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Tag: Sajan Raj Kurup

  • NDTV Profit sharpens focus with new identity ‘For Your Profit’

    NDTV Profit sharpens focus with new identity ‘For Your Profit’

    NEW DELHI: The Adani-owned NDTV is on a reinvention spree. At its GST Conclave on 9 September, NDTV Profit unveiled a new positioning—‘For Your Profit’—signalling its ambition to become more than a market ticker and instead a platform that helps every Indian plug into the country’s growth story.

    The campaign, created with Creativeland Asia, rests on the idea that profit is no longer the privilege of the few but the possibility of the many. As equity participation rises, digital entrepreneurship flourishes, and financial awareness spreads, the channel wants to bridge knowledge gaps and spotlight opportunities for shopkeepers, homemakers, first-time investors and start-up founders alike.

    NDTV chief executive & editor in chief Rahul Kanwal, chief executive put it simply: “Profit begins with people—with their aspirations, their tomorrow. Progress holds meaning only when it empowers lives. That is the essence of our new identity.”

    Creativeland Asia  founder & chairman Sajan Raj Kurup was more lyrical: “From Dalal Street to every street, democracy is now demat. Profit is no longer a solitary pursuit. With ‘For Your Profit’, NDTV Profit steps into this moment of democratisation to make profit the possibility of the many.”

    With its refreshed identity, NDTV Profit promises sharper insights, meaningful conversations and decisive analysis—aiming to be less a broadcaster and more a catalyst in India’s economic journey.

  • Creativeland Studios Onboards Industry Luminary Shobha Sant as CEO

    Creativeland Studios Onboards Industry Luminary Shobha Sant as CEO

    Mumbai: Creativeland Studios, led by creative entrepreneur Sajan Raj Kurup announced today via an official statement that Indian film industry luminary, Shobha Sant is set to lead the entertainment enterprise as it’s a chief executive officer.

    With over three decades of experience, Shobha joins Creativeland Studios following her long stint as the Head of content alliances – Films at Jio Studios, a major film studio and prior to which she also served as CEO at Bhansali Productions for over five years.

    “I am delighted to have Shobha onboard at Creativeland Studios. With her vast experience and knowledge across films and creative industries globally, we are certain that this alignment of minds will only prove to create new benchmarks. Creativeland Studios is geared towards championing great content and talent, taking India to the world and I couldn’t have asked for anyone better to lead this. We are excited about our slate and the global curators who have joined hands on this common mission” said Sajan Raj Kurup, Founder & Managing Director, Creativeland Studios.

    In her role as CEO, Shobha is set to lead the creative business across the filmed entertainment space which forms a major part of the enterprise and the talent business of AIG-India, the joint venture between Creativeland Studios and Artist International Global

    “I am looking forward to this new chapter with Raj, Jani, Alpa, Jaimie and the extended team at Creativeland Studios in India and Creators Inc. London to build what we believe will be a new-age entertainment ecosystem that focuses on quality content across formats and world-class talent, geared at taking India to the world and bringing the best of world-class talent and content to India,” said Creativeland Studios chief executive officer Shobha Sant.

    Shobha Sant is set to work alongside the Founder & MD, Sajan Raj Kurup and Alpa Golcha who serves as Chief Operating Officer post her stint at Amazon Prime Video India and Dharma Productions.

    Creativeland Studios also recently announced an AIG-India JV with David Unger, to promote Indian talent globally.

    Creativeland Studios (CLS) is a group company of Creativeland Worldwide Limited that is geared to curate and create compelling travelable narratives from India to bring them to the world. With the vision to incubate, create and collaborate, the best of content and talents; the enterprise is focused on taking India to the world and through, be it content or talent.

