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Tag: Sahara India Pariwar

  • MS Dhoni to co-own Ranchi team of Hockey India League

    MS Dhoni to co-own Ranchi team of Hockey India League

    MUMBAI: After buying a stake of the Chennaiyin FC team, the captain of the Indian cricket team, MS Dhoni, has now become the owner of the Ranchi team for the Hockey India League along with Sahara India Pariwar.

     

    The new franchisee has been named Ranchi Rays.

     

    Hero Hockey India League chairman Dr. Narinder Batra said, “This is a great moment for HIL to have MS Dhoni on board as a franchisee owner of the world’s most prominent hockey league along with Sahara India Pariwar. This initiative showcases the faith that they have in Hero HIL and I am happy by the kind of support that the league is garnering from all quarters”

    Dhoni, commenting on purchasing the stake, stated that he was happy to own the franchise as he was always interested to do something for the region and wanted to see hockey being uplifted from the grassroot level. “I have got this franchisee with the support of Sahara India Pariwar, one of the prime promoter and patron of sport’s in India.” he added.

    Sahara India Pariwar head corporate relations and Sahara Adventure Sports director Abhijit Sarkar said “Hockey is our national game and we are proud to be associated with Ranchi franchisee and are elated to continue our patronage and support for the game. We will achieve greater laurels and success in the sport of hockey in the coming years and Sahara India Pariwar is committed to the development of sport at all levels.”

     

    Rhiti Sports CMD Arun Pandey added, “MS Dhoni has supported every sport and hockey is another sport which is close to Mahi’s heart. When this opportunity came, Mahi quickly accepted it as he always wanted to do something for his state and country.”

     

    It can be noted that Sahara India Pariwar already owns the Lucknow team in the league and now will co-own the Ranchi team from this edition of the HIL.
     

  • Jaico Publishing earmarks over twice the marketing spend for ‘Sahara: The Untold Story’

    Jaico Publishing earmarks over twice the marketing spend for ‘Sahara: The Untold Story’

    KOLKATA: It isn’t often that a publishing house sets aside over two times its marketing expenditure for a book. Unless of course, the book in question is ‘Sahara: The Untold Story’ by eminent journalist and deputy managing editor of The Mint, Tamal Bandopadhyay. Jaico Publishing House has done just that.

     

    Not surprisingly, the Facebook page dedicated to the tome has garnered more than 8,300 likes within weeks of its appearance. Plans are underway to upload videos of the book launch apart from advertising on national television channels like CNBC and CNN IBN and in flyers and newspaper inserts in cities where the book will be launched next including Pune, Lucknow and Ahmedabad.

     

    On why Jaico has earmarked so much moolah, ‘Sahara: The Untold Story’ publisher Akash A Shah told indiantelevision.com, “We are looking at selling around 20,000 copies in a few weeks of the launch and this book has the potential to sell 50,000-60,000 copies in the next two to three months. We are targeting serious readership.”

     

    Shah spoke to this website on the sidelines of the book’s launch in Kolkata. “Seeing the potential of the book as compared to others, we are spending more on it, that is, around two times as compared to other books,” he added. The launch itself proved innovative with Bandopadhyay doing a mock interview with Sahara’s Subrata Roy as portrayed by Bengali actor Kaushik.

     

    Ever since being published, the book has been at the centre of much controversy, what with Jaico and Bandopadhyay dragged to court along with a stay order on the book and a Rs 200-crore defamation suit filed. Especially after the suit, people have been even more curious about the book. The ban was lifted after Sahara withdrew its legal suit against the publisher, with the condition that the book would carry a disclaimer by Sahara Group.

     

    Painstaking research has gone into demystifying the country’s most enigmatic and largely unlisted conglomerate, the Sahara India Pariwar, in a book that goes behind the curtains of every good, bad and ugly event that occurred in the past 30 years of the Sahara dynasty. ‘Sahara: The Untold Story’ also delves into the group’s ongoing legal battle with market regulator SEBI.

     

    “The issue discussed in the book is set to garner attention from the financial fraternity as well as regulators and academia. Though it essentially is a tussle between the regulator and the company, it will also be viewed as a game. Hence, the publisher is seen using the gimmick of marketing to ensure that the book reaches all those concerned with the subject using all aspects of the media,” said a city-based expert.

  • Sahara India to start a Bengali channel; roll out IPTV services soon

    Sahara India to start a Bengali channel; roll out IPTV services soon

    KOLKATA: The Lucknow-headquartered Sahara India Pariwar that has been in the media and entertainment business since some time now, plans to start a Bengali infotainment channel very soon.

     

    Currently, the company has entertainment channels, a movie channel and many regional news channels. It also has round the clock regional news channels, Sahara Samay in 30 cities.

     

    Sahara India chairman and managing director Subrata Roy, who was in Kolkata for a media interaction on Friday, said, “We have already widened our channel offerings. We plan to start a channel in the Bengali language space as well.” However, he refused to provide any further details.

     

    Not just that, Roy also mentioned that the company plans to roll out internet protocol television (IPTV) system, though he didn’t divulge any further details about it too.

     

    When Roy was quizzed about the low distribution of the Sahara channels, he rubbished it and said that the channels are doing well.

     

    The Sahara Group would also be hiring 48,000 executives and 2.5 lakh lower level employees over a period of 8-10 years.

  • Sahara TV aims to bang the Hindi entertainment market

    Sahara TV aims to bang the Hindi entertainment market

    One more channel joins the entertainment bandwagon. Sahara TV was launched yesterday amidst much fanfare. And this one’s claiming freshness in its content too.

    The channel officials said that they have pre-tested each of their programmes before commissioning them. The channel which has hi-tech studio facilities at Noida as well as Mumbai, says that it will avoid reruns as far as possible as it has 11 hours of daily fresh content. Sahara is placing a lot of emphasis on the look as well as quality of the channel. Plus many reputed TV producers & directors have been commissioned to make programmes for Sahara TV. According to the officials, the channel has also tried to create new genres of programming in order to provide freshness to the channel.

    When asked about the distribution network of the channel, a senior official said that “Sahara TV has the largest distribution team in the television industry. We have worked out a comprehensive support plan for cable distributors, which include ready information on equipment upgradation, easy finance schemes and a helpline. Besides Sahara India Pariwar is a household name in the Hindi belt. Also our 6 lac committed workers as a part of the pariwar will help promote the channel all over the country. Thus we expect a cable penetration of 65% of the total 30-million C&S homes to start with.” The channel is also looking at forming their own DTO bouquet and forging alliances with other channels. But first it will concentrate on its main entertainment channel.

    The channel is also closely monitoring Internet as a powerful communication medium of the future.