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Tag: Saksham Jadon

  • Seizing the moment: The power of real-time marketing

    Seizing the moment: The power of real-time marketing

    Mumbai: Moment marketing has become a game-changer for brands wanting to make a real impact. It’s all about tapping into fleeting cultural moments and trends to connect with audiences on a personal level. When done right, it’s like striking gold—creating experiences that stick with customers and making brands feel genuinely relevant.

    The digital age demands agility and responsiveness. Moment marketing thrives on this need for immediacy, leveraging real-time opportunities to craft messages that hit the mark. Consumers today want to engage with brands that stay culturally invested. That’s where moment marketing steps in: it’s about being part of the conversation as it unfolds.

    Think of how quickly a viral meme can spread. Brands that jump on these trends with creativity and relevance can make a huge splash. Take Swiggy Instamart, for example. Their funny responses on X (formerly Twitter) have become legendary, making their brand stand out in a sea of corporate sameness. Or consider the recent ‘Barbenheimer’ phenomenon—when the ‘Barbie’ and ‘Oppenheimer’ movies were released on the same day. Many brands jumped on this cultural moment with playful posts and creative campaigns, connecting with audiences in a fun and timely way.

    Real-time marketing isn’t just about catching the latest trend; it’s about engaging with your audience in a meaningful way. When brands align themselves with current conversations, they enhance their relatability and reach. This strategy also opens up opportunities for brands to address customer concerns more effectively and promptly, showing a human side that builds trust and empathy.

    Take Amul’s ads, for instance. For decades, Amul has been a master of moment marketing, using its witty ads to comment on current events—from major sports events to political happenings – including the recently held Paris Olympics 2024. Their ads not only keep the brand relevant but also engage audiences with clever and timely content.

    Such consistent efforts in moment marketing lead to consumers anticipating a brand’s involvement. When a brand consistently demonstrates its responsiveness to cultural and societal events, people begin to expect the brand to weigh in on key moments – which in turn strengthens the brand’s personality and presence in public discourse.

    A well-executed moment marketing strategy can significantly amplify a brand’s message, demonstrating responsiveness and strengthening its personality. However, it’s crucial to keep the brand’s core values intact while joining in on cultural conversations. This approach not only sets brands apart from their competitors but also builds a sense of community and drives engaging conversations.

    Investing in social listening tools and experimental marketing tactics can help brands capitalize on fleeting hot trends and forge lasting connections with their customers. Marketers today need to be prepared to think on their feet, take risks, and adapt to the dynamic internet culture. With the right approach, moment marketing can transform a brand’s presence and make a lasting impression.

    This article has been authored by Youngun founder and CEO Saksham Jadon 

  • Youngun promotes Amazon miniTV’s Jamnapaar with innovative metro announcements in Delhi

    Youngun promotes Amazon miniTV’s Jamnapaar with innovative metro announcements in Delhi

    Mumbai: Youngun, a creative marketing agency known for its inventive campaigns, has partnered with Amazon miniTV to launch a unique campaign for their highly anticipated show ‘Jamnapaar’. By creating quirky and engaging announcements in Delhi metro stations, this innovative campaign aims to capture the attention of Delhi’s vibrant commuter audience and generate buzz around the show.

    Set in the heart of Delhi, Laxmi Nagar, ‘Jamnapaar’ follows the captivating journey of Shantanu Bansal (Shanky), played by Ritvik Sahore, as he navigates the contrasts between his humble East Delhi roots and his ambitions in the glamorous corporate world of South Delhi. The show explores themes of identity, family, and self-discovery, resonating deeply with the city’s dynamic cultural landscape.

    Youngun’s team drew inspiration from the nuances of Delhi’s commuter culture to bring this narrative closer to life to create inside jokes that would resonate deeply with the audience. The announcements add a delightful twist to the daily commute of thousands of Delhiites and have already gained significant attention on social media.

    Watch the announcements here:

     

     

    “Local insights were crucial in making these announcements more compelling,” said Youngun founder and CEO Saksham Jadon. “We tapped into the unique aspects of Delhi’s commuter culture to weave humour in local references that would resonate deeply with the audience, creating a stronger connection with the viewers and making our campaign truly impactful.”

    ‘Jamnapaar’ is available to stream for free on Amazon miniTV, accessible via the Amazon shopping app and Fire TV. It is a must-watch for anyone navigating the intricate balance between personal growth and cultural heritage.

