Tag: Safi

FCB Ulka to handle Hamdard creatives

MUMBAI: Hamdard Laboratories has assigned the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

Hamdard Laboratories, the 110-year old maker of iconic brands such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and a variety of Unani medicines, is in a transformational mode. New product launches and extensions, innovative brand communication and digital forays are now the norms at Hamdard, with a clear objective of building bridges with the young consumers and millennials.

As part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market-leading brands – RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’s Gurgaon office will lead this relationship.

Hamdard Laboratories chief sales and marketing officer Mansoor Ali says, “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path-breaking ideas in our meetings. Building bridges for heritage brands are not easy and we see the alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

FCB India group chairman and CEO Rohit Ohri adds, “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi, Joshina & Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

November 16, 2017
L&K Saatchi & Saatchi bags Hamdard account

MUMBAI: Health and wellness brand Hamdard Laboratories, which houses brands like Roohafza, Safi, Joshina and Roghan Badam Shirin amongst others, has allocated its creative duties to L&K Saatchi & Saatchi.

L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin, Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

Hamdard Laboratories chief marketing officer Mansoor Ali said, “Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

L&K Saatchi & Saatchi CEO and managing partner Anil Nair added, “Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying. And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

L&K Saatchi & Saatchi Delhi branch head and senior VP Sanjeev Gauba said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”

September 21, 2015
Zoom promotes the trending phenomenon of ‘selfie’

MUMBAI: From bus stops to the bathroom, youngsters these days can be seen striking a pose and pouting at a smartphone clicking themselves tirelessly. What follows next can be anyone’s guess. ‘Selfie’ has become a form of self-expression and is indicative of one’s state of mind that receives due adulation on social media. What’s amazing is that it’s catching up with a lot of brands as a way to start a conversation with its consumers.

‘Safi Selfie’ contest is the first off the block to connect emotionally with the youth. By following simple mechanisms like uploading one’s selfie on the social media platforms like Facebook, Twitter or Instagram and hash tagging it #SafiSelfie, youngsters can win a chance to get up close and personal with bollywood celebrities.

Safi brand manager Nilotpal said, “As we move forward, we are taking initiatives to connect strongly with the youth. Keeping this in mind, we are glad to associate with Zoom that brings us closer to our TG. With an interesting activation like the ‘Safi Selfie’ contest and our association with Zoom, we are certain that we will achieve the desired impact.”

“We are extremely happy to partner with Safi and leverage their brand through an interesting contest. Zoom is not only the number one bollywood channel but also highly active in the digital domain. Through this campaign, we are engaging the youth with something that they love doing the most – taking selfies!” added MD and CEO Times Television Network MK Anand.

‘Safi Selfie’ is a 21 day contest that will be promoted heavily on Zoom. Four lucky winners with the maximum likes and re-tweets on social media platforms for their ‘selfies’ will not only get a chance to meet and spend some time with the bollywood actors Kunal Kapoor and Sonal Chauhan but also get an opportunity to be featured on the channel.

September 24, 2014