Tag: Saif Ali Khan

  • Pepperfry launches Diwali campaign with Kareena Kapoor Khan & Saif Ali Khan

    Pepperfry launches Diwali campaign with Kareena Kapoor Khan & Saif Ali Khan

    Mumbai: Furniture and home products marketplace Pepperfry has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple features in the brand’s new Diwali campaign that aims to showcase how great furniture can bring about a change in people’s lives.

    In the fun yet relatable brand film conceptualised by Upward Fall films, Saif and Kareena play a couple that is on the verge of taking their relationship to the next level of commitment, except with a few twists. While Saif proposes, Kareena is not ready to accept because their apartment is suitable for a bachelor’s pad and not for a family. Enters the furniture brand to the rescue and wins the hearts of the most demanding patrons. 

    “We are delighted to have Kareena and Saif on the Pepperfry team. They are a perfect personification of the brand’s attributes. As we kick start this association with our most significant campaign of the year, I am confident that our new brand ambassadors will further strengthen the brand’s position amongst consumers,” said Pepperfry chief marketing officer & business head Kashyap Vadapalli.

    “Through our Diwali campaign, we highlight that the right furniture can help build your dream homes, and we are the best enablers for it,” he added.

     Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms, and OOH.

    On the new brand association, Kareena said, “My home is my world. Pepperfry’s wide range and designs open the door to help create beautiful homes. We connect with the brand and are thrilled to be a part of their journey.”

    “Pepperfry feels like home already. The collections on Pepperfry are stylish and aspirational. The brand is an expert on everything furniture,” said Saif Ali Khan.

    This Diwali campaign will be present on the T20 World Cup Live matches on Hotstar, La Liga & ATP Tennis on Voot, and UEFA Champions League on Sony Liv. Advertisements will run on popular shows like “Big Picture,” “Bigg Boss,” “KBC,” “Kapil Sharma Show” to target the brand’s TG. In addition, the DVC will air on all the major video and social platforms, the brand stated.

  • Godrej Expert Easy ropes in Saif Ali Khan as brand ambassador

    Godrej Expert Easy ropes in Saif Ali Khan as brand ambassador

    Mumbai: Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour.

    The brand association with Saif Ali Khan will aim to drive penetration and awareness of this offering and shampoo hair colour category. The new product offers a modern and convenient way of hair colouring. Just like shampoo, one simply needs to apply the product on dry hair and in five minutes the entire colouring process is completed, said the company in a statement.

    Godrej Expert Easy has also unveiled a new TVC campaign featuring Saif conceptualised by Creativeland Asia, to highlight the product features and increase visibility of the category.

    “Godrej Expert is India’s first hair colour brand and introduced us to many formats of hair colours. Just like me, the brand has constantly evolved, be it from powder hair colour to rich crème colour and now to a five-min shampoo hair colour. Godrej Expert Easy Shampoo Hair Colour matches my style of keeping things simple yet stylish. The five minute quick and easy application process is my favourite feature,” said actor Saif Ali Khan.

    Commenting on this announcement Godrej Consumer Products Ltd, CEO-India and SAARC, Sunil Kataria said, “Godrej Expert Easy shampoo hair colour, is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”

    Commenting on the new TVC campaign, Creativeland Asia chief creative officer, Anu Joseph said, “Hair colouring has always been a time-consuming, tedious thing that one needs to plan for. And grey hair has always come in the way of one’s style, when there’s a last minute plan. With Godrej Expert Easy Shampoo hair colour, hair colouring can be just as impromptu as your plans. The film, starring Saif, brings to life this insight in a light, banter-filled story between siblings.”

  • Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    MUMBAI: Advertising agency and films productions house, Oberoi IBC, has launched a series of TVC campaigns ‘India Ki Waterline’ for Vectus Industries Ltd (Vectus Group), a water storage and piping solutions provider company.

    The agency has recently announced the endorsement association of Saif Ali Khan and Kareena Kapoor for Vectus. The first TVC has gone live on major TV channels. The 360-degree campaign will be led by television and digital platforms. The series of ad films were shot pre-Covid2019 and have been launched now.

