Tag: Saif Ali Khan

  • Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    A high-profile hospital visit can make cashless treatment look effortless. The reality for most people, however, is far messier, especially when navigating policy wording, network rules, and on-the-spot documentation. This article looks at why the experience feels unequal and how to approach health insurance with clear-eyed expectations.

    The Cashless Spotlight and the Everyday Reality

    Celebrity admissions tend to run on rails: fast authorisations, dedicated liaison teams, and seamless discharge. For regular households, the same pathway may involve multiple checks and a longer approval loop.

    That perception gap fuels frustration. Understanding why it exists helps you choose and operate a plan more confidently.

    How Cashless Actually Works Behind the Scenes

    Cashless is a contract between the insurer, the hospital network, and you. Pre-authorisation rests on your policy terms, the hospital’s tie-up, and how precisely the treatment maps to the wording.

    When any one of those pieces is shaky, unclear documents, a non-network facility, or a mismatch in definitions, cashless can stall or convert to reimbursement.

    Where the Divide Shows up Most Clearly

    Inequity isn’t only about fame; it’s about familiarity with the system and the resources available at admission.

    ●  Policy Wording Versus Reality: Clauses on room eligibility, sub-limits, and day-care can trim admissible bills.

    ●  Network Negotiations: Hospitals may prioritise known coordinators or established channels that move faster.

    ●  Document Readiness: Missing prescriptions, IDs, or reports can delay authorisation, even when the treatment itself is straightforward.

    ●  Communication Gaps: Jargon-heavy updates confuse families, leading to avoidable escalations at the billing desk.

    The Role of Networks, Rooms, and Rates

    Network choice shapes whether cashless is even possible. Within a network, room category rules influence how much of each line item is admissible under the mediclaim policy.

    If the chosen room exceeds what the policy allows, proportionate deductions may follow, turning a “cashless” expectation into a part-cash, part-out-of-pocket reality.

    Documentation, Pre-Authorisation, and Timelines

    Hospitals usually submit a treatment estimate, past records, and a proposed plan. The authorisation team checks eligibility under your medical insurance, seeks clarifications, and issues approvals with conditions.

    Tidy paperwork speeds this cycle. Sloppy paperwork slows it. Celebrities often have handlers who keep files pristine; most families don’t.

    Why Senior Citizens Face a Steeper Slope

    Older members can have longer medical histories, multiple prescriptions, and prior procedures. That raises the paperwork burden and the number of queries during cashless approval.

    When exploring health insurance for senior citizens look closely at pre-existing disease terms, waiting periods, co-pay language, and the clarity of day-care and OPD provisions.

    Digital Convenience is Real, But not a Magic Wand

    It’s easier than ever to compare, propose, verify, and receive an e-policy. Yet the hospital floor still runs on documents, definitions, and processes.

    If you plan to buy health insurance online, use the digital journey to prepare your claim kit in advance, not just to finish payment.

    What to Look for in a Workable Policy

    A workable policy is one you can run without panic on a busy day. Read the wording slowly and focus on operability, not hype.

    ●  Network Fit: Facilities you will actually use, across specialities you rely on.

    ●  Room Eligibility: Clear rules that won’t surprise you at discharge.

    ●  Cost Sharing: Co-pay or deductibles you can handle without stress.

    ●  Definitions and Limits: Disease-wise clauses that mirror real care patterns.

    ●  Claims Pathway: Step-by-step instructions for cashless and reimbursement, with contact points you can reach.

    Navigating The “Best” Label Without Getting Misled

    Lists of the best health insurance often ignore how families really seek care. A plan that shines on paper may wobble at the admission desk if its rules don’t match your hospital choices.

    Treat rankings as conversation starters. The real test is whether your preferred hospitals are in-network and whether the policy language fits your routine healthcare usage.

    Preparing Your Paperwork Like a Pro

    What feels like “celebrity privilege” is often disciplined preparation. You can replicate the method, if not the entourage.

