ITV

Tag: Sai Prakash

  • Zee Cinemalu to launch brand anthem on fifth anniversary

    Zee Cinemalu to launch brand anthem on fifth anniversary

    Mumbai: Zee Cinemalu completes five years on 4 September and to commemorate the milestone, the channel is set to unveil an altered brand identity and a brand anthem on the lines ‘Raa Raa Mama..Chuddam Zee Cinema’, composed and sung by Rama Krishna Miriyala.

    The channel was launched by South star Chiranjeevi in 2016 and caught the attention of Telugu viewers with blockbuster Telugu films and world TV premieres. The channel tagline is ‘Dil Pai Super Hit’ and the new packaging will reflect this sentiment, said the channel in a statement. “The new packaging reflects happiness, vibrancy, fun, and quirkiness that is symbolic of the channel’s identity,” it added.

    “The success of Zee Cinemalu is very close to our heart because this was the first film channel in the south market from the ZEEL bouquet and the latest entrant into the Telugu genre,” said Zee Cinemalu, business head, Sai Prakash. “On this truly momentous occasion, we reiterate our commitment to offering only the best-in-class entertainment that will be loved by the Telugu audiences.”

    Zee Cinemalu is the first film channel to introduce the concept of world television premieres in the Telugu market, giving a unique offering to film lovers. Over the years, the channel witnessed tremendous outcomes as it experimented with showcasing 11 movies per day. It also packaged 17 stories to bring a unique mix of interesting stories each hour on a single day for the viewers.

  • Zee Cinemalu celebrates its 4 years of success this anniversary

    Zee Cinemalu celebrates its 4 years of success this anniversary

    A journey of unparalleled entertainment, of togetherness and shared experiences; it’s been a thrilling 4-years for Zee Cinemalu. A name that has grown to become synonymous with the best of Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4 September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. Over the years, the channel has featured the latest and most unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.

    In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC.  Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3 per cent in the last 4 years and in the last  sixweeks, the share stood at 27.7 per cent.

    The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.

    Commenting on fourth anniversary, Zee Cinemalu business head Sai Prakash says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”