ITV

Tag: Sagar Kapoor

  • Watcho exclusives premieres pulse-pounding thriller ‘Flash’

    Watcho exclusives premieres pulse-pounding thriller ‘Flash’

    Mumbai: Watcho Exclusives, the leading OTT platform from Dish TV India Ltd, has heated up this April with its captivating new mystery thriller series, ‘Flash,’ featuring Anshul Pandey, Sagar Kapoor, and Khawahish in lead roles. Directed by Shaurya Singh, the series unravels the gripping tale of a portrait photographer who finds himself ensnared in a web of mystery and deception when a routine shoot takes an unexpected turn. The enthralling series is exclusively available on the Watcho App starting 5 April 2024.

    The story follows Vansh Kundra, a skilled portrait photographer, who embarks on what could be the pinnacle of his career with the mysterious Aksha Chauhan. Enticed by the promise of wealth, Vansh ventures into her lavish but secluded penthouse, only to be greeted by an unsettling atmosphere. As the session progresses, Aksha undergoes a startling transformation, shattering Vansh’s perception of reality. Delving deeper, Vansh realises he’s entered a tangled web of deceit, mystery, and secrets. Caught in a maze of illusions and deception, Vansh must decipher the truth behind Aksha’s identity and the sinister forces at play. Will Vansh be able to uncover the enigma surrounding Aksha in time, or will he become another pawn in her game? With each episode, ‘Flash’ peels back the layers of this twisted tale, leaving viewers breathless and yearning for answers.

    Watcho is poised to mark its 5-year milestone in 2024, having delighted viewers with a diverse range of exclusive series across various genres like ‘Oh My Wife!’, ‘Luck Shots’, ‘Aarambh’, ‘GillHarry’, ‘Explosive’, ‘The Morning Show’, ‘Manghadant’, ‘Avaidh’, and ‘Jaunpur’, among others. The team continues to be committed to bringing even more exciting content to its viewers, with ‘Flash’ being a step towards this goal.

    Dish TV India Ltd corporate head of marketing Sukhpreet Singh said, “At Watcho, we recognize that thrillers hold an enduring appeal that transcends gender and age boundaries. With the release of ‘Flash,’ we’re poised to captivate audiences once again, building upon the success of our previous thriller, ‘State v/s Ahuja.’ As a platform committed to delivering engaging content, we’re excited to offer another enthralling experience that promises to keep viewers on the edge of their seats. ‘Flash’ embodies our dedication to providing quality entertainment, and we’re eager to share this gripping journey with our audience.”

    Pandey, who plays the titular role of Vansh said, “When I first read the script for ‘Flash,’ I was immediately hooked by my character, Vansh Kundra. I’ve usually played the ‘good guy’ on TV, but OTT has given me the chance to explore and experiment, and ‘Flash’ added yet another feather to my cap. Vansh is a complex character with many layers. He may seem one way on the outside, but there’s a lot more to him underneath. His innocent eyes and smiles hide a secret that will surprise viewers when it’s revealed. I was drawn to the chance to explore these different sides of Vansh, from his innocence to his discovery of the truth. I knew it would be a challenging yet rewarding role to take on. Saying yes to ‘Flash’ was an easy decision for me, and it was a thrilling ride from the get-go. I’m positive that viewers will enjoy this rollercoaster ride, and I’m eager to know their reactions.”

    Kapoor, who plays the role of Aditya, added, “As someone with a strong intuitive sense, I simply followed that instinctive feeling, knowing deep down that this project was one I couldn’t pass. My character, Aditya in Flash, undergoes an intense and intriguing journey in the series. I knew it would be a role that would push me and help me grow as an actor. The script was so well-crafted, and the story had so many unexpected twists and turns that kept me on the edge of my seat. Being a part of this Watcho Exclusives series has been an incredible experience, and I’m excited for viewers to see the final product.”