    ●  Keep ID proofs, past reports, prescriptions, and scans in a single, backed-up folder.

    ●  Store the e-policy, endorsements, and premium receipts with clear file names.

    ●  Maintain a one-page claim checklist, pre-authorisation steps, helplines, and the documents each step requires.

    ●  After every health event, update your folder so nothing is missing at the next admission.

    Mind The Fine Print on Add-Ons and Exclusions

    Add-ons can be helpful, but not all are worth keeping year after year. Choose riders you’ll genuinely use and avoid stacking features that complicate authorisations.

    Exclusions and sub-limits deserve a slow read. They decide whether cashless is smooth, partial, or denied at the window.

    Conclusion

    A star’s smooth cashless experience may spotlight what the system can do at its best. For everyone else, the same result depends on wording, networks, documents, and discipline. Read slowly, prepare thoroughly, and choose a health insurance plan you can operate without second-guessing. When you finally buy health insurance or buy medical insurance, let fit and clarity, not headlines, decide the winner.  
     

  • Saif, Kareena tune in as Spotify proves it knows listeners best

    Saif, Kareena tune in as Spotify proves it knows listeners best

    MUMBAI: Sometimes your playlist gets you better than your partner and Spotify isn’t afraid to say it out loud. The streaming giant has rolled out a cheeky new campaign featuring movie royalty Kareena Kapoor Khan and Saif Ali Khan, proving that when it comes to mood swings and music cues, the app has couples beat.

    Launched over the weekend, the campaign revolves around the idea “Spotify gets you,” spotlighting three of its most personalised features Daylists, Spotify Mixes, and Song Radio. Each ad uses humour to highlight how Spotify’s recommendations adapt seamlessly to every listener’s tastes and shifting moods, often with uncanny accuracy.

    Whether it’s a Daylist that morphs through the hours, curated mixes that cater to genres and vibes, or song Rrdio that spins off from a single track into an entire listening journey, the campaign underscores Spotify’s USP: personalisation at scale.

    Running across digital and social media platforms, the films aim to drive awareness and adoption of these features, while reinforcing Spotify’s role as not just a music app but a near-psychic companion in daily life.

    With Kareena and Saif’s playful chemistry anchoring the ads, Spotify is betting big on the message that in a world full of choices, sometimes the algorithm knows you better than the love of your life.
     

  • Saif turns up the cool as brand face of Thermocool’s appliance portfolio

    Saif turns up the cool as brand face of Thermocool’s appliance portfolio

    MUMBAI: Bollywood’s Nawab of charm is now king of cool. Saif Ali Khan has been signed on as the brand ambassador for Thermocool Home Appliances, stepping into the spotlight to endorse the company’s cooler division, which includes desert air coolers, room coolers, and portable units.

    The tie-up, spanning two years, will see Saif front high-profile activations, interactive digital campaigns, and a string of consumer promotions designed to give the trusted homegrown brand a stylish new edge just in time for India’s scorching summers.

    Calling the association a “strategic milestone,” Thermocool MD Rajeev Kumar Gupta said Khan represents the perfect blend of “utility and style,” aligning with Thermocool’s push for high-performance yet aspirational products.

    Adding to that, Thermocool director of operations Tushar Gupta highlighted that Saif’s versatility and credibility would cement Thermocool’s place as a preferred choice in a crowded market. Meanwhile Thermocool director of sales & marketing Tanuj Gupta, called him “the embodiment of style meeting substance,” noting his multi-generational appeal.

    For decades, Thermocool has enjoyed a special place in Indian households, trusted for innovation and reliability. Now, with Saif lending his star power, the brand aims to refresh its connect with younger, design-conscious buyers while continuing to deliver quality cooling solutions to millions across the country.

    The rollout will span media platforms nationwide, promising consumers not just effective cooling tech but also a dash of stardom with every campaign. After all, when it comes to beating the heat, Thermocool is banking on Saif to keep things effortlessly chilled.

