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Tag: Sahibjeet Singh Sawhney

  • Zomato onboards Shah Rukh Khan as its new brand ambassador

    Zomato onboards Shah Rukh Khan as its new brand ambassador

    MUMBAI – Zomato announces a landmark association with global superstar, Shah Rukh Khan, welcoming him as its new brand ambassador. The announcement follows Shah Rukh Khan’s recent appearance in Zomato’s latest campaign, Fuel Your Hustle, which celebrates the quiet grind behind some of India’s most celebrated names.

    Through the campaign and this association, Zomato aims to resonate with every individual who truly believes in hard work and consistency and reinforce its commitment to supporting their journey with food.

    Commenting on the association, Zomato marketing head, Sahibjeet Singh Sawhney said, “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress. We’re excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”

    Shah Rukh Khan added, “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most—great food. It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.”

  • Zomato’s ‘Fuel Your Hustle’ campaign serves a hot tribute to India’s silent strivers

    Zomato’s ‘Fuel Your Hustle’ campaign serves a hot tribute to India’s silent strivers

    MUMBAI: Zomato is dishing out a power-packed ode to perseverance with its latest campaign, ‘Fuel Your Hustle’, starring a heavyweight cast of Indian icons: Shah Rukh Khan, Mary Kom, AR Rahman, and Jasprit Bumrah.

    The emotionally charged campaign spotlights the sweat behind the stardom, tracing each personality’s journey through rare archival footage — some of it never seen before — and gritty behind-the-scenes moments from iconic matches, studios, and film sets. The film is underscored by a stirring track from Kalmi (Nikhil Kalimireddy), the voice behind the viral anthem “Big Dawgs”.

    In a world chasing instant wins, ‘Fuel Your Hustle’ flips the script. It’s a celebration of those long, unglamorous hours of hustle — whether it’s SRK’s early theatre days, Mary Kom’s fight against the odds as a mother and champion, Rahman’s studio grind, or Bumrah’s rise from the nets to global cricketing glory.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zomato (@zomato)

     

     

     

    Commenting on the campaign, Zomato marketing Sahibjeet Singh Sawhney said, “This campaign is for a new generation of doers, a reminder that even the stars they look up to started small, stumbled, and kept going. It’s a cheer for the millions of Indians building something, following dreams, caring for loved ones and for themselves, even when it’s hard and no one’s clapping.”

    “We’re rooting for those chasing what they care deeply about and showing up for it consistently. Food is just their fuel and we’re glad to be a small part of their journey,” he added.

    Posted by Deepinder Goyal, Zomato’s CEO, and live across YouTube, Instagram, and outdoor touchpoints, the campaign rolls out as a full-throttle 360-degree blitz across digital, print, and social media.

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  • Zomato hits fast-forward, counts to ten and your food’s already arrived!

    Zomato hits fast-forward, counts to ten and your food’s already arrived!

    MUMBAI: When hunger strikes, patience isn’t exactly a virtue—it’s a myth. Zomato gets this, and they’re serving up a delicious solution quicker than you can say your favourite Indian cinema countdown. With their snappy new ‘Ek, Do, Teen…Dus!’ campaign, Zomato promises to deliver steaming hot meals in just 10 minutes, giving hangry customers a reason to ditch those stale crackers.

    Launching nationwide on 21 March 2025, the campaign uses four humorous short films, remixing the iconic Hindi song Ek Do Teen, creatively stopping at Dus, perfectly highlighting the lightning-fast 10-minute delivery promise of Zomato Quick.

    Relatable? Absolutely.

    Entertaining? Unquestionably.

    Now, your midnight cravings have officially met their match.

    “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes,” explained Zomato marketing head Sahibjeet Singh Sawhney. “In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Hindi song Ek, Do, Teen, Char,… Our aim is that ads should not feel like ads; they should always entertain and bring a smile.”

    How does Zomato Quick manage this supersonic feat, you wonder? By curating menus with dishes that are quick to whip up, partnering with nearby restaurants, and leaving no room for hunger-induced despair.

    The multi-channel campaign blitz covers all bases, featuring digital and social media promotions, OTT platforms, out-of-home advertising, influencer tie-ups, and even innovative packaging—ensuring no one misses the memo.

    Currently, Zomato Quick is already operational across 15 cities, making ‘fast food’ faster than ever. Forget 30-minute pizza deliveries; that’s practically snail mail compared to Zomato’s Quick!

    So, next time you’re hit by those stomach grumbles, remember: Zomato Quick counts just to ten, and voilà—your meal is at the door. 

