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Tag: Sagnik Ghosh

  • Havas Worldwide India duo clinches TOI & ECI’s Power of Print Contest 2024

    Havas Worldwide India duo clinches TOI & ECI’s Power of Print Contest 2024

    Mumbai: With over 15.8 crore Indians eligible to cast their votes in the ongoing General Elections of the world’s largest democracy, two young creatives of Havas Worldwide India have crafted a groundbreaking campaign, to remind citizens of their democratic rights and responsibilities.

    The Power of Print Contest 2024 is run by The Times of India Group in collaboration with the Election Commission of India. Havas Worldwide India’s creative talents, Soham Ghosh, Creative Supervisor (Copy), and Ravinder Kumar, Associate Creative Director, have won the coveted award and will represent the agency at Cannes Lions 2025.

    The winning entry, selected from over 560 entries from across the country on the theme ‘I Vote For Sure’, aims to inspire greater voter turnout by highlighting the significance of every individual’s vote.

    Unveiled in The Economic Times, Bengaluru edition on April 26, 2024, coinciding with the city’s voting day for the second phase of the 18th Lok Sabha Elections, the winning concept employs a striking visual metaphor. The entire newspaper page has been rendered in purple ink, symbolising the unused electoral ink from the 2019 elections. This innovative approach serves as a hard-hitting reminder of the wasted potential inherent in unmarked fingers and uncast votes. To motivate people from across the country to vote, the campaign will be published in the most important markets of the publication over the next two weeks.

    Times of India head of creative strategy, innovation, branded content and trade marketing for BCCL Response Sagnik Ghosh said, “After a tough competition and intense evaluation by the eminent jury, the fifth edition of The Times Power of Print, supported by the Election Commission of India, has its winners. Among the many strong entries, the winning ad stood out for its effective portrayal of the urgency of the issue of low voter turnout and the masterful use of print as a versatile medium, open to innovative possibilities. We hope that this ad is inspiring to the readers and motivates them to exercise their right to vote on D-Day.”

    Speaking about the idea, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “At Havas Worldwide India, we truly believe in the power of ideas to drive meaningful change. Soham and Ravinder’s powerful idea exemplifies our commitment to leveraging creativity for social good, empowering citizens to shape the future of our nation.”

    Soham Ghosh said, “Our idea stemmed from the low voter count in the last Lok Sabha Elections. The insight was simple yet powerful – if people are not getting their fingers marked with purple ink, then they’re not just wasting the electoral ink, they’re also wasting the power of democracy. So, we suggested printing an entire page of the newspaper using purple ink for people to take notice of the unused electoral ink.”

    For Ravinder Kumar, this campaign is much more important than just winning tickets to the Cannes Lions next year. He said, “Going to the Cannes Lions Festival has been a life-long dream but with this newspaper innovation using purple ink, if we can inspire even one person to step out and vote this time, it will be a bigger victory for us.”

  • Colors Bangla Cinema presents ‘Filmy Fulki’

    Colors Bangla Cinema presents ‘Filmy Fulki’

    Mumbai: Launched on 1 December Filmy Fulki festival on Colors Bangla Cinema has embarked on a spectacular journey, promising to keep the warmth soaring with a heated lineup of the biggest stars from Bengal. Throughout December, audience will experience the thrill of Filmy Fulki during Dumdar Dupur, every day at 1:00 PM as Colors Bangla Cinema transforms into the ultimate destination for Bengali movie aficionados.

    Colors Bangla Cinema, the No. 1 Bengali movie channel, provides TV viewers with an unmatched cinematic experience and this festival is not just a celebration of movies but also a testament to the Channel’s dedication to delivering quality entertainment.