  • GoaFest 2025: “I am my own favourite” – Kareena Kapoor Khan rewrites stardom with self love

    GoaFest 2025: “I am my own favourite” – Kareena Kapoor Khan rewrites stardom with self love

    MUMBAI: If loving yourself was an art form, Kareena Kapoor Khan could well hold the copyright. In a sparkling fireside session titled “Main Apni Favourite Hoon: Not Just a Line. A Mindset” at GoaFest 2025, Kareena proved that her iconic dialogue from Jab We Met wasn’t just script gold, it was a life mantra with staying power. 

    Interviewed by celebrity host Atika Farooqi at Taj Cidade de Goa Horizon, the actress peeled back the layers on fame, family, and the fine print of self-worth.

    “The line changed not just my career, but my life,” Kareena declared. Delivered 15 years ago, when ‘self-love’ wasn’t yet trending, it has since become a cultural rallying cry. “It’s a mindset, not a moment,” she said, explaining how the phrase empowered not just her but an entire generation of women to embrace their truth even if it meant standing alone.

    Celebrating over 25 years in cinema, Kareena described her personal brand in two words: “Unapologetically herself.” 

    From iconic commercial blockbusters to gritty roles like Chameli, Dev, Omkara and more recently Jaane  Jaan and The Buckingham Murders, she’s deliberately straddled both glamour and grit. 

    “If I can’t transform, I shouldn’t be doing this,” she said simply.

    Kareena Kapoor Khan

    On longevity in showbiz, she boiled it down to a cocktail of talent, brave choices, and refusing to ride trends. “Success is not just about staying visible. It’s about staying true,” she mused.

    Family life wasn’t left out either. Reflecting on her marriage with Saif Ali Khan and motherhood, she spoke candidly about the importance of mutual respect over sacrifice, calling Saif “a strong support structure.”

    For Kareena, balance isn’t about keeping score; it’s about knowing when to step up and when to pause. “Work will come and go but the love you build at home is irreplaceable,” she said.

    Asked whether she’d ever remake a Raj Kapoor classic, the answer was an emphatic no. “Some things are timeless. You don’t touch them, you preserve them,” she said, referring to her grandfather’s legendary legacy.
    She also gave props to the changing cinema landscape. From OTT to regional crossover, Kareena’s game to learn new languages and new rules.

    “Authenticity is the new glamour,” she said, crediting the likes of Jaideep Ahlawat and Vijay Varma for setting new performance benchmarks in today’s hyper-observant viewing culture.

    What keeps her going? “Staying childlike. Staying curious. And yes being my own favourite,” she grinned.

    From box office queen to boundary-pushing actor, Kareena’s session wasn’t just a rewind of her past, but a guidebook to staying relevant, radiant and real in a business that rarely forgives age, honesty or independence.

  • Netflix bets big on Bharat: Ted Sarandos touts $2bn impact, calls India the next Korea

    Netflix bets big on Bharat: Ted Sarandos touts $2bn impact, calls India the next Korea

    MUMBAI:  “Don’t globalise it. Localise it, then watch it fly.” That was Netflix co-CEO Ted Sarandos’ mantra to Indian creators at the government of India’s Waves  Global Summit 2025, where he shared the stage with actor Saif Ali Khan in a high-wattage fireside chat titled Streaming the New India: Culture, Connectivity & Creative Capital.

    Sarandos came bearing stats—and swagger. Netflix’s investments in India from 2021 to 2024, he revealed, have generated over $2 billion in economic impact, filming across 23 states and 100+ cities, and collaborating with over 25,000 local cast and crew. “That’s not just entertainment—it’s employment, infrastructure, and skill-building,” he said.

    And the viewership numbers? Eye-watering. In 2024 alone, three billion+ hours of Indian content were streamed globally on Netflix—nearly 60 million hours a week. An Indian title made it to the global Top 10 non-English list every single week of the year.