    Actress Khawahish, who plays the role of Aksha, shared, “When I was approached for the role of Aksha Chauhan in Watcho Exclusives’ ‘Flash,’ I was thrilled by its unique premise and the opportunity to collaborate with such a talented cast and crew. As an actor, I was eager to explore the depths of her psyche and unravel the layers of her character. It is a series that offers a perfect blend of suspense, drama, and intrigue, keeping both the characters and the audience on their toes. I’m grateful for this opportunity and looking forward to the audience’s response.”

    Produced by Jagriti Rajpoot and Tanishq Raj under the banner of Rudrakshanam Films, ‘Flash’ illuminates the blurred lines between reality and illusion as Vansh navigates a treacherous web of secrets and deceit. 

  • Lowe Lintas Kolkata launches new brand campaign for Veedol – ‘Rakhe Saaf, Dil Se’

    Lowe Lintas Kolkata launches new brand campaign for Veedol – ‘Rakhe Saaf, Dil Se’

    Mumbai: Lowe Lintas, one of India’s leading advertising agencies and the creative AOR for Tide Water Oil, has conceptualised a new brand campaign for Veedol, one of India’s leading lubricant brands. The campaign, launched across media, tells a compelling story through four distinct film narratives for four automotive segments- bike, car, truck & tractor- bound together by the Veedol’s promise of trust. The campaign is built on the core idea that a clean heart is a symbol of honesty, transparency, and trust, which are values that distinguish the Veedol brand. This message is encapsulated in the campaign tagline ‘Rakhe Saaf… Dil Se’.

    Brand Veedol has a rich, century old legacy with markets in over 70 countries. Positioned as the ‘Professional’s choice’, Veedol enjoys high saliency amongst the workshop fraternity worldwide. In India Veedol is respected for its high-quality products for the entire range of vehicles – from 2wheelers to cars to trucks to tractors to latest generation electric vehicles along with an increasing play in the industrial lubricant space.

    Tide Water Oil managing director Arijit Basu said, ‘’We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does this beautifully, also weaving in our international standing into the storyline. We believe this campaign will strengthen our brand as we embark on a journey to take Veedol to the next level of growth”.

    Commenting on the campaign, Lowe Lintas CCO Sagar Kapoor said, ‘The new campaign reinforces the brand’s commitment to providing high-quality engine oils for all segments of vehicles including Car, Bike, Tractor & Truck. With its focus on keeping engines clean from the inside, Veedol’s products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.”

    The campaign is now live on select offline and online platforms.

  • ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

    ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

    MUMBAI: Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands. ZEEL collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for the 13 July, the date of its daily content comeback on Zee TV. Four other HSM channels, & TV (HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) are also making their daily content comeback on the same day.

    With a massive outdoor teaser campaign, people took to social media channels wondering what the #13thkitTaiyyari was about. The banter between the brands on Twitter left people even more curious on why they should be stocking up for 13 July with many more brands and companies jumping into the fray building up the excitement for the D-Day. ZEEL has again brought together some of India’s most-loved brands in an extraordinary partnership celebrating the coming together of viewers, partners and fresh episodes with the promise, #BanegiBaatSaathSaath.

    The #BanegiBaatSaathSaath promise has been rolled out across media and to all of ZEEL’s partners along with a film, which is an ode to the entire TV industry coming together to entertain its viewers. ZEEL strongly believes that the challenges we all faced in the first half of 2020 are just like a twist in the tale before the interval and when we all rally together we can achieve the impossible and create an extraordinary second half. 

    ZEEL chief consumer officer Prathyusha Agarwal said, “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

    ZEEL chief growth officer advertisement revenue Ashish Sehgal said, “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers and advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At ZEEL, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform-agnostic solution for our advertisers/brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly, brand partners are an integral part of the communication when we are reconnecting with our consumer.” 

