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Tag: Salesforce

  • Liminal Custody names Muppalla as product chief officer

    Liminal Custody names Muppalla as product chief officer

    MUMBAI: Liminal Custody has appointed Chakravarthi Muppalla as chief product officer to lead its next phase of innovation in digital asset infrastructure.

    Muppalla, who has held senior roles at Microsoft, Salesforce, Coinbase and Chorus One, brings over a decade of experience across cloud, SaaS, AI and blockchain. At Chorus One, he led the creation of Opus, a multi-chain staking and restaking platform.

    His background straddling enterprise technology and decentralised finance is expected to help Liminal strengthen its position as a trusted, regulated custody provider for institutional clients.

    Liminal Custody founder Mahin Gupta said Muppalla’s appointment marked “an important step” in the firm’s evolution. “His blend of Web2 and Web3 expertise aligns perfectly with our vision of simplifying digital asset management for enterprises globally,” he said.

    Muppalla likened the current moment in digital asset infrastructure to the early days of cloud computing. “Institutions want reliability, compliance and performance before they can truly scale,” he said. “At Liminal, I’m excited to build products that bridge that gap.”

    Under his leadership, Liminal plans to deepen its focus on institutional-grade innovation, modular product design and interoperability, helping enterprises and exchanges navigate the shifting landscape of digital finance.

     

  • NTT Data boosts Salesforce strength with Exah acquisition in MEA region

    NTT Data boosts Salesforce strength with Exah acquisition in MEA region

    MUMBAI: NTT Data has snapped up Exah, a Salesforce consulting partner and AI implementation specialist, to supercharge its customer engagement game across the Middle East and Africa (MEA).

    The Johannesburg-based acquisition strengthens NTT Data’s in-region Salesforce capabilities, blending its global scale with Exah’s proven local expertise. The result? Smarter, faster and more personalised Salesforce solutions for clients navigating today’s customer-first economy.

    Salesforce is already a cornerstone of NTT Data’s growth strategy, offering unified customer data, streamlined workflows and AI-powered insights. By bringing Exah on board, NTT Data adds an extra layer of technical depth and on-the-ground support.

    NTT Data MEA CEO Alan Turnley-Jones, said the acquisition was about “combining Exah’s expertise with NTT Data’s global capabilities to deliver innovative solutions that drive customer engagement and business growth.”

    For Exah, it’s a chance to plug into a global network while staying true to its roots. “Delivering exceptional customer value through innovation is our founding principle,” said Exah managing director Tiaan le Roux. “Joining NTT Data lets us amplify that mission across Africa and beyond.”

    This move follows NTT Data’s 2023 purchase of MuleSoft consultancy Apisero, further strengthening its integration chops across digital, voice and CRM platforms. With Exah in the fold, NTT Data can now deliver Salesforce expertise end-to-end, from integration to post-implementation support, while also building local skills through its young talent programme.

    For businesses across the MEA region, it means a stronger partner to keep their customer relationships cleaner, faster and smarter, no manual refresh needed.

  • Kaur power drives WSO2’s APAC ambitions with digital push

    Kaur power drives WSO2’s APAC ambitions with digital push

    MUMBAI: She’s got the code to scale. In a strategic play to fuel its digital dominance across Asia-Pacific, Wso2 has appointed Navneet Kaur as vice president and general manager for the region. From India to Japan, and from SAARC to Southeast Asia and ANZ, Kaur’s appointment signals a sharpened focus on enterprise transformation in one of the world’s fastest-growing digital markets.

    Armed with over 20 years of experience at tech giants like Salesforce, Mulesoft, and Capgemini (Aricent), Kaur has made a career out of scaling businesses and building high-performing teams across APAC. Now, she’s steering Wso2’s vision for the region at a time when cloud-native innovation and digital infrastructure modernisation are hitting a major inflection point.

    “There’s a wave of innovation and opportunity in the region,” Kaur said, adding that Wso2’s platform is uniquely poised to help businesses “modernise and compete in a cloud-first world.” Her leadership will be central to advancing the company’s open-source and SaaS offerings ranging from API management and integration to identity and access management for sectors like BFSI, telecom, and government.

    WSO2 already enjoys strong traction in India, and the company is doubling down on customer-centric strategies, strategic partnerships, and value delivery across APAC. With enterprises increasingly seeking secure and scalable digital experiences, the Sri Lanka-headquartered firm is betting big on Kaur’s deep domain knowledge and transformative vision.

    By investing in strong regional leadership, WSO2 hopes to unlock meaningful business outcomes in the region, one digital experience at a time.

  • How to Harness the Power of Salesforce Nonprofit Cloud Implementation Service

    How to Harness the Power of Salesforce Nonprofit Cloud Implementation Service

    Customer Relationship Management (CRM) is where the business and nonprofit operations of today are beginning. Salesforce is the strongest and most enduring CRM system, allowing organizations to automate processes, connect on a deeper level, and see results. For non-profits, Salesforce Nonprofit Cloud Implementation service is revolutionary, allowing mission-oriented organizations to manage donors, programs, and volunteers with maximum impact. All that being said, achieving the highest potential of Salesforce NonProfit Cloud Implementation needs experienced hand-holding, making the choice of a consulting partner paramount.

