ITV

Tag: Saket Jha Saurabh

  • Snap to It Mahabharat Finds a New Lens with Historyverse and Snapchat

    Snap to It Mahabharat Finds a New Lens with Historyverse and Snapchat

    MUMBAI: When Mahabharat meets a Snap filter, you know history’s getting a glow-up. Collective Artists Network’s Historyverse, the tech-driven storytelling platform reimagining India’s past, has teamed up with Snapchat to bring one of the country’s oldest epics to one of its youngest audiences.

    In a first-of-its-kind collaboration, Historyverse’s AI-enabled series Mahabharat: Ek Dharmayudh will now reach Snapchat’s vast Gen Z community in India, giving the timeless saga a modern makeover through the app’s playful digital formats from bite-sized episodes to immersive AR Lenses that let users step right into the story.

    “Our collaboration with Snapchat is a perfect reflection of what we stand for bridging culture, creativity, and technology,” said Collective Artists Network founder and group CEO Vijay Subramaniam. “With Mahabharat: Ek Dharmayudh, we’ve reimagined a story that has defined generations using AI. Partnering with Snapchat lets us take this heritage and introduce it to Gen Z in their own language and on their preferred platform.”

    Snapchat, long considered a digital playground for India’s 70 million-plus Gen Z users, sees this tie-up as a way to merge myth with modernity. “We’re chuffed to partner with Historyverse to bring the world of Mahabharat to our community,” said Snap Inc head of content partnerships & AR Saket Jha Saurabh. “From short-form content to immersive AR Lenses, this gives millions of Snapchatters a unique way to experience one of India’s greatest epics.”

    The AI-enabled adaptation, created under Historyverse and powered by Galleri 5’s homegrown G5 AI Pipeline, is already streaming on JioHotstar and airing on Star Plus from 25 October. The series uses advanced AI-driven storytelling and visual design to retell the Mahabharat with a futuristic flair where timeless dharma meets cutting-edge tech.

    Meanwhile, Historyverse’s presence on Snapchat has been growing at warp speed. Its vertical Sanatani Itihaas has already crossed 100,000 followers, reached 6 million unique viewers in the past month, and racked up 14 million Spotlight views proof that even ancient tales can trend in the age of AR.

    With this collaboration, Snapchat becomes the new Kurukshetra where tradition and technology spar playfully for Gen Z’s attention. For the Mahabharat’s warriors, destiny was written in the stars; for today’s creators, it might just be written in Snaps.

    As Historyverse and Snapchat team up, the message is clear history doesn’t have to stay in textbooks. Sometimes, all it takes is a camera lens, a clever filter, and a little bit of AI magic to make the oldest stories feel brand new again.

  • Instagram releases India’s top food hashtags

    Instagram releases India’s top food hashtags

    MUMBAI: Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe, a restaurant review or a behind the scenes video from a cookery show –Indians are using Instagram in varied ways to express what food means to them.

    Recognizing this close relationship, Instagram today released a list of India’s top food hashtags at a curated “Food at Instagram” masterclass with some of the country’s most prominent food creators including Chef Kunal Kapur, Celebrity Chef and Restaurateur, Pooja Dhingra, Executive Chef at Le 15 Patisserie, Deeba Rajpal, Food Blogger and Stylist at Passionate about Baking, Archana Doshi, CEO & Founder of Archana’s Kitchen and Shilpa Mitha, Food Miniaturist and creator of @suenosouvenir.

    As a part of the session, each of these business owners and creators shared best practices to harness the power of visual storytelling through Instagram and build a loyal audience. Pooja Dhingra highlighted the use of ‘Stories’ to showcase recipes through her Sunday Baking Club, while Chef Kunal Kapur and Archana Doshi discussed how the use of video over still images helped in connecting with and creating a steady fan base for their recipes.

    Chef Kunal Kapur said, “Instagram has truly changed the way we perceive food in the world today. I remember scouring through hundreds of cookbooks just to create that perfect dish and now, all it takes to fashion a meal is to view one short video on Instagram or just follow a foodie's stories. Whether you are looking to inspire others or find some inspiration for yourself – the Instagram community has created a virtual family for food lovers to connect, share and motivate.”

    During the session, Saket Jha Saurabh, Head of Entertainment Partnerships, Facebook, India said, “One billion people around the world come to Instagram every month because they can connect with friends and interests in one place. Food is a great example of the diverse and creative content that is shared on Instagram and this presents a huge opportunity for creators to grow their community and achieve their business objectives. From chefs to foodies, our tools and innovations are built to bring personal, authentic content to a larger audience and we hope today's session will inspire more creators from all over India and showcase the best of Indian content globally.”