ITV

Tag: Sahil Gilani

  • Gits Food unveils new digital campaign ‘Great Khana, No Drama’

    Gits Food unveils new digital campaign ‘Great Khana, No Drama’

    MUMBAI: Gits Food Products Pvt Ltd has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign. Conceptualised by Lowe Lintas, the digital films are for the ready meals, cup poha, and open & eat products and will be live across YouTube, Facebook, and Instagram.

    The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favorite dishes anywhere, anytime. 

    Commenting on the new digital films, Gits Food director – sales and marketing Sahil Gilani said, “These 3 new films showcase our newer millennial focused product lines. The digital films are based on real-life situations where Gits delivers Great Khana without any Drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives!"

    Gits Food products are available across India in retail outlets, supermarkets, and e-commerce platforms.  The brand’s online store, www.gitsfood.com ships fresh products directly from Gits plant!

  • Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign

    Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign

    MUMBAI: Gits Food Products Pvt Ltd has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the fresh new TVCs contain two delectable stories centered on its breakfast and snack mixes.

    The TVCs emphasise on the day-to-day problems faced by families and Gits mixes make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the TVC showcases regional ethnicities to establish this.

    Links: Gits Breakfast Mix

    Gits Snack Mix

    Commenting on unveiling the new TVCs, Gits Food director – sales and marketing Sahil Gilani said, “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

  • Gits Food says #EverydayIsWomensDay

    Gits Food says #EverydayIsWomensDay

    MUMBAI: Gits Food Products Ltd has launched a brand new campaign highlighting the concept of women empowerment ahead of Women’s Day. The campaign has been conceptualised by Lowe Lintas and is live across social media platforms – YouTube, Facebook, Instagram, and OTT.

    The digital film highlights the journey of a woman and the challenges faced by her in society. It illustrates how repeatedly women are told ‘jaga rasoi me hain’ (their place is in the kitchen) irrespective of her relationship. The film shows how she successfully balances her way through the home and finds happiness, pride, and self-worth at work at the Gits Food factory. The factory’s current workforce consists of 98 per cent women and has successfully enabled real change in their lives.

    Commenting on the video, Gits Food director – sales and marketing Sahil Gilani said, “Gits has always promoted women empowerment by employing nearly an all women factory workforce, 98 per cent to be precise. This practice has been around for over six decades and has women whose three generations have worked at Gits. It gives us immense pride to showcase a story unique to the hundreds of women who are part of the Gits family workforce."

  • Gits talks about being food ready this festive season

    Gits talks about being food ready this festive season

    MUMBAI: Gits Food, the pioneer in convenience foods in the country, has launched its latest campaign ahead of the festive season.

    Conceptualised by Lowe Lintas, the campaign will encompass a series of heartwarming videos. The campaign also unveils the new packaging of the brand.

    The campaign hinges on a common situation faced during the festive season – being all time guest ready with delectable festive food. Gits anticipates this and offers the perfect solution with its delicious and authentic quality products. The campaign delivers in a truly touching and humorous fashion, the ease of making Gits desserts, thereby inspiring viewers to whip up all-time favourite festive desserts in 3 easy steps.

    Gits Foods director of sales and marketing Sahil Gilani adds, “We are thrilled to unveil our new campaign. Festivals like Diwali are about togetherness and we believe that times like these are to be thoroughly enjoyed with family and friends, without spending too much time in the kitchen. Since 1963 Gits has been a silent partner in preparing delicious homemade sweets within minutes. The objective of our campaign is to reinstate that Gits has always got your back. Our mixes merely bring to life the magic of your hand made desserts.”

    Commenting on the new packaging of the brand, he goes on to explain, “The new packaging has been designed keeping in mind today’s ever evolving audience. It is reflective of Gits moving ahead to a modern era while keeping its core promise of quality and convenience intact. This has been a major step in augmenting the brand architecture since this is being done for the first time in almost a decade. We have incorporated several new trends such as informative clean labeling, usage of natural and human elements into the pack shots. Moreover, we have even tweaked our logo, brand positioning and colors on our packs”

    The TVC for the campaign was launched on 30 September, during the premier of Marathi Movie ‘Gulabjaam’, for which Gits was the title sponsor. It is interesting to note how the title of the movie coincided with one of Gits’ all-time favourite desserts!