    The first film in the campaign shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up with the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.

    The earlier campaign done for Vectus by Oberoi IBC featuring Bollywood actor Rajpal Yadav had gone viral on the internet generating 46 million views and engagement for the brand. The agency also engaged actor Nana Patekar for a viral TVC Campaign ‘Baap Ko Bhej' which established the brand and its tag line generating engagement and views on social media. The agency has been working on viral campaigns for various home grown brands to boost the brand image and connect with the audience.

    The idea was developed focusing on real situations as Saif and Kareena have not worked together in a film for long and Ramkrishana Murugan, national creative director, Oberoi IBC thought to use the situation for the brand relevance.

    Murugan has worked as creative director with Bates and Mudra and has nurtured brands like Onida, Hamam Soap, Lever Ayush, Benadryl, Dabur Toothpaste, Tata Salt and Reliance ADAG. He is now nurturing brands in Oberoi IBC like Goldiee Masale (Salman Khan) – “Jahan jaayen, rishte banayen”, Zed Black (MS Dhoni) – “Prarthna hogi sweekar” and Vikram Chai (Nana Patekar) – “Kadakpan zaroori hai”. Oberoi IBC has engaged Salman Khan for Goldiee Masale, MS Dhoni for Zed Black and Nana Patekar for Vikram Tea, Rakul Preet Singh for Elleys Switches and Vidyut Jamval for Essdee Innerwear.

    Vectus Industries MD Ashish Baheti said, “We are very happy with the TVC Campaign with Saif & Kareena. Oberoi IBC has conceptualised and executed the whole campaign very well. We have got very good responses for the TV Campaign from our distributors, dealers, trade and customers alike.”

    Oberoi IBC national creative director Ramkrishna Murugan said, “We are glad to have this opportunity to take the brand a step ahead with our creative strategies and TVC campaign. We have curated this campaign and shot five films with our in-house production team. The campaign has been created for a very specific engagement for the brand focusing on trust”

    Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian family managed businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories.

  • Menswear brand Selected Homme announces Saif Ali Khan as brand ambassador

    Menswear brand Selected Homme announces Saif Ali Khan as brand ambassador

    MUMBAI: Premium European Menswear brand Selected Homme has announced Saif Ali Khan as its brand ambassador in India. The epitome of sophistication and charisma, Saif lends himself seamlessly to the wide array of styles and silhouettes offered in the Autumn Winter 2019 collection of Selected Homme. 

    SELECTED HOMME, the authentic brand with a minimalistic expression and a clear focus on quality is powered with two distinct philosophies – BLACK Label and WHITE Label. The brand offers superior styles for the evolved customer with an impeccable sense of taste & quality. The collection appeals to fashion-conscious men who have a keen sense of personal style. SELECTED HOMME’S collection ranges from ageless classics to contemporary essentials such as ultimate streetwear denims, bespoke tailored blazers, jackets, pinstripe suits and signature footwear.

    Speaking on the announcement BESTSELLER India CEO & country head Vineet Gautam said, “Selected Homme is a brand that embodies detailed aesthetics and high quality while being at the forefront of sustainability. The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”

    Speaking on the partnership, Saif Ali Khan commented, “Selected Homme is an extension of my personality – sharp, under stated and striking! It’s also a brand with a soul and that makes this partnership all the more meaningful. Selected is committed to making every collection as sustainable as possible. And sustainable down to the fibre, driving positive change in the way they’re designed and sourced to create SELECTED products. I believe that’s investing in the future and I’m excited to see how our synergies merge and unfold.”

    Saif Ali Khan features in the brand’s Autumn Winter 2019 Campaign!

  • Saif and Kareena discover Windsor through Airbnb

    Saif and Kareena discover Windsor through Airbnb

    MUMBAI: As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

    Fuelling their love for the UK and its transcendental beauty, Bollywood star couple Saif Ali Khan and Kareena Kapoor Khan were the newest guests’ to find their abode with Airbnb in Windsor.

