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Tag: Saif Ali Khan

  • Ranbir Kapoor joins the Lay’s bandwagon

    Ranbir Kapoor joins the Lay’s bandwagon

    MUMBAI:  Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of snacks.

    The latest to enter the bandwagon is Ranbir Kapoor. The new campaign will follow Lay’s advertising trend which has always been about youth and moments of friendship. The actor was chosen as the brand thinks he fits in perfectly with its persona of youthful energy & international appeal that continues to grow in the minds of consumers.

    PepsiCo India western category food category director Gaurav Mehta said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.” The new face of Lay’s Ranbir Kapoor said, “Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead.”

    While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.

  • Metro Shoes repositions itself to cater to youth

    Metro Shoes repositions itself to cater to youth

    MUMBAI: There was a time when people were happy to own a pair or two of shoes, at the most three. Not any more…

     

    With fierce competition among domestic footwear retailers and newer international footwear brands setting shop in the country, not to mention a heightened sense of brand consciousness, customers today are having a field day in terms of the sheer number and variety of shoes available in the market.

     

    So much so, Metro, one of India’s oldest footwear brands, conducted research and found that a majority of its loyalists were 30+ year olds. In a bid to increase its target audience and stay ahead of the competition, Metro has now repositioned itself to provide ‘Shoes for a new race’. The brand believes that with changing times, it needs to change in order to stay relevant to its target audience.

     

    Says Metro Shoes MD and CEO Malik Bhanji: “Since India is a young country, it is imperative that the new positioning of Metro Shoes resonates with the attitude of the youth. The new race doesn’t necessarily believe in following age-old norms; they believe in creating their own. To build a connect with this consumer, we have launched a campaign that twists conventional ideologies, giving them a new meaning.”

     

    Adds Metro Shoes marketing manager Lavina Rodrigues Pinto: “Through our research, we found out that our loyalists are 30+ olds but we wanted to increase our TG. Hence, we thought of repositioning ourselves to be more relevant to today’s youth.”

     

    The refresh isn’t just about a new brand philosophy. Metro has tweaked its product mix to match the attitude and spunk of the younger generation it caters to. “Youngters aren’t scared of experimenting and hence, we have used bold and contemporary designs,” elaborates Pinto.

     

    A budget of Rs 20 crore has been assigned to the repositioning exercise and a 360-degree marketing plan has been launched with outdoor as the main focus for shoe retails.

     

    However, two celebrities who’ve been closely associated with Metro thus far – actors Kareena Kapoor and Saif Ali Khan – won’t be the faces of this campaign. Asked why, Pinto clarifies: “Earlier, even though we were a 100+ store chain in the country, people saw us as a neighbourhood store. Hence, we needed to reach out more and give the brand a pan-national feel. In three years, these two actors helped us achieve that, and now we want to move on and make the youth the face of our brand.”

     

    Coming to international brands, although Metro sees competition in companies such as Nine West and Charles & Keith, the brand believes these have only helped Indian brands become more customer-friendly.

     

    Citing the example of how well Fastrack (Indian watches brand) has done, Pinto says: “Yes, today’s generation is more exposed to international brands but if an Indian brand too has an aspirational value attached to it, then there is nothing to worry.”

     

    “Also, we mustn’t forget that even today, fashion is very regionally sensitive in India. For example, we sell more heels in Chandigarh while more flats are sold in Chennai. As an Indian brand, we have an advantage to understand this, unlike the international counterparts,” she adds.

     

    Metro’s expansion plans are very much on track with 16 stores opened this year and plans to open another 20 across the country. The brand also plans to be more aggressive in the e-commerce sector. “We had an online site four years ago but weren’t very aggressive on it but now, as more and more people are getting comfortable with the medium, we will be going the whole hog,” rounds off Pinto.

     

  • Fox Star Studios to release 28 films in 52 weeks in India

    Fox Star Studios to release 28 films in 52 weeks in India

    MUMBAI: Fox Star Studios’ seems to be on a roll. After releasing Bullett Raja directed by Tigmanshu Dhulia, the studio is set to roll out as many as 28 films in the next 52 weeks that is more than one film every 2 weeks across Hindi, English and Tamil. It would be the highest ever for any studio in India.