    Join the thrilling cinematic journey with iconic movies such as:

    •    ‘Tulkalam‘ starring Mithun Chakraborty, Rachana Banerjee, and Rajatava Dutta
    •    ‘Sneher Protidaan’ starring Prosenjit Chatterjee, Rachana Banerjee, and Ranjit Mallick
    •    ‘Fighter, Marbo Noy Morbo’ starring Jeet and Srabanti
    •    ‘Awara’ starring Jeet and Sayantika Banerjee
    •    ‘Sathi’ starring Jeet and Priyanka Trivedi
    •    ‘Minister Fatakeshto’ starring Mithun Chakraborty, Koel Mallick, and Soumitra Chatterjee
    •    ‘Protibaad’ starring Prosenjit Chatterjee, Ranjit Mallick, and Arpita Chatterjee
    •    ‘Shoshurbari Zindabad’ starring Prosenjit Chatterjee and Rituparna Sengupta

    Supported by a robust 360° marketing campaign, Filmy Fulki is captivating audiences through cross-channel promotions, on-ground activation, and engaging social media content. Additionally, an On-air Watch & Win contest brings the excitement closer to viewers, offering daily chances to win silver coins and a weekly mega prize of coveted gold coins.

    Colors Bangla and Colors Bangla Cinema business head  Sagnik Ghosh shared, “Filmy Fulki is more than a festival; it is an experience designed to unite audiences with their favourite movies, creating great moments and surprises through the On-air Watch and Win Contest. Colors Bangla Cinema invites everyone to join the celebration of cinema, entertainment, and the joy of winning gold and silver coins this December!”

    Supported by Special Partner Dear Government Lotteries, a spokesperson mentioned, “Collaborating with Colors Bangla Cinema, the No. 1 Bengali movie channel, is a continual pleasure. With the Filmy Fulki festival, a blockbuster initiative, Colors Bangla Cinema is poised to receive tremendous audience love, further solidifying our aim to reach a larger audience base.”

     

  • Colors Bangla Cinema unveils the Great Blockbuster League

    Colors Bangla Cinema unveils the Great Blockbuster League

    Mumbai: As the cricket season winds down, Colors Bangla Cinema has the perfect solution to your post-match blues! Brace yourselves for a mind-blowing, power-packed extravaganza as Colors Bangla Cinema presents the Great Blockbuster League, set to kick off from 18th November 2023 onwards.

    Prepare for a cinematic event that aims to captivate and entertain. The Great Blockbuster League is more than just a cinema celebration; it’s a grand spectacle uniting Bengal’s top stars for an unforgettable entertainment experience.  

    Get ready to be part of a thrilling cinematic journey with iconic movies like:

    1   MLA Fatakeshto starring Mithun Chakraborty, Debashree Roy and Soumitra Chatterjee

    2   Saathi starring Jeet and Priyanka Upendra

    3   Rehmat Ali starring Mithun Chakraborty and Rituparna Sengupta

    4   Awara starring Jeet and Sayantika Banerjee

    5   Challenge starring Dev and Subhashree Ganguly

    6   Bojhena Se Bojhena starring Soham Chakraborty and Mimi Chakraborty

    7   Shoshurbari Zindabad starring Prosenjit Chatterjee and Rituparna Sengupta

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh shared, ‘As the cricket fever subsides, Colors Bangla Cinema steps up to keep the audience unified through the seven colours of cinema. Let the game of entertainment commence, and may the blockbusters reign supreme with the curtain rising on the Great Blockbuster League.’

    Mark your calendars, set your reminders, and prepare for the ultimate entertainment showdown, the Great Blockbuster League exclusively on Colors Bangla Cinema from 18 November onwards, around the clock.

  • Colors Bangla Cinema presents the television premiere of ‘Ekannoborti’

    Colors Bangla Cinema presents the television premiere of ‘Ekannoborti’

    Mumbai:  In a world where life’s hustle and bustle often keeps us apart, there’s something truly magical about the bond of family that brings us back together, much like the joyous reunion during the vibrant celebration of Durga Puja. This Mahalaya, 14 October at 10:00pm, Colors Bangla Cinema extends an invitation to experience the television premiere of ‘Ekannoborti,’ a heartwarming story that celebrates the enduring spirit of familial love, tradition, and the beauty of second chances.