    Saif Ali Khan, now a veteran of both big screens and binge-worthy epics, waxed lyrical about the creative freedoms offered by streaming. “It’s a gift,” he said. “Long-form storytelling lets you explore characters with nuance and intimacy. Streaming is a creative playground—with no school bell ringing at the end.”

    When asked how Indian creators can crack global markets, Sarandos dropped the algorithmic truth: “If you try to engineer something for the world, you end up making it for no one,” he warned. “The most successful global stories—Korea’s Squid Game, Spain’s Money Heist—were deeply local. India must do the same. If it’s not loved here, it won’t work out there.”

    He didn’t mince words. “Don’t water it down for the west. Audiences don’t want diluted. They want real.”

    According to Sarandos, India is teetering on the edge of a Squid Game-scale global breakout. “Korea had years of storytelling before its global moment,” he said. “India is now at that inflection point. The creative base is solid. The reach is already here.”

    Netflix is doubling down on that bet, with buzzy upcoming titles like The Royals and The B*****s of Bollywood joining global juggernauts like Squid Game S2, Stranger Things, and Wednesday.

    When asked if streaming would cannibalise cinemas, Sarandos played diplomat. “India is fan-first,” he said. “Theatres and streaming aren’t rivals—they’re tag-team partners.” Streaming, he added, simply meets audiences where they are. “In India, films move from theatre to streaming at record speed. That’s not disruption—that’s democratisation. India, in many ways, was ahead of the curve.”

  • A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’

    A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’

    MUMBAI: Behrouz Biryani, has introduced its most opulent offering yet the ‘Royal Metal Handi’ biryani. Launched just in time for Ramadan, this first-of-its-kind metal handi elevates home dining and group feasting with portions serving two or four.

    To mark the launch in true royal fashion, Behrouz installed a dramatic countdown billboard at Mumbai’s Mahim Causeway, concealed behind velvet curtains. As the timer reached zero, the curtains dropped, revealing a steaming Nawabi Handi biryani with the message,‘Once a royal secret, now a royal feast’.

    The brand is also transforming a section of Inorbit Mall Vashi into a Nawabi palace, treating visitors to a special Eid surprise—a traditional ‘Eidi Lifafa’ containing Behrouz Biryani gift vouchers.

    To amplify the launch, Behrouz has partnered with top Indian comedians and influencers, including Sumukhi Suresh, Prashasti Singh, Sahil Shah, and Aadar Malik. They will partake in an interactive challenge, deciphering ancient Urdu clues to unlock the royal biryani.

    Rebel Foods co-founder & CEO, Ankush Grover stated, “The Royal Metal Handi is our way of adding an extra touch of grandeur to Ramadan feasts. From our unveiling film featuring Saif Ali Khan to our ‘Barkat Box’ community initiative, we are making Behrouz the flavour of the season.”

    To further captivate audiences, Behrouz has produced a grand television commercial featuring Saif Ali Khan and narrated by Vijay Raaz, reinforcing the brand’s royal heritage.

    Behrouz Biryani has also launched a special Ramadan menu, featuring Zaffrani Gosht Biryani, Murgh Biryani, rich Haleem, Angara Murgh Kebabs, Gosht Seekh Kebabs, crispy Murgh Samosas, and the indulgent Shahi Tukda. Additionally, the ‘Royal Iftari Sandooq’ offers a seven-course Nawabi feast, including Murgh Shorba, Dum Gosht Biryani, and a regal dessert selection.

    With this lavish new offering, Behrouz Biryani continues to set the benchmark for festive dining, making this Ramadan a truly royal affair.

  • Netflix expands its 2025 content slate with over 25 new titles

    Netflix expands its 2025 content slate with over 25 new titles

    MUMBAI: If Amazon makes a big bang, can Netflix be far behind? Of course not.