    Windsor with its charming country aura and iconicity for housing Windsor Castle, one of the homes of the British royal family, had been on the Khan’s travel bucket list for a long time. 

    In the latest Airbnb campaign, the family is seen spending an intimate vacation unwinding in the beautiful Windsor countryside while exploring the ethereal beauty of the area and basking in the gorgeous summer sun.

    Known for their love for travel, Saif and Kareena have been giving their fans some serious wanderlust for years now. This time, during their stay in Windsor, the couple is seen choosing an Airbnb home that was a 6 bedroom 4578 sq ft private estate located in Dunboyne Place (Windsor) opposite to the Royal Windsor Farm Shop and close to Windsor Town Centre.

    Commenting on their experience, Saif Ali Khan and Kareena Kapoor Khan said, “London has always been one of our favourite cities in the world and every time we visit this city, we discover something new. This time, we chose to stay in Windsor because we wanted to immerse ourselves in the history and charm of the city and experience living like locals. With Airbnb, Windsor felt just like home where we spent quality time with each other away from our daily lives and routines while doing some of the things we love the most. This truly was a one of kind refreshing vacation and we look forward to our next trip with Airbnb.”

  • Carlsberg Smooth launched with Saif Ali Khan to target urban consumers

    Carlsberg Smooth launched with Saif Ali Khan to target urban consumers

    MUMBAI: Carlsberg India has launched Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers.

    The brand has also associated with Bollywood actor Saif Ali Khan for the launch.

    Carlsberg India vice president of marketing Mahesh Kanchan says, “With Carlsberg Smooth, the restaged premium mild beer, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”

    Commenting on his association with Carlsberg India, Saif Ali Khan adds, “It is always exciting to be associated with brands that not only offer a great product but also believe in creating an unforgettable experience for its consumers. I’m very happy to be associated with Carlsberg India and I wish Carlsberg Smooth great success.”

    Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.” 

    Carlsberg Smooth has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana. It will soon be launched in Karnataka, Telangana and Uttar Pradesh. Carlsberg Smooth will be available in 330ml, 650ml bottles and 500ml cans, however the SKU availability will differ from state to state.

    Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. The product portfolio of the company includes its brands – Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic.

  • Colors to air live Saif & Karan-hosted IIFA awards on 16 July

    MUMBAI: As the countdown to the biggest celebration of Indian cinema worldwide draws near, the IIFA management revealed that the charismatic duo — Saif Ali Khan and Karan Johar, would host the upcoming NEXA IIFA Awards powered by Vivo at the iconic MetLife Stadium.

    Bollywood’s youth icon Varun Dhawan is all set to make a debut at IIFA Awards with a stunning performance and will be also be seen co-hosting a segment of the star-studded awards night.

    The 18th Edition of IIFA awards will air exclusively live on Colors from New York at 9am and repeat at 6pm on 16 July 2017, Sunday. IIFA Awards 2017 will witness performances by Bollywood superstars, Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon, to name a few.

    Johar said, “New York will be spellbound with the magic of IIFA!” Khan added, saying, “This year it’s going to be super fun and glamorous in every way as Karan and I are going to have lots of surprises.” Dhawan shared: “This year is truly going to be a grand celebration and I can’t wait to be there!”

    Wizcraft director Andre Timmins says, “The line-up is being enhanced with more star power with Dhawan making his debut performance on the IIFA stage with a spectacular act and co-hosting for a special segment this year.”

    Viacom18 COO Raj Nayak said, “No longer will the Colors viewers have to wait to satiate their anticipation as this time they will get to see all the action unfold in actual time and in all its splendor across 140 countries. Our aim is to take IIFA to the level of the Oscars and beaming it live is a step towards that direction.”

  • Rangoon… What a debacle!

    MUMBAI: Every filmmaker wants his own ‘all time classic’ and it is best not to confuse such a filmmaker with a realistic, practical maker with business sense. This lot is usually pretentious and indulgent kind. He wants his own Gone With The Wind, a Doctor Zhivago, Mary Poppins, Sholay, Hum Aapke Hain Koun..! or even Dangal. When too many films from the past influence your script and you try to take a bit from each one, the result is Rangoon.

