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Tag: Sajjan Kumar

  • Nikon focuses the lens on fatherhood in a storytelling tribute this Father’s Day

    Nikon focuses the lens on fatherhood in a storytelling tribute this Father’s Day

    MUMBAI: This Father’s Day, Nikon India didn’t just celebrate fathers; it captured them, pixel by pixel. Launching a campaign that focused less on frames per second and more on moments per lifetime, Nikon asked leading creators to reach into their hearts and memory cards for their most cherished stories with their dads. The results were heart-tugging, legacy-building, and profoundly intimate.

    The campaign spotlighted father-child relationships through a lens that was as emotional as it was sharp. Nikon invited creators to dig into their archives and share frames that spoke of unspoken bonds, late-night chats, proud pats, and quiet sacrifices. It wasn’t about cinematic flair or polished production; it was about catching the moments that matter – the everyday magic of fatherhood.

    “This campaign was a heartfelt tribute to the timeless bond shared between fathers and their children, a connection that often carries love, values, and unspoken strength across generations. It was truly touching to see creators revisit those moments, reflect on their relationships, and express how their fathers shaped who they are today, and how they now pass that essence on to their own children. These stories beautifully captured the emotions that words often can’t, creating memories that live on far beyond the frame”, said Nikon India MD Sajjan Kumar.

    To bring this reel of real emotion to life, Nikon collaborated with creators Rajarshi Banerji, Sachin Bhor, Akash Aggarwal and Nitin Panwar. Each brought to the table stories that were raw, rooted, and reflective – whether it was a throwback to childhood guidance or a slice of present-day parenting.

    The campaign leaned into the universal appeal of visual storytelling. The creators turned their lenses toward mentorship, love, legacy and the unyielding presence that defines the role of a father. The visual tapestry that emerged wasn’t a curated grid but an honest collage of connection, composed in light and layered in emotion.

    By turning the camera inward, Nikon spotlighted a generation of fathers who might not always make it to the family album but are the ones behind every perfect shot. This was storytelling with aperture and heart, capturing not just images but entire ideologies that shape families.

    With this campaign, Nikon reaffirmed its belief that while anyone can click a picture, only a story can make it immortal. And when the story is about dads? That’s one worth zooming in on.

     

     

  • Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Mumbai: Nikon India, a 100 ler cent  subsidiary of Nikon Corp, is to unveil its “Diwali Candids with Nikon” campaign. This  initiative celebrates the heartwarming, often unnoticed moments that truly make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign gently shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.

    Nikon India managing director Sajjan Kumar said, “The true beauty of Diwali lies in the unspoken emotions and quiet moments of connection that often get lost amidst the grand festivities. With ‘Diwali Candids with Nikon,’ we want to highlight those priceless, spontaneous moments that truly define the festival. Nikon’s role extends beyond just capturing images—we help preserve the heart and soul of celebrations, allowing people to relive the warmth, joy, and togetherness of Diwali for years to come.”

    Adding to this, Deepak Agarwal, executive creative director, Magnon EG+, the creative Sajjan Kumar, agency behind the campaign, remarked, “Our goal was to move beyond the traditional portrayal of Diwali and focus on the essence of the festival—the candid moments of love, laughter, and shared experiences that usually go unnoticed. Nikon’s cameras are perfect tools to capture these subtle, beautiful emotions, and through this campaign, we hope to inspire people to look at Diwali in a new light.”

    The Diwali campaign film beautifully captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home. Shot entirely with the Nikon Z6III by renowned Nikon Creator Mr. Ranjan Zingade, the film showcases the camera’s exceptional video capabilities, advanced features, and superior video quality. Through this campaign, Nikon highlights how the Z6III allows users to effortlessly capture these heartfelt memories and transform them into cherished keepsakes that will bring smiles and joy for years to come.

    To further enhance the festive celebration, Nikon India is offering attractive deals on select mirrorless models, until October 31st, 2024. Customers can enjoy discounts of up to ₹30,000 and benefit from easy EMI options. Nikon’s latest addition Z6III is available at a special price of Rs 2,23,990 (Rs 2,47,990) with zero down payment and interest-free EMIs and Instant Cashback of 5 per csnt  up to Rs 10,000/-* (Terms and Conditions applied) from 24 to 31 October 2024.