    Today, Netflix pulled back the curtain on its power-packed 2025 content slate, unveiling an eclectic mix of films, series, and unscripted originals. Unlike Amazon Prime Video, which hosted a lavish industry party, Netflix chose to keep things all-business—because let’s face it, they’d rather spend on content than caviar. The lineup boasts over 25 titles spanning multiple genres, ensuring that no matter what your mood, there’s a binge-worthy fix waiting for you.

    Leading the charge is Aryan Khan’s directorial debut, The Ba**ds of Bollywood, produced by Shah Rukh Khan and Gauri Khan’s Red Chillies Entertainment. The series blends sharp industry satire with high-stakes drama, offering an inside look at the chaos of Bollywood. Expect plenty of witty references and some surprise cameos from the who’s who of Indian cinema.

    Adding to the action-packed lineup, Saif Ali Khan headlines Jewel Thief – The Heist Begins, a high-stakes thriller surrounding the hunt for the priceless African Red Sun diamond. Directed by Siddharth Anand and featuring Jaideep Ahlawat and Kunal Kapoor, this promises an exhilarating game of deception, strategy, and intrigue.

    Netflix’s love affair with romance continues with Aap Jaisa Koi, starring R. Madhavan and Fatima Sana Shaikh, and Nadaaniyan, featuring Ibrahim Ali Khan and Khushi Kapoor in a classic opposites-attract setup. Meanwhile, Dhoom Dhaam throws Yami Gautam Dhar and Pratik Gandhi into a wedding-night-gone-wrong adventure that’s equal parts thrilling and hilarious.

    On the Tamil front, Test delivers a compelling narrative with R. Madhavan, Nayanthara, Siddharth, and Meera Jasmine against the backdrop of a historic Chennai cricket match. Helmed by S. Sashikanth, this direct-to-OTT release highlights Netflix India’s commitment to regional storytelling.

    Comedy lovers can look forward to Toaster, a quirky family drama starring Rajkummar Rao and Sanya Malhotra, centered around a wedding gift fiasco that spirals into chaos. Meanwhile, Delhi Crime Season 3 brings back Shefali Shah, joined by Huma Qureshi and Sayani Gupta, in a gripping investigation into human trafficking.

    Fan-favorite Kohrra returns for Season 2 with Barun Sobti and Mona Singh tackling a fresh murder mystery, while Rana Naidu Season 2 sees Rana Daggubati and Venkatesh Daggubati returning, this time with Arjun Rampal as their new nemesis. Additionally, Khakee: The Bengal Chapter introduces Jeet as an unyielding cop squaring off against Prosenjit Chatterjee’s political mastermind.

    The thrills continue with YRF Entertainment’s Mandala Murders, starring Vaani Kapoor and Vaibhav Raj Gupta, which uncovers a series of ritualistic killings tied to a mysterious secret society. Akka, another YRF production, features Keerthy Suresh, Radhika Apte, and Tanvi Azmi in a revenge saga drenched in blood and suspense.

    Pulkit Samrat, Divyenndu, and Suvinder Vicky bring raw intensity to Glory, a gripping story of vengeance and Olympic boxing aspirations. Meanwhile, espionage thriller Saare Jahan Se Accha sees Pratik Gandhi and Sunny Hinduja navigating the treacherous world of 1970s intelligence.

    Netflix forays into Telugu content with Super Subbu, where Mithila Palkar and Sundeep Kishan lead a laugh-out-loud journey of an adult sex education teacher finding herself in the most unlikely of places—a conservative village.

    Unscripted entertainment takes a glamorous turn with Dining with the Kapoors, offering an intimate look at Bollywood’s first family, while The Roshans traces three generations of cinematic legacy. Stand-up special Full Volume sees Vir Das returning with a fresh dose of sharp political humor and social commentary.

    Oscar-nominated short film Anuja, backed by Priyanka Chopra Jonas, Guneet Monga Kapoor, and Mindy Kaling, makes its debut, adding yet another feather to Netflix’s cap. In a groundbreaking move, Netflix has also acquired exclusive WWE programming rights for India and other territories, promising wrestling fans a knockout viewing experience.

