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Tag: Sahara One

  • Sahara One looks to start a debate with a new series

    Sahara One looks to start a debate with a new series

    MUMBAI: As India evolves, so do Indian families. Typically the older generation remains tied to tradition, while the younger generation wants to break away from age old customs and beliefs. People recognise this in their own families. For years, television, that great mirror of society, has focused on the changing dynamic in relationships. Now soon Sahara One will be airing content that will capture evolving relationships between mothers in law and daughters in law who are the linchpins of the Indian family.

    The interaction between a mother in law and daughter in law has changed considerably. This leads to them having a difference of opinion that has to be negotiated with great sensitivity and patience. The forthcoming show on Sahara One will weave all this into a story that will have not just entertainment value, but will start a lively debate. Viewers can look forward to a dynamic story line, characters and situations that they can relate to.

    Women who watch TV serials want to see women-centric content. This has always been the case. However things are a little different now. They no longer want froth and frivolity; instead they want to watch content that starts a debate and brings subjects that are not openly discussed, into the limelight. And here is where Sahara One is looking to score with their brand new serial set to air soon.

    AAKHIR BAHU BHI TOH BETI HEE HAI – Do you agree? Participate in this online debate on – https://www.facebook.com/aakhirbahubhi

  • Colors goes FTA in the UK; gears up for battle

    Colors goes FTA in the UK; gears up for battle

    MUMBAI: The battle to capture the eyeballs of the UK-based Indian TV channel viewer is about to get fiercer. The Viacom18 group’s flagship brand Colors has announced that it is going free to air in the UK from 2 September. Following this, all of Sky Digital and Virgin Media’s cable TV viewers will be able to receive the channel as a free service.

     

    Says Colors CEO Raj Nayak: “We are elated to offer two of our leading brands, Colors and Rishtey, to our viewers in the UK. With this move, we will be reaching out to a much wider audience base giving them an enriching viewing experience of our top class fiction and non-fiction programming”.

     

    Colors became a part of Multiscreen Media’s ViewAsia bouquet (available on Sky as an Asian pack for pound sterling 17.99) in 2010 and was a pay channel there. Over the past year, ViewAsia tenants such as Sab TV, Sahara one and Aaj Tak opted to go free, leaving Colors to give company to Sony Max, B4U Movies, Sony TV Asia and ARY digital on ViewAsia. Now Colors too has headed for the exit, leaving question marks over ViewAsia’s pricing structure.

     

    Points out IndiaCast group CEO Anuj Gandhi: “The UK continues to be one of our most important markets – where in the past we have challenged the status quo with the launch and success of Rishtey and now with Colors going free to air, we are making our next big move towards leadership.”

     

    Over the past three years, the Network18 group and Viacom18 have launched Colors, Rishtey and News 18 – the first international news channel covering India- in the UK with the Viacom-Network18 joint venture Indiacast. The network says, Colors is available in close to 75 countries and its content is distributed in over 100 countries.

     

    ” Over the last 12 months, we have had phenomenal success with Rishtey that has made us the strongest challenger in the market. With Colors going free to air, we will neutralize the undue distribution advantage that some of the other south Asian channels have enjoyed in the market, making it a level playing field and we are confident of being the leading south Asian network in the UK in the near future,” says Indiacast COO Gaurav Gandhi.

     

    Adds IndiaCast UK’s business head Govind Shahi: “As a growing network, we are thrilled to independently deliver a broader spectrum of high quality entertainment to the consumer – with path breaking dramas, round-the-clock news, movie premieres and all-time favourite international formats like Bigg Boss, India’s Got Talent and Jhalak Dikhhla Jaa. Now with our channels reaching DTH homes in the UK, we are going to be the most potent and effective platform for the advertisers targeting South Asian homes.”

