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Tag: Sahil Gupta

  • Bodycraft expands footprint with new outlet in Gurugram

    Bodycraft expands footprint with new outlet in Gurugram

    Mumbai: Bodycraft, a beauty and wellness chain, has opened its second flagship store in Gurugram’s Sector 49. Spanning an impressive 4,656 sq. ft., the new store combines a luxurious salon with an advanced derma-cosmetology clinic, offering a premium experience to its clients.

    The store was inaugurated by renowned skincare educator and TEDx speaker, Chetali Chadha, alongside Dr. Mikki Singh, founder and medical director of Bodycraft Clinics. This marks the brand’s 23rd location in India, strengthening its position as a pioneer in the beauty and wellness industry for over 27 years.

    Founded in 1997 by visionary entrepreneur Mrs. Manjul Gupta, Bodycraft has steadily expanded across the country. The Sector 49 store underscores the brand’s ongoing commitment to innovation, solidifying its position as a leading beauty and wellness chain. With plans to open more stores in the coming years, Bodycraft remains dedicated to meeting the evolving needs of its clientele.

    Bodycraft Salons founder and director Manjul Gupta, expressed excitement about reaching a fresh audience in Gurugram: “This part of Gurugram has a thriving corporate crowd that places great importance on personal grooming and wellness. We anticipate this segment will form a significant portion of our clientele. With the wedding season in full swing, our bridal services are expected to be in high demand over the coming months. Our team of globally certified experts is ready to help clients look and feel their best.”

    The wellness chain offers premium clinic services that cater to some of the most in-demand new-age treatments in the industry, including Hydra Facials, IV Wellness Therapy, Hair Regrowth Treatments, Laser Hair Reduction, Slimming & Body Contouring (CoolSculpting, Lipo Laser, and Onda Cool), as well as Injectables (dermal fillers, wrinkle relaxers) and Skin Boosters (Volite and Profhilo).

    Bodycraft Clinics, co-founder and Medical director Dr. Mikki Singh highlighted the relevance of their offerings in the Gurugram market, said, “Gurugram residents prioritize their health and wellness, and they are exceptionally knowledgeable about clinical treatments. Our comprehensive portfolio caters to their diverse needs, from skin to body care. With the region experiencing harsh winters—both in terms of temperature and pollution levels—we expect a surge in demand for Hydra Facials and Skin Booster treatments, which address these seasonal challenges using internationally approved techniques to restore and enhance skin texture and glow.”

    Bodycraft CEO Sahil Gupta shared his enthusiasm for appealing to a diverse audience, said, “This year has been phenomenal for store launches, and it’s heartening to see our loyal client base grow with every opening. The new flagship store welcomes people of all ages—teenagers love our nail services, while clients in their 60s enjoy our medi-facials. Our first Gurugram outlet at DLF Phase 1 has seen great traction, and we’re confident this flagship store will continue to delight our patrons.”

    With a legacy of over 27 years, Bodycraft continues to deliver personalized beauty and wellness experiences, catering to every individual’s needs with excellence and expertise.

  • We’re committed to quality and inclusivity in every product we develop: MyMuse’s Sahil & Anushka

    We’re committed to quality and inclusivity in every product we develop: MyMuse’s Sahil & Anushka

    Mumbai: MyMuse had recently clocked a staggering Rs 1.2 crore in just 24 hours. This wasn’t just a sale as more importantly, it brought intimacy and wellness into the spotlight. With over 3,000 early-access sign-ups and a threefold increase in returning customers, the flash sale showcased MyMuse’s strong connection with a rapidly growing audience.

    Customers from tier one, two and three cities enthusiastically participated, breaking barriers and affirming the mainstream acceptance of sexual wellness in India.

    Indiantelevision.com’s Rohin Ramesh caught up with founders Sahil & Anushka Gupta, to find out more about the success behind it.

    Edited excerpts

    On generating a strong customer interest and loyalty

    The success of our flash sale came down to strategic planning and clear communication with our community. We built excitement by offering early access to our loyal customers, which created anticipation. We opened a pre-sale for subscribers, and that exclusive access generated over 3,000 sign-ups. On the sale day, our returning customer rate tripled. By turning the sale into an event, complete with live streaming and a festive office atmosphere, we fostered a sense of community and brand love. Ultimately, a great offer, paired with simple, clear communication, made all the difference.