    Netflix is also diving into crime thrillers with Black Warrant, a gripping drama set in Tihar Jail, where an idealistic jailer uncovers corruption, gang wars, and deep-rooted injustice. The series has already earned a spot in Netflix’s Global Top 10 in its second week, proving its appeal worldwide.

    Crime meets comedy in Dabba Cartel, where five middle-class women find themselves running an accidental drug cartel while caught in a pharma investigation. Produced by Farhan Akhtar and Ritesh Sidhwani, this darkly comic drama showcases a web of secrets, power struggles, and the sheer unpredictability of life.

    Fans of The Great Indian Kapil Show can rejoice as Season 3 brings more laughs, celebrity guests, and signature desi humour. Kapil Sharma and his gang are all set to dish out fresh skits, hilarious banter, and plenty of unexpected surprises.

    For cricket lovers, The Greatest Rivalry – India vs Pakistan chronicles the on-field and off-field drama of the world’s most heated cricketing contest. Featuring legends like Virender Sehwag, Shoaib Akhtar, and Sunil Gavaskar, this docuseries goes beyond boundaries to explore the history, culture, and politics that fuel this fierce competition.

    Netflix is also stepping into the world of royal drama with Bhumi Pednekar and Ishaan Khatter starring in The Royals, where a polo-playing prince and a high-powered CEO clash in a whirlwind of romance, ambition, and palace intrigue. Bhumi Pednekar and Ishaan Khatter lead the cast in this lavish rom-com.

    Netflix India VP of content, Monika Shergill emphasised the platform’s commitment to bold storytelling, stating, “In 2025, we’re redefining storytelling by pushing creative boundaries like never before, delivering an unparalleled variety of world-class entertainment. From dreamy romcoms and high-stakes dramas to action-packed thrillers, beloved fan-favorite franchises, and laugh-out-loud comedies, there’s something for everyone.”

    Netflix’s 2025 slate is poised to redefine streaming entertainment in India. Whether it’s high-octane action, gripping thrillers, laugh-out-loud comedies, or heartwarming romances, one thing’s guaranteed—your binge list just got a whole lot longer. And with the rise of local-language content, expect even more diverse storytelling that speaks to every corner of India. If the 2024 lineup was a game-changer, 2025 is about to blow the roof off the OTT space.

  • Behrouz Biryani launches ‘The Nawabi Surprise’ campaign

    Behrouz Biryani launches ‘The Nawabi Surprise’ campaign

    Mumbai: Rebel Foods’ flagship brand, Behrouz Biryani, has launched a Diwali campaign, ‘The Nawabi Surprise,’ featuring Saif Ali Khan. The campaign, starts on 25 October 2024, uses AI to deliver personalised video messages from the actor with every order. Customers receive a palace-shaped card with an interactive door and a QR code that unlocks the video greeting from Saif Ali Khan.

    Rebel Foods CMO Nishant Kedia said, “This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience.  This initiative reflects the brand’s deep-rooted traditions while embracing innovative approaches to create a memorable celebration.”

    The personalised greeting can be shared on social media and redirected to WhatsApp for easy downloading and forwarding. Customers can create multiple videos for loved ones, spreading festive cheer. With ‘The Nawabi Surprise’, Behrouz Biryani blends tradition and technology to make Diwali 2024 memorable.

  • Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mumbai : Mondelez India, the makers of leading snacking products, is excited to announce the launch of Studio creations by Cadbury, a luxurious new collection of signature pralines. This marks the brand’s most significant launch in over five years, reimagining the world of premium gifting with an artistic touch. The introduction of Studio creations by Cadbury is not just a launch—it’s a celebration of craftsmanship and innovation, created to cater to the evolving tastes of today’s discerning consumers.

