ITV

Tag: Sairam Subramanian

  • Dove empowers women to embrace curls with Taapsee

    Dove empowers women to embrace curls with Taapsee

    MUMBAI: It’s time to let those curls run wild. Dove India has launched Reclaim Your Curls, a new campaign featuring actor Taapsee Pannu that celebrates the power, pride, and individuality of curly-haired women across the country. The initiative encourages women to wear their curls with confidence rather than feeling pressured to tame them.

    The campaign film spotlights Taapsee sharing her personal journey of embracing her natural curls, highlighting individuality, self-acceptance, and breaking free from outdated beauty norms. She said, “Curls have a personality of their own. Once you learn to embrace them, they become your strength. Be patient with your curls and let them shine.”

    Dove invites women nationwide to share their own curl stories, from morning routines to ditching the straightener, amplifying voices that celebrate the beauty of natural hair. The brand aims to turn self-expression into a movement, reminding women that beauty should empower, not restrict.

    Unilever vice president – hair care Sairam Subramanian added, “Taapsee is the perfect voice for this campaign: bold, honest, and real. We want to give curls the love they have long deserved.”

    With Reclaim Your Curls, Dove continues its legacy of challenging beauty norms and championing inclusivity, one curl at a time. 
     

  • Dove mends it like Kintsugi in rebonding tale of strength and strands

    Dove mends it like Kintsugi in rebonding tale of strength and strands

    MUMBAI: Hair today, stronger tomorrow. Dove is flipping the damage-care narrative with its biggest launch in 15 years the Peptide Bond Strength range, fronted by a powerful campaign titled ‘Reborn Stronger’. But this isn’t just about split ends and smooth strands. This is about scars, strength and strand-by-strand self-acceptance.

    Drawing inspiration from Kintsugi, the Japanese art of honouring cracks with gold, Dove isn’t just sealing split hair, it’s celebrating the story behind it. Just like the artform, the new campaign doesn’t aim to return things to their former state. It shows that every break can lead to beauty that’s more profound, more radiant, and more resilient than before.

    At the centre of the campaign is a poetic film that quite literally glows. Fractured hair strands are mended with soft golden light, a visual metaphor for Dove’s new Protein-Peptide Complex, which rebuilds hair from within by restoring broken bonds. The result? Not just repaired hair but reborn hair.

    “The campaign isn’t about hiding damage, it’s about redefining it,” says Unilever vice president for hair care Sairam Subramanian. “This is for every woman who’s picked herself up and rebuilt, stronger and more radiant. ‘Reborn Stronger’ is her story, told strand by strand.”

    With warm tones, gentle voiceovers and real women in everyday acts of care brushing, tying, letting their hair down the campaign paints a picture that’s less about vanity and more about vulnerability. The message: resilience isn’t loud, it’s lived-in.

    Dove’s Peptide Bond Strength range is more than a formula upgrade. It’s a philosophy. Powered by the Protein-Peptide Complex, the new line works at a molecular level to repair internal hair damage and strengthen fibres from the inside out.

    The brand that has stood for real beauty now invites everyone to see hair and healing as more than a return to form. As the campaign quietly declares: It’s not about going back. It’s about coming back stronger. And that’s a promise as deep as the roots.

  • Indulekha enters serum space with Ayurvedic boost to scalp care

    Indulekha enters serum space with Ayurvedic boost to scalp care

     MUMBAI: Goodbye greasy hair days, hello Ayurvedic innovation. Indulekha, the beloved Ayurvedic haircare brand known for its iconic oils, is switching gears and swapping textures with the launch of two all-new, non-oily, clinically proven scalp serums designed to treat hair fall and dandruff with precision, potency and a whole lot of heritage.

    The two launches, Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum mark the brand’s first foray into the serum space, a bold move that blends ancient Ayurvedic science with the ease and elegance of modern-day skincare formats.

    According to a 2024 independent clinical study, the Bringha Hair Growth Treatment Scalp Serum helps grow 11,000 new hairs in just three months. Packed with a 4.6 per cent Bringha+ complex featuring Brahmi, Amla, Aloe, Pudina and more, this serum tackles oxidative stress and thinning hair by nourishing the scalp at its roots using traditional Arka and Kashayam Vidhi techniques.