    Additionally, CLS’s Joint venture with AIG is also geared to represent Indian talent internationally and foster collaborations for international talents in the country. In addition to building a robust slate of content, Creators Inc co-produced the much talked about documentary ‘The Commandant’s Shadow’ directed by Daniela Volker, where Sajan Raj Kurup served as an Executive Producer which is currently playing in theatres across the USA, following acquired by Warner Bros and HBO. Creativeland Studios also produced “No Filter Neha Season 6” in partnership with Jio TV, bringing it to video format.

  • Artist International group & Creativeland Studios create joint venture in India

    Artist International group & Creativeland Studios create joint venture in India

    Mumbai: In a groundbreaking move set to revolutionise the Indian entertainment industry, Artist International Group (AIG), led by industry veteran David Unger, and Creativeland Studios, spearheaded by renowned creative entrepreneur Sajan Raj Kurup, have announced the formation of a joint venture, bringing AIG to India. This strategic partnership aims to merge AIG’s global expertise with India’s burgeoning creative talent, fostering a new era of creativity and cultural exchange.

    The new talent and production company, AIG India, is set to focus on identifying, nurturing, and promoting Indian talent across various artistic disciplines, both in India and globally. By leveraging AIG’s extensive network and Hollywood know-how, combined with Creativeland Studio’s deep understanding of the Indian market and creative landscape, the collaboration aims to create a robust platform that supports Indian artists in reaching international audiences and achieving global recognition, while also orchestrating collaborations for international talent in the Indian subcontinent.

    Calling the partnership a game-changing move for the Indian creative industry, Creativeland Studios founder Sajan Raj Kurup said “I am a firm believer that content and talent are geography agnostic. Partnering with David and launching AIG India allows us to extend our creative horizons and provide our talent with the global exposure they deserve and vice versa. This joint venture is a testament to our commitment to pushing the boundaries of creativity and fostering a vibrant cultural exchange. Especially now more than ever, with Indian talent proving its mettle on the international stage.”

    “We are thrilled to embark on this journey with Raj and Creativeland Studios. India is a treasure trove of talent with a third of the content coming from India. Through this joint venture, we aim to unlock new avenues for Indian artists to showcase their work globally. We hope to bring Hollywood and global talents to India, fostering true collaborations. I am confident that our united strengths will provide unparalleled opportunities and spearhead the next wave of cultural innovation in India and globally, ” said David Unger, CEO of Artist International Group. This joint venture is set not only to elevate Indian talent but also represent international and Hollywood talent in the Indian subcontinent, enriching the global entertainment industry with fresh, innovative perspectives.

    AIG International boasts an impressive roster of artists, including Michelle Yeoh, Anil Kapoor, Fan Bingbing, Jonathan Rhys Meyers, and Gong Li among others. With this partnership, AIG India is also set to announce a strong Indian talent roster.

  • Sajan Raj Kurup joins The Commandant’s Shadow as executive producer

    Sajan Raj Kurup joins The Commandant’s Shadow as executive producer

    Mumbai: While India makes waves at the upcoming Cannes Film Festival, it was announced on Friday (26 April 2024) in a statement by Warner Bros. Pictures and Fathom Events that Daniela Völker’s much-talked-about documentary The Commandant’s Shadow is set to release in 500 theatres across the U.S. on May 29, 2024, with an encore presentation the following day.

    A little-known fact is that this hard-hitting documentary also boasts a strong Indian connection, with noted creative head and entrepreneur Sajan Raj Kurup serving as Executive producer on the documentary film.

    Speaking about this Kurup said, “It is a proud moment for us at Creators Inc. and Creativeland Studios to be able to back The Commandant’s Shadow, a story that deserves telling, and we are happy to see it reach a wide audience with its upcoming release in the US.”

    “For me personally, I am happy that the dream I set out to achieve, to back content that builds legacy, is one step closer. I am positive this will be the first of many such landmarks from Creators Inc. and Creativeland Studios” he added.