    Rangoon is supposed to be a period musical love triangle. But, even before reaching the love triangle part, the film meanders too much with stuff that has no relevance — like the capturing of a Japanese soldier by Shahid Kapoor, which is treated like fun and games.

    This period drama is based during World War II. The Burma campaign as it was called, was a serious business as the Japanese army had taken over Rangoon and had Assam in mind next. Here the Japanese army personnel in groups of three or so are shown hanging around as if on a picnic! The British side of the army consists mainly of Indians and a few Sikhs to make it easy for the viewer to identify them.

    What the British generals and army personnel do in the film could have been made into a full-blown comedy on the lines of Mel Brooks’ movie, History Of The World II.

    Shahid Kapoor, playing an army man fighting on the Burma front, has been captured by the Japanese. He is granted release thanks to intervention by the Indian National Army of Subhash Chandra Bose. But, he is also sermonised by the INA to enroll and serve the interest of the country rather than the British. He agrees and when he goes back to the British general, he is a mole for INA.

    During this serious war where the untrained British army is always on the defensive and losing ground, the general in charge, Richard McCabe, thinks his army men need some entertainment. So what if Japanese planes are bombing his troops? In the film, the Japanese are either economical or considerate for they only drop a single bomb instead of the carpet bombing as is the norm during a war.

    Kangana Ranaut’s character is invited to entertain the army men on the Burma front. Her character is reportedly modelled on Fearless Nadia, the Australian born queen of Hindi action movies in the 1940s. Kangana, the paramour of her producer, Saif Ali Khan, plays a similar role to Fearless Nadia’s man in real life. Saif and Kangana are madly in love with each other so much so he is ready to divorce his wife. Was this part needed at all?

    Kangana proceeds to Imphal to entertain the army. A free and fearless kind that she is, she is not ready to be protected by anybody but Shahid has been appointed as her bodyguard. A situation is created so that Saif, who was to accompany her, can’t do that anymore because his father has suffered a heart attack. (But when Saif reaches his father, Gerson Da Cunha, the father is reading a Gujarati newspaper which has a banner headline about Germany’s partition……..and this is only 1943!)

    Kangana arrives at the army base which consists of a few junior artistes dressed in olive fatigues. It does not matter that the Indian and British army both wore mostly khaki in those days. The general, McCabe, is depicted as a sadistic buffoon and comes across as more entertaining than the invited guests. He likes to quote Ghalib, recites Indian classical ragas and makes all kinds of faces.

    At this point, the writer and director seem to have forgotten that Kangana is renowned for her onscreen stunts and action and not dancing. Once on the border, all she does is sing and dance at the drop of a hat!

    If Kangana can turn a dancer from being a stunt queen, she can also shed her deep-rooted love for Saif and start making out with Shahid on day two without much ado. That done, she also falls in love with Shahid in due course while also being in love with Saif. It is all very complicated.

    Time to bring in a shade of patriotism, now. There is a Maharaja, Amrit Pal, who owns a sword which, he claims, if donated to INA, can raise enough money to throw the British out of India and pave the way for the INA to march to Delhi to realise their motto of ‘DilliChalo’. Somehow, the sword has landed at the Burma front and Shahid is supposed to deliver it to the INA on the other side of the bridge. Now, how many films have had their climax over or across a bridge? And what happened to the love triangle?

    Rangoon is such a tacky film, neither the writer nor the director seem to know what it is about as they jump to a new track every so often after shelving an old one inconclusively. No research seems to have been done on the subject. The script is full of inconsistencies and irrelevant subplots. No character is properly defined. The result is 247 minutes of patience trying tedium.

    The script is episodic without sticking to a theme. Editing is nonexistent. Direction is poor with experimental stage approach. Music is bad and, yet, as many as a dozen tracks are forced in. The lyrics are incomprehensible.

