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Tag: Saint-Gobain

  • Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

    Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

    MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from the designing aspects to the moments of pride when the construction of the ceiling is complete, the campaign primarily aims at bringing out the emotional connect to the category through a journey of feelings.

    Investments in the home interior space are now at an all-time high on account of higher purchasing power as well as the influence of different cultures and lifestyles. Designer false ceilings have become an integral part of any well-designed home interior. Saint-Gobain Gyproc has been a pioneer in creating this category over the past six years through smart marketing investments and by creating an eco-system of trained installers who are able to fulfil the expectations of the customers in terms of aesthetics. The new TV campaign “Ceiling Nahi Feeling Hai” was launched recently with the aim of taking this category to the next level.

    As per Gyproc India vice president, sales and marketing Sudeep Kolte, “False Ceilings is one of the fastest growing categories in the Home Interior space and as a market leader it is our duty to keep growing the category. Our latest ad campaign is trying to build on the core insight that doing up a false ceiling is an intense affair with a lot of emotions involved right from ideation to design choices and finally to implementation stage. A beautifully done ceiling has a pride of place in the home and is also a reflection of superior taste as well as an elevated lifestyle.”

    The new TVC features the story of different people in different spheres of life and how adding an emotional connect to any situation enhances the person’s experience. Taking a fun and light tonality, the TVC captures the consumer’s emotional journey and highlights the key aspects of Saint-Gobain Gyproc ceilings like flexibility with design and variety of customisations. While the primary audience is home-owner NCCS A 31-50, the creative is expected to win the hearts of all age-groups by virtue of its universal appeal.

    Gyproc India head marketing Anirban Mukhuti added, “We have tried to play around with stories which are unique yet highly relatable, reflect universal emotions and transcend all barriers. The powerful visual frames have been enhanced with a strong voice-over and a catchy tag-line. The end result is a creative with the right mix of visual, auditory and feel quotient which we feel will be able to break the clutter and make Saint-Gobain Gyproc synonymous with “False Ceilings” as a category.”

    With the aim of engaging with consumers across Saint-Gobain Gyproc’s growing markets, the TVC will be aired in Hindi and 6 regional languages and will be promoted on TV, digital and cinema. “Ceiling Nahi Feeling Hai” is a powerful tagline providing us with a lot of leeway in terms of extending this core idea and leveraging the same creatively across mediums. We will live up to the promise by empowering our consumers with a range of design choices available digitally”, says Aninda Gupta, Marketing Manager, Gyproc India.

  • Livspace appoints Joyita Poddar as Chief Human Resources Officer

    Livspace appoints Joyita Poddar as Chief Human Resources Officer

    Bengaluru: Livspace, India’s no. 1 home design and renovation platform, has appointed Joyita Poddar as its Chief Human Resources Officer. Joyita brings to the company over two decades of experience in human resources having worked at leading corporations like Sabre Corporation, eBay Inc., Star India Pvt Ltd, Piramal Enterprises and Saint Gobain. Her key specializations in the field of human resources include organization change management, M&A, culture and people strategies, transformation initiatives, leadership growth and leadership coaching. She will lead critical people strategies and leadership training at Livspace.

    Joyita is focused on the role of optimizing employee performance in shaping business growth and success. She is an expert in introducing and implementing relevant strategies in new-age digital and technology companies. At Livspace, she plans to retain the core of the organization culture, and optimizing the great talent in enabling the company’s growth as it expands to newer markets.

    Commenting on Joyita’s appointment, Anuj Srivastava, Co-founder and CEO of Livspace, said: “The depth and quality of our team has been a key factor in making Livspace a formidable player in the home solutions space. At this point in our growth, we are thrilled to bring in Joyita, a passionate and experienced expert in organizational development, to drive our people strategy. We look forward to her contribution to attracting the right talent and make Livspace the best place for entrepreneurial minds who can take forward our vision of making beautiful homes accessible to everyone through technology.”

    “In a fast-paced digital environment, people and talent are imperative to how a business grows. Livspace is truly unique in how it has been able to build a culture of success with humility, and unparalleled commitment. I look forward to retaining this uniqueness, working alongside some great minds to build a fun, yet competitive work culture that would help the company grow. I am excited to be joining a company that is functioning as a crucial disruptor in the home design and interiors sector. They are doing amazing things and have already built a great business that has made the otherwise cumbersome process of home interior decorating seamless, but more importantly – delightful”, said Joyita Poddar, Chief Human Resources Officer of Livspace.

    The Livspace team has grown over time with passionate and talented individuals, we are excited about where our journey has brought us and where we intend to go, adds Anuj Srivastava, Co-founder and CEO of Livspace.

  • Vizeum bags media duties of Saint-Gobain

    Vizeum bags media duties of Saint-Gobain

    MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, has been appointed as the media AoR for Saint-Gobain.

     

     Vizeum Indian subcontinent managing director S Yesudas said, “We are delighted with this appointment and thank the Saint-Gobain management for considering us worthy. We see immense possibilities for the brand to connect with its consumers and business associates meaningfully. We will ensure no stones are left unturned on our path to this destination. This business will be handled out of our Chennai office.”