    The philosophy of Banegi Baat Saath Saath brought together viewers and partners in a one-of-a-kind initiative where we partnered with six leading brands and asked consumers to stock up and do #13thkiTaiyyari. In partnership with Publicis Worldwide India, the #13thkitaiyyari campaign panned out in two phases. The first phase created intrigue when six leading CPG brands asked people to stock up via billboards in Mumbai and Delhi that led to a high buzz on-ground as well as piqued curiosity on digital as everyone took to social media to figure what 13 July was about. It was later revealed that the brands had partnered with ZEEL asking consumers to stock up as they would serve as a perfect accompaniment to families watching all their favourite shows resuming on ZEEL channels.

    Lowe Lintas CCO Sagar Kapoor said, “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

    Publicis Worldwide India managing director Srija Chatterjee added, “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the ZEEL team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just three days. This is probably the first time that so many brands were coming together in one campaign.”

    Laqshya Media CEO Atul Shrivastava said, “We are thrilled to partner with ZEEL for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the ZEEL network created a tremendous buzz on-ground around the campaign. The message of solidarity from ZEEL resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year.”

    A lot of the storylines will come back to induce a sense of positivity and bring back strong heroes that people turn to for companionship. A collective force of 5000+ people have come together to bring 100+ fresh stories, every day in 11 languages, which take inspiration from the consumer sentiment and echo their anticipations.

    While channels like Zee Bangla, Zee Kannada, Zee Sarthak, Zee Keralam, Zee Telugu have already started and are entertaining viewers in regional markets delivering around 100+ hours of content per week, the four HSM channels – Zee TV, &TV, Zee Marathi and Zee Punjabi go live on 13 July. With a strong understanding of the entertainment preferences of the consumer and keeping their evolving needs at the fore, the channels are returning with a diverse mix of content which caters to the entire family.

  • ZEEL launches #BreakTheCoronaOutbreak campaign

    ZEEL launches #BreakTheCoronaOutbreak campaign

    MUMBAI: As the government of India takes continued efforts to encourage good hygiene behavior to safeguard people against the Covid-19 pandemic, it is critical that people act proactively and take precautionary measures to protect themselves and their loved ones. Zee Entertainment Enterprises Ltd (ZEEL) has taken a first-of-its-kind initiative – #BreakTheCoronaOutbreak, for the well-being of its audiences.

    Maintaining basic hygiene by washing your hands regularly has been identified as one of the key steps to prevent the spread of the Coronavirus, as per the World Health Organisation guidelines. As per the Association for Professionals in Infection Control and Epidemiology, on an average, humans could touch their face over 23 times in every waking hour and there could be many such other spontaneous contact points. Repeated handwashing is a precautionary measure to prevent the spread of virus. However, awareness alone cannot drive the kind of behaviour change that is required at scale. Taking the initiative to create a unique reminder for its viewers, ZEE has decided to pause the content across its channels with a 30 second break throughout the day. 

    Conceptualised by Lowe Lintas, 'pause' will encourage viewers in a creative manner, to use the break to wash their hands. ZEEL chief consumer officer Prathyusha Agarwal said, “As a responsible national television network which entertains 588 million individuals every week, it is our duty to educate and encourage every citizen to adopt and practice healthy habits to fight this pandemic. While several brands are driving awareness around good hygiene, we believe this initiative to pause content and remind our audience to wash their hands will actually drive behavior. Pausing our content when the audience is most engaged will act as an in-home trigger to wash hands and contribute towards combating the spread of the outbreak.”

    Lowe Lintas COO Sagar Kapoor said, “Having worked on health and hygiene brands for years, my learning is no matter how much we remind people for washing hands, there will always be laggards. Its importance is at a peak in today’s situation. Hence, a straightforward reminder to wash hands with soap.”

    #BreakTheCoronaOutbreak initiative has been rolled out across 40+ channels of the ZEE network, collectively reaching approximately 588 million individuals across the country every week. As a responsible organisation, ZEE aims to support the authorities in their awareness drive against the COVID-19, through a sharp behavioural reminder using its strength as a television network to reach out to the length and breadth of the country.

  • Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.

    In a series of ads across television, radio and digital platforms, some of  India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.

    Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

    To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.

