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Tag: Saffolalife

  • This World Heart Day, Saffolalife encourages people to adopt a heart healthy lifestyle

    This World Heart Day, Saffolalife encourages people to adopt a heart healthy lifestyle

    MUMBAI: Saffolalife, a not-for-profit initiative by Marico Ltd, has always championed the cause of heart health with a vision to create a ‘Heart Healthy India’. This World Heart Day, Saffolalife has launched yet another impactful campaign, which aims to drive awareness on lifestyle behaviours and habits that are often ignored but can have a significant impact on one’s heart health. Understanding the impact of these underlying habits is essential to better heart health awareness and care. Lack of sleep, stress, sedentary lifestyle, skipping meals, and ignoring belly fat are key lifestyle habits that show up in those at heart risk.

    An online tool, ‘Heart Ka Exam’ has been launched to help people understand how their lifestyle choices could be impacting their heart health and learn simple interventions to espouse a healthier lifestyle.

    While India is becoming more health conscious, heart health awareness is still not as prevalent. The common perception is that heart risks arise due to cholesterol, high blood pressure, diabetes etc. However, their underlying causes are regular behaviours that typify one’s lifestyle such as lack of sufficient sleep, unhealthy eating, stress, sedentary lifestyle, increasing waistlines, amongst others which can easily be controlled. Therefore, through this campaign, Saffolalife aims to help people realize that these smaller lifestyle behaviours, which are ignored on a daily basis, can have a huge impact on their heart health.

    Commenting on the campaign, Marico Ltd chief marketing officer Koshy George said, “Committed to creating a Heart Healthy India, Saffolalife has undertaken various initiatives to encourage people to adopt a proactive healthy lifestyle. This year, on World Heart Day, the Saffolalife campaign aims to build awareness around small things that impact the heart.  It also inspires people to first understand the risk to their heart health through the online ‘Heart Ka Exam tool and consequently take simple steps for a healthier lifestyle.”

    Conceptualised by Mullen Lintas, the campaign kick-starts with a set of two digital films which portray very common lifestyle facets and depict them in a simple yet alerting manner. The first film drives home the point that sleeping for less than 7 hours every night will not only cause dark circles but more importantly, can lead to heart risks. The second film builds awareness around the impact of belly fat on heart health, highlighting how increasing waistlines are indicative of poor heart health.

    On World Heart Day, Saffolalife has also released a study in association with Nielsen, which says that 64 per cent Indians in top cities who exhibit one or more of these behaviours – stress, lack of sleep, sedentary lifestyle, skipping meals and belly fat – are at heart risk.

    Mullen Lowe creative heads for the campaign Azazul Haque and Garima Khandelwal said, “Our objective for this year's World Heart Day campaign by Saffolalife was to build awareness about the relationship of small, often ignored lifestyle habits with our heart health. Therefore the idea of creating a Heart Ka Exam was born which is symbolic of a report card for your heart's condition. On World Heart Day we are nudging people to take this exam and learn by heart the effect of these small habits like sleeping inadequately or having belly fat on their heart health.”

  • Saffolalife urges to pay attention to your belly fat

    Saffolalife urges to pay attention to your belly fat

    MUMBAI: Saffolalife, a not-for-profit initiative by Marico launched a new campaign on World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to build awareness and educate people on the impact of belly fat on heart health, thereby inspiring people to begin their journey towards a healthier heart and lifestyle.

    The campaign kicked off with a digital film conceptualised by McCann Mumbai. The film shows light-hearted moments of family and friends holding a dear one’s belly fat in jest, but in reality it is no laughing matter since belly fat puts your heart at risk. Through the film and campaign, Saffolalife aims to build awareness of a lesser known fact, that the presence of belly fat increases heart risk. The video was launched across social media platforms – YouTube, Facebook, Instagram and OTT platforms like VOOT and HotStar complemented with print releases and on-ground activities to amplify the message ‘pet pakad mein aaye, toh karo dil ka khayal shuru.’

    Consumers can also visit the Saffolalife microsite (www.saffolalife.com) and use the Heart Risk Calculator to get a deeper understanding of the extent of their heart risk.

    On World Heart Day, Saffolalife also released a research study on the ‘Impact of belly fat on heart health’ which highlighted some astonishing facts such as 67 per cent Indians with belly fat are at heart risk, 83 per cent Indians who are at heart risk due to belly fat do not consider belly fat to be a key reason for heart risk, 6 out of 10 Indians are at heart risk due to belly fat despite having normal weight and 63 per cent Indians under 35 years are at heart risk due to belly fat.

    Saffolalife has also partnered with a team of cardiologists and nutritionists who provided various insights on this issue and recommend ways to improve one’s heart health.

    Marico chief marketing officer Anuradha Aggarwal says, “We endeavour to build a Heart Healthy India by encouraging people to take charge of their heart health through small yet impactful measures. For over a decade, the Saffolalife initiative has been building awareness on heart health and inspiring people to take care of their heart. This year’s campaign drives an important message on how the presence of belly fat can impact one’s heart health. And, that people should start taking care of their heart if they can see fat around their belly.”

    Talking about the campaign, McCann Mumbai EVP GM and national head planning Suraja Kishore adds, “Every World Heart Day, Saffolalife has been raising consciousness of people towards heart health. This time we discovered a powerful insight that made us go one step further. The insight stems from something that most of us worry about but don’t link to heart health which is the presence of belly fat. This led us to the idea of – ‘self-check your heart-health’ by measuring your belly fat.”

  • Saffolalife creates awareness drive to #ProtectHerHeart

    Saffolalife creates awareness drive to #ProtectHerHeart

    MUMBAI: On World Heart Day, Saffolalife urged several couples along with Shilpa Shetty Kundra and Raj Kundra to participate in a morning walk together. This first-of-its-kind event was to create awareness of women’s heart health in India. A study has shown that two out of four Indian women are at risk of heart problems due to increasing weight. The morning walk on Carter Road set the tone for a new movement as the couples then pledged to walk together daily for 30 minutes as a simple yet valuable step to #ProtectHerHeart.

     

    The organisers also devised a unique weight-heart test, that helps assess the impact of fitness levels on your heart health. Accessible on www.saffolalife.com, the test helps understand the impact of your weight on your heart.

     

    Shilpa Shetty Kundra said, “As women, we tend to overlook our health while caring for our families. I was surprised to learn that two out of four Indian women are at risk of heart problems due to increasing weight. We are concerned about putting on weight, but don’t realise how it’s taking a toll on our hearts. This World Heart Day, I am grateful that Saffolalife is encouraging all of us to start going for a daily 30-minute walk as a beginning towards protecting our hearts.”

     

    Best Deal TV CEO and co-founder Raj Kundra added, “It’s the small things that make a difference. If we make time to walk together daily for 30 minutes, it’ll go a long way in protecting our hearts. Moreover, it’s a great way to get some much-needed we-time into our busy lives! Just like Shilpa and I, we hope you also take the pledge to walk together and care for your heart health.”