    Starring Aparajita Auddy, Sauraseni Maitra, Ananya Sen, and Alokananda Roy, ‘Ekannoborti’ is a family drama that will tug at your heartstrings. Directed by Mainak Bhaumik, this cinematic masterpiece is a poignant reminder of the bonds that unite us. This movie explores a family’s journey from unity to fragmentation and back together during a lively household Durga Puja, rekindling their joy amidst the festive chaos, transforming their home from silence to celebration.

    What sets ‘Ekannoborti’ apart is the depth of emotion it carries. The soul-stirring song, ‘Behaya,’ composed by Mainak Mazoomdar and penned by Nilanjan Chakraborty, captures the essence of the Bengali family. Sung by the mellifluous Lagnajita Chakraborty, this track is bound to touch your soul.

    The movie also boasts stellar performances by Kaushik Sen and Sudip Mukherjee, adding layers of depth to the narrative.

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh shared, ‘At Colors Bangla Cinema, we are unwavering in our commitment to uniting individuals through the power of emotions and ‘Ekannoborti’ resonates with that sentiment. Our brand byline “Saat Ronge Bandha” which means unified by the seven colours stands for this value of unification. We are happy to present the television premiere of a film that stands for the importance of family and its relevance in today’s rapidly disintegrating world.’

    Mark your calendars for a date with emotions, tradition, and the magic of familial bonds. Presented by Vivel Soaps (ITC) and special partner Dear Government Lotteries, witness the television premiere of ‘Ekannoborti’ only on Colors Bangla Cinema, Saturday, 14 October 2023, at 10:00 pm.

  • Colors Bangla Cinema presents “Bidaay Byomkesh” on TV

    Colors Bangla Cinema presents “Bidaay Byomkesh” on TV

    Mumbai: Colors Bangla Cinema is about to bring to the viewers the much-acclaimed film “Bidaay Byomkesh” for the first time on television. The film is set to air on 27 August at 1:00 pm, exclusively on Colors Bangla Cinema.

    “Bidaay Byomkesh” weaves an enthralling tale centred around an aged Byomkesh Bakshi, a name synonymous with mystery and intrigue, intricately weaving a narrative showcasing him at a crossroads. He takes a momentous decision to relinquish his role as a ‘Satyanweshi’ (Truth Seeker) and passes the mantle to his grandson, Satyaki Bakshi. Will this decision mark the end of an era for the celebrated detective, or will it herald the dawn of a new and equally riveting chapter?

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh said, “We are delighted to bring the acclaimed film ‘Bidaay Byomkesh’ to our viewers for the first time on television, as we believe diverse content resonates with our audiences’ preference. The film’s engaging storyline and stellar cast are sure to create a memorable viewing experience.”

    The film provides a unique and insightful perspective into director Debaloy Bhattacharjee reimagining the revered character, one that has consistently captivated generations of readers and viewers alike. “Bidaay Byomkesh” unravels the complexities of Byomkesh Bakshi’s character, taking audiences on a journey that probes the depths of family dynamics and legacy.

    The film boasts a stellar ensemble cast, each contributing their exceptional talents like Abir Chatterjee, Sohini Sarkar, Rahul Banerjee, Joy Sengupta, and Bidipta Chakraborty among others, to bring the characters to life.

  • Color Bangla brings a new show ‘Sohag Chand’ 

    Color Bangla brings a new show ‘Sohag Chand’ 

    Mumbai: Colors Bangla’s new show Sohag Chand features an inspirational story about a plus-size woman. It will air every day at 7 p.m.

    Anwesha Chakraborty, who won Ms. Plus Size 2019, will play Sohag, and Abhishek Veer Sharma, who was last seen in Mou er Bari, will play Chand.Bharat Kaul, Tanuka Chatterjee, and Srabani Banik are among the other notable artists in the show.

    It is the story of a girl named Sohag, who is warm-hearted and nearly perfect but gets rejected every time by prospective grooms for being overweight. The show is a tribute to those who believe love is skin deep.