     

    Once it goes free to air, Colors will become a BARB rated channel in the UK. The latest BARB ratings for the week ended 11 August, show Star Plus is the leader in the UK market with 1.16 million viewers, UMP Movies is second with 994,000 viewers, Rishtey, third with 888,000 viewers, Zing – a part of the Zee Network – is at fourth with its best ever ratings of 621,000 viewers. At fifth place is Star Gold with 580,000 viewers. Sony SAB TV follows with 573,000 viewers. At seventh spot is Star Life Ok with 440,000 viewers.

     

    Cumulatively, the Star Network channels account for 2 plus million viewers in the UK – a stranglehold that the Netowrk18 group will be hard-pressed to try and break. But knowing the IndiaCast, Network18 and Viacom18, teams, well, they love a good joust. Get ready for a good fight!

  • Inventory increase jacks Sahara One profit for Q2-2014 despite 31.1 per cent revenue drop

    Inventory increase jacks Sahara One profit for Q2-2014 despite 31.1 per cent revenue drop

    BENGALURU: Sahara One Media and Entertainment Limited (Sahara One) reported increase in inventory of Rs 3.64 crore for Q2-2014 (90.8 per cent of the total PAT) as compared to reduction in inventory of Rs 1.39 crore for Q2-2013 and a reduction in inventory of Rs 1.73 crore for Q1-2014.

    Sahara One reported a PAT of Rs 4.1 crore, 8.1 per cent higher than the PAT of Rs 3.79 crore for the corresponding period of last year and more than triple (3.38 times more) the Rs 1.21 crore for the immediate trailing quarter.
    Despite a 31.1 per cent drop in Income from operations for the current quarter to Rs 22.61 crore as compared to the Rs 32.80 crore for y-o-y and a reduction of 17.5 as compared to the Rs 27.42 crore q-o-q, the company reported an increase in PAT. The company reported a PBT of Rs 6.15 crore which was 8.8 per cent higher than the Rs 5.65 crore for Q2-2013 and more than triple (3.47 times) the Rs 1.77 crore for the immediate preceding quarter.

    News Headline
    Inventory increase jacks Sahara One profit for Q2-2014 despite 31.1 per cent revenue drop
    26 November 2013 07:30 pm | Indiantelevision.com Team

    BENGALURU: Sahara One Media and Entertainment Limited (Sahara One) reported increase in inventory of Rs 3.64 crore for Q2-2014 (90.8 per cent of the total PAT) as compared to reduction in inventory of Rs 1.39 crore for Q2-2013 and a reduction in inventory of Rs 1.73 crore for Q1-2014.

    Sahara One reported a PAT of Rs 4.1 crore, 8.1 per cent higher than the PAT of Rs 3.79 crore for the corresponding period of last year and more than triple (3.38 times more) the Rs 1.21 crore for the immediate trailing quarter.

    Despite a 31.1 per cent drop in Income from operations for the current quarter to Rs 22.61 crore as compared to the Rs 32.80 crore for y-o-y and a reduction of 17.5 as compared to the Rs 27.42 crore q-o-q, the company reported an increase in PAT. The company reported a PBT of Rs 6.15 crore which was 8.8 per cent higher than the Rs 5.65 crore for Q2-2013 and more than triple (3.47 times) the Rs 1.77 crore for the immediate preceding quarter.

    Let us look at the other results for Q2-2014 recorded by Sahara One

    Other income for Q2-2014 at Rs 2.54 crore was less than half (43.8 per cent) of the Rs 5.79 crore for Q2-2013 and 12.5 per cent lower than the Rs 2.9 crore for Q1-2014.

    Total Expenditure reported for Q2-2014 at Rs 18.99 crore was 57.7 per cent of the expenditure of Rs 32.94 crore for Q2-2013 and 33.6 per cent lower than the Rs 28.54 crore for Q1-2014. However, if one were to neglect the effect of the above mentioned increase in inventory of Rs 3.64 crore for Q2-2014 total expense was Rs 22.63 crore.

    For Q2-2014, the company reported lower expenditure towards purchase of content at Rs 17.51 crore, as compared to the Rs 27.41 crore (36.1 per cent lower y-o-y ) and 19.4 per cent lower than the Rs 21.73 crore for Q1-2014.