     

    With as many as nine Hindi films, four Tamil films and 15 English Films slated for release in 2014, the studio is looking at its busiest year ever since its inception in 2008. The Bollywood titles will feature A-listers like, Hrithik Roshan, Saif Ali Khan, Ranbir Kapoor, Emraan Hashmi, Arjun Kapoor and leading ladies Katrina Kaif, Deepika Padukone, Anushka Sharma and Vidya Balan.

     

    Speaking about the Hindi lineup that includes mega productions, massy entertainers and clutter breaking films, Fox Star Studios CEO Vijay Singh says, “In doing so, the Studio is making a strong statement about scaling up and becoming a key player in the Hindi film industry as also working with diverse talent cutting across genres!”

     

    The studio is strengthening its old partnerships and has new associations too. They have a three-film deal with Vishesh films (on the back of Raaz 3, Jannat 2 and Murder 3’s success) and Amole Gupte’s Hawaa Hawaai (post Stanley Ka Dabba’s criticial and commercial success). In terms of new alliances, the studio has joined hands with Pooja Entertainment and Films Ltd, Phantom Films, Illuminati Films and Endemol India.

     

    “Our partnership with Vishesh films and others, is a testimony to the fact that FSS has used its strength in creative, distribution and marketing, in sustaining lasting partnerships and creating new ones in the industry since its inception in 2008.”

     

    In Tamil, the studio will lead with its partnership with CV Kumar’s Thirukumaran Entertainment with two films — V.Chitram and Mundasupatti and Cukkoo with Next Big Films. The studio is also partnering with Atlee Kumar once more.

     

    Among its Hollywood lineup, the studio plans to roll out as many as 15 films including some major titles like The Secret Life of Walter Mitty, Rio 2, X Men First Class: Days of the Future Past, How to train your Dragon 2, Dawn of the Planet of the Apes, Night At The Museum 3 and Oscar runner, The Book Thief.

  • Bullet Raja takes the comic route

    Bullet Raja takes the comic route

    MUMBAI: He is a big comic book buff and it was just apt to launch one before the release of Chote Nawab’s upcoming release Bullet Raja. Interestingly, after the marketing team of Bullet Raja launched a graphic novel series built around the protagonist of the film in the digital space, Saif Ali Khan suggested the launch of a comic book as well.

     

    The idea was soon worked upon and the film’s team finally launched the comic book titled The Legend of Bullett Raja recently. The event was a high-octane affair with almost the entire team including Saif Ali Khan, Sonakshi Sinha, Jimmy Shergill, Tigmanshu Dhulia, Ravi Kissen, Gulshan Grover, Chunkey Pandey among others present at the event.

     

    The lead actors of the film entertained the audiences as they broke in to impromptu jigs as soon as the songs of the film started playing.

     

    Besides the comic book, the audiences were also introduced to highly entertaining and exciting dialogues from the film.

  • Katrina ready to sizzle with multiple projects

    Katrina ready to sizzle with multiple projects

    MUMBAI: She has created waves on-screen every time with her performance. Katrina Kaif, who has been voted the hottest actress four years in a row, is set to rule again with her upcoming release Dhoom 3.

     

    Her last release Jab Tak Hai Jaan was one of the biggest successes of the year. Now, the actress is set to sizzle in Dhoom 3. The title song Dhoom Machale, the teaser of which was released recently, is already trending.

     

    She has temperatures soaring with the song that is glamorously picturised on the actress. Sporting edgy couture be it the neon pink romper, skimming corsets and bustiers and knee high boots, Katrina is looking her best.

     

    That’s not all, the actress also has a string of back to back releases in the coming year, including the action-romance Bang Bang with Hrithik Roshan, Kabir Khan’s gritty drama Phantom with Saif Ali Khan and Fitoor, a timeless love story.

     

    A trade source says, “Katrina Kaif is making conscious decisions when it comes to her films stressing on quality and not quantity. She has created a unique space for her in the industry. Her releases next year too are amongst the most awaited. Her growth has been unprecedented and she has constantly proved with every film that she is here to stay.”

