ITV

Tag: Sajay Moolankodan

  • Indian Racing Festival Partners with Go Fish Entertainment

    Indian Racing Festival Partners with Go Fish Entertainment

    Mumbai – The Indian Racing Festival (IRF) is excited to announce its new strategic partnership with Go Fish Entertainment pvt. Ltd., a leading force in entertainment marketing. This collaboration marks a significant leap in enhancing the Indian Racing Festival brand presence through strategic celebrity partnerships and an extensive media campaign.

    Go Fish Entertainment Pvt. Ltd. is a premier entertainment marketing agency from Mumbai, boasting nearly two decades of industry expertise. Renowned for its expertise in strategic partnerships and innovative campaigns, Go Fish excels in crafting impactful celebrity collaborations and media strategies. The company works with leading advertisers and celebrities, tailoring approaches to meet the diverse and dynamic demands of entertainment marketing. Go Fish Entertainment has played a pivotal role in strategizing, negotiating, and closing strategic celebrity partnerships for the Indian Racing Festival.

    Notable figures such as John Abraham, Sourav Ganguly, and Arjun Kapoor have partnered with IRF to own teams: John Abraham as the owner of the Goa Aces, Sourav Ganguly as the owner of the Kolkata Royal Tigers, and Arjun Kapoor as the owner of the Speed Demons Delhi.

    Go Fish Entertainment director Sajay Moolankodan expressed enthusiasm about the partnership: “We are thrilled to bring these celebrities into a strategic partnership with the Indian Racing Festival. Our goal was to align with celebrities who not only have a strong connection with the audience but also embody the spirit of motorsports. We believe these collaborations will enhance the Indian Racing Festival’s visibility and set a new benchmark in motorsports in India. We are excited to support Mr. Reddy’s vision for the Indian Racing festival and the growth of motorsports in the country.”

    The Indian Racing Festival conceived by Racing Promotion pvt Ltd chairman Akhilesh Reddy added, “This partnership with Go Fish Entertainment represents a new era for the Indian Racing Festival. The addition of such esteemed celebrities will undoubtedly enhance the festival’s profile and appeal. What sets Go Fish apart is not only their ability to secure strategic celebrity partnerships but also their expertise in crafting well-planned media campaigns that elevate our brand, alongside other strategic media partnerships.”

    Actor John Abraham shared: “Go Fish played a pivotal role in getting me on board with the Indian Racing Festival. They were relentless and very convincing. Their strategic approach in aligning me with the festival is truly commendable. I am thrilled to be part of this exciting journey with the Goa Aces team.”

    Ex-Indian cricket captain Sourav Ganguly commented: “The Go Fish team was persistent and persuasive over time, demonstrating how this partnership would benefit everyone involved. Their dedication and strategic vision ultimately convinced me to join the Indian Racing Festival as the owner of the Kolkata Royal Tigers team.”

    Actor Arjun Kapoor stated: “Their straightforward and transparent approach made the decision seamless. I am thrilled to be part of the Indian Racing Festival and can’t wait to see the campaign unfold.”

    In addition to the strategic celebrity partnerships, Go Fish Entertainment is launching a comprehensive media campaign across TV and in-cinemas, ensuring a wide-reaching impact for the Indian Racing Festival.

  • Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    MUMBAI: Lloyd, a Havells brand, has signed power couple of Bollywood, Deepika Padukone and Ranveer Singh, as brand ambassadors for its new campaign ‘Khayal Rakhenge, Khush Rakhenge’. The duo was brought on board by Go Fish Entertainment, one of the leading entertainment marketing agencies.

    This is the first time that Ranveer and Deepika will be seen sharing the screen space for an advertisement. The campaign is a slice of life take on their unseen chemistry as husband and wife, with Lloyd products playing a crucial role in how they take care of each other and show their love in the little ways that matter the most.

    On the occasion of this announcement, Havells India Ltd vice president marketing Amit Tiwari said, “For this campaign, we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”

    Go Fish Entertainment Pvt Ltd director Sajay Moolankodan said, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers.”

  • John Abraham to endorse Philips’ Grooming Range

    John Abraham to endorse Philips’ Grooming Range

    MUMBAI: Entertainment marketing firm, Go Fish Entertainment, has roped in Indian actor, John Abraham, as the brand ambassador for Philips.

    Abraham will endorse the electronics company‘s Grooming Range for men.

    The ad campaign is directed by Tarun Mansukhani and presents five different looks of the actor. 
     
    The concept of the campaign highlights the special features of the products in a story format and presents Abraham sporting various styles. 
     
    Go Fish Entertainment director Sajay Moolankodan says, “Relevant celebrity associations play a very important role in a brand‘s success. John Abraham is a style icon who is known for his individual style. Infact ss soon as, we got a mandate from Philips on having a celebrity for this category, we were clear that John Abraham was the perfect choice to endorse Philips Grooming Range and take the brand‘s success to a newer height.”
     
    Abraham adds, “I always associate with products and brands which compliment my personality. I have always used Philips styling products and am thrilled to be associated with the launch of Philips Grooming Range in India.”