    The company has reported revenues from three sources – Television and Movies segments and unallocated revenue.

    Television segment reported a 30 per cent drop in revenue to Rs 23.46 crore for Q2-2014 as compared to the Rs 33.53 crore for Q2-2013 and 17 per cent lower than the Rs 28.26 crore for Q1-2014. This segment reported operating profit at Rs 7.29 crore that was more than double (2.52 times) the Rs 2.90 crore for Q2-2013 and almost triple (2.93 times) as compared to the Rs 2.49 crore for Q1-2014.

    Income from the movies segment was nil for the current and the corresponding quarter of the last quarter, and just Rs 0.0134 crore for Q1-2014. This segment reported a loss of Rs (-0.1969) crore for Q2-2014 as compared to a loss of Rs (-31.07) crore for Q1-2013 and Rs (-0.1573) crore for Q1-2014.

    Sahara One reported unallocated income of Rs 1.68 crore for Q2-2014, a little less than one third (33.13 per cent) of the Rs 5.07 crore for Q2-2013 and 17.7 per cent lower than the Rs 2.04 crore for Q1-2014. For Q2-2014, this revenue source reported a 68.6 per cent higher loss at Rs (-0.94) crore as compared to the loss of Rs (-0.55) crore for the corresponding quarter of last year. Unallocated source of income reported a positive Rs 3.08 crore for Q1-2014.

    Capital employed (Segment assets minus segment liabilities) by the television segment rose 80.6 per cent to Rs 78.09 crore for Q2-2014 as compared to the Rs 43.25 crore for Q2-2013 and 34.8 per cent higher than the Rs 57.95 crore for Q1-2014.

    Capital employed by the movies segment at Rs 86.27 crore for Q2-2014 was 3.1 per cent more than the Rs 83.71 crore for Q2-2013 and almost flat as compared to the Rs 82.17 crore for Q1-2014.

    Unallocated capital employed for Q2-2014 at Rs 133.62 crore was 19.5 per cent lower than the Rs 165.99 crore for Q2-2013 and 10.8 per cent lower than the Rs 149.77 crore for Q1-2014.

  • Zee TV shoots up to no 1, Sony sets new GRP record

    MUMBAI: Zee TV has successfully battled the storm of new show launches on rival channels and has emerged as the leading Hindi general entertainment channel (GEC) again, after a gap of two weeks.

    Zee TV added 24 GRPs to its last week’s tally to end the week with 251 GRPs. The channel had aired ‘Mahasangram’ of its fiction shows from 8.30 -10 pm on 7 September that rated an average of 3.5 TVR and contributed around 10.5 GRPs to its kitty. Other fiction shows on the channel have also seen an improvement in ratings.

    “Zee has seen tremendous success with DID and the format has clicked well with the audiences ensuring repeat viewership for all their formats. The battle at the top 3 stands with a few GRPs differentiating the number one position and this looks like a weekly tug of war that we will see in the weeks to come,” says Mindshare principal partner -client leadership Anita Kotwani.

    Though just a GRP away from Zee TV, Star Plus lost 15 GRPs to close the week with 250 GRPs. Its fiction properties like ‘Diya Aur Bati Hum’, ‘Teri Meri Love Story’ have seen dips in viewership.

    Placed at No 3 is Sony Entertainment Television (Set) that has registered 244 GRPs (last week 210) in the week 36 of 2012 on the back of the launch of its biggest prime-time property ‘Kaun Banega Crorepati’ that has opened with 6.1 TVR. This is channel’s highest recorded rating in this year.

    Taking the No 4 spot on the ladder is Colors, which was the number 2 channel last week in the genre. Its newly launched reality show, Sahara-One’s ‘Sur-Kshetra’, opened with 1.2 TVR on 8 September. The other fiction properties of the channel have also shaved some viewership numbers. However ‘Jhalak Dikhhla Ja’ clocked a 3.4 TVR (last week 2.8). Colors reported 229 GRPs (last week 244) in the week ended 8 September.

