Mumbai: The financial services sector in India is growing at an unprecedented pace today, thanks to the increased proliferation of digital services. Amid this dynamic landscape, SahiBandhu, the largest gold loan aggregator platform, has emerged as a trailblazer, seamlessly blending the realms of physical and digital interactions.
In the transformative year of 2023, the company’s innovative phygital model not only facilitated unparalleled growth but also set new benchmarks in the gold loan industry. SahiBandhu’s strategic collaborations, market leadership achievements, and the impactful reach of its digital-first lending solutions have redefined the narrative of financial empowerment, making it a beacon of success and innovation.
A Fusion of Physical and Digital Brilliance
In the current year 2023, SahiBandhu’s groundbreaking phygital model, blending physical outreach with digital gold tech, propelled the company to exponential heights. Disbursing gold loans surpassing Rs 11,300+ Cr, the company reached 620+ districts, covered 11,000+ PIN codes, and collaborated with 9,500+ branches of leading banks.
Market Leadership Achieved: A Year of Strategic Triumphs
From aspiring to be a market leader at the beginning of the year, SahiBandhu now proudly stands as India’s largest gold loan aggregator platform. Teaming up with Karnataka Bank, the launch of KBL-Swarna Bandhu doorstep gold loan marked a significant stride.
Serving as a Corporate Business Correspondent, SahiBandhu’s digital-first lending solutions have redefined the gold loan landscape. The company provides customers with a unique product for gold loans with end-to-end digitalisation by leveraging technology and a doorstep service framework. With our collaboration with KBL, we are poised to unlock new opportunities while offering digital-first lending solutions through our gold loan aggregator platform.
Milestones Galore: Empowering Lives, One Loan at a Time
With over Rs 11,300+ Cr worth of loans disbursed, SahiBandhu left an indelible mark on the financial landscape. Having delighted more than 3,07,000 customers and spanning 9,500+ bank branches, the company has become synonymous with trust and efficiency. The journey so far has set the stage for even greater achievements, and the company strives to disburse more loans in the near future.
Shaping the Future: Unleashing Potential in 2024
The gold loan market in India is a combination of highly unorganized and organised segment i.e. Banks, NBFCs, Aggregators, etc. However, the mix is changing as there are greater prospects for organized segments to expand. SahiBandhu stands poised for further growththe company’s expansion outside metropolitan areas since its inception in 2019 has democratized access to formal institutional lending.
The unique Phygital model of SahiBandhuwith its customer-centric approach, SahiBandhu’s vision extends to tier-1, tier-2, tier-3 and beyond cities in 2024, providing gold-backed financial lending products to empower individuals on their journey to true financial freedom through financial inclusion. These untapped opportunities of the unorganised gold loan market awaitaggregators like ours that have customer interest at its forefront.SahiBandhu not only adapts to change but also pioneers innovation in the country’s financial ecosystem.
SahiBandhu’s trailblazing journey in 2023 makes it evident that the intersection of physical outreach and digital prowess can pave the way for unprecedented success. The company’s ascendancy to being India’s largest gold loan aggregator platform, with a focus on customer trust and efficiency, is a testament to its unwavering commitment to empowering lives.
The author of this article is SahiBandhu marketing head Mehak Srivastava.
