ITV

Tag: Saibal Biswas

  • MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    Mumbai: MediBuddy, a digital healthcare platform has unveiled a powerful new campaign titled #WhiteCoatHeroes to commemorate Doctors’ Day. This emotive campaign aims to recognise and honour the unwavering dedication, struggles, and triumphs of doctors, acknowledging their invaluable contributions to society.

    Doctors are the unsung heroes of our society, often prioritising the health and well-being of their patients above their own. With a daunting doctor-to-patient ratio of only 1 doctor per 1,000 patients, the pressure on these healthcare professionals is immense. This campaign serves as a reminder of the vital link between doctor well-being and quality healthcare. It encourages support for these professionals who form the frontline of medical care in our communities.

    MediBuddy’s impactful campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting scared children to supporting elderly patients, the video captures the essence of a doctor’s life – a constant balance between professional duty and human empathy. It portrays doctors not just as medical practitioners, but as anchors of hope and healing in times of fear and uncertainty.

    Speaking about the campaign, MediBuddy SVP, and head of marketing, partnerships & PR Saibal Biswas said, “In a country where each doctor serves thousands, their impact is immeasurable. Doctors are the backbone of our healthcare system, their role goes beyond the medical expertise, their humanity – the comforting touch, the reassuring words, and the unwavering commitment that transforms patient care and often represents the strongest support during challenging times. As we continue to bridge gaps in healthcare access through technology, we remain grateful for these irreplaceable guardians of health. This Doctors’ Day, MediBuddy through their #WhiteCoatHeroes campaign encourages everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognising their relentless pursuit of healing and the positive transformation they bring to countless lives.”

    By showcasing both the triumphs and challenges of the medical profession, MediBuddy hopes to foster a deeper appreciation for these vital members of our community.

    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #WhiteCoatHeros and is one minute & 17 seconds in duration. The video will be amplified across all social media platforms.

  • MediBuddy advocates for equitable access to quality healthcare on World Health Day

    MediBuddy advocates for equitable access to quality healthcare on World Health Day

    Mumbai: MediBuddy, a digital healthcare platform has launched a powerful new campaign on the occasion of World Health Day. The campaign -#MyHealthMyRight- envisions a future where high-quality healthcare is universally accessible through convenient video consultations, available 24/7, 365 days a year.

    India, a land of diverse landscapes and cultures, is marred by inadequate access to healthcare in remote areas. For millions of Indians, especially those in the hinterlands, the struggle to access qualified doctors and healthcare facilities remains a significant hurdle. Through this World Health Day campaign-#MyHealthMyRight, MediBuddy seeks to illuminate the transformative potential of online video consultation in overcoming geographical barriers and bringing healthcare to every doorstep. By leveraging technology, MediBuddy connects patients with doctors remotely, enabling video consultations within minutes via smartphones. This revolutionary approach eliminates the need for arduous journeys to distant cities and makes quality healthcare accessible to individuals regardless of their location.

    Speaking about the campaign, MediBuddy SVP, head of marketing, partnerships & PR Saibal Biswas – “Lack of access to quality healthcare remains a sobering reality for millions of Indians, especially in rural and remote areas. On this World Health Day, we celebrate the immense potential of technology to bridge the healthcare gap in our nation. As we strive to build a healthier world, it is quintessential that we walk alongside every patient on their journey towards better health. Creating an empathetic healthcare system that uplifts everyone in our community requires us to see through their eyes, understand their unique needs, and provide care to one and all. Through this campaign, we at Medibuddy, envision a future where every individual has equitable access to healthcare regardless of their geographical location by providing online video consultation, remote diagnostics, and a vast network of medical partners. This video signifies not only MediBuddy’s dedication to providing 24×7 access to high-quality healthcare, especially focusing on preventive care but also our unwavering belief in empowering individuals to prioritise their well-being.”

    The campaign comes at a pivotal time when the importance and potential of accessible healthcare have never been more evident. With the ongoing challenges posed by the COVID-19 pandemic and the persistent disparities in healthcare access, digital healthcare serves as a beacon of hope, ensuring better access to quality healthcare services and resources. At MediBuddy, we are determined to bridge this gap by bringing world-class healthcare directly to the doorsteps of Indians across the nation through the power of technology.

    The World Health Day campaign-#MyHealthMyRight is aimed at raising awareness about the importance of healthcare accessibility and encouraging individuals to take proactive steps toward prioritising their well-being. The campaign advocates for a society where quality healthcare is not merely a privilege but a fundamental right for billions of Indians, transcending geographical barriers. The campaign video is titled ‘The future is here | Digital healthcare | World Health Day 2024 | #MyHealthMyRight’ and is one minute 24 seconds long. The video will be amplified across all social media platforms.