    Life OK too reached its all time high ratings of this year. The channel that had opened with 87 GRPs in December 2011, recorded 141 GRPs (last week 132). Its mythological property ‘Mahadev’ continues to garner eyeballs and is averaging 3+ TVR.

    Following Life OK is Sab that added five GRPs to notch up 136 GRPs.

    Sahara-One maintained its position at No. 6, while adding one GRP to last week’s total of 35. ‘Sur-Kshetra’ – which it simulcasting with Colors – opened with a 0.3 TVR on the channel. Sahara-One had aired the singing reality show back-to-back on the day of the launch. The second airing of the show clocked 0.2 TVR.

  • Sur-kshetra:Colors takes DTH roadblock route

    MUMBAI: A roadblock strategy on two DTH platforms, heavy usage of radio and a marketing spend of Rs 60 million. That is how Colors will promote its new singing reality show, ‘Sur-Kshetra‘, which it will simulcast with Sahara One.

    The half-hour block will be on Dish TV and Tata Sky from 6-8 September at 7 pm. Colors is also creating a two-day roadblock on the music streaming website, Gaana.com.

    A singing battle between the Indian and Pakistani singers, the show will be promoted on Yahoo and other social media websites.

    Starting 8 August, ‘Sur-Kshetra‘ will run every Saturday and Sunday at 7.30 pm for 90 minutes.

    Says Colors marketing head Rajesh Iyer, “It is a co-branded show with Sahara One but the marketing effort is done through us. Wherever there is an opportunity to reach out to consumers, we have utilised that. We have a contextual advertising plan for the digital space as well. Since this show is targeted at masses, we are majorly relying on the traditional mediums and will not use on-ground activities to promote it.”

    Colors, according to a source, will be spending Rs 60 million to market the property.

    ‘Sur-Kshetra‘ is being promoted on leading radio stations with 6000+ spots. Big FM, Radio Mirchi and Radio City will also be connected with three FM stations in Pakistan – BBC Radio, Karachi FM and City FM. The RJs from India will be talking to the RJs of Pakistani radio stations about music with the main focus on ‘Sur-kshetra‘. “The promotion will be broadcast in 35 cities of India,” says Iyer.

    With the main focus on Hindi Speaking Market (HSM), Colors is rolling out print ads in leading newspapers across 40 cities.

    The promos of the show started airing during the screening of ‘Ek Tha Tiger‘. “They were aired in 250+ screens with 6750 shows of the movie,” says Iyer.

    There will be 500 OOH sites across 10 cities.

    “We are running a four-week campaign amounting to 2000 spots. We have also roped in cyber cafes in HSM, which will have ‘Sur-kshetra‘ theme on the homepages. For a week, selected mobile customers of Airtel, Idea and Tata Docomo will get the ‘Sur-kshetra‘ caller tune activated free,” says Iyer.

    Sur-Kshetra is produced by Sahara One in association with Gajendra Singh‘s Saaibaba Telefilms.

    In 2010, Star Plus had launched a singing reality show with India and Pakistan pitted against each other. Titled ‘Chhote Ustaad – Do Deshon Ki Ek Awaaz‘, the show was directed by Gajendra Singh. It also aired on Geo Entertainment Television in Pakistan.

    Ad sales drive

    Colors has roped in Philips as the presenting sponsor while the show will be powered by Dabur. The channel is looking at getting six associate sponsors to back the early prime time property.

    Philips has shelled out around Rs 80 million while Dabur has paid around Rs 66-70 million, according to industry estimates. The title sponsor is common to Colors and Sahara.

    Says Havas Media CEO- India Anita Nayyar, “Any musical show in India has a loyal viewership. ‘Sur-kshetra‘ is also bringing elements of sensitivity (India-Pakistan contest) which will give it an added advantage. The success of the show will depend on the quality of singers and the format.”

    Colors has sold around 70 per cent of its ad inventory while keeping the other 30 per cent to sell later so that it can earn premium rates. While the sponsors are consuming 60 per cent of the inventory, the remaining 40 per cent will be consumed by spot buys.

