ITV

Tag: Sagar Kochhar

  • EatSure announces loyalty program ‘Elite’

    EatSure announces loyalty program ‘Elite’

    Mumbai: Internet restaurant company – Rebel Foods’s flagship D2C platform EatSure has launched EatSure Elite, a loyalty program designed to reward its most dedicated and loyal customers.

    EatSure Elite introduces a unique loyalty program, offering more than just free delivery. Customers earn SurePoints with every order on the EatSure app or website, and upon reaching 1000 points, they unlock EatSure Elite status. Benefits include free delivery and complimentary dishes.

    With every order above ₹299, members can choose from over 40 popular dishes like Potato Wedges from Faasos, Margherita Pizza from Oven Story, and more. Over three months, frequent users can save ₹1500 or more through these perks.

    New customers can enjoy a 30-day trial, featuring free delivery on orders over ₹199 and free dishes on orders above ₹299.

    Rebel Foods co-founder and CEO Sagar Kochhar remarked, “As we continue to push the boundaries in culinary innovation, technological excellence, and service enhancement, we wanted to go beyond the conventional loyalty programs focused on delivery fees. The launch of EatSure Elite represents a significant step in this direction and we expect a 50 per cent increase in the number of active users, along with loyal customers to have a 20 per cent higher retention rate and a 40 per cent higher purchase frequency compared to our non-loyal customers.”

    He further added, “With EatSure Elite, we’re rewarding our loyal customers with exciting food dishes of their choice across a range of 40+ starters, wraps, burgers, pizzas, and desserts, depending on their order size, making their experience even more personalised and wholesome. EatSure Elite is not just about loyalty; it’s about creating a deeper connection and building the category play of a food court, ensuring our customers feel truly valued.”

    EatSure Elite aims to stand out in the competitive food delivery market by rewarding customer loyalty and reinforcing Rebel Foods’ focus on customer satisfaction. Offering free dishes with every order, the program follows a simple mantra: Order more, get more.

  • EatSure honours India’s Olympic win with chocolate medals

    EatSure honours India’s Olympic win with chocolate medals

    Mumbai: Following the success of its ‘Dahi Cheeni’ campaign during the T20 World Cup, EatSure, the flagship D2C platform of Rebel Foods, announced a special initiative to celebrate India’s recent Olympic victories. To honor the country’s athletes, EatSure distributed medal-shaped chocolates with every order across its 200-plus kitchens nationwide whenever India won a medal, with the message “Aaj Meetha Toh Banta Hai.”

    Rebel Foods’ co-founder and chief EatSure officer Sagar Kochhar shared his enthusiasm for the campaign, stating, “At EatSure, we believe in celebrating every moment, and our Olympic victories are no exception. By sending medal-shaped chocolates with each order of EatSure, we aim to honour our unsung heroes and share the joy of their achievements with every customer. This initiative is our way of bringing the celebration into the homes of millions, making every Olympic win a shared moment of national pride. ‘Aaj Meetha Toh Banta Hai’ is more than just a message—it’s a tribute to the dedication and spirit of our athletes.”

    In India, the Olympics traditionally received less viewership compared to cricket, which dominated the nation’s sporting landscape. However, enthusiasm and pride surged dramatically when Indian athletes won medals, leading to a significant spike in viewership and national celebrations. It was precisely during these moments of heightened joy and national pride that EatSure aimed to surprise its customers with a unique gesture: a chocolate medal was sent with every order to commemorate the victory.

    These medal-shaped chocolates symbolised the hard-fought victories of our athletes and offered customers a chance to share in the pride and joy of our nation’s accomplishments. This initiative brought the celebration from social media into the real world, ensuring that every Olympic win was recognised and celebrated.

    As our customers enjoy their orders, they will be reminded of India’s athletic success and the spirit of victory that unites us all. EatSure is proud to offer a sweet way to celebrate and amplify the recognition of our Olympians.

  • Rebel Foods joins ONDC Network to strengthen its D2C presence across country

    Rebel Foods joins ONDC Network to strengthen its D2C presence across country

    Mumbai:  Rebel Foods, internet restaurant company has joined the Open Network for Digital Commerce (ONDC), an initiative of the department for promotion of industry and internal trade (DPIIT), ministry of commerce and industry, government of India. Customers can now order from 9 customer-first Rebel Foods brands through the Open Network.

    Onboarding onto ONDC aligns perfectly with Rebel Foods’ commitment towards strengthening its D2C offerings while delivering a comprehensive and convenient delivery experience for its customers across multiple networks. The cloud kitchen company will directly extend its own D2C platform EatSure to bring its multiple restaurant brands on the ONDC Network including Behrouz Biryani, Oven Story Pizza, Faasos, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life and Wendy’s®.

    Through Open Network, Rebel Foods’ customer-loved brands aim to create multiple consumer touchpoints through disruptive innovations.

    ONDC, MD & CEO T Koshy said, “Rebel Foods’ presence on the ONDC Network represents another crucial touchpoint in our journey. We are leveraging cutting-edge technology for faster market access and increased flexibility. As the first cloud kitchen company of its magnitude to join the ONDC Network, it seamlessly aligns with our mission to establish an open, unbundled, and interoperable Open Network that fosters innovation, inclusion and accessibility.”

    Speaking on the announcement, Rebel Foods co-founder Sagar Kochhar, said, “Our collaboration with ONDC marks a pivotal moment, elevating our footprint and introducing EatSure’s trusted restaurants to a wide customer base. By being the only internet restaurant company at this scale to integrate on the ONDC seller app, we’re innovating with new touchpoints to create extraordinary customer experiences. Rebel Foods going live on ONDC not only unlocks new business opportunities but reiterates our commitment to bringing our customer-loved brands across food missions in multiple geographies.”

    India’s tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth for brands across the country. With ONDC, Rebel Foods brands will benefit from the network’s extensive accessibility.