    Additionally, the Nikon Z8 comes with zero down payment and zero interest valid until October 31st, 2024. NIKKOR lenses also feature flexible EMI plans with tenures of 18 or 24 months, allowing customers to upgrade their gear this Diwali.

  • Nikon India launches ‘Amaar Pujo’ campaign

    Nikon India launches ‘Amaar Pujo’ campaign

    Mumbai: Nikon India a 100 per cent subsidiary of Nikon Corp, is excited to announce the launch of the ‘Amaar Pujo with Nikon’ campaign, from 1 October to 13 October 2024. This campaign is designed to capture the essence of Durga Puja, a cherished festival, celebrated with great fervour and devotion, especially in Bengal and other eastern parts of the country. Whether you’re pandal hopping, savouring delicious bhog, showcasing your festive wardrobe, or performing on stage, Nikon will preserve every special moment of your unique Pujo experience.

    To enhance your Durga Puja celebrations, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 October 2024, and 31 November 2024, on the My Nikon App and enjoy an extended 6-month service warranty!

    Nikon India managing director Sajjan Kumar said, “Durga Puja is a celebration of devotion, culture, and personal expression. At Nikon, we aim to elevate our customers’ experience by providing them with advanced imaging technology to capture these vibrant and emotional moments. The ‘Amaar Pujo with Nikon’ campaign celebrates the uniqueness of everyone’s Pujo journey, allowing them to preserve their cherished memories with clarity and brilliance.”

    Durga Puja is a time when communities come together to honour the Goddess Durga, and individuals express their joy in various ways– from intricate pandal decorations and cultural performances to displaying the finest festive fashion. Nikon’s campaign focuses on encouraging users to capture these colourful and diverse moments using Nikon’s extensive collection of mirrorless and DSLR cameras, including the latest Nikon Z6III.

    Consumers can enjoy cashback, and discount offers of up to Rs 30,000 on select Nikon models, with easy EMI options available. The cashback offer is valid from 1 October till further notice. 

  • Nikon leads imaging innovation with advanced mirrorless cameras for content creators

    Nikon leads imaging innovation with advanced mirrorless cameras for content creators

    Mumbai : Nikon India stands as a trailblazer in imaging and optical technology, setting the benchmark with its extensive portfolio of products and services. From the advanced Mirrorless Z series and robust D-SLRs to the versatile COOLPIX cameras and acclaimed NIKKOR lenses, Nikon delivers exceptional solutions for every imaging requirement. The company’s commitment to innovation was prominently showcased in November 2023 with the celebration of the 90th anniversary of NIKKOR lenses, a testament to Nikon’s enduring pursuit of imaging excellence. As the industry continues to evolve, Nikon remains dedicated to empowering filmmakers, content creators, and photographers with state-of-the-art technology and a profound understanding of their creative needs.

    Indiantelevision’s Suman Baidh caught up with Nikon India’s managing director Sajjan Kumar to discuss the company’s strategic response to the evolving landscape of creative careers, the latest advancements in their camera technology, and how Nikon plans to continue supporting and inspiring the next generation of filmmakers, photographers, and content creators.

    Edited Excerpt

    On Nikon adapting to the changing landscape of career choices among younger generations, particularly in creative fields like director of photography, filmmaking, and social media content creation

    Nikon recognises the dynamic shift in career aspirations in the younger generations and we are committed to support the new wave of creative professionals with our cutting-edge technology. We offer a diverse range of products including a comprehensive range of advanced Mirrorless to DSLRs along with a range of NIKKOR Lenses, tailored to suit various creative needs, budgets, and skill levels. Whether an individual is a beginner or a seasoned professional, there is a Nikon camera and lens designed for everybody’s needs.

    Additionally, Nikon provides in hand experience through a series of workshops tailored to different genres and interests. These workshops are designed to provide in-depth knowledge of video and photography skills, enhancing technical skills and inspiring creativity. They offer participants the opportunity to learn from industry experts.