    At the heart of this offering is a curated selection of beautifully crafted pralines with 3 exotic flavours- Gianduja, Brownie Aux Noix & Chocolat A L’Orange- that blend the finest ingredients with artistic elegance luxuriously encased in a meticulously crafted jewel toned box. Every piece is a story—a fusion of rich flavors and intricate design that invites consumers to savour the artistry in every bite. As gifting becomes more refined and unique, Studio creations by Cadbury stands out as a perfect choice for those looking to make a statement.

    Mondelez India vice president of marketing Nitin Saini reflected on this milestone, stating, “With Studio creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India.

    Our consumers are very conscious of their choice of gifts & see them as an extension of their refined tastes. With Studio creations by Cadbury, we are presenting our consumers an opportunity to Gift a taste of art; making the important ones in their life feel truly cherished. To bring this artistry to our consumers, there was no better choice of brand ambassadors than the super talented & charismatic couple, Kareena Kapoor Khan, and Saif Ali Khan. We are thrilled to welcome them to the Cadbury family.”

    Kareena Kapoor Khan and Saif Ali Khan mentioned “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio Creations By Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined and thoughtful. We can’t wait to share this with everyone!”

    Ogilvy India, chief creative officer Sukesh Nayak said, “This festive season Mondelez is offering a luxurious chocolate gifting experience with the launch of Studio. What stands out is how different and classy it looks and feels amongst all its competition. Saif Ali Khan and Kareen Kapoor Khan’s effortless chemistry and charm were a perfect match for the brand’s personality. The film shows how the box of Studio pralines catches attention like a piece of art does.”

    Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India, states that their strategy centers on launching a premium gifting brand optimized for omnichannel growth. “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.”

    Design Bridge and Partners executive creative director Southeast Asia & India Phil Dall  highlighted the strength of their ongoing collaboration with Mondelez, stating, “Studio creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. We’ve worked together to create not just a brand, but an experience that truly connects with consumers. It’s about more than gifting—it’s about crafting moments of connection through artistry and indulgence, reinforcing the creative vision we’ve cultivated together over the years.”

  • ACKO unveils second edition of car insurance campaign

    ACKO unveils second edition of car insurance campaign

    Mumbai: Following the success of last year’s campaign, ACKO has launched the second edition of its car insurance campaign, again featuring the father-daughter duo Saif Ali Khan and Sara Ali Khan.

    Conceptualised by Leo Burnett, the campaign continues to challenge conventional views of car insurance and offers a new perspective on the insurance buying and usage process. It addresses common concerns in the insurance business, such as the misconception that insurance must be purchased from the car dealer when buying a new car. The ad films also highlight the confusion caused by numerous calls and varying prices during renewals. ACKO’s straightforward renewal process allows customers to see the price, understand coverage, and renew easily.

    The campaign also showcases value-added services available on the ACKO app, including paying traffic challans and checking car resale value, enhancing the overall customer experience.

    Speaking about the campaign, ACKO CMO Ashish Mishra shared, “ACKO’s auto business experienced a breakout year in FY’24, with demand significantly surpassing previous benchmarks. The Saif & Sara campaign helped in landing what could be boring car insurance messages in a quirky yet informative manner.” He added, “We are absolutely delighted to bring this dynamic duo back on screen. I am happy that we have stuck to our core principle of having humor in our advertising. The campaign has come out really well and I am sure our customers will love watching them as well as benefit from new information that we are trying to communicate.”

    “Saif and Sara embody the new-age father-daughter dynamics where we see the younger generation teaching the older gen how to embrace technology for good. In our case, car insurance is traditionally seen as a dealer/agent driven process, and ACKO is transforming this with its value-added services which make insurance in the modern day more valuable. Our films leverage the bond between Saif and Sara; keeping the signature ACKO humor and lighthearted approach to addressing important insurance-related issues for consumers,” said Leo Burnett South Asia chief creative officer Vikram Pandey (Spiky).

    The ad films are live and will be promoted across various platforms, including television, social media, OTT, and digital channels. The campaign’s media mix, which also includes radio and OOH, has been strategically selected to align with the tone and message of the films, ensuring broad reach and impact with the target audience.