    Links to the ads: film 1, film 2 and film 3,

        Creative agency: Lowe Lintas
        Agency team: Hari Krishnan, Anand Narayan
        Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
        Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
        Planning: Ravi Ramanujan
        DoP: Anil Mehta
        Production House: Ramesh Deo Production
        Director: Abhinay Deo

  • Tanishq celebrates the inner radiance of women through Ahalya collection

    Tanishq celebrates the inner radiance of women through Ahalya collection

    MUMBAI: Tanishq has launched a new campaign this season, highlighting how beautiful and ethereal a woman’s intrinsic radiance is. With the Ahalya collection, the brand wants to remind every woman of her ‘Tej’ – the inner radiance, a beauty that is claimed unique to the feminine spirit. This campaign is a surreal journey, in discovering and celebrating this light. The high-end collection – Ahalya, from the brand Tanishq showcases the brilliance of diamonds and the allure of coloured gemstones, coming together on a singular design canvas.

    As part of the communication campaign, Tanishq released a film featuring Deepika Padukone who reminds every woman of her ‘Tej’. Every woman possesses this burgeoning inner spirit bubbling just below the surface of her being. This virtue is her biggest source of energy, strength and confidence which needs no proof or validation; all it needs is a realization of its manifestation.

    Ahalya by Tanishq is a catalyst in excavating this brightness and making her the spotlight. Tej is the powerful meeting point of a ‘woman’s biggest strength’ and when she embraces it with the most powerful element in the world – a Diamond; her beauty and elegance heightens transforming her from simple grace to utmost elegance and effortless glamour. For it is when she adorns a piece from this collection, that the world sees the woman within- A woman of exemplary taste and unmatched grace. 

    Speaking about the film, Titan Company Ltd associate vice president– marketing, jewellery division Deepika Tewari said, “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.” 

    Quoting about the film, Lowe Lintas national creative director Sagar Kapoor said, “The intent for the high-value diamond collection Ahalya was to push both the style and substance elements; hence the idea of ‘Tej’. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

  • Lowe Lintas appoints Sagar Kapoor, Prateek Bhardwaj as CCOs

    Lowe Lintas appoints Sagar Kapoor, Prateek Bhardwaj as CCOs

    MUMBAI: MullenLowe Lintas Group has announced its new creative leadership, naming Sagar Kapoor and Prateek Bhardwaj as its chief creative officers (CCOs). While Kapoor will look after a part of the Mumbai office of the agency along with all the offices in the south, Bhardwaj will oversee the agency’s north offices.

    Both of them will operate out of the Mumbai offices of Lowe Lintas, reporting to Amer Jaleel, chairman and CCO, MullenLowe Lintas Group.

    Sagar Kapoor has been elevated from his post of executive director of the agency. He has served Lowe Lintas for more than 15 years and has been responsible for several iconic campaigns including Lifebuoy’s #HelpAChildReach5, which has consistently been one of the most awarded global campaigns for over five years. Other brands under his portfolio include Axe, Pepsodent, Zee, Astral Pipes, ICICI Prudential Life Insurance, and Godrej HIT.

    Prateek Bhardwaj has moved to Low Lintas from McCann Worldgroup where he was working as the national creative director. He has over two decades of experience in the business and has received a number of awards including Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. One of his most memorable campaigns has been the recent Nescafé ads featuring stammering comedian and RJ Rishi. He has worked for a number of brands like Dettol, PayTM, Sprite, Kinley, and Chlor-mint. Prior to McCann, Bhardwaj had also been a creative entrepreneur and founded Eleven Brandworks in 2008.

  • Resiquick launches maiden campaign with Varun Dhawan

    Resiquick launches maiden campaign with Varun Dhawan

    MUMBAI: Resiquick, the new instant adhesives brand from Astral Adhesives, has launched a new campaign developed by Lowe Lintas Ahmedabad.

    Varun Dhawan is the brand ambassador for Resiquick promoting the adhesive brand in a multi-film campaign.

