glares to vibrant sunglasses, Shisen Fox offers its customers to dive into the sphere with splash colors and celebrate Holi in style.

    Shisen Fox founder Salim Memon expressed, “At Shisen Fox, we believe in celebrating diversity and self-expression, and what better way to do so than through the prism of colors that Holi brings? It is a time of togetherness and celebration, and we wanted to capture that essence with our ‘Holi Kab Hai?’ campaign. Our collection features quirky glares and sunglasses perfect for the Holi season, allowing customers to express their unique style while embracing the festive spirit.”

    Shisen Fox’s colorful eyewear Holi campaign will be hosting virtual Holi-themed filters, events, and contests on its social media channels, inviting customers to participate and win exciting prizes. The ‘Holi Kab Hai?’ campaign also underscores Shisen Fox’s commitment to providing innovative eyewear solutions that seamlessly blend style, comfort, and functionality.

  • Shisen Fox unveils Japanese handcrafted collection

    Shisen Fox unveils Japanese handcrafted collection

    Mumbai: Shisen Fox, the newest player in the premium unisex eyewear arena, announces its entry with the launch of Japanese handcrafted collection. This collection, a seamless blend of innovation and style, is poised to redefine the eyewear landscape.

    Featuring 22 distinct styles in seven alluring shades, Shisen Fox introduces a captivating range that reflects its commitment to setting new benchmarks in the eyewear industry. The brand unveils a fresh line every 15 days, staying at the forefront of innovation and fashion-forward design.

    Shisen Fox has already caught the eye of prominent personalities such as Anupam Mittal, Sujata Biswas (founder of Suta), and Influencer Masoom Minawala, who have been spotted adorned in Shisen Fox eyewear. Their endorsement is a testament to the brand’s allure and style quotient.

    Founded by Samarjeet Singh and Salim Memon, Shisen Fox draws inspiration from Japanese culture and craftsmanship. Both founders, with a background steeped in design and fashion, bring a wealth of experience to the brand, dedicated to creating eyewear that is original, well-made, and futuristic.

    The latest eyeglasses collection from Shisen Fox is a celebration of minimalism, offering wearers an opportunity to express their personal style through understated yet striking designs. Each pair is meticulously crafted for both comfort and style, catering to diverse tastes and preferences.

    Shisen Fox founders Samarjeet Singh and Salim Memon expressed, “At Shisen Fox, our vision is to redefine the essence and future of eyewear by embracing minimalism. Our latest collection reflects our dedication to creating timeless pieces that effortlessly blend style and functionality, allowing our customers to make a subtle yet profound statement.”

    Shisen Fox’s commitment to innovation is reflected in their strategy of releasing a new line of eyeglasses every 15 days. This ensures customers have access to the latest trends and designs, establishing the brand as a trailblazer in the eyewear industry.

    Beyond eyeglasses, Shisen Fox aims to inspire individuality, empowering wearers to express their unique personality effortlessly through their eyewear.