ITV

Tag: Sai Krishna

  • Treeview partners with Arzooo to bolster its TV business in India

    Treeview partners with Arzooo to bolster its TV business in India

    Mumbai: Treeview, Thailand’s LED TV and appliance manufacturer, will leverage retail tech platform Arzooo’s network of retailers to market its smart android full HD range of TV models in India, from 24 inch to 85 inch. Treeview is spread across geographies such as the Middle East and African countries, among others.

    The company said India is currently witnessing a massive demand for world-class smart televisions as an increasing number of consumers are looking forward to transitioning from non-smart TVs to smart TVs with larger screen sizes. Treeview sees this as an opportunity to introduce its smart TVs. It aims to register sales of over half a million smart TVs in the next 12 months.

    Arzooo’s network of offline retail channels in India will enable Treeview to scale up and achieve pan-India penetration in the shortest span of time.

    “Our aim is to reach more households through Arzooo’s retail network. With enhanced specifications, superior quality, and affordable pricing, our range of smart TVs are best suited for Indian consumers,” said QThree Ventures director Jubin Peter.

    Arzooo director of TV categories Sai Krishna said, “We are pleased to extend the Arzooo platform to Treeview to offer high-quality smart TVs to Indian consumers through our retail network. This partnership is another step forward in strengthening our portfolio of large appliances going forward. We are committed to getting more high-quality brands on the platform from across the world and making them accessible to offline retailers and Indian consumers.”

    Arzooo Express, backed by a network of 35 hubs and warehouses across 22 states, will play a pivotal role in the distribution strategy. Recently, Arzooo has launched Quick Retail, which promises next-day delivery to metro cities including Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, and Chennai. It will further the quest of retailers to provide consumers with smart android TVs at viable prices with speedy delivery.

  • Ants Digital appoints Sai Krishna as South branch head

    Ants Digital appoints Sai Krishna as South branch head

    Mumbai: Ants Digital, a Gurugram-based tech-led marketing agency, has appointed Sai Krishna as branch head for the southern region. Krishna will be based out of Hyderabad and overlook the operations for all the key markets in the South, said the agency.

    Krishna comes with over 15 years of experience in the field of marketing, creative and advertising and has worked extensively across the corporate, social, and government sectors. He joins Ants after working at E&Y where he was responsible for strategic business consulting. In the past, he was associated with Ogilvy, where he worked on crafting key communication for the state of Andhra Pradesh through creative, digital, and electronic media.

    Commenting on the new appointment, Ants Digital CEO Sanjay Arora said, “Ants has been consistently moving forward and with his appointment, the company will reinforce its operations in the southern region. Sai brings a good understanding of the South market and has vast experience in digital, creative strategy, and planning, which will add immense value to our clients and the team while exceeding service levels and client delivery. The South region has great potential and our current client base has given us a lot of confidence to invest more in this market. For Ants, both North and West markets have been performing very well and now South is emerging as a potential market to grow.”

    A post-graduate from Sri Sathya Sai Institute of Higher Learning, Krishna has also worked for the Government of Andhra Pradesh scaling up the communication initiatives to give a fillip to the medical technology sector in the state.

    Speaking on his new role, Krishna said, “Ants has been scaling its business in the South market and I am really excited to build and grow this further. South has some very interesting brands and corporate houses. The digital prowess and unique mix of service offerings of Ants will bring value to clients here.”