NEW DELHI: Star India has been granted time till 31 December to complete changes in the logo of its new entertainment channel, which went on air today.
The changes would have to include mention of the word `Star along with `One, which would mean the channel’s name would formally read Star One. The present logo doesn’t have the written word ‘Star’ and instead carries a visual of a star, signifying its parentage.
The consent terms, signed today between petitioner Sahara Mass Media Communication and Star India under court order, states that from 1 January the new logo should be sported by the new Hindi entertainment channel.
In the interim, as reported by indiantelevision.com earlier, the word ‘Star’ would be flashed prominently thrice an hour indicating that the channel is called Star One.
The Delhi high court, however, refused to pass any injunction against Star India on a petition filed by Sahara on 25 October. This means that Star can go ahead with its ad sales and other activities.
Star One goes on air tonight, at 8.00 p.m. Backed by a huge marketing campaign, Star One will unveil its first programme tonight as per schedule. Star One, is essentially targeted at urban, upscale audiences, and will open with Remix, a one-hour daily, which is a first for Indian television.
Star One promises the next generation of Hindi entertainment with shows that speak an urban language, crisp storylines and next generation styling.