ITV

Tag: sales

  • Ervan Preet Bagga takes charge as national sales head at Goldmines Telefilms

    Ervan Preet Bagga takes charge as national sales head at Goldmines Telefilms

    MUMBAI:  Media sales maven Ervan Preet Bagga has stepped into the role of national sales head at Goldmines Telefilms – India, marking a dynamic return to the broadcaster where she earlier led the charge as regional sales head for the North.

    With over 15 years of experience in revenue strategy, relationship management, digital marketing, and sales leadership, Bagga has carved a niche as one of India’s most agile P&L experts. Her last role as director – SMB sports at Viacom18 saw her scale monetisation across key sports properties, blending strategic partnerships with sharp execution.

    Bagga’s previous roles at ByteDance, IN10 Media, iTV Network, Zee Entertainment, and Network18 add depth to her multi-platform expertise—across entertainment, sports, and digital-first media. She is known for her people-centric leadership style, keen market instincts, and a robust track record of unlocking new business.

    Back at Goldmines, Bagga’s focus will be on driving national revenues, crafting integrated brand solutions, and future-proofing the sales playbook as the company scales its content ambitions.

  • Ashish Naik heads to FanCode as ad sales head

    Ashish Naik heads to FanCode as ad sales head

    MUMBAI: Selling airtime and digital can be fun – not just a job – for some. Like it has been for Ashish Naik. The latest move the seasoned sales gent has made is to hop over to sports entertainment app  Fancode as ad sales head. Naik brings extensive experience in online advertising, brand management, sales, and business development to his new position.

    In his announcement, Naik expressed enthusiasm about his new role, stating that he aims to build and scale advertising revenue for the platform. With over a decade of experience in the digital media industry, he has held key roles in several major organisations.

    Prior to joining FanCode, Naik served as vice president of sales at Pinkvilla for 18 months, where he contributed to business development and brand partnerships. Before that, he was senior business director at iCubesWire, managing client relations and digital media sales.

    Naik’s tenure at Olx Advertising as director of agency business spanned over three years, during which he fostered partnerships with agencies and expanded the company’s advertising capabilities. He also held the position of national sales head at Network18 and Times Internet, managing ad sales for key verticals and driving revenue growth.

    An alumnus of Mumbai Educational Trust (MET) and Somaiya College, Naik holds a master of business administration (MBA) and a bachelor of science (BS) degree.

    His extensive expertise in digital advertising, strategic partnerships, and revenue management is expected to contribute significantly to FanCode’s growth and success as it continues to engage sports enthusiasts across the country.

  • iTV Nework ropes in Deepak Saxena as general manager – sales

    iTV Nework ropes in Deepak Saxena as general manager – sales

    MUMBAI: The  Kartikeya Sharma founded iTV Network, has appointed  Deepak Saxena as general manager – sales, effective January 2025. With a distinguished career spanning over two decades, Saxena is set to play a pivotal role in steering the company’s sales strategy during a time of significant growth and expansion.

    Saxena joins iTV Network from Rachna Television., where he held the position of deputy general manager of sales for NTV, a Telugu news channel. In this role, he demonstrated exceptional leadership and strategic skill, managing a talented sales team and developing effective sales initiatives that enhanced the channel’s market presence.

    Before his tenure at NTV, Saxena was the head of sales and marketing (North) at Sakshi TV, a leading Telugu news channel. He played an instrumental role in the launch and establishment of the channel in northern India, overseeing the sales operations in Delhi and Kolkata regions. His vision and execution contributed to Sakshi TV becoming a recognized name in the competitive landscape of regional news broadcasting.

    Earlier in his career, Saxena held key positions at ETV Network, where he served as group head for Hindi regional channels based in New Delhi. His strategic approach led to significant airtime sales within a cluttered market, allowing Hindi regional channels to carve out a niche for themselves. His career began at Amar Ujala group, where he advanced from space sales in print media to becoming an Advertising Officer.
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    Saxena’s academic background includes a bachelor’s degree in economics from Aligarh Muslim University and a post graduate diploma in marketing Management from Lal Bahadur Shastri Institute of Management and Development Studies, where he graduated with first-class honors. This combination of practical experience and academic excellence has equipped him with a solid foundation in both business strategy and marketing prowess.

  • Vui Live appoints Viraj Panwar as sales head

    Vui Live appoints Viraj Panwar as sales head

    Mumbai: Vui Live, a full-service digital marketing and consulting company, has announced the appointment of Viraj Panwar as its sales head. In this role, Viraj will lead new business development initiatives and oversee strategic sales efforts, which is key in accelerating Vui Live’s growth in the competitive digital marketing landscape.