    On maintaining ongoing engagement in a sector that has traditionally been considered taboo

    We tackle the taboo by encouraging open, honest conversations about sexual wellness. Our approach is to normalise intimacy through relatable, informative content, avoiding over-sexualisation. By framing sex and wellness as natural parts of life, we create a safe space for people to explore and learn. This approach, combined with our focus on tasteful, discreet products and messaging, helps us engage customers who might otherwise feel uncomfortable discussing sexual wellness.

    On the shift in consumer mindset especially in tier three cities

    The shift in mindset stems from growing awareness and a gradual easing of the shame around sexual wellness. People across India are increasingly open to exploring this part of their lives, and we’ve seen how eager they are for both information and products. This change is especially evident in the growth of our customer base in tier two and three cities. Our focus remains on offering high-quality, accessible products designed for the Indian customer, complemented by educational content that empowers people to feel more confident in their choices. It’s about fostering understanding and comfort, which in turn leads to greater acceptance and exploration. We’re excited to continue expanding access and driving this important shift forward

    On challenges you faced in establishing MyMuse in a country where sexual wellness is often not openly discussed

    The biggest challenge was navigating the deeply ingrained cultural taboos around sexual wellness in India. We approached this by striking a balance—being open and straightforward about intimacy while staying mindful of cultural sensitivities. What surprised us, though, was how ready India actually was for this conversation. Over time, we’ve seen an incredible response, with people increasingly willing to explore and embrace sexual wellness. The reception has only grown more positive, showing that these once-taboo topics are gradually becoming part of everyday discussions.

    On the role of digital platforms playing in your business

    Digital platforms are absolutely crucial to our business. They offer privacy, convenience, and access to a diverse range of customers. While our direct-to-consumer (DTC) channel remains strong, quick commerce platforms have also become huge for us. They ensure that customers can receive our products quickly and discreetly, which is key in the sexual wellness space. Our online presence allows us to engage with our community through social media, newsletters, and educational blogs, offering both products and knowledge in a comfortable and approachable way. Shopping online gives users the freedom to research and purchase products in the privacy of their own homes, which is especially important in our sector.

    On your approach to product development in the sexual wellness space

    We’re committed to quality & inclusivity in every product we develop. All our products are body-safe, discreet, and designed for everyone, regardless of gender or sexual orientation. Our approach to product development involves thorough research, surveys, and customer feedback, with a special focus on ensuring they resonate with the Indian audience. We also rely on our dedicated beta testing community, which plays a critical role in testing new products and providing real-world insights that help refine our designs. We’re constantly innovating, with exciting new products on the horizon that will broaden our range and meet the diverse needs of our customers.

    On educating consumers & promoting healthy conversations around intimacy especially in a culturally diverse country like India

    Education is central to what we do. We believe the key to breaking taboos is through open, judgement-free conversations. Our platform “unLearn” provides comprehensive, relatable content around sex education and intimacy, helping people unlearn ingrained societal biases. We create content across blogs, videos, and guides to reach a wide audience and foster healthy, inclusive dialogue.

    On the future of sexual wellness industry heading in the next few years

    As sexual wellness gains traction in India, we see the industry evolving rapidly over the next few years. More people are unlearning taboos and embracing sexual wellness as part of their overall well-being. Demand is expanding across Tier I, II, and III cities, with consumers becoming increasingly comfortable discussing and purchasing intimate products. We expect to see a rise in products focused on self-care and holistic well-being, along with more accessible, inclusive designs that cater to a diverse range of preferences. Digital platforms will continue to play a key role in providing discreet access and education. As conversations about intimacy become more open, the sexual wellness industry will grow as an integral part of the broader wellness movement.

  • ColourCraft Studio retains digital duties of Bodycraft Spa & Salon

    ColourCraft Studio retains digital duties of Bodycraft Spa & Salon

    MUMBAI: ColourCraft Studio (CCS), which was handling the creative and advertising mandate for Bodycraft Spa & Salon for the past six years, has now been given the digital marketing duties as well.

     

    A new web identity, mobile application and online advertising is part of the brief given to the agency.

     

    CCS co-founder and business director Aditi Gandhi said, “The relationship with Bodycraft has been extremely rewarding as the company has allowed us a great deal of freedom on creative campaigns. We are now excited to extend our six years of expertise and experience in the spa and salon segment into the digital sphere.”

     

    Bodycraft Spa & Salon CEO Sahil Gupta added, “We are glad to take our association with ColourCraft Studio into its seventh year. It is nice to have an agency that has spent so much time at the grassroots of your business and who has worked with you closely for such a long time. We are confident in handing over digital and social media duties to them because they understand our business.”