  • Colors moves up to No 2 courtesy soaps & Jhalak

    MUMBAI: It had been pacing on the sidelines for the past seven weeks, waiting to reoccupy the second slot in the Hindi GEC sweepstakes. And week 34 of the TAM calendar 2012, saw the Raj Nayak-led Colors getting there courtesy its fiction and non-fiction properties registering improved viewership ratings.

    As per TAM data (C&S, HSM, 4+), provided by Hindi GECs, Colors added 20 GRPs to its last week’s tally to record 258 GRPs in the week ended 25 August. The channel saw growth in viewership of shows like ‘Balika Vadhu’ (4.8 TVR), ‘Uttaran’ (2.8 TVR), ‘Zindagi Ki Haqiqat se Amna Samna’ (2.2 TVR) and ‘Jhalak Dikhhlaja’ (4.3 TVR).

    Star Plus, which had slipped to second place last week following a great showing by the DID Lil Masters finale on Zee TV in the previous week, clawed its way back to the No1 position this week. The leader added 10 GRPs to close the week with 264 GRPs (only six ahead of Colors, mind you). Its fiction show ‘Diya aur Baati Hum’, which is top gun among all fiction shows in the Hindi GEC space, crossed the 6 TVR-mark clocking 6.7 TVR (last week 5.7). Other shows like ‘Saathiya Saath Nibhana’ (3.7 TVR) and ‘Pratigya’ (2.4 TVR) registered gains while Arjun, which opened with 2.3 TVR on 11 August, rated 1.7 TVR (last week 1.3 TVR) . Meanwhile, ‘Teri Meri Love Story’ also grew to record a 1.2 TVR (last week 0.8).

    Last week‘s leader Zee TV lost 46 GRPs this week to take the No 3 position, despite the fact that its DID lil Masters-2 replacement, ‘Dance ke Superkids’, opened with 5.6 TVR on 25 August. The show, an extension of ‘DID lil Masters,’ will run for five weeks until the channel launches another season of its blockbuster Sa Re Ga Ma on 29 September. Ramayan which racked up 2.7 TVR on debut dropped to 1.8 TVR in its second episode. Fear Files continues to generate good numbers with 3 TVR.

    Though the shows like Crime Patrol (3.9 TVR), CID (3.6 TVR) and Indian Idol-6 (2.6 TVR) have seen increased eyeballs, Sony Entertainment Television (Set) with an overall loss of three GRPs continued its run at fourth place. But expect its ratings to move northwards in the coming weeks with KBC slated to launch during weekend primetime.

    Meanwhile, Set’s sister channel Sab, lost 7 GRPs and ended the week with 126 GRPs. A GRP away from Sab, Life OK followed with 125 GRPs. It lost eight GRPs in the week.

    Sahara One with 37 GRPs (last week 35) remained at the bottom of the ladder.

  • Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5 TVR

    Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5 TVR

    MUMBAI: Dabbling in the horror genre seems to be working for Zee TV. Fear Files, opened with 3.8 TVR, more than double what the channel used to get from that 10.30 pm weekend band earlier.

    The debut rating of the paranormal show on 30 June helped Zee TV race ahead of competition in that slot. It could not, however, elevate Zee TV’s position in the Hindi GEC pecking order. As per TAM data (HSM, C&S, 4+) provided by Hindi GECs, Zee TV lost three GRPs and ended the week at No. 3 with 211 GRPs. Apart from Fear Files and DID Li’L Champs, the other Zee TV shows saw a dip in ratings.

    The Hindi general entertainment channels continued to maintain their rankings in the week ended 30 June with Star Plus in the lead position. The channel added 14 GRPs, ending the week with 265 points, as some of its leading fiction shows improved in ratings.

    Indian Telly Awards 2012, a property of Indiantelevision.com, earned a rating of 2.5. The premium television awards show, which aired on Colors for two hours on Saturday, pocketed 10 GRPs for the channel. Colors held on its second position in the GEC hierarchy with 233 GRPs (239 GRPs in the previous week).