    With over 15 years of experience, Viraj Panwar brings a wealth of experience in sales strategy and client engagement. At Vui Live, Viraj’s primary focus will be identifying new opportunities, cultivating strong client relationships, and driving revenue growth through effective sales strategies. His role includes overseeing the entire sales process, from lead generation to deal closure, ensuring clients’ needs align seamlessly with Vui Live’s innovative digital solutions.

    Before joining Vui Live, Viraj was associated with TV9 Network, driving sales growth through branded content initiatives. Previously at ABP Network, he developed strategic sales plans, consistently exceeded targets, and built strong client relationships to achieve significant revenue growth.

    Viraj Panwar said, “I am thrilled to join Vui Live, a dynamic agency that is consistently pushing the envelope in digital marketing. My goal is to leverage my expertise to drive business expansion and deliver high-impact results for our clients. The agency’s commitment to utilising cutting-edge technology to create tailored solutions is truly inspiring, and I look forward to contributing to its continued success.”

    Vui Live co-founder &  business head Akash Manchanda expressed his enthusiasm stating, “We are delighted to have Viraj Panwar on board as our sales head. His deep understanding of market dynamics combined with his proven ability to build and optimise sales processes aligns perfectly with our vision of delivering unmatched value to our clients. As we continue to scale our operations and expand our client base, Viraj’s leadership will be instrumental in driving our growth trajectory.”

    With Viraj at the helm of sales strategy and new business development, Vui Live is poised to strengthen its market presence and continue its mission to deliver exceptional digital marketing solutions to brands across industries.

  • D2C brands outpace marketplaces in festive orders: GoKwik report

    D2C brands outpace marketplaces in festive orders: GoKwik report

    Mumbai: In a notable shift in online retail, D2C brands have surpassed marketplaces during the recent sale period, achieving a 64 per cent growth in orders compared to 26 per cent growth on marketplaces. This trend reflects increased shopper confidence in D2C brands, making them less reliant on marketplace sales.

    Major marketplaces in India held their biggest festive sales from September 25 until Dussehra. Previously, D2C brands experienced a dip in orders during this time, but this has changed since last year. D2C brands are now running significant sales alongside marketplaces and continue to see rising order volumes.

    Footwear, traditionally an offline category, led growth with a 273 per cent increase in orders, followed by fashion and beauty with 84 per cent and 73 per cent increases, respectively. Jewelry, which is often preferred for online shopping, saw a 38 per cent rise in orders, indicating growing trust in D2C brands even for items usually bought offline.

    “D2C is here and thriving; the ecosystem is expanding and the market is deepening,” said GoKwik’s co-founder and CEO Chirag Taneja. “Shoppers are more confident about placing their bets on D2C now more than ever. The personalization, niche products, and seamless shopping experience brands have been providing to these shoppers is reaping results,” he added.

    Electronics, however, experienced a three per cent slowdown, likely due to the rise of quick commerce, marketplace dominance with discounts on mobile phones and TVs, and a resurgence in offline shopping as retailers match online deals.

    Average order value (AOV) for D2C brands jumped 11 per cent year on year, from ₹1,368 to ₹1,869. Jewelry led this surge, with AOV increasing from ₹1,207 in 2023 to ₹1,809 this year.

    Payment behavior has also changed, with GoKwik’s data showing a 5 per cent increase in prepaid orders, especially in fashion, where shoppers are opting to pay upfront.

    “While UPI continues to be shoppers’ favorite prepaid mode of payment, EMI also seems to be the flavor of the season. With Gen Z shopping more and more, brands are bridging the gap between aspiration and affordability by providing easy and flexible EMI options,” Chirag said.

    Tier one cities contributed most to this surge, witnessing a 96 per cent spike, an unusual trend for the festive season, which typically sees higher orders from tier three cities. Tier one cities also recorded the highest AOV increases. Geographically, Maharashtra, Karnataka, Uttar Pradesh, Delhi, and Tamil Nadu had the highest order volume surges.

    GoKwik supports over 10,000 brands in its network, including Lenskart, Neemans, Man Matters, and Shoppers Stop, covering key online shopping categories. The eCommerce enabler expects this trend to continue in the lead-up to Diwali.

  • Virginia Sharma appointed as Head of Marketing at Google Cloud Public Sector

    Virginia Sharma appointed as Head of Marketing at Google Cloud Public Sector

    Mumbai: In a recent development, Virginia Sharma has been appointed as head of marketing at Google Cloud Services. Google Cloud is a data intelligence platform for building effective data infrastructure. Virginia Sharma now takes charge as head of the marketing public sector to build a brand more sustainable.