    Why Your Organization Needs a Salesforce Consulting Partner

    Deploying Salesforce Nonprofit Cloud Implementation is a challenging process that requires professional skills. A Salesforce consulting partner offers:

    ●    Broad platform expertise and highly tested implementation methods.

    ●    Tuned-up deployment to your nonprofit’s distinctive processes and information requirements.

    ●    Smooth integration with other software (fundraising, finance, email marketing, etc.).

    ●    Regular training and support are needed to ensure that users take up and sustain success.

    Fact: Nonprofits working with certified Salesforce consulting partners realize faster, more efficient Salesforce NonProfit Cloud Implementation and realize greater return on investment.

    Key Things to Remember When Selecting a Salesforce Consulting Partner

    1. Define Your Nonprofit’s Objectives

    Before looking for a Salesforce Nonprofit Cloud Implementation service partner, clarify your goals:

    ●    What problem does Salesforce NonProfit Cloud Implementation need to address?

    ●    Do you need a full implementation, customization, or occasional assistance?

    ●    Do you need integration with other nonprofit solutions?

    ●    Clear objectives allow you to decide which Salesforce consulting partners best suit your needs.

    2. Experience and Industry Expertise

    Partners vary. Seek a consulting partner with:

    ●    Proven expertise in Salesforce NonProfit Cloud Implementation.

    ●    Track record of successful nonprofit implementations similar to yours.

    ●    Familiarity with nonprofit-specific issues such as donation management, grant tracking, and volunteer involvement.

    3. Certifications and Credentials

    Salesforce provides certifications that attest to experience in numerous domains. For an effective NonProfit Cloud Implementation, make sure your partner possesses:

    ●    Salesforce Certified Administrator

    ●    Salesforce Certified Nonprofit Cloud Consultant

    ●    Salesforce Certified Developer or Architect

    ●    A highly certified team guarantees best practices and current awareness.

    4. Customization and Integration Capabilities

    Your nonprofit organization probably has many software programs that it uses. The proper Salesforce consulting partner will:

    ●    Tailor Salesforce NonProfit Cloud Implementation to your operations.

    ●    Integrate Salesforce with fundraising websites, accounting packages, and other systems for easy data transfer.

    ●    Offer solutions that expand and evolve along with your organization.

    5. Communication and Collaboration

    Effective communication is key to an effective partnership. Consider:

    ●    Responsiveness and clarity when answering your questions.

    ●    Ability to explain technical things in plain language.

    ●    Being willing to engage your team in critical decisions and share open project progress.  
     

    6. Training and Post-Implementation Support

    Salesforce NonProfit Cloud Implementation is an ongoing process. Ongoing support is essential. Ask:

    ●    Support packages and service level agreements (SLAs).

    ●    Staff and volunteer training programs.

    ●    Proactive troubleshooting and learning new Salesforce features.

    Why Melonleaf Consulting is the Best at Salesforce Nonprofit Cloud Implementation

    When it comes to Salesforce Nonprofit Cloud Implementation service, Melonleaf Consulting is unique in many ways:

    ●  Certified Salesforce Experts: An Expert team that is certified in NonProfit Cloud Implementation and other Salesforce fields.

    ●  Industry-Specific Solutions: In-depth understanding of nonprofit industry requirements, leading to customized solutions for donor management, program tracking, and so much more.

    ●  Seamless Integration Services: Skill in integrating Salesforce NonProfit Cloud Implementation with your current tools and databases.

    ●  Extensive Support: Continuing support and training to get maximum value from your Salesforce investment and achieve long-term success.

    Having Melonleaf Consulting as your Salesforce Nonprofit Cloud Implementation partner means that you have a partner dedicated to your cause and your success.

    Best Practices for a Successful Salesforce Nonprofit Cloud Implementation

    ●  Begin with a Discovery Phase: Document your needs and align current processes with Salesforce NonProfit Cloud Implementation.

    ●  Apply a Phased Implementation: Divide the project into phases-manageable requirements, design, configuration, testing, deployment, and support.

    ●  Prioritize Data Quality: Clean and normalize your data prior to migration for accuracy and reliability.

    ●  Facilitate User Adoption: Spend on extensive training and change management so that your organization will adopt the new system.

    ●  Monitor and Optimize: Monitor the effect of Salesforce NonProfit Cloud Implementation periodically and optimize it as necessary.

    Final Thoughts

    Choosing the proper Salesforce consulting partner is most critical to ensuring your Salesforce Nonprofit Cloud Implementation provides long-term value. Make sure to look at:

    ●    A history of working with nonprofits and successful NonProfit Cloud Implementation track records.

    ●    Current certifications and relevant Salesforce experience.

    ●    Customization, integration, and support capabilities.

    ●    Communication and team-centricity.

    Melonleaf Consulting is the ideal option for organizations in need of great Salesforce Non Profit Cloud Implementation service. With their professionalism, your nonprofit will be able to harness the true power of Salesforce NonProfit Cloud Implementation to drive forward your mission, mobilize supporters, and deliver quantifiable impact.