    Furthermore, Nikon remains committed to continuous innovation to meet the evolving demands of modern content creators. In response to the needs of professionals, we have recently expanded our full-frame mirrorless camera portfolio with the launch of the New Nikon Z6III. The exceptional performance of this model is designed to meet the unique needs of today’s cinematographers and social media influencers, ensuring that they have the right device to create high-quality, impactful content.

    On the specific features or technologies in Nikon cameras catering to the needs of professionals in these creative fields

    Nikon Mirrorless Full-Frame cameras are equipped with an in-body Image stabilization system that captures exceptionally sharp images and videos, which is essential for producing professional-quality content. Additionally, Nikon cameras incorporate advanced AI capabilities such as Portrait Impression Balance and skin softening for stunning portraits.

    Our cameras also feature AI-led advanced autofocus systems that ensure fast and accurate focusing. This advanced technology is crucial for capturing moving subjects and achieving sharp, precise shots, making it invaluable for professionals in dynamic shooting environments.

    In addition to still photography, Nikon offers impressive video capabilities, including 8K video recording and log profiles. These features enable creators to produce cinematic footage with enhanced dynamic range and greater flexibility in post-production, allowing for more creative control and superior results.

    Furthermore, Nikon cameras are renowned for their reliability and durability. Built to withstand the rigours of professional use, they ensure consistent performance in various shooting environments and conditions. This robust construction ensures that our cameras can handle the demands of any creative project, providing peace of mind to professionals.

    On Nikon staying ahead of the competition in providing professional-grade cameras for content creators

    We maintain our competitive edge in providing professional-grade cameras by prioritizing innovation and user feedback. To cater to the evolving demands of professionals, our newly launched Nikon Z6III brings the world’s first-ever partially-stacked CMOS sensor and the world’s brightest Electronics View Finder (EVF) This new model inherits key features from our flagship Z9 and Z8 cameras, including in-camera RAW and N-Log video capabilities, and is powered by the advanced EXPEED 7 processor, delivering industry-leading performance.

    Additionally, our significant investments in research and development led to the introduction of cutting-edge technologies that distinguish our cameras from the competition. Through active engagement with professionals and a deep understanding of industry trends, we continuously refine our products to meet and surpass the demands of content creators, ensuring they have the tools they need to achieve their creative visions.

    On Nikon’s strategy in engaging with and understanding the needs of Gen Z and Gen Alpha consumers

    Nikon maintains an active presence on popular social media platforms such as Instagram, Facebook, X, and YouTube, where Gen Z and Gen Alpha are highly engaged, and we have our own “My Nikon” Application. Through compelling content and regular interactions, we connect with these audiences to gain valuable insights into their preferences and behaviours.

    Additionally, we prioritise direct feedback through one-on-one interactions with professionals. This feedback is crucial for understanding their needs, preferences, and expectations, allowing us to tailor our products and strategies to better meet their demands. Nikon’s retro design models, like the Z fc and Zf, have resonated particularly well with Gen Z, demonstrating our commitment to aligning our offerings with the evolving tastes of newer generations.

    By combining an active social media presence with direct consumer feedback, Nikon ensures we stay attuned to the evolving preferences of Gen Z and Gen Alpha, enabling us to effectively engage and serve these important consumer groups.

    On future trends Nikon anticipating in the professional camera market, especially concerning the evolving career choices of younger generations

    There are several trends that will shape the future of the professional camera market, driven by the dynamic preferences and career aspirations of the younger generation. We understand the importance of meeting the high expectations of our consumers, which is why we continuously innovate to provide the cameras they need to excel in their creative pursuits. Our Z lenses, known for their superior optical performance and versatility, are a testament to our commitment to supporting photographers and videographers in capturing their vision with unparalleled clarity and precision. Features such as portrait impression balance and skin softening will enable photographers to achieve professional-quality results effortlessly.

    As the demand for high-quality, reliable equipment grows, Nikon is committed to staying at the forefront of these trends, continually innovating to provide tools that not only meet but exceed the expectations of the new generation of photographers and content creators.

