MUMBAI: Qyuki has always encouraged unique talent and this time Qyuki Digital’s creator ‘RealShit’ hit big with an astounding 1.5 million likes on popular social networking site, Facebook and over 4 lakh subscribers on YouTube!
Conceptualised by three college friends – Piyush, Deepak and Shubham two years ago, RealShit grabbed attention with a 30 second bit on the topic “When someone tries to take your charger”. The video soon after its release went viral and immediately caught everybody’s attention. Inspired by foreign viners, RealShit founders began to base their videos on real situations that happen in everyday and documented the different reactions for the same resulting in hilarious videos!
The RealShit have been associated with Qyuki Digital for over two years through which the creators have grown by leaps and bounds, making them one of the most recognized for their unique content. An instant hit with the youth for their comic and relevant work , RealShit has come a long way with hitting a landmark of 1.5 million hits.
Qyuki Digital COO Sagar Gokhale said, “While Viners are still finding a foothold in India, Realshit has gained popularity in that segment of just 2 years. They are a unique talent and Qyuki is proud to back them in their comedic endeavor.”
RealShit said, “We will continue to give good content and there is a long way to go.”
MUMBAI: Qyuki Digital has always endeavored to provide a platform for creators and digital influencers to be the voice of change. This time they have collaborated with UnErase Poetry, a community producing spoken word poetry for a campaign called #Sold Bodies. The video featuring actor Kunal Kapoor raises awareness about Forced Sex Slavery & Human Trafficking in India and raise funds for the same.
Qyuki, a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur, Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms.
A novel initiative started by standup comedian and poet Simar Singh, UnErase Poetry creates and promotes spoken word poetry in Hindi and English. The digital creators seek to be harbingers of change by featuring a platform to speak and have their poems heard on issues of Marital Rape to Homosexuality and Patriarchy.
Qyuki through UnErase Poetry intends to bring out the true essence of the issues. Through Qyuki’s association, UnErase Poetry collaborated with Kunal Kapoor, Ketto.org (Asia’s biggest crowd funding website) and My Choices Foundation (An NGO working towards the eradication of Human Trafficking in India) with #SoldBodies, a spoken word poem by the actor raising awareness about Forced Sex Slavery, Human Trafficking In India and to raise funds for the cause.
UnErase Poetry founder Simar Singh commented saying, “It is important that we speak about issues like Sex Slavery and Human Trafficking. We have ignored these women and their rights since centuries and it is high time we treat them as equals“
Qyuki network head Sagar Gokhale says “Qyuki is more than just a talent platform. It is a mic for our creators to raise their voices about society, and bring into light some grave issues. The arts are a great way to bring the world together and UnErase poetry is doing a fantastic job with their spoken word poems. It’s community is very active and with the collaboration and might of actor Kunal Kapoor, we hope this campaign wakes up the citizens of India. UnErase has been garnering huge media interest and Qyuki is humbled and proud to be associated with such a noble cause.”
MUMBAI: This girl is confident. She is adorable. She is a chatter-box and speaks a dime-a-dozen. Even her mother takes a back seat when she opens her mouth.
Meet the home-grown Daria – the youngest host of a food show in India. All of three years – yes, you heard it right, she is only three years old – she is slated to hit YouTube on 20 July with her own show Time Out with Daria on multichannel network (MCN) Qyuki and producer-director Seher Bedi’s joint online initiative Starrin. Starrin is focused on creating content for children and youth between six and 18 years.
Time Out with Daria features the toddler or should we say young girl – she is actually Pooja Bedi’s niece – experimenting and rustling up breakfast and tea time meals based on grandma’s recipes along with her mother Tina.
It is the first series created and directed by Bedi, who has a decade of experience on television, mainly with MTV, first as a supervising producer between 1995-2001, then as head of creative and content in her second innings between 2010 and 2015. In between she dabbled in partnering an online portal streaming webisodes and targeted at the youth, even as she bootstrapped her production company Magicworks Inc Entertainment.
“The show is a celebration of the mother-daughter bond, sprinkled with chocolate mousse and mango smoothies and everything else in between the yummy spectrum. It is catering to a wide array of audience six years and over,” says Bedi excitedly.
The trailers of Time Out with Daria show the bubbly Daria gurgling, giggling away, and cutely talking to her mum about food and other things. The production values appear to be very international, as well as the treatment.
But Seher insists that she and her team have worked on keeping Time Out with Daria as real as possible over its five to seven minutes duration.
“This is not a perfect cookery show where everything is delicious. Daria’s likes and dislikes both are equally shown in the series,” she points out. “We could not direct a child, it was completely dependent on her mood. Some days she didn’t want to shoot and it took us three days to finish one episode but, we made sure, it was kept natural.”
Bedi says she chose Daria because she was at ease with herself and her surroundings during shoots. “She is very social. Daria wanted to take over the whole shoot and take up everything her mom was doing,” she points out.
The series was shot In Bangalore at Daria’s grandmother’s place. Each episode cost about Rs 1-3 lakh, as the team had to give Daria enough room to perform. This cost has been shared equally between Bedi and Qyuki.