    Sohag is a plus-sized romantic woman who works for a bank. She is rejected by 34 prospective grooms because of her appearance, but she is completely unaware of the world’s need for a perfect bride. But the optimist in her believes that one day she will meet her prince charming, who will fall in love with her because of her inner beauty. Chand, on the other hand, is a fitness enthusiast who wants to start a sports academy. Chand is looking for a bride who is beautiful and perfect and who is not overweight.

    “Questioning society’s definition of perfection, we present the story of free-spirited Sohag, who is plus size but never becomes a detriment to her living a life that is beyond society’s judgement,” said Colors Bangla business head Sagnik Ghosh. “Right from her unapologetic ways of dealing with her emotional complications to her pursuit of finding a life partner; Sohag’s journey is worth mentioning. Her compelling personality will stand out, and we are sure audiences will relate to her life and the challenges she faces.”

  • Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Mumbai: Colors Bangla has announced to bring a new show, Pherari Mon, which will go on air from 7 November at 6:30 p.m. 

    Pherari Mon boasts of an ensemble cast featuring Bidipta Roy, Arindam Ganguly, Swagata Mukherjee, and Debraj Mukherjee.

    Taking up the baton of reaching audiences in every corner of Bengal, the channel has deployed a 360-degree integrated marketing campaign incorporating different mediums and touchpoints.

    The new serial features a love story between two opposite people, one of whom is a very influential person and always uses his power to get everything in life. The other one has a strong persona and uses her intelligence to win situations in life. The show will chronicle the lives of two contrasting personalities and what happens when fate connects them.

    Tulsi, an intelligent girl, is a fighter and has strong principles in life. Since childhood, she has been a character of strong integrity and has always stood up for what is right. Agni, on the other hand, is arrogant and comes from a very powerful background. He has always used his power to get things in life. He is used to getting everything in life so easily that he doesn’t have a sense of what is right or wrong. Both Tulsi and Agni meet in college and are at loggerheads with each other. While they belong to different backgrounds and ideologies, will Tulsi and Agni be able to discover love after being bound together by the institution called marriage? As their lives intermingle and fate brings them together, how they navigate through their differences in ideologies will form the crux of the show. The show has conflicts, drama, bittersweet moments, and finally romance.

    Bipul Patra plays the role of Agni who was last seen playing the titular role in Jai Jagannath and Sudipta Roy will be essaying the role of Tulsi in Pherari Mon. 

    Speaking on the launch of the new show, Colors Bangla business head Sagnik Ghosh said, “The story of our new show Pherari Mon chronicles the journey of two individuals who are like different pieces of the same puzzle. Having launched a variety of unique fiction shows like Indrani, Tumpa Autowali, Canning er Minu, we are thrilled to add to our robust line up, a new unusual romantic drama Pherari Mon where the female protagonist finds out a new and subtle way of protesting against injustice. The show will have myriad emotions and as the story progresses, we see two individuals mature in their relationship.”

  • Colors Bangla to telecast Tumpa Autowali from 16 May

    Colors Bangla to telecast Tumpa Autowali from 16 May

    Mumbai: Colors Bangla brings forth the story of one such female auto driver Tumpa in its upcoming show Tumpa Autowali powered by Colgate and Dear Lotteries. The show produced by Screen Players will premier from 16 May every day at 7.30 pm on the channel.  

    Set against the backdrop of present-day Kolkata, the show follows the journey of Tumpa, from being a female auto driver to becoming a supporting homemaker to a successful entrepreneur.  

    The show gives you glimpses into the life of a female auto driver Tumpa (played by Dona Bhowmik) who drives an auto for her livelihood and supports her family, yet pursues her passion for studies. She is proud of driving her auto JAAN which she treats as a person. The show also tracks the story of Abir (played by Sayan Bose) who is an owner of a successful App-cab company. Abir is very arrogant. Despite their personalities being poles apart, Tumpa and Abir’s fates get intertwined as they get married to each other.