  • Fox Star Studios and Illuminati Films collaborate for Homi Adajanias Finding Fanny

    Fox Star Studios and Illuminati Films collaborate for Homi Adajanias Finding Fanny

    MUMBAI: One of the leading production and distribution house, Fox Star Studios has partnered with Dinesh Vijan – Saif Ali Khan’s Illuminati films, to present Homi Adajania’s quirky comedy Finding Fanny. This ensemble film brings Deepika Padukone and Arjun Kapoor, together for the first time, ably backed by stalwarts Naseeruddin Shah, Dimple Kapadia and Pankaj Kapur.

     
    Set in Goa, Finding Fanny is a hilarious and heartwarming bilingual film about a man’s search for his childhood love, Stefanie (Fanny) Fernandes, and how a group of dysfunctional characters go on a road trip with him to find her. The journey, riddled with a funny chain of events and life changing moments that impact everyone involved, forms the crux of the film.

     

    Finding Fanny comes on the strong back of illuminati Films and Homi’s last outing, the super-hit film Cocktail. Producer Dinesh Vijan added, “We are excited about the way the film is shaping up. Homi has a talent for cinematic storytelling, giving us diverse stories be it a Being Cyrus or Cocktail and now we have a gem of a film in Finding Fanny. We are proud to add this wonderful, warm, quirky story to our stable. We are looking forward to partnering with Fox Star Studios, and hope to reach out to a wide audience globally.”

     
    Fox Star Studios CEO Vijay Singh added, “Finding Fanny is a very important addition to our exciting line-up for 2014, and we are glad to have partnered with Dinesh and Saif on this film. We believe in Homi’s cinema and its ability to connect universally. We were blown away by the script and the film has lined up some of India’s most exciting talent. We are committed to releasing it across the globe.”

     
    When asked about his third outing, Homi said, “I was offered some big “Cocktail-type” films after the success of it, but I really wanted to work on my own material and not just direct something for money. Finding Fanny is really very special to me. Naseer and Dimple are a riot to work with. Pankaj is incredible. Deepika amazes me with her constant growth as an actor and Arjun was a revelation surpassing my expectations. The performances have been selfless and fantastic. We all worked very hard but more importantly we had a blast and I promise you’ll see this on screen.”  

     
    Finding Fanny will be released worldwide on 4 July 2014.

  • Saif Ali Khan and Sonakshi Sinha’s impromptu dance for Tamanche Pe Disco

    Saif Ali Khan and Sonakshi Sinha’s impromptu dance for Tamanche Pe Disco

    MUMBAI: The much awaited song Tamanche Pe Disco with our very own nawab of Bollywood Saif Ali Khan and Sonakshi Sinha is finally here!

     

    This track is sung and composed by the UK based band RDB, making the rhythm very catchy and peppy.

     

    In fact we hear that when ace choreographer Ganesh Acharya, who has choreographed the song, made the actors listen to the song, both started grooving spontaneously to its fast and peppy tune.

     

    A source close to the team said, “The song has a very perky tune to it making a person stand up and dance. The same happened with Saif and Sonakshi, making them groove on the spot. Ganesh was very impressed with this unrehearsed and unplanned dancing so he decided to include that impromptu chemistry between Saif and Sonakshi in the song.”

     

    We feel that the definite USP of the song is its rusty look along with the impromptu and spontaneous dancing done by the leading stars of the movie.

     

    Looks like the Bullett Raja is not only good with his shooting skills but also with his dancing skills!

     

    Releasing 29 November, Bullett Raja is premised on fictional mafia based in Uttar Pradesh starring Saif Ali Khan, Sonakshi Sinha, Jimmy Shergill, Vidyut Jamwal, Gulshan Grover, Raj Babbar and Chunky Pandey.

     

    Fox Star Studios presents Bullett Raja produced by Tigmanshu Dhulia, Nitin Tej Ahuja, Rahul Mitra and is a Moving Pictures & BrandSmith Motion Pictures Production.

  • Bullett Raja trailer crosses 2.7 million views

    Bullett Raja trailer crosses 2.7 million views

    The trailer of the much awaited Bullett Raja shows Saif Ali Khan mouthing, Jab hum aaengey to garmi thodi badh jaegi. Well, it seems the mercury is already heading north!