    Why do makers of period films go on to make good-looking actors look ugly? Saif, with his sticky wig and wrinkled face looks aged. He has lost the palm of his right hand and wears an ugly detachable appendage which, again, is of no consequences except indulgence. Shahid is scarred, muddy or has his face blackened most of the time. Kangana looks painted and dons a silly wig. All three fail to impress in this film. The film has a few well penned dialogues. Art direction is not convincing. Stunts are oft seen.

    Period films are a bad idea and some recent examples: Pankaj Kapur’s Mausam (2011), Kunal Kohli’s Teri Meri Kahaani (2012) and Anurag Kashyap’s Bombay Velvet (2015).

    Rangoon is a very poorly conceived and executed film. A classic happens but, when you plan one, you come up with a Rangoon, a debacle!

    Producers: Sajid Nadiadwala, Vishal Bhardwaj, Viacom 18.

    Director: Vishal Bhardwaj.

    Cast: Saif Ali Khan, Shahid Kapoor, Kangana Ranaut, Richard McCabe, Alex Avery, Gerson da Cunha.

  • TLC returns with ‘Living With A Superstar: Saif Ali Khan’

    TLC returns with ‘Living With A Superstar: Saif Ali Khan’

    MUMBAI: TLC is back with the second season Living With A Superstar. The channel has commissioned the second edition of this franchise.

    The series will present an uninhibited access into the personal and professional life of the Bollywood star Saif Ali Khan. To be directed by acclaimed filmmaker Samar Khan, the series will be shot in India and overseas, and is expected to premiere in 2017 on TLC.

    “Living With A Superstar created a new benchmark for television content and entertainment when it provided an unrestricted access to millions of viewers into the private life of India’s superstar – Shah Rukh Khan. We are equally thrilled with the opportunity to work with Saif Ali Khan and to present his life as an actor, father, husband, son, friend and much moreto millions of his fans in India and abroad,” said Discovery Networks Asia-Pacific vice president – female and family entertainment products – south Asia Rajiv Bakshi.

    The TLC cameras will follow the enigmatic Khan in India and abroad to present the all-inclusive glimpse of his world including his relationships with his family, superstar wife Kareena Kapoor Khan, friends, staff and other filmmakers.

    TLC had launched this franchise in 2010 with the first edition on the megastar Shah Rukh Khan.

    Khan added, “I think a good lifestyle show needs to be honest and in depth, truly exposing what has been personal. I want this show to be so true that I can review it as a chronicle of my life. I’d like to invite all the viewers of this show to share the thoughts and experiences that have made me who I am. I hope you enjoy the show.”

  • TLC returns with ‘Living With A Superstar: Saif Ali Khan’

    TLC returns with ‘Living With A Superstar: Saif Ali Khan’

    MUMBAI: TLC is back with the second season Living With A Superstar. The channel has commissioned the second edition of this franchise.

    The series will present an uninhibited access into the personal and professional life of the Bollywood star Saif Ali Khan. To be directed by acclaimed filmmaker Samar Khan, the series will be shot in India and overseas, and is expected to premiere in 2017 on TLC.

    “Living With A Superstar created a new benchmark for television content and entertainment when it provided an unrestricted access to millions of viewers into the private life of India’s superstar – Shah Rukh Khan. We are equally thrilled with the opportunity to work with Saif Ali Khan and to present his life as an actor, father, husband, son, friend and much moreto millions of his fans in India and abroad,” said Discovery Networks Asia-Pacific vice president – female and family entertainment products – south Asia Rajiv Bakshi.

    The TLC cameras will follow the enigmatic Khan in India and abroad to present the all-inclusive glimpse of his world including his relationships with his family, superstar wife Kareena Kapoor Khan, friends, staff and other filmmakers.

    TLC had launched this franchise in 2010 with the first edition on the megastar Shah Rukh Khan.

    Khan added, “I think a good lifestyle show needs to be honest and in depth, truly exposing what has been personal. I want this show to be so true that I can review it as a chronicle of my life. I’d like to invite all the viewers of this show to share the thoughts and experiences that have made me who I am. I hope you enjoy the show.”