    Meanwhile, Sony Entertainment Television (Set) slipped below the 200 mark once again, shedding seven GRPs to record 194 GRPs in the week.

    Sab gained 11 GRPs to end with 120 points while Life OK collected 101 GRPs (last week 97). Sahara One with 42 GRPs remains at the bottom position.

  • Divaakar returns to TV9 as ad sales VP

    Divaakar returns to TV9 as ad sales VP

    MUMBAI: S Divaakar is set to start his second stint with the Associated Broadcasting Company Ltd. (ABCL), which operates the TV9 news network. He will serve in the capacity of vice-president ad sales national and will report to ABCL director Clifford Periera.

    Divaakar will be based in Bangalore and will handle ad sales nationally.

    Pereira said, “Divaakar’s appointment is a part of our expansion plans. We are looking at aggressive growth in the near future. This includes new appointemtns and launch of new channels which will be revealed in due course of time.”

    Divaakar had previously worked with ABCL as AGM for four and a half years before joining Public TV nine months back where he was vice-president, sales and marketing.

    He has nearly 19 years of experience in the television industry. He began his career as a sales executive in Udaya TV when the channel was launched in 1994 and has been associated with channels like Gemini TV, Jaya TV, ETC, Zee Network, Sahara One and Filmy since then.

  • Sharad Pal moves to Reliance MediaWorks from Sahara One Media

    Sharad Pal moves to Reliance MediaWorks from Sahara One Media

    MUMBAI: Sahara One Media & Entertainment’s head film distribution and syndication Sharad Pal has quit.

    Pal, who had joined the company in March 2008, will be joining Reliance MediaWorks as divisional head studios – business development.

    “Yes I will be joining Reliance MediaWorks in March. 15 February was my last day at Sahara,” Pal confirmed to Indiantelevision.com.

    In his new role, Pal will be reporting into RMWL COO – Production Services Ashish Chakravorty.

    In his new profile, Pal will be handling the business front for the sound stages of the company.

    Prior to Sahara, Pal has worked with Adlabs for three years in international sales, looking after overseas distribution.

  • Colors adds 30 GRPs on the back of Screen Awards

    Colors adds 30 GRPs on the back of Screen Awards

    MUMBAI: Colors, the Hindi general entertainment channel from the Viacom 18 stable, has emerged as the biggest gainer in the week ended 28 January, as far as ratings are concerned.

    The channel added 30 GRPs (gross rating points) to its previous week‘s tally to end week with 230 GRPs as it was aided by the Screen Awards‘ telecast. However, it did not help the channel to better its position among the Hindi GEC ladder, and it remained behind Sony Entertainment Television (Set).

    As per TAM data for the week 4 of 2012 (HSM, C&S, 4+), the telecast of Colors Screen Awards on Sunday clocked an average TVR of 5.37 over a period of three-and-a-half hour. The repeat of the show was aired on Saturday, 28 January, which recorded 1.8 TVR. Colors also launched its sports entertainment reality show Ring Ka King on 28 January that registered a 2.2 TVR.

    Meanwhile, genre leader Star Plus has seen an improvement in its ratings. With addition of 13 GRPs, the channel has ended the week with 306 GRPs (last week 293). The top three most watched GEC properties were from Star Plus. After a long time, channel‘s fiction property Yeh Rishta…is at the No 1 position with 5.93 TVR while Saathiya Saath Nibhana has slipped to No 3 with 5.68 TVR.

    Set‘s ratings remained unchanged this week and the channel ended the week with 237 GRPs.

    For Zee TV, it was another black Wednesday, as the channel shed further 13 GRPs and closed with 172 GRPs (last week 185). Sab added one GRP and clocked 132 GRPs.

    Life OK, the second channel from the Star India stable, saw a dip in GRPs again. The channel that had reached to 100 GRPs in the third week of its launch has gone down to end the week with 85 GRPs (last week 87).

    Imagine TV with 61 GRPs (last week 65) and Sahara One with 45 GRPs (last week 42) followed.