ITV

Tag: Sakhi

  • OfBusiness onboards Pavan Kaushik as director corporate communications

    OfBusiness onboards Pavan Kaushik as director corporate communications

    MUMBAI: OfBusiness, involved in manufacturing, financing, and aggregation business, has appointed Pavan Kaushik as director corporate communications. His role: driving the overall brand strategy, communication, social media, internal communications, and strategic communication for its  upcoming IPO..

    With 35 years in corporate communications and public relations, Pavan has been part of the central government, NIFT, Hindustan Zinc-Vedanta Group, FIMI, DS Group, M3M India, and now OfBusiness.He has deep experience in communication strategies, advocacy, crisis management, leadership branding, and dynamic positioning of organisations. He is also an author, motivational speaker, and storyteller with over 500 stories and 100 authored articles.

    Pavan founded three social campaigns: Khushi for child nutrition and education, Sakhi for women’s economic empowerment, and Be Safe Zindagi for industrial and road safety.

    He has handled prominent campaigns like the new economic policy, rural development, AIDS awareness, pulse polio, and more.

    He has authored two books and is working on his third. Recognized by Thinkers360 Global, he has received several awards, including CSR person of the year and “role model in corporate communication and PR. Pavan has now co-founded Gurukshetra Consultancy to help young professionals and corporates.

    Pavan  shared, “ I look forward to leading the corporate communications function and crafting a strong communication strategy for the upcoming IPO. I am excited to work with OfBusiness’ dynamic co-founders. Their promising vision for India is truly inspiring,.”

  • Viacom18 unveils new channel identity of Colors Marathi

    Viacom18 unveils new channel identity of Colors Marathi

    MUMBAI: On the occasion of Gudi Padwa – the Marathi New Year, Viacom18 has unveiled the new channel identity of Colors Marathi, the channel based on cultural ethos of Maharashtra.

     

    This is a part of the recent announcement by Viacom18 on expanding its portfolio by rebranding five ETV regional general entertainment channels under the Colors brand name. The foray was flagged off by Colors Marathi in a star-studded Gudi Padwa extravaganza on 20 March, 2015 by revealing the channel’s new identity. 

     

    The change will be brought alive on 22 March, 2015 by airing the visual extravaganza – the Marathi International Film and Theatre Awards (MICTA), an event that saw the best in Marathi film and theatre celebrate the success of the industry in Dubai.

     

    The entertainment quotient will further be upped with the launch of three new show premiering on 23 March namely, Amchya Gharat Soon Bai Joraat at 6.30 pm, Majha Hoshil Ka at 9.30 pm and Sakhi at 10 pm.

     

    Colors Marathi business head Anuj Poddar said, “We are truly excited about this new chapter and are looking forward to doing what we do best – to bring great quality content and entertainment to millions of our Marathi viewers. We hope that the audiences will continue to enjoy our shows. I am hopeful that this will be a key milestone in the continuing growth of the Marathi entertainment industry and take the entire Marathi TV entertainment industry to much greater heights.”

     

    Speaking on the new shows marking the start of the channel’s new journey, Colors Marathi content head Sanjay Upadhyay said, “The new journey of Colors Marathi is a great milestone for us and we will continue to redefine the television viewing experience for your viewers. The three new shows that are set to launch are all unique and address the varying needs of our audiences. Hope that our viewers make these engaging and entertaining show a part of their daily lives.”