    Not to be outdone, the Svetakutaja Dandruff Treatment Scalp Serum is proven to tackle recurring dandruff within just two weeks, according to a 2023 clinical study. Its 1.7 per cent Svetakutaja+ complex includes Lemongrass, Orange, Pudhina and Neem all formulated to banish flakes, soothe itchiness, and restore scalp barrier health.

    “This isn’t just a format shift, it’s a mindset shift,” said Hindustan Unilever VP hair care Sairam Subramanian. “While Indulekha Oil continues to be a go-to for millions, serums offer a compelling new way for our consumers to experience everyday Ayurvedic efficacy without the mess.”

    Visually too, the brand is shaking things up. The new serums arrive in sleek, premium packaging, a sign that Indulekha’s moving confidently into its next chapter. Still rooted in Ayurvedic authenticity, the bottles are all business on the outside, and all botanicals on the inside.

    Available on Amazon, Myntra and Nykaa, Indulekha’s serums signal a fresh era in Ayurvedic haircare, one that’s lighter on texture, but heavy on results.

  • Dove launches major OOH campaign showcasing 10-in-1 deep repair hair mask

    Dove launches major OOH campaign showcasing 10-in-1 deep repair hair mask

    Mumbai: Over the years, beauty and personal care brand – Dove has firmly established itself as a trusted brand and as an expert in hair care solutions. Known for its nourishing formulas tailored to restore damaged hair, Dove has launched its biggest OOH campaign for its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause, Reverse, and Play,” marks a significant milestone in Dove’s commitment to innovation and customer engagement.

    This expansive campaign will cover over 4000 key touchpoints across India, strategically placed in high-traffic areas such as malls, highways, residential neighbourhoods, metro stations, and pivotal locations in 12 cities: Bangalore, Delhi, Faridabad, Ghaziabad, Gurgaon, Kolkata, Hyderabad, Mumbai, Navi Mumbai, Noida, Pune, and Thane.

    Featuring multiple immersive digital displays (enhanced visual experiences), this campaign is one of the biggest OOH campaigns by the brand. The visually appealing screens will bring Dove’s message to life, providing an interactive and memorable immersive experience just as we hit the festive season.

    “OOH is a crucial medium to impactfully reinforce Dove’s expertise in hair care,” said HUL vice president hair care Sairam Subramanian. “This being one of our biggest OOH campaigns to date, we have strategically positioned our assets in key locations across cities and in different formats. This campaign celebrates the journey of beautiful hair without any worry of hair damage with Dove’s new 10 in 1 Deep Repair Treatment Hair mask”.

    The campaign highlights Dove’s 10-in-1 Deep Repair Treatment Hair Mask, known for its ability to reverse up to three years of damage*. Timed perfectly for the festive season, it encourages consumers to integrate the hair mask into their weekly routine to “hit reverse” on damage and “Press Play” with revitalized, healthy hair, fostering renewed confidence.

    * Basis lab test in a controlled environment on protein-damaged hair after five washes*

  • Dove introduces new Glycolic + Hydration range

    Dove introduces new Glycolic + Hydration range

    Mumbai: Over the years,  Dove has firmly established itself as a trusted beauty and personal care brand, particularly renowned for its exceptional hair care range. Committed to providing solutions for damage care, the brand announced the launch of the new Glycolic+ Hydration hair care range to repair and restore hydration of dry, thirsty, rough hair.

    Dove’s Glycolic+Hydration range is built on an approach to bring skin science into haircare. It contains Hydra-Glycol which is a combination of potent hydrating ingredients like keratin actives, glycerine along with glycolic acid. This range brings scientifically proven ingredients to revitalize damaged, dry hair and to give up to 100 hours of hydrated^, fluid hair. The product demonstrates treating hair with the same care and sophistication as skincare, delivering luxurious results.  This brilliant range includes shampoo, conditioner and spray serum and is designed to deliver a multi-sensory experience where you can feel, see, and hear hydration.

    HUL vice president, hair care – Sairam Subramanian said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove’s promise to cater to the diverse hair needs due to damage.”

    The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country.

    ^ Based on lab tests Dove Glycolic+ Hydration range versus non-conditioning Shampoo with regular use

    *H&A Study 2019