  • Zomato announces integration with the movie ‘Fighter’

    Zomato announces integration with the movie ‘Fighter’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the latest cinematic release, ‘Fighter’, featuring Hrithik Roshan and Deepika Padukone. In a scene resonating with real-world enthusiasm, Deepika humorously asks Hrithik, ‘Suna hai aap ko Zomato bohot pasand hai?’

    In the film, the duo play daring fighter pilots, and this collaboration extends beyond the silver screen to pay homage to all those who deliver for our nation. From the skies to our doorsteps, ‘Fighter’ and Zomato celebrate the unwavering commitment of fighter pilots, army officers, healthcare heroes, sanitation workers, security personnel, and Zomato’s dedicated delivery partners.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, “We are thrilled to collaborate with ‘Fighter’ to honor the spirit of those who serve our country. The film is a tribute to the Indian airforce and as a brand born in India, we echo the sentiment. This integration is born out of Zomato’s love and respect for the true heroes of the nation. Look out for Zomato when you watch the movie!”

    Marflix Pictures producer Mamta Anand said, “Thrilled to have Zomato as ‘Fighter’s’ brand partner. Their integration and active role in our campaigns enhance the cinematic experience, bringing an authentic touch to the characters’ lives.”

    This partnership is echoed via billboards in Mumbai and Delhi, along with special banners within the Zomato app, delivering the powerful message that both ‘Fighter’ and Zomato ‘Deliver for the Nation.’

  • Zomato signs Ranveer Singh as brand ambassador

    Zomato signs Ranveer Singh as brand ambassador

    Mumbai: Zomato’s previous brand campaign, “Zomaito vs Zomahto” left India debating about the brand’s correct pronunciation. The debate continues in their all-new World Cup campaign that celebrates India’s unwavering love for cricket. As the excitement and anticipation for the ICC Men’s Cricket World Cup 2023 soars in India, Zomato’s latest brand campaign is live with superstar Ranveer Singh and legendary cricketer Chris Gayle. The campaign is live across major digital and offline channels across the country.

    In the campaign,  Bollywood superstar and Zomato’s brand ambassador, superstar Ranveer Singh is seen hosting a watch party at his home for cricket fans, along with the legendary cricketer, Chris Gayle! No watch party is complete without food, and Zomato joins the celebrations by delivering joy on time. However, Superstar Ranveer and Chris get into a debate while collecting the Zomato order. When the duo can’t decide whether it’s “Zomahto” or “Zomahto”, the Zomato delivery partner says, “Ab Zomaito–Zomahto nahi, India-India ka time hai!” As that penny-drop statement fills them with pride, the film ends with everyone celebrating together. Cricket is one of the key uniting forces in India and Zomato is an integral part of this celebration. After all, match ho toh Zomato!

    In another leg of the campaign, Zomato has launched an AI-generated film featuring superstar Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

    As India hosts the Cricket World Cup, the love for the sport and the Indian team is at an all-time high. There’s only one thing that matters for the next 45 days — supporting Team India. Zomato captures this very feeling and declares that supporting India is more important than the brand itself, in a film packed with excitement.

    Zomato marketing head Sahibjeet Singh Sawhney commented, “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”

    Expressing his enthusiasm on the collaboration, Singh said, “I am a big fan of Team India and Zomato’s World Cup campaign is the perfect ode to cricket, this season. Zomato is an energetic brand and quite the outlier in their industry — that really stands out to me. I’m excited to celebrate cricket with Zomato, Chris Gayle and the nation. Also, don’t ask me if it’s Zomaito or Zomahto”

  • Zomato announces integration in the Bollywood movie ‘Jawan’

    Zomato announces integration in the Bollywood movie ‘Jawan’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the highly anticipated Bollywood movie, Jawan. Zomato can be seen at several key moments in the film, one of which has been disclosed in the trailer launch of the movie.  

    Jawan, starring one of the greatest actors of all time, Shah Rukh Khan, features Zomato in four scenes within the movie. Additionally, the Zomato brand name has made a cameo appearance in the movie’s trailer, sparking excitement among viewers.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, stating, “We are thrilled to be working with SRK and to be a part of the excitement surrounding the mega-release of Jawan. Look out for Zomato while you watch the movie.”

    Extending its illustrious integration with this year’s most awaited Bollywood extravaganza, Zomato has placed two billboards in Bombay. Additionally, it has released an engaging ad film on Zomato’s official YouTube channel and Instagram account, which features Shah Rukh Khan himself. The ad film humorously weaves in the suspense of the movie ‘Jawan’ with the long-running “ZoMaato-ZoMaito” debate, mirroring the excitement around the film.