    Earlier she worked in companies like LinkedIn, and Jio Saavn. She is also a LinkedIn influencer with over 52000 followers. Earlier she was also Chairperson for Marketing Society India Chapter and IAMAI Digital Transformation Council.

    https://www.linkedin.com/feed/update/urn:li:activity:7147819880140947456/

  • Chris Riedy is now head of advertising sales at Twitter

    Chris Riedy is now head of advertising sales at Twitter

    Mumbai: Chris Riedy, who previously held the designation of vice president – EMEA at Twitter, has now been made incharge as head of advertising sales at the company. He takes on the reins from Robin Wheeler who was sacked by Elon Musk for declining to lay off more members of his team.

    As per his LinkedIn profile, Reidy has been with the social media giant for about a decade, and has about 25 years of experience across sales, marketing and business development. He has a Bachelor’s degree in Arts (History) from Denison University in Granville, Ohio and is an MBA from Santa Clara University, California.

    Riedy is currently based in Dublin.

  • Enter10 Network’s ex-chief business officer Shrutish Maharaj joins Worldwide Media as its president of revenue & strategy

    Enter10 Network’s ex-chief business officer Shrutish Maharaj joins Worldwide Media as its president of revenue & strategy

    Mumbai: Worldwide Media, India’s leading lifestyle and entertainment group has appointed the exemplary revenue leader, Shrutish Maharaj as its president of revenue & strategy, according to his Linkedin profile update. Having over 18 years of experience in this domain, he has diversified his portfolio into different mediums such as radio, print, TV, below-the-line advertising, branded content and digital sales. In his new stint, he will oversee the sales & business generation of the company, which is a Times Group entity.

    Maharaj was associated with Enter10 Network as the Chief Business Officer where he was instrumental in setting up and scaling up the group’s revenue & operations function. He was also responsible for overseeing media planning & buying activities of the organisation. During his tenure at Enter10 Network, he adopted a transformational approach toward business. The group’s channels like Dangal, Bhojpuri Cinema and Enterr10 Movies focused on creating the right positioning and perception under his leadership. At Enter10 TV Network, he restructured its leadership and looked after the revenue mandate of its flagship GEC Dangal TV.

    His strong acumen helped him to reach new heights and fostered in the business growth of companies he was engaged with. A go-getter, who constantly believes in innovation and drives sales & revenue growth with his experience and knowledge. Shrutish is a fearless young leader who shares the passion & vision for the media and entertainment space.

    Prior to this, he has also held multiple leadership positions with groups like UTV, Times TV Network and Helios Media. He also had a stint with HT media, CNBC TV 18, and Radio Today for over a year.

  • Mamaearth names ex-Unilever Snigdha Anand as VP – marketing

    Mamaearth names ex-Unilever Snigdha Anand as VP – marketing

    Mumbai: Snigdha Anand has been appointed as the vice president of marketing for Mamaearth, Honasa Consumer. Prior to joining Mamaearth, Anand served an eight-year stint at Unilever, having joined the conglomerate in 2014 in the profile of brand management-HUL Home Care. She went on to handle business for Unilever’s Surf Excel, apart from sales and consumer marketing.

    Sharing the news on LinkedIn, Anand wrote: “Delighted to start a new journey as VP, Marketing, Mamaearth (Honasa Consumer). Looking forward to creating new brands, meeting emerging consumer needs and to work and learn with the most energetic and amazing team!

    Anand’s experience in consumer marketing, trade marketing, and sales in India and Sri Lanka aided her in developing a thorough understanding of consumers, trade, and strategies for managing a consumer products business.She lists as her skill sets: new business development, new media, e-commerce, marketing management, and marketing strategy, among other things.

    An MBA in marketing from the Indian Institute of Management, Lucknow, Anand has been previously associated with Godrej Consumer Products.

  • Greg Tomb joins as president of Zoom

    Greg Tomb joins as president of Zoom

    MUMBAI: Zoom Video Communications has announced that Greg Tomb will join the company as president effective from 7 June 2022. Tomb brings more than 20 years of experience and comes to Zoom from Google Cloud, where he was most recently vice president of Sales, Google Workspace, SMB, Data & Analytics, Geo Enterprises, and Security Sales.

    Reporting directly to Zoom’s founder & CEO Eric S. Yuan, Tomb will oversee the company’s go-to-market strategy, revenue efforts, and office of the Global CIO. Tomb will help shape Zoom’s next chapter as the company continues transforming into a multi-product platform that enables communication, hybrid work, and an expanding number of business workflows.

    Yuan said, “I am so excited to welcome Greg to the Zoom team. Greg is a highly-respected technology industry leader and has deep experience in helping to scale companies at critical junctures. His strategic thinking, can-do attitude, and value of care he brings to customers make him the perfect addition to our strong leadership team.”

    Tomb said, “I’m thrilled to join forces with Eric and the Zoom team to help drive growth. I strongly believe that Zoom has an impressive foundation with its multi-product platform, and I look forward to the tremendous opportunities ahead to help businesses around the world address their communications and collaboration needs.”