    Speaking on the occasion Colors Bangla business head Sagnik Ghosh said, “We are delighted to announce the launch of Tumpa Autowali. This is the story of a spunky character who will try to make the most out of the extraordinary circumstances she is put through and how she will come on top. The unique character and storyline are what interested us the most to launch this show. This is not just a show about the empowerment of a woman or a typical Mass Vs. Class love story. It is all that and more. The setting is modern and relevant. The character is real and the never die attitude of the character will be something that today’s girls will relate to.”  

    The channel has devised a robust marketing and digital campaign for the launch of the show. To meet the objective all the nodal points including TV, Radio, Print, OOH, Digital will be used for promotion. The channel is also using a unique outreach program to reach out to viewers.

  • Colors Bangla’s ‘Sona Roder Gaan’ premieres on 24 January

    Colors Bangla’s ‘Sona Roder Gaan’ premieres on 24 January

    Mumbai: Colors Bangla’s new prime-time offering “Sona Roder Gaan” is all set to premiere on January 24. Produced by Organinc Studios, the show will air every day at 8 p.m.

    The show is based on the life of Anondi (played by Payel Dey) who, taking on the burden of familial responsibilities, overcomes all adversities with courage and honesty. The cast also includes veteran theatre artists Sohini Sengupta, Bhaskar Banerjee, and Soham Maitra.

    “We want to provide inspiring stories with wholesome entertainment to our viewers,” said Colors Bangla business head Sagnik Ghosh. “We have always put forward stories of strong women characters and even here we come across Anondi who becomes the sole breadwinner following the untimely demise of her father. The show has a stellar star cast including veteran theatre artist Sohini Sengupta, Bhaskar Banerjee, Soham Maitra et al. The audience will be able to relate to Anondi’s story, her happiness and sorrows.” 

    Colors Bangla is promoting the show across print, television, and digital platforms. For print, the channel will be targeting key publications on the launch day. All social media platforms will be leveraged on the digital front. 

  • Colors Bangla announces ‘Jai Jagannath’ and ‘Basanta Bilash Messbari’

    Colors Bangla announces ‘Jai Jagannath’ and ‘Basanta Bilash Messbari’

    Mumbai: Colors Bangla has announced two shows “Jai Jagannath” and “Basanta Bilash Messbari,” that will premiere on 22 November. While “Jai Jagannath” will air at 8:30 p.m every day, “Basanta Bilash Messbari” will air at 9 p.m from Monday to Friday.

    The show launch will be supported by mega outreach activities in seven districts in Bengal including Midnapur, Bardhaman, Nadia, North 24 Parganas, South 24 Parganas and others, said the channel in a statement.

    “Colors Bangla takes pride in showcasing a variety of content that appeals to the masses. Since the re-launch of our original programming, we are closely monitoring the response of viewers to our content and are trying to satiate their requests with unique programming propositions,” said Colors Bangla business head Sagnik Ghosh.

    He added, “With Jai Jagannath we are focusing on the unheard tales of Lord Jagannath who is worshipped in almost every home in Bengal. On the other hand, Basanta Bilash Messbari builds on nostalgia and serves the story of a messbari where the seemingly different members, though divided by blood, are united by emotions. Basanta Bilash Messbari is a Sitcom and will have a completely different appeal to our audiences. We hope that the audience will enjoy the show as much as we did while making it. With Basanta Bilash Messbari we are also getting popular actors Kanchan and Kamalika back on screen after a long time.”

    Produced by Surinder Films, “Jay Jagannath” will explore the untold stories of Lord Jagannath. Ratha Yatra is celebrated in West Bengal, where Lord Jagannath is worshipped extensively in Bengal homes and temples. The show will focus on the strong connect identifying Jagannath with Krishna, thus re-establishing the original identity of Lord Jagannath as supreme personality of Lord Shri Krishna.

    “Basanto Bilash Messbari” is a lighthearted romantic comedy-drama that focuses on the fact that family is not necessarily bonded by blood but love and emotion. Produced by SVF, popular actors Kanchan Mullick and Kamalika Banerjee play a pivotal role in the show.