    Astral Poly Technik VP for business development Kairav Engineer says, “Our a ssociation with Varun Dhawan for the instant adhesive range is in sync with our brand ethos and identity, which is to innovate and introduce newer products that surprise and delight both, our trade and consumer. It is for the first time in the segment that a brand ambassador is signed on for a Cyanoacrylate-based instant adhesive product, and we are confident that Varun is a perfect fit with his on-screen and off-screen persona.”

    The multi-film campaign shows how using a glue that spills can land people in tricky and sticky situations. Varun Dhawan introduces the audience to the hero of the film – Resiquick adhesive, pronouncing its unique benefit of ‘1 drop at a time’ for ease of use and the strong bond it provides with the tagline ‘sirf chipkao nahi, jodo’.

    Lowe Lintas executive director Sagar Kapoor adds, “The Resiquick tube is of superior design. It delivers one drop at a time hence is not clumsy to use. It also has a cap that can be reused, unlike most others in the category. So we decided to focus on the real benefit. Of course, delivered in an engaging and entertaining way. We were fortunate to get Varun Dhawan to help us do that.”

  • Astral gets women brigade to warn open defecation

    MUMBAI: Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the need to stop defecating in the open. This initiative has especially gained steam after Prime Minister Narendra Modi’s clarion call to all Indians under Swachh Bharat Mission. Asserting its role as an evangelist for the cause, Astral Pipes has come up with a social message on the subject through its latest film.

    Open defecation is an inherent hygiene problem of rural India, more so with women whose safety is always ignored and compromised. So much so that it is a torture for rural women to defecate in the open – a problem which has been ignored by the male members since many generations – as a result of which women are teased, taunted, and even raped while going out to relieve themselves. To highlight this plight, Lowe LintasAhmedabad came up with a unique idea for Astral Pipes: time for women to take revenge at the casual attitude shown by the male members in spite of Government of India funding the construction of toilets under the Swachh Bharat Mission.

    Sharing his thoughts on the need to be associated with this social cause, Astral sr business development manager Kairav Engineer said, “Astral Pipes is a leader in the CPVC pipes category. Our leadership is attributed to our single-minded focus on innovating to create efficient water management products. But, at one end where we are pioneering products that improve the quality of sanitation management in our country, there are still thousands of women who are denied basic sanitation, forcing them to resort to open defecation. With this campaign, we are not only hoping to spark a realisation about the evils of open defecation amongst those who are the most inflicted, but also support the Government’s Swachh Bharat initiative by creating awareness among masses and playing our part as responsible corporate citizen.”

    The film is set in a rural background where few men are seen making a beeline to the open fields as part of a ritual that’s as old as humanity itself. What seems like a normal routine is actually a disturbing trend where they head out in the open at the dawn of sunrise every day to relieve themselves. This habit has led many womenfolk to follow suit without actually wanting to partake of the habit. Dreadful as they are when they venture out due to fear of being spotted or followed or even picked upon by passer-byes, womenfolk have very little choice as the men refuse to take cognizance of the dangers that face them every passing day. But this can no longer be a casual affair and the womenfolk have found just the right way to teach the men a lesson.

    Acting as moral brigades, the womenfolk are shown surrounding the men as they take positions in the field to carry out their morning routine. In a single chorus, they belt out a meaningful rendition that despises the actions of men for ignoring threats faced by women when it comes to open defecation. So much so that they make them realize the importance of constructing toilets in their own homes instead of surviving on external factors. In the end, the men come to terms with the importance of building toilets at home so that the womenfolk feel secure and basic hygiene is maintained.

    Elucidating on the campaign thought, Lowe Lintas ED Sagar Kapoor said, “We are very excited to begin the Social Mission journey with brand Astral. The issue of open defecation has been taken up by many brands and authorities. And thankfully so. There’s so much to be done in the area. The irony is the rural menfolk take this issue as lightly as a nag by the women. While on the other hand open defecation has drastic outcomes like eve teasing, rape and even murders of women. Our communication piece therefore has taken a very different tone and pitch, to bring about not just awareness but also effect change.”

    The film has been launched on the online as well as offline platform and will be pushed extensively across government-promoted outdoor initiatives as well