    The Commandant’s Shadow follows Hans Jürgen Höss, son of Auschwitz’s Commandant Rudolf Höss, confronting his father’s terrible legacy for the first time and as he is introduced to Anita Lasker-Wallfisch, a Jewish survivor of the camp. Their historic meeting, eight decades later, in Anita’s London living room, alongside their children Kai Höss and Maya Lasker-Wallfisch, delves into their very different hereditary burdens and raises questions about love, guilt, and forgiveness. This feature-length documentary explores the trans-generational impact of war crimes, yet ultimately offers a story of hope, acceptance, and compassion.

    The documentary film is written, produced and directed by Daniela Völker and produced by Gloria Abramoff, with Wendy Robbins, Neil Blair, Jonathan Blair, Matti Leshem, Joel Greenberg, Len Blavatnik, Danny Cohen, Sajan Raj Kurup, Jani Guest and Jamie Jessop serving as executive producers. Völker’s creative team includes directors of photography Rob Goldie and Piotr Trela, editor Claire Guillon, and music composer Gabriel Chwojnik.

    Warner Bros. Pictures presents, in association with HBO Documentary Films, A Snowstorm Productions / Creators Inc. Production, In Association with New Mandate Films, A Film By Daniela Völker, “The Commandant’s Shadow.” It will be distributed by Warner Bros. Pictures, and is rated PG-13 for thematic content involving the Holocaust, some disturbing images, and smoking.

  • Aviva India partners with Creativeland Asia for brand strategy

    Aviva India partners with Creativeland Asia for brand strategy

    Mumbai: Aviva Life Insurance, India’s most trusted private insurance company, has signed up Creativeland Asia as its integrated creative agency. The mandate for Creativeland Asia’s NCR office will include brand strategy, creative and digital communication. Creativeland Asia got on board following a multi-agency pitch.

    Aviva Life Insurance chief customer, marketing, digital and IT officer, Anjali Malhotra said, “We are pleased to appoint Creativeland Asia as our creative partners. As we embark upon a new journey with a refreshed brand purpose, Creativeland will help us translate this into multichannel communication that will help us achieve business and brand goals that we have set for ourselves. Their experience and capabilities to execute large ticket integrated campaigns should go a long way in helping us strengthen the brand trust that we have always enjoyed.”

    Commenting on the development, Creativeland founder and creative chairman Sajan Raj Kurup said, “Creativeland is delighted to partner Aviva India, one of the most trusted and customer centric private insurance companies in the country. What excites me are the possibilities an integrated relationship in a growing category like this brings with it. We look forward to working in tandem with the team at Aviva in solving business problems with creativity.”

    Creativeland Asia has an integrated philosophy of creativity across its services. The company is a conglomerate of firms that offers creative marketing and communications solutions through various divisions like Creativeland Pictures, Creativeland Digital Technologies and Ventureland Asia.

  • Havmor spots show animated cows obsessed with ice cream

    Havmor spots show animated cows obsessed with ice cream

    MUMBAI: Havmor, as part of a strategic brand repositioning exercise, released its latest #MadeOfMilk series with two cool cows.

    Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three seconds to 20 seconds spots highlighting Havmor’s proposition of real milk ice cream.

    #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. The insight behind the series, is to grab the attention of the consumer and create a lasting impression of the brand message. The ten-second film shows two animated cows in a cold barn who are obsessed with Havmor Ice Cream. 

    Havmor Ice Cream VP – head of marketing Chaitanya Rele said, “We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable.”

    Creativeland Asia Group founder and creative chairman Sajan Raj Kurup said, “In a world where our attention span is diminishing, every second matters.”

  • Don’t miss a single Hot IPL moment

    MUMBAI: Hotstar, India’s leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60 second film, to be followed by shorter films as the campaign progresses. The campaign has been conceptualised by independent agency Creativeland Asia.

    The film, set to a track composed by Sneha Khanwalkar and performed by rapper Naezy, opens with people from different walks of life in a typical Indian city, getting their game face on. What’s different, however, is that as opposed to the years where IPL meant life grinding to a halt, we see fans going about their lives, while effortlessly catching all the unpredictable and hot IPL cricket action.

