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Tag: SAJ Food Products Pvt Ltd

  • Bisk Farm boards Rashmika Mandanna as brand ambassador

    Bisk Farm boards Rashmika Mandanna as brand ambassador

    Mumbai: Bisk Farm, one of India’s leading Biscuit & Bakery brands today announced its partnership with leading actress Rashmika Mandanna as their Brand Ambassador. The versatile, award-winning actress will be face of the ‘RUSKIT Brand’, which offers a delicious range of crunchy baked toast in 4 variants for a perfect tea-time partner. Bisk Farm is known for its innovation, quality and flavor, and with Rashmika Mandanna by its side, the brand is all set to create a significant buzz in the market and soar to new heights on its quest to become a household name across India.

    With her infectious energy and lively personality, Rashmika mirrors Bisk Farm’s commitment to bringing joy and happiness to consumers through its delectable range of products. Bisk Farm is focusing on strengthening its position in the Rusk category, a significant contributor to the company’s total revenue. Taking the first mover advantage of adding pedigree to the local Rusk, BISK FARM RUSKIT has successfully made deep inroads into the Indian Palates.

    Speaking on the occasion, Bisk Farm managing director Vijay Singh expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”

    Expressing her excitement about the association with the brand, Mandanna said “Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”

    Coinciding with this announcement, Bisk Farm has also unveiled an exciting 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Rashmika Mandanna’s versatility and playful charm. The campaign introduces the celebrated actress as the protagonist named Meena Bhai—a feared don terrorizing a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals magic in every cup with #TheresNoTeaWithoutRUSKIT. The tagline perfectly captures the essence of the campaign, highlighting how Ruskit’s irresistible flavors and satisfying crunch are the essential missing piece to a perfect cup of chai.

    With an eye on a pan-India presence, SAJ Food is also gearing up for deeper market penetration, with a special focus on key markets in Karnataka and other southern states. To fuel its growth ambitions and expand its reach, SAJ Food commissioned its sixth facility in Bengaluru, Karnataka in March 2022. With a strong brand vision, strategic expansion plans, and popular celebrity endorsements, SAJ Food is poised for significant growth in the years to come.

    The RUSKIT brand features four enticing variants—Butter RUSKIT, Milk RUSKIT, Cake RUSKIT, and RUSKIT Gold. 

  • Bisk Farm appoints Saikat Ghosh as senior vice president and head of sales

    Bisk Farm appoints Saikat Ghosh as senior vice president and head of sales

    Mumbai: SAJ Food Products Pvt Ltd, one of India’s leading FMCG companies known for its Bisk Farm brand of biscuits, has announced the appointment of Saikat Ghosh as the senior vice resident and head of sales for its flagship brand, Bisk Farm. The brand is popular for its delectable range encompassing biscuits, cookies, cakes, wafers, and rusks. The brand’s irresistible offerings have earned it a special place in the hearts of Indian consumers.

    Expressing his delight at the appointment of Ghosh, the executive chairman of SAJ Food Products Pvt Ltd. Arpan Paul, said ”We warmly welcome Saikat to the Bisk Farm family. His extensive experience and outstanding accomplishments in the FMCG sector align perfectly with our vision of becoming the leading biscuit and confectionery brand in India. We firmly believe that his leadership will be instrumental in propelling Bisk Farm toward new horizons of growth.“

    Saikat Ghosh brings with him a wealth of experience to his new role, garnered over multiple successful stints in the FMCG domain. Most notably, he made significant contributions during his 15-year tenure at Dabur India, followed by over a decade of pivotal involvement with Emami Ltd. Ghosh’s expertise spans various facets of the fast-moving consumer goods industry. His profound insights and strategic acumen are poised to drive Bisk Farm’s growth to new heights.

    Echoing Paul’s views, Bisk Farm managing director Vijay Kumar Singh added, “Ghosh’s appointment comes at a crucial juncture as we seek to strengthen our market presence. With his deep industry knowledge and proven leadership, we are confident that he will be able to lead our sales team and contribute to Bisk Farm’s continued success.”

    “I am delighted to join Bisk Farm, a brand that has truly captured the hearts of millions,” Saikat Ghosh stated. “I am confident that, together with our people as well as business partners, we can build on the brand’s strong foundation and contribute to the brand’s mission of delivering exceptional products, fostering sustainable growth, and elevating Bisk Farm to greater heights.”