  • Nikon India unveils Click Onam campaign to capture festival moments

    Nikon India unveils Click Onam campaign to capture festival moments

    Mumbai: Nikon India Pvt Ltd, a 100 per cent subsidiary of Nikon Corporation, is excited to announce the launch of the “Click Onam” campaign, running from September 3 to 17 September. This campaign is crafted to be the perfect companion for capturing the vibrant moments of Kerala’s Onam festival. To enhance upcoming festivities, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 September 2024 till 31 November 2024, on the MyNikon App and get an extended 6-month service warranty!

    Commenting on the joyous occasion, Nikon India managing director Sajjan Kumar said, “Onam is a celebration of togetherness, tradition, and vibrant colours. At Nikon, we’re proud to enhance our customers’ festive experiences with our advanced imaging technology. The ‘Click Onam’ campaign is designed to capture the festival’s essence with exceptional clarity. We’re excited to offer exclusive benefits to enrich your celebrations and preserve your cherished memories.”

    Onam, the harvest festival of Kerala, is a time for family, tradition, and festivities. As families come together to celebrate, many look forward to capturing every special moment, from intricate Pookalams to the joyous Onam Sadya. Nikon India’s ‘Click Onam’ campaign emphasizes the importance of preserving these moments, encouraging users to capture vibrant and colourful celebrations with Nikon’s extensive collection of mirrorless and DSLR cameras, including the newly launched Nikon Z6III. In addition, consumers can enjoy cashback and discount offers of up to Rs 30,000 on various Nikon models, with easy EMI options available. The cashback offer is valid from September 1st 2024 to 30 September 2024. The campaign resonates with the idea that every click during Onam adds to the beauty of the festival, making Nikon the perfect companion for these cherished memories.

     

     

  • Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India

    Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India

    Mumbai: Nikon India Pvt Ltd is thrilled to announce the launch of the first season of its ‘Wonders of the Wild’ photography and videography contest in collaboration with the Worldwide Fund for Nature -India (WWF-India). The contest aims to recognise and reward the acumen of Wildlife photographers and videographers in India who are passionate about capturing some of the breathtaking moments of flora & fauna through their lenses. The ongoing one-and-a-half-month-long contest is open to wildlife photographers and videographers across India till 3 March 2024.

    The contest has been introduced with the primary objective of inspiring both videographers and photographers dedicated to wildlife and nature to unleash their creativity and visual storytelling prowess and capture the vibrance of Indian Wildlife.

    Speaking at the commencement of the contest, Nikon India Pvt Ltd MD Sajjan Kumar said, “India is recognized as a natural sanctuary for an array of wildlife, offering photographers and videographers an ideal canvas to showcase their talent on a global scale. Our newest endeavour, the ‘Wonders of the Wild’, exemplifies our steadfast dedication, bolstered by our extensive array of top-tier lenses and Mirrorless cameras designed for wildlife photographers & videographers. We are confident that this contest will not only serve as a platform for budding shutterbugs to exhibit their expertise and enthusiasm in capturing the splendor of India’s wildlife but at the same time will serve as a reminder for the conservation of this planet’s exquisite flora and fauna.”

    Commenting on the association, WWF-India director marketing and communications Kaveri Jain said, “Capturing moments in the wild is an art that requires unparalleled passion, discipline and talent. It also plays a significant role in raising public awareness about India’s rich biodiversity and inspiring its conservation. We applaud Nikon India’s initiative of rewarding wildlife photographers and videographers who have perfected this art. We are proud to partner with their ‘Wonders of the Wild’ contest and award the winners some of our best conservation products from the WWF-India Nature Store. We look forward to seeing some fantastic photos and videos, which is always an inspiration.”

    The top entries of this contest will be evaluated by a distinguished panel of renowned wildlife videographers and photographers such as “Mr Shaaz Jung – aka big cat specialist, Nikon  Z ambassador, director of photography for the National Geographic feature film titled “The Real Black Panther”.

    Second on the Jury panel is the ‘The Tiger Princess of India’ – a title bestowed to a renowned wildlife photographer, wildlife conservationist, and Nikon creator, Latika Nath.