    Hotstar CEO Ajit Mohan shared, “With Hotstar, the old narrative of cities turning into ghost towns during IPL is passé. The audience’s lives have gotten busier and thanks to IPL on mobile with Hotstar, there is no longer any need to make a trade-off between your passion for cricket and going on with daily life. The action on the field can heat up at any time and Hotstar is your ally for not missing a single hot moment, no matter where you are. Na life rukegi, na game rukega.”

    Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “This has been an unbelievably action packed project from the word go. The insight was that Hotstar allows you to go about your life while still catching all the IPL action live. So, no matter what you’re doing – working, studying or travelling, with Hotstar you’re constantly in a state of readiness to catch every bit of every hot match. The fielding stance is a great metaphor for readiness. We used this metaphor to show people around the city being ready for every ball of the IPL. From the script idea to the composition of the music/lyrics and shooting from road to road with a smallish feature-film crew, this is perhaps the most anecdotal project we have done in recent times.”

    Cricket fandom is a ubiquitous phenomenon and with its exclusive Vivo IPL digital partnership, now in its fourth year, Hotstar projects that it will be the first screen for cricket fans this Vivo IPL with more viewers on mobile than on TV, across one million plus population towns in India.

  • Vikram Gaikwad quits Creativeland Asia

    Vikram Gaikwad quits Creativeland Asia

    MUMBAI: After six years in Creativeland Asia, Vikram Gaikwad has put down his papers as partner and executive creative director.

    He has been with the agency since its inception in 2007.  Gaikwad said, “I am very proud of what we have achieved at Creativeland in a very short time. With the coming of the New Year, I have decided to move on and make time for my other areas of interests. My heart and good wishes will always be with Creativeland and I hope they get every success they deserve.”

    Commenting on the development, Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “Vikram has been a great friend and an incredible support in my journey. Creativeland is thankful to him for all the support and service that he has extended. And I sincerely wish him the best for the new path that he has charted out for himself.”

    Prior to Creativeland, Gaikwad had worked with Enterprise Nexus, Leo Burnett and Grey.

  • Creativeland Asia conceptualises first ever CCD TVC

    Mumbai: Coffee shop chain Café Coffee Day (CCD) has launched its first ever television commercial in its 16 years of existence, conceptualised by Creativeland Asia.

    CCD aims to reach every single household through the television commercial. The TVC titled ‘Sit Down’ is part of a 360 degree campaign. It is built on the premise that ‘standing up’ often doesn’t really yield results, but a lot of things can happen when you ‘sit down’.

    Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “We wanted CCD‘s first ever TVC to be a little more than an Advert. Something that CCDgoers identify with, something that is neither too heavy nor too frivolous. In the whole idea of ‘Sit-down’, we eventually found all these and more. A powerful thought which is socially relevant in India at this juncture.”

    The TVC is produced by Equinox Films and directed by Ram Madhvani.

    According to the company, the campaign will be integrated across media with digital and social playing an important role. The agency has planned many campaign specific acts over the last year and will be executed phase-wise.

    CCD president marketing K. Ramakrishnan said, “CCD as a brand has never advertised in mass media in the last 16 years of its existence. It has been built solely through unique and pioneering marketing initiatives, coffee category building activities, public relations and more recently through social media. We believe it is the right time to get deeper into our customers lives, possible only through television.”

    The craft of the TVC combines two contrarian cultures – the café space and the social media space. The storyline of the TVC shows how a bunch of youngsters started a movement call sit-down by self recording videos across various CCDs across the country to the self anthem and then posting it via various avenues on social media. The central message of the TVC being to stop creating morchas or standing up against things, and instead Sit-down talk over a cup of coffee and find a way forward. Over 130 social-media profiles were used. Live posts were diligently crafted and created to become the frame-work of the TVC, the company said.

    There are a series of shorter tactical films planned as well. The ads have first been released on the social media space on Facebook, Twitter and Youtube. It will be released on air across all major television networks on 8 December.