Tag: Saif Khan

  • BSH Home Appliances celebrates multiple design accolades

    BSH Home Appliances celebrates multiple design accolades

    Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, proudly unveils its recent triumphs in securing a plethora of prestigious accolades spotlighting Design Excellence and unparalleled user experience. Reflecting a steadfast dedication to innovation and consumer-centric ethos, BSH India has clinched an impressive array of five iF Design Awards and four India Design Marks for its range of home appliances designed and manufactured in India. These accolades underscore BSH’s unwavering commitment to crafting ‘Make-in-India-for-India’ products that not only elevate the aesthetics of the modern home but also enhance the everyday lives of consumers through intuitive and cutting-edge design.

    iF Design Awards, recognized globally as the pinnacle of design excellence, witnessed participation from 72 countries, with an impressive 10,807 submissions. The coveted iF label not only symbolizes superior design but also signifies a steadfast commitment to excellence. On the other hand, the Indian Design Mark (IMARK), instituted by the Indian Design Council, serves as a definitive symbol of distinguished product excellence. Together, these accolades highlight the international and domestic recognition bestowed upon outstanding designs, underscoring the importance of innovation and quality in today’s competitive market.

    These recognitions showcase BSH India’s commitment of keeping user experience as the core of the business by providing innovative solutions that cater to the diverse needs of consumers, offering both functionality and superior aesthetic appeal.

    1   Bosch top load washing machine: Tailored with features and design to suit Indian consumers and their unique requirements. It is a first of its kind machine that mimics hand wash with true portability allowing consumers to move the machine like a luggage trolley.

    2   Bosch emPACT 3door Maxflex: Boasting a distinctive compartment that allows consumers to expand their fridge or freezer space as needed, marking India’s first flexible refrigerator

    3   Bosch emPACT 2door top freezer: Featuring a 20:80 split ratio, offering consumers a spacious fridge space and a compact freezer space, providing optimal usage flexibility. India’s first fridge with this split ratio for the target users who uses less of freezer and more of fridge

    4   Bosch Tabletop cooktop: Designed with two larger burners to facilitate quicker cooking, spaciousness for multitasking, and easy cleanability, addressing common user concerns, especially with Indian cooking. India’s first cooktop with innovative tilt-stand feature allowing users to effortlessly clean the kitchen countertop.

    5   Bosch Chulha: Revolutionizing the traditional chulha landscape with a modern, affordable upgrade, catering to users in rural India. With its innovative design, harnessing the power of natural airflow, it achieves an impressive thermal efficiency of 23% without the need for additional fans – representing a remarkable 57% increase in efficiency compared to conventional 3-stone stoves.

    Commenting on the achievements, BSH Home Appliances MD & CEO Saif Khan said, “At BSH Home Appliances, we place consumers at the heart of our innovations. We continually assess consumer needs to ensure our products not only meet but exceed their expectations. These accolades validate our strong commitment to consumer-centricity, ensuring every interaction with our products enhances our customers’ lives, simplifying tasks, contributing to sustainability, and infusing joy into daily routines. Our aim is not just to provide functional appliances, but to enrich lifestyles and promote a more sustainable future for all.”

  • BSH Home Appliances unveils revitalised Siemens brand.

    BSH Home Appliances unveils revitalised Siemens brand.

    Mumbai: BSH Home Appliances announce the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment. The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.

    The futuristic products by the brand have been a consumer favourite across the globe since its inception for its built-in range and capabilities. The brand’s commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.

    BSH recognises the evolving landscape of the home appliances industry driven by a heightened focus on energy efficiency, intuitive features, AI integration, smart connectivity, and superior performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to cutting-edge technology, quality, and sustainability.

    Siemens, a pioneer in shaping the global home appliances landscape, is set to enhance visibility in built-in kitchen solutions, drawing on its global leadership, iconic design, and legacy of setting benchmarks for performance and reliability.

    The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’  As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionizing the home with distinctive, modern, and sophisticated designs that captivate consumers.

    Expressing his delightful BSH Home Appliances India managing director & CEO Saif Khan said, “With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes.  Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.  

    Siemens, Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow.” He added.

    Re-shaped brand design for a more dynamic and modern brand appearance.

    The new visual identity system adopts a more dynamic and sleek modern brand appearance, embracing progress and embodying a future-oriented approach that aligns with the expectations of high-end Siemens consumers.

    The design features a vibrant color palette with deep blue, pure white, and the iconic Siemens petrol. Utilizing the power of typography and imagery the design now reflects the brand’s embrace of progress and future thinking, offering consumers a transformed visual world, which is urban, sleek, active and real, featuring unique, remarkable personalities.

    Consumers can experience the refreshed design at retail touchpoints and experience centers in India. With a brand purpose centered on “empowering ambitions,” Siemens Home Appliances aims to redefine the home appliance landscape. The brand is committed to offering intelligent solutions that not only meet consumer needs but also delight and inspire. The reinvigorated Siemens brand is set to make a lasting impact on the premium home appliance market in India.

    BSH Home Appliances recently launched the game-changing iQ700 range of built-in ovens under the Siemens brand in India which defines the future of cooking. For the first time in the industry, the oven comes with an integrated camera that allows to select the browning level as per taste and preference. The Home Connect feature makes life simpler for users with a range of innovative features integrated into the oven.

    Made for smart Indian households, consumers can control the oven programs easily through voice control, smartphone, tablet, or touch display via the Home Connect App.  The oven’s menu comes with a high-resolution TFT-Touch display. An industry first, with the largest oven display, the high-contrast color screen offers you easy-to-use navigation.