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Tag: Sairee Chahal

  • Nandita Ghoshal launches 37Bold Partners

    Nandita Ghoshal launches 37Bold Partners

    Mumbai: Renowned Indian communications personality Nandita Ghoshal has established 37Bold Partners, a PR consultancy aimed at transforming the communications landscape in the country. Serial entrepreneur and investor Sairee Chahal has joined as a mentor. 37Bold Partners will offer bold and purposeful reputation management solutions, specializing in managing brand equity and fostering stakeholder relationships to drive business growth for its clients.

    With 37Bold Partners, Nandita is committed to redefining partnerships in achieving business success. With 18 years of extensive industry experience, Nandita’s journey in the PR world has been rooted in her success to leverage the transformative power of dreams for delivering impactful work to renowned brands. In her PR journey, she has serviced a range of new and emerging brands, including Oziva, PhysicsWallah, and Urban Company. Her expertise extends to leading strategic communication campaigns for SHEROES, Shine.com, IndiaMart, Toyota Motors, CarTrade, Ixigo, Centuary Mattress, Shemaroo Entertainment, and many others. Prior to launching her entrepreneurial venture, Nandita was Vice President at Value 360 Communications.

    Sharing her vision for founding 37Bold Partners, 37Bold Partners founder Nandita Ghoshal said, “In the changing world order, the communications industry needs to relook at reputation needs of brands differently and proactively offer unique and forward-thinking solutions. It is to address this need that 37Bold Partners has been founded, and we are thrilled to have one of the modern day women iconic leaders Sairee Chahal as our mentor. Her guidance and strategic vision will elevate our capabilities in providing exceptional PR services tailored to meet our clients’ evolving needs. We are also eager to welcome young aspirants who need a platform not only to learn and grow but also to express their ideas beyond the formula-driven classroom PR strategies.”

    Sairee Chahal offers critical support to 37Bold Partners as a mentor. She conceptualised and founded #WomensInternet in India. She also founded Fleximoms, SHEROES, and Mahila Money, a community neobank for women offering capital solutions to women entrepreneurs. Sairee comes with rich experience spanning over 20 years in the technology, human media, and consulting industries. She currently serves on the board of Unicommerce eSolutions Pvt Ltd, Software Freedom Law Center (SFLC), and TRRAIN, The Trust for Retailers and Retail Associates of India founded by B S Nagesh. Earlier, she served as a director on the board of Paytm Payments Bank Ltd.

    Sharing her delight to don the role of mentor for the new consultancy, Mahila Money & Appreciate Capital founder Sairee Chahal said, “It is a delight to join Nandita in her new venture in a very different role. Nandita is visionary leader who believes in nurturing and empowering teams. We had a very fruitful association during SHEROES campaigns, which showcased her strategic acumen and undying commitment to offering value to her clientele. I am excited to offer my guidance to 37Bold Partners and support its mission to empower brands through strategic PR and Communications solutions.”

    37Bold Partners, based in Delhi, will offer a comprehensive range of services including corporate PR, individual personality PR, events & awards, regional media outreach, media buying strategies, and influencer marketing. With a presence in metro cities and a pan-India network of affiliates, 37Bold Partners will ensure seamless service delivery across the country.

  • The Moms Co. Mompreneurs Show and Mahila Money Join forces to support Mompreneurs

    The Moms Co. Mompreneurs Show and Mahila Money Join forces to support Mompreneurs

    Mumbai: The Moms Co Mompreneurs Show and Mahila Money announce a collaboration aimed at supporting the participants of The Moms Co.’s Mompreneurs Show. This strategic partnership is designed to create an ecosystem fostering empowerment and growth for women entrepreneurs, a cohort beyond the success of the Mompreneurs Show.

    As part of this collaboration, Mahila Money and The Moms Co. Mompreneurs Show, organised a dedicated virtual event for women participants who registered for The Mompreneurs Show providing essential financial education, introducing the participants to the myriad offerings of Mahila Money, ranging from financial knowledge to securing micro-loans, thereby facilitating the scaling of their businesses.

    Good Glamm Group co-founder & Good Community CEO Naiyya Saggi shared, “When we set up The Moms Co. Mompreneurs Show, the idea was to set up the largest nationwide multi-stakeholder initiative to support mom entrepreneurs. With the Partnership with Mahila Money, we are thrilled to extend our support to mompreneurs over and above the platform the show provides. Bringing on Mahila Money ensures we can continue to support mom entrepreneurs with the financial tools and knowledge needed to scale their businesses successfully.”

    Mahila Money founder and chairperson Sairee Chahal said, “This collaboration is not just about productive capital. It is about a collaborative ecosystem to increase success ratio for women entrepreneurs with incubation, community, resources and engagement. It’s a movement to recognize and celebrate the entrepreneurial ambition and energy that women entrepreneurs bring to the table. Through #MompreneurMoneyMoves/#MahilaKnowsMoney, we aim to redefine the narrative around women and money.”