    We are excited to announce the third jury member of the contest, Kallol Mukherjee, a distinguished Nikon creator and acclaimed wildlife photographer with multiple awards to his credit.

    Submission of entries:

    The contest shall remain open for entries until 3 March, 2024. Participants regardless of age or gender, are encouraged to participate in the contest.

    Participants can enter the contest through the Nikon India website at  https://capturewithnikon.in/wonders-of-the-wild. The participants need to fill out a form, upload a link to their photo and/or video, and specify the Nikon camera and lens model used to capture the entry. Additionally, all participants need to provide a 100-word caption describing why their entry should be shortlisted. For the video entries, the total duration should not exceed one minute.

    Alternatively, participants can also participate via Instagram by uploading their photo and/or video via their personal Instagram handle. The accompanying caption must highlight the Nikon camera and lens used, include a 100-word description about why their entry should be selected, and add following hashtag #wowseason1, and tag @NikonIndiaOfficial to validate their entry.

    Exciting prizes:

    Winners not only stand a chance to win exciting prizes worth Rs 8 lakhs but they also have the opportunity to receive nationwide recognition and fame within the Wildlife community. The winner will receive a powerful and versatile mirrorless camera, Nikon Z 8 worth Rs 3,43,995 as a grand prize. The first runner-up will receive the NIKKOR Z 400mm f/4.5 VR S lens worth INR 2,93,995. and the second runner-up will take home the NIKKOR Z 180-600mm f/5.6-6.3 VR lens worth INR 1,69, 995.00.

    The top 10 entries will also receive WWF-India Nature Store Merchandise,

    Nikon India highly encourages India’s wildlife photographers and videographers to come forth and participate in this exhilarating contest and showcase their skills and be recognised for their untapped talent but also get a chan. Nikon India is excited to see how these talented individuals will bring their unique perspectives and exceptional stories through their submissions.

  • Nikon creates personalized #NikonInstaBadge for its user community

    Nikon creates personalized #NikonInstaBadge for its user community

    Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge urged regular and passionate users to avail their personalized stickers by simply sharing a picture of their Nikon gear using the exclusive hashtag.

    The brand understood the importance of cameras in people’s day-to-day lives, helping capture moments both big and small.

    This innovative campaign stemmed from a simple insight of photographers seeking validation from the brand by employing various hashtags while showcasing their work and additionally use watermarks to create identity of their work. Hence, Nikon decided to give the users a new experience of validation to enable continued sharing of inspiring work. Personalized badges were awarded to the users within 24-48 hours after they shared a picture of their gear with the brand.

    The brand also created generic badges of all their D-SLRs for the brand loyalists to use while uploading their stories. Within a few hours of the launch, Nikon saw an influx of 800+ images. The Instagram-specific campaign also successfully brought on board the impaneled influencers, commonly referred to as the #NikonExpertive by the brand.  

    On the occasion of World Photography Day, Mr. Sajjan Kumar, Managing Director, Nikon India said, “World Photography Day is a reminder for us to reflect on how essential photographs and videos have become in our lives. Today I would like to take this opportunity to appreciate and encourage the photographer and videographer community for creating bespoke work and inspiring us and the coming generation to be passionate towards creating such master pieces.

    He added, “On World Photography Day, as a token of appreciation from our end, we have launched an initiative #NikonInstaBadge for the community, with this we aim at providing personalized product badge to users to be used as stickers on the content. We have several members of the community, interacting with us daily. Their love for Nikon is undying and their photography & videography skills are remarkable. Hence, this World Photography Day, we wanted to display our love to our special audience by introducing the #NikonInstaBadge – an identity they can use as a watermark on their stories.”

    Be it amateurs or professionals, Nikon has always wished to inspire the users in their quest to capture raw, beautiful moments and memories. #NikonInstaBadge is yet another step taken by the brand to boost pure enthusiasm for photography among one and all.

    Also Here is the link: https://www.instagram.com/p/B1U-jSUHEmt/?igshid=1bz38dj1ax5os