“Kids, food and DIY are the most popular pieces of content online,” says Qyuki Network head Sagar Gokhale. “This will definitely add to what we offer to our audiences. The internet is starved of good wholesome entertainment that kids and parents can enjoy together and not only be entertained but also informed. We hope Time Out With Daria provides a great bonding source for parents and children the world over”
For food lovers, each episode will also have a beautifully designed photo postcard of the recipe that can be saved on one’s phone to try out later.
While no brands or brands have been brought on board for in-programme branding, the 24-episode series will be given a leg up by Qyuki when the first five episodes go live on 20 July. “We will filter and target the audience, push content on social media, and through Google ads,” points out Sagar. He is confident of the food show building audiences, “because it is genuinely good content.”
MUMBAI: This girl is confident. She is adorable. She is a chatter-box and speaks a dime-a-dozen. Even her mother takes a back seat when she opens her mouth.
Meet the home-grown Daria – the youngest host of a food show in India. All of three years – yes, you heard it right, she is only three years old – she is slated to hit YouTube on 20 July with her own show Time Out with Daria on multichannel network (MCN) Qyuki and producer-director Seher Bedi’s joint online initiative Starrin. Starrin is focused on creating content for children and youth between six and 18 years.
Time Out with Daria features the toddler or should we say young girl – she is actually Pooja Bedi’s niece – experimenting and rustling up breakfast and tea time meals based on grandma’s recipes along with her mother Tina.
It is the first series created and directed by Bedi, who has a decade of experience on television, mainly with MTV, first as a supervising producer between 1995-2001, then as head of creative and content in her second innings between 2010 and 2015. In between she dabbled in partnering an online portal streaming webisodes and targeted at the youth, even as she bootstrapped her production company Magicworks Inc Entertainment.
“The show is a celebration of the mother-daughter bond, sprinkled with chocolate mousse and mango smoothies and everything else in between the yummy spectrum. It is catering to a wide array of audience six years and over,” says Bedi excitedly.
The trailers of Time Out with Daria show the bubbly Daria gurgling, giggling away, and cutely talking to her mum about food and other things. The production values appear to be very international, as well as the treatment.
But Seher insists that she and her team have worked on keeping Time Out with Daria as real as possible over its five to seven minutes duration.
“This is not a perfect cookery show where everything is delicious. Daria’s likes and dislikes both are equally shown in the series,” she points out. “We could not direct a child, it was completely dependent on her mood. Some days she didn’t want to shoot and it took us three days to finish one episode but, we made sure, it was kept natural.”
Bedi says she chose Daria because she was at ease with herself and her surroundings during shoots. “She is very social. Daria wanted to take over the whole shoot and take up everything her mom was doing,” she points out.
The series was shot In Bangalore at Daria’s grandmother’s place. Each episode cost about Rs 1-3 lakh, as the team had to give Daria enough room to perform. This cost has been shared equally between Bedi and Qyuki.
“Kids, food and DIY are the most popular pieces of content online,” says Qyuki Network head Sagar Gokhale. “This will definitely add to what we offer to our audiences. The internet is starved of good wholesome entertainment that kids and parents can enjoy together and not only be entertained but also informed. We hope Time Out With Daria provides a great bonding source for parents and children the world over”
For food lovers, each episode will also have a beautifully designed photo postcard of the recipe that can be saved on one’s phone to try out later.
While no brands or brands have been brought on board for in-programme branding, the 24-episode series will be given a leg up by Qyuki when the first five episodes go live on 20 July. “We will filter and target the audience, push content on social media, and through Google ads,” points out Sagar. He is confident of the food show building audiences, “because it is genuinely good content.”
MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.
The film will bring out the emotional bond between a father and his son through their passion for motorcycles.
A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.
Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”
“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.
MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.
The film will bring out the emotional bond between a father and his son through their passion for motorcycles.
A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.
Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”
“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.
MUMBAI: The latest video content for OLX is an emotional love story about selfless love, exemplifying some of the most heart-warming aspects of a relationship. Produced by Qyuki Digital, the video has been trending across social media sites with a high engagement level.
Designed solely for the digital medium, the film is an example of digital content where the “story” is the real hero and the brand, a facilitator.
The film traces the journey of a young couple in love, a photographer and a painter, who place their own happiness second to that of their partner. National Award winning Qyuki creator duo, Devyanshu and Satyanshu Singh, have worked on this project for the OLX brand.
OLX.in chief marketing officer Gaurav Mehta said, “Video is a great medium for storytelling. This film in particular is inspired by a timeless classic that we’ve tried to narrate in our own words with the help of some fantastic poetry. We always had a lot of faith in this story, but we’ve been overwhelmed by the response this film has received so far. We truly believe that OLX is an enabler of little joys for its users, which we’ve tried to depict in the film. It feels great to know that it has resonated with digital audiences from different walks of life.”
Qyuki Digital Media network head Sagar Gokhale added, “At Qyuki, we create opportunities for brands to tell stories differently. Our aim is to build bonds between artists who create great content and brands that can use that talent to connect with their customers. OLX shared the same conviction as us and we came together to create ‘The Story of Selfless Love.’ This story is not an ad film but is content marketing in its purest form. On this particular project, we connected Qyuki’s creative duo Satyanshu and Devanshu Singh, who have a National Award to their name (film Tamaash), with the brand and succeeded in reaching out to the right audience with the help of our technology and audience insights.”