    The highlight of this initiative was a masterclass session on ‘Financial wellness for mompreneurs’, co-presented by Mahila Money X The Moms Co. Mompreneurs Show that aimed to address the unique financial struggles faced by mompreneurs and provide tailored financial support to overcome challenges commonly encountered by entrepreneurs.

    With the campaign #TheMompreneursShowXMahilaMoney, the collaboration takes a bold stance by celebrating the wealth of financial knowledge women already possess and elevates the financial prowess of women, emphasizing that empowerment starts with acknowledging the intelligence they bring to the table.

     

  • ALTBalaji partners with sheroes, engages deeper with women content consumers

    ALTBalaji partners with sheroes, engages deeper with women content consumers

    National: ALTBalaji, India’s leading homegrown OTT platform, has partnered with women-only social network SHEROES, to grow its engagement with women content consumers who form 55% of its viewership. The OTT platform has always portrayed strong empowered women with female protagonists breaking barriers and setting new benchmarks in shows like DEV DD, Kehne Ko Humsafar Hain, Tests Case and Haq Se.

    Through this partnership with SHEROES, ALTBalaji aims to celebrate strong women-oriented narratives through conversations and campaigns that encourage the female audience to discover fresh, engaging content. SHEROES members will also have access to exclusive deals from the streaming platform, including discounts on ALTBalaji’s yearly subscription.

    Speaking about the partnership, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “ALTBalaji’s legacy of entertaining the masses through strong women-centric shows is well-known and our collaboration with SHEROES further reinforces our relationship with our audiences.  We truly believe that this partnership is an innovative opportunity, which goes beyond simple customer acquisition and aims to develop a stronger emotional connect with our audiences.”

    In addition to the integration, ALTBalaji has launched a SHEROES profile through which the platform engages with the community’s members, creating visibility for offers, promotions, new launches and triggering conversations around its programming in relevant SHEROES communities. ALTBalaji will host exciting challenges and polls and explore meaningful engagement with a growing pan-India women audience via their SHEROES profile. Also, in the pipeline are features like champions and community chats with the cast of the originals and an ALTBalaji featured community on SHEROES platform. 

    Commenting on the partnership, Sairee Chahal, Founder, CEO – SHEROES said, "ALTBalaji has been the definitive content producer resonating with the diverse aspirations and interests of 15 million SHEROES members spread across geographies. Our members engage in multiple vernacular languages, around everything from entertainment, fashion and careers to finance and health. ALTBalaji’s programming has socially relevant themes that connect to the everyday lives of the SHEROES audience.”

    Around 60% of SHEROES users come from Tier 2 and Tier 3 cities and seek programming that is relatable and diverse in its mix. The SHEROES user is smartphone savvy and engages extensively around films, web content, music and other entertainment genres on the SHEROES app. ALTBalaji offers engaging content across originals and movies as well as social initiatives that appeal to the SHEROES audience.

  • Best Deal TV joins Sheroes.in to empower career-oriented women

    Best Deal TV joins Sheroes.in to empower career-oriented women

    NEW DELHI: The celebrity driven home shopping channel Best Deal TV, launched by Raj Kundra and Akshay Kumar, has associated with Sheroes.in to help connect women with their careers.

     

    The initiative was launched by Shilpa Shetty Kundra with an aim to support women wanting to earn money while working at their own convenience. The rapidly growing market has given women an opportunity to showcase their entrepreneurial skills.

     

    Under this programme, women aspiring to be financially independent can enrol in their Direct Channel Agents Programme. An aspiring entrant will be required to invest a minimum of Rs 10,000 and will be provided the catalogues and demo videos.

     

    Best Deal TV chairperson Shilpa Shetty Kundra said, “The initiative is extremely close to my heart as it aims at supporting every Indian woman who would like to be self-sufficient and their own boss. We are extremely delighted in associating with Sheroes as they closely work with the women of today who love to work on their own terms.”

     

    Best Deal TV co-founder Akshay Kumar added, “At Best Deal TV, we believe in creating equal opportunities for every woman who would like to hone her entrepreneurial skills. This initiative is all about appreciating the women who love to work at their own convenience and make some extra income. We hope to create jobs for thousands of ladies across India who look for financial independence or an additional source of income.”

     

    Sheroes.in founder and CEO Sairee Chahal said, “We are thrilled at joining hands with Best Deal TV. The working terms and opportunities they offer to their brand experts are exactly what our member community seeks. The role in question is not only flexible and adaptable to the needs of mothers and homemakers but is also challenging and rewarding, making it an ideal blend of what the driven and grounded woman professional of today desires.”