  • Youngun crafts AJIO’s self-love fashion therapy campaign

    Youngun crafts AJIO’s self-love fashion therapy campaign

    Mumbai: This Valentine’s Day, AJIO, an online fashion platform,  introduces an innovative #VdayNahiMeDay campaign, urging individuals to celebrate  themselves, whether single or navigating a ‘situationship.’ The campaign, conceptualised by  Youngun, brings forth an innovative solution ‘drip treatment,’ a stroke of genius from the mastermind Dr. Drip, a fictional persona created for this narrative.

    Dr Drip invents the ‘drip treatment’ to tackle love problems— 2 in 10 lack affection, and 23 million youth haven’t received any Valentine’s gifts. Those in ‘situationships’ seek attention. Dr Drip’s  Lab presents vibrant colours and trendy styles, transforming Valentine’s Day into a celebration of self.  With a nod to contemporary culture, the campaign cleverly merges in category-specific lines,  encouraging individuals to prioritize ‘fit checks’ over ‘DM checks’ and ‘fashion deals’ over ‘sad feels.’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by AJIO.com (@ajiolife)

     

    Youngun CEO and founder  Saksham Jadon shared, “Me-Day is not just a campaign; it’s a  movement to redefine Valentine’s Day. It’s about embracing oneself, prioritizing self-love, and indulging in retail therapy. AJIO’s commitment to empowering individuals aligns seamlessly with  our vision to break stereotypes and celebrate uniqueness.”

    Youngun Brand Strategy  Simmi said, “We’ve always seen people cribbing about being single and crying on Valentine’s Day. They’re not at fault because we only made this day about romantic love, leaving singles feeling left out and other people focusing all their energy on their partners rather than themselves. Remember the saying “kisi aur ko bhi tabhi pyaar kar sakte  hain jab khud se pyaar karte hain”? So, what better way to indulge in self-care than some retail therapy? To establish this sentiment, we came up with an ad idea showing a humorous lab  setup where singles, portrayed as patients, are receiving the cure for their blues – a drip of self-love through retail therapy!”

    As Valentine’s Day approaches, AJIO encourages everyone to turn V-Day into Me-Day, exploring the latest fashion trends and expressing their individuality.

    In addition to the video asset, the outdoor leg of the campaign has begun to get noticed too!  

     

     

     

     

  • Youngun converts viral internet image into a Bigg Boss themed campaign for MakeMyTrip

    Youngun converts viral internet image into a Bigg Boss themed campaign for MakeMyTrip

    Mumbai: The leading travel platform, MakeMytrip, launched an integrated campaign, strategically leveraging the buzz surrounding a viral internet image (image in attachment). The campaign was crafted and conceptualized by Youngun.

    The internet was set abuzz with a viral image of Salman Khan fans lining up outside his home, eagerly requesting entry into the Bigg Boss house. As the image gained momentum across social media channels, Youngun, a new age integrated marketing agency, spotted a potential trend and pitched a campaign to MakeMyTrip.

    As a part of the campaign, Salman Khan in association with MakeMyTrip, addressed fans’ pleas and in a groundbreaking move, welcomed ‘aam janta’ into the Bigg Boss house! 15 lucky participants who would be entering the house were selected through a contest organized by MakeMyTrip in collaboration with Colors TV.

    Youngun CEO & founder Saksham Jadon said, ‘Brands doing things for people’ is a rare sight in the Indian advertising scene, we always wanted to do an integrated marketing campaign around a real-life event. Since we crafted this campaign on top of a fan moment, it really helped us connect much more deeply with the Bigg Boss Fans and the numbers/impact shows!

    Youngun creative head Aman Hussain said, “Right from day one, we knew this campaign is going to be iconic. The last one month was no less than a roller coaster ride with multiple brainstorming sessions, last-minute changes, and alot of ‘iss idea ko aur crazy kaise karein yaar’. Thanks to Salman bhai for saying the words we wrote and the MakeMyTrip team for allowing us to do what we do best.”

    Youngun creative lead Ashish Kanojia said, “We saw immense traction around the campaign on social and really feel Bigg Boss has developed its own cult over the decades and it clearly reflects when we saw the excitement in the comment section. Coming up with ‘Bigg Boss Chahte hai’ billboard Ideas was the true highlight for me in this campaign.”