    Remember: Your ideal Salesforce Non Profit Cloud Implementation partner doesn’t simply install software- they power your team, simplify your processes, and propel your organization toward success in the digital age. Don’t rush, do your homework, and select a partner who is committed to your success.

  • Ashim Gupta’s role at Salesforce’s expanded

    Ashim Gupta’s role at Salesforce’s expanded

    MUMBAI: Ashim Gupta, a seasoned communications strategist, has expanded his remit at Salesforce, now overseeing communications for South Asia and South East Asia, after a successful tenure as vice president communications-India. This promotion underscores Gupta’s proven track record in building brand narratives across diverse sectors.

    Gupta, who joined Salesforce in January 2024, has swiftly ascended the ranks, joining the India leadership team and now extending his influence across a wider region. His career spans over two decades, featuring prominent roles at Uber, Samsung Electronics, Volvo group trucks operations, General Motors, The Economic Times, Max India and Healthcare, Spark Minda, and Tetra Tech.

    His achievements are notable: at Volvo, he boosted the company’s media share of voice, secured multiple media awards, and pioneered social media strategies. At General Motors, he earned a President’s Award and led the company’s social media foray in India’s automotive sector. At The Economic Times, he led an award winning brand communication team. At Max India he created strong brand equity. At Spark Minda, he initiated internal communication audits and innovative publications.

    Gupta’s experience extends beyond corporate communications. He founded Good Living, a trade journal, and launched the Solitaire brand of interior exhibitions. His expertise in media relations, social media management, and strategic communications positions him to amplify Salesforce’s brand presence in the dynamic markets of South and South East Asia.

  • Sanket Atal takes charge as Salesforce sr VP & India MD

    Sanket Atal takes charge as Salesforce sr VP & India MD

    BENGALURU: Cloud software firm Salesforce has brought on Sanket Atal as senior vice president and managing director, sites (India).

    Atal’s new role came into effect on 15 March 2021. He will report to Salesforce India CEO & chairperson Arundhati Bhattacharya.

    Previously, the business strategist was managing director at financial software firm Intuit India and group vice president at tech giant Oracle.

    "Atal's appointment is a reflection of our commitment and continued investment in India. We welcome him to Salesforce and look forward to driving even greater innovation and success in this market," said Bhattacharya.

    Atal will be tasked with driving the next phase of growth for Salesforce in India combining the best of design thinking and digital strategies to build breakthrough customer experiences and ways of working with specific focus on operational execution.

    India is home to the second highest Salesforce workforce outside of the US, with over 4,000 employees across Hyderabad, Mumbai, Delhi and Bengaluru.

    "Given my passion and deep experience with the start-up ecosystem, I am also excited to empower businesses of all sizes, particularly start-ups, to create future-ready solutions leveraging the Salesforce platform,” said Atal.

    Launched in 2016, the Salesforce Centre of Excellence (CoE) located in Hyderabad has been instrumental in fuelling innovation globally, building end-to-end solutions for customers. Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age.

  • Zeno Group and Origami Logic form global partnership

    Zeno Group and Origami Logic form global partnership

    MUMBAI:  Integrated communications agency Zeno Group and marketing signal measurement  company Origami Logic announced a global partnership offering brands the ability to manage the increasing  complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

    The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.  

    “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.

  • Zeno Group and Origami Logic form global partnership

    Zeno Group and Origami Logic form global partnership

    MUMBAI:  Integrated communications agency Zeno Group and marketing signal measurement  company Origami Logic announced a global partnership offering brands the ability to manage the increasing  complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

    The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.  

    “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.

  • Twitter ads now available to all US users

    Twitter ads now available to all US users

    MUMBAI: Twitter‘s senior director of product for revenue Kevin Weil announced the launch of its advertising options for all US users on Tuesday at TechCrunch‘s Disrupt in New York. The company had previously made advertising on the platform invite-only.

    The first announcement was made on April 2010 by social media giant stating it would show ads. Since then it has openly promoted tweets and accounts, which lets people pay to get their updates seen and their profiles followed. Additionally, it announced limited availability of a self-serve tool for buying ads in March 2012, and an ads application programming interface (API) for programmatic buying of huge campaigns in February recently.

    Last week, Twitter announced that its ads could be targeted based on keywords tweeted or within tweets engaged with by users, which lets Twitter move towards demand fulfillment like Google search ads.

    Most recently, Twitter opened its advertising API to third parties, letting larger advertisers to create more refined campaigns on the portal. The company launched that program with five partners – Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital.

    “Over the past year we‘ve listened carefully to feedback from the thousands of businesses and individuals who‘ve had access to the self-serve tool, and made enhancements based on their suggestions, including more targeting and reporting in the UI,” the company wrote in a blog post. “It‘s because of this feedback that effective today, we‘re ending our invite-only period and opening signups for our self-serve ad platform to all users in the US.”

    According to eMarketer the company, which is expected to go public within the next year, is projected to earn $1 billion in ad revenues in 2014.