MUMBAI: Out with the old, in with the bold. Sahi is hitting refresh on India’s trading scene. The new-age broker has rolled out a high-octane digital video campaign, aptly titled “Aa gaya High Performance ka Zamaana,” calling on traders to dump laggy apps and step into a faster, sharper trading future.
The campaign’s cinematic film captures that satisfying moment of hitting delete on cluttered setups and welcoming sleek, performance-driven tools. It’s a post-festive clean-up with a financial twist, mirroring the spirit of renewal, only this time, the clutter being cleared is digital.
At the core of this push is Sahi Charts, the platform’s in-house, pro-grade tool that gives traders real-time insights, lightning-fast execution, and a clean, intuitive interface that helps them make smarter decisions, faster. The brand’s promise? To give traders clarity, confidence, and a competitive edge.
And the numbers are backing it up. In just ten months, Sahi has clocked over 800,000 app downloads, with active traders growing 50 per cent month on month. Nearly one in five users has already executed more than 500 trades, while over half have crossed the 100-trade mark. All this while offering brokerage fees as low as Rs 10 per order, thanks to its AI-driven operations and lean business model.
“Too many traders still rely on outdated tools that slow them down when it matters most,” said Sahi CEO Dale Vaz. “This campaign is our call to action, to empower traders with the speed and intelligence they need to compete today.”
Head of brand Reedhi Mukherjee added, “The tools you use define your performance. With this campaign, we wanted to remind traders that it’s time to let go of what holds them back and embrace technology built for high performance.”
With its slick visuals and sharp message, Sahi’s new campaign doesn’t just sell a product, it signals a mindset shift. For India’s trading community, the era of high performance isn’t coming. It’s already here.