     

    In today’s day and age of cut throat competition it is a task to get noticed without going full throttle in promotions! But Tigmanshu Dhulia’s Saif Ali Khan and Sonakshi Sinha starrer Bullett Raja has done it! Where filmmakers can’t create much hubbub about their films without having gala launches, Bullett Raja came without any crutches of any star studded event and has conquered hearts!

     

    The trailer of Fox Star Studios’ Bullett Raja which released a week ago is spearheading with a fantastic response, making it one of the quickest films to cross the 2.7 million mark without any conventional promotional events. Under four days from the release, the movie trailer was a hit and crossed the two million views mark on YouTube. And even before the trailer release, the anticipation was really high on the digital space, where #WeWantBullettRaja was trending in India throughout a day before, by a Twitter activity, called Garmi Badi Kya Contest.

     

    With Saif’s bold, rustic and trigger-happy avatar and Sonakshi’s Bengali look packed with some slick action, romance, crisp dialogues and blazing guns, Tigmanshu Dhulia’s (maker of Paan Singh Tomar and Saheb Biwi Aur Gangster) Bullett Raja has set the mood in B-town to gear up for action!

     

    Presented by Fox-Star Studios, the film also stars Jimmy Shergill, Gulshan Grover, Vidyut Jamwal, Chunky Pandey with Mahie Gill in an item number and is slated to release on 29 November, 2013.

  • Priyanka Chopra named India’s most dangerous celebrity online

    Priyanka Chopra named India’s most dangerous celebrity online

    Actress Priyanka Chopra has topped the list of the most dangerous celebrities in the Indian cyberspace this year followed by Bollywood superstars Shah Rukh Khan and Salman Khan, according to a study.

    Priyanka took the mantle from Sunny Leone, who topped the list last year but dropped to the ninth position this time, in the study by security software maker McAfee.

    Kareena Kapoor and Akshay Kumar were in the top five in the study which highlights how cybercriminals use celebrities to take advantage of fans seeking more information about their idols.

    “In India where celebrities enjoy demigod status, cybercriminals often use their names to lure people to sites which host malicious software designed to compromise personal details and disrupt devices,” McAfee India Centre VP Engineering (Consumer and Mobile Business Group) Venkatasubrahmanyam Krishnapur said.

    This year, searching for a celebrity’s name, with search terms like wall paper, videos and nude pictures resulted in the highest instances of malware-laden sites. Chopra, showed 79 infected search results, while Shah Rukh was at the second spot with 75 malicious sites, Salman ranked third, with 68 infected sites.

    The top-10 list was rounded off by Saif Ali Khan, Amitabh Bachchan, Farhan Akhtar, Leone and Hrithik Roshan.

  • Saif Ali Khan gets fitter for ‘Bullett Raja’

    Saif Ali Khan gets fitter for ‘Bullett Raja’

    MUMBAI: Bollywood’s leading actor and fitness freak, Saif Ali Khan is all geared up for his forthcoming film Bullett Raja which is all set to release on 29 November.

    Saif will be seen in a very raw and rustic avatar in the film. And for this look the actor has been working out real hard. Insiders say that the films script is very demanding in terms of action and all the sequences are done by Saif himself.

    When asked Saif about his fitness in Bullett Raja he said, “I wasn’t fit when I did the Race 2 run. I was okay but I am way fitter now and it looks different. If you are fit, your body language changes. You are more agile and the kind of action you do, particularly like in Bullett Raja, it’s incredibly physically demanding. It’s a great feeling when you are fit and you are looking good when they shoot you”

    With a customised workout regime the actor sports one of his best look on screen till date.

    Bullett Raja which is back dropped against a mafia based in Uttar Pradesh will be a complete action packed entertainer. Produced by Select Media & BrandSmith Motion Pictures the film also stars Jimmy Shergill, Vidyut Jamwal, Gulshan Grover, Raj Babbar and Chunky Pandey.

    So get ready to witness the bloody badlands of director Tigmanshu Dhulia as Bullet Raja releases this November.