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Tag: Sachin Tendulkar

  • BCCI appoints Anil Kumble as head coach

    BCCI appoints Anil Kumble as head coach

    MUMBAI: The BCCI announces appointment of Anil Kumble as the Head Coach of the Indian Cricket Team. He has been appointed for the period of one year.

    Given to his immense knowledge and experience, the BCCI is confident that Kumble will take Indian cricket forward and contribute to its growth and success. The Board is confident that Kumble will meet the consistent high standards of professionalism set by the Indian team and fulfills the expectations of the followers of Indian Cricket.

    India is set to host 13 Test matches, 8 ODIs & 3 T20Is in a mega home season (2016-17) and Kumble will play a major role in the collective objective of the Indian team to attain the top ranking in all three formats of the game.

    Kumble’s first assignment will be the upcoming away series in the West Indies, where India will play four Test matches.

    As part of the process for selecting the Head Coach, the Board received 57 applications, which were evaluated by the Cricket Advisory Committee comprising Sachin Tendulkar, VVS Laxman and Sourav Ganguly with Sanjay Jagdale, the Chief Co-Coordinator. The Committee conducted interviews with select shortlisted applicants and submitted a report/recommendation to the Honorary Secretary Ajay Shirke.

    The Board recognizes the contribution of Team Director Ravi Shastri under whom India marched to the semi-finals in the ICC World Cup held in Australia and the ICC World T20 India 2016. With him as Team Director, India won the Test series in Sri Lanka after a gap of 22 years and also outplayed South Africa 3-0 in a four-Test home series before clinching the Asia Cup.

  • BCCI appoints Anil Kumble as head coach

    BCCI appoints Anil Kumble as head coach

    MUMBAI: The BCCI announces appointment of Anil Kumble as the Head Coach of the Indian Cricket Team. He has been appointed for the period of one year.

    Given to his immense knowledge and experience, the BCCI is confident that Kumble will take Indian cricket forward and contribute to its growth and success. The Board is confident that Kumble will meet the consistent high standards of professionalism set by the Indian team and fulfills the expectations of the followers of Indian Cricket.

    India is set to host 13 Test matches, 8 ODIs & 3 T20Is in a mega home season (2016-17) and Kumble will play a major role in the collective objective of the Indian team to attain the top ranking in all three formats of the game.

    Kumble’s first assignment will be the upcoming away series in the West Indies, where India will play four Test matches.

    As part of the process for selecting the Head Coach, the Board received 57 applications, which were evaluated by the Cricket Advisory Committee comprising Sachin Tendulkar, VVS Laxman and Sourav Ganguly with Sanjay Jagdale, the Chief Co-Coordinator. The Committee conducted interviews with select shortlisted applicants and submitted a report/recommendation to the Honorary Secretary Ajay Shirke.

    The Board recognizes the contribution of Team Director Ravi Shastri under whom India marched to the semi-finals in the ICC World Cup held in Australia and the ICC World T20 India 2016. With him as Team Director, India won the Test series in Sri Lanka after a gap of 22 years and also outplayed South Africa 3-0 in a four-Test home series before clinching the Asia Cup.

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • Sachin Tendulkar announces ‘Cricket Carnival’ at Smaaash, India

    Sachin Tendulkar announces ‘Cricket Carnival’ at Smaaash, India

    BENGALURU: Smaaash Entertainment Pvt. Ltd., launched the Smaaash Sachin Virat Cricket Carnival in association with its brand ambassador Sachin Tendulkar at its new outlet at the DLF Mall of India, Noida. Smaaash is a world-class sports-centric immersive and interactiv entertainment center that offers unmatched range of games – covering sports like cricket, football, ten-pinbowling besides a superlative virtual-reality experience. The launch of Smaaash Noida also commemorates the launch of Mighty Small Café & Bar in NCR. Mighty Small at Smaaash is the new concept café being launched at all Smaaash properties across the country.

    The ‘Smaaash Sachin Virat Cricket Carnival’is presented by legendary cricket icons Sachin Tendulkar and Virat Kohli, who are associated with Smaaash – India’s leading sports and entertainment zone. The carnival with nationwide presence is designed to be a fun-filled cricket tournament that will bring together 2000 teams across the nation to compete against each other. The tournament will be played across five Smaaash centers and the finals will be held in Mumbai. The highlight of this tournament will be the grand finale where the prizes will be awarded by both the cricket luminaries, Sachin Tendulkar and Virat Kohli, at a glittering event in Mumbai.

    Brain child of the multi-faceted entrepreneur Shripal Morakhia, Smaaash combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience. At the launch of the ‘Smaaash Sachin Virat Cricket Carnival’, the founder said, “Smaaash is the only brand that has the support of two cricketing legends – Sachin and Virat. The glorious presence of these stalwarts will surely make the this carnival an event to remember for cricket enthusiasts all over the country.”

    Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”

    On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”

    The legendary sportstar Sachin Tendulkar has been an integral part of the Smaaash family since its inception in 2012. In his own words, “The advanced simulators at Smaaash are fascinating and are very close to the real match experience.” On the other hand, one of the world’s leading batsmen, Virat Kohli was signed as the Smaaash Youth Icon in early 2015. Thus Smaaash is the only brand that has the support of two cricketing legends, and the glorious presence of these stalwarts will surely make the Smaaash Cricket Carnival an event to remember for cricket enthusiasts all over the country.

    Cricket lovers can start registering their entries for the tournament that will be conducted across Smaaash centers, in Mumbai, Gurgaon, Noida, Bangalore and Hyderabad. Each six member team will play in the Smaaash cricket lanes and face a selected bowling line up. The Smaaash Sachin Virat Cricket Carnival will have five Categories- Under 16 (School), Under-25 (College), Open, Corporate and Women’s Category. The Open Category winners from each city will be eligible to come to Mumbai and will face off as Team Sachin and Team Virat.

    This tournament will be played at Smaaash’s one-of-its-kind 360-degree cricket simulator at each center where cricketing legends like Shane Warne, Wasim Akram, Kieron Pollard, Sachin Tendulkar and many others bowl to you.

    The precise technology of Smaaash Cricket not only replicates the bowler’s action perfectly, but also the cricket simulator is the only one of its kind which can bowl spin and swing balls with variations of line and length. The laser tracking and the high-tech cameras track every move and even offer replays and wagon wheels of the score.

    Thus cricketing teams, who’re used to playing in apartment compounds and neighbourhood parks, will now get the experience of playing at the packed Lord’s stadium.

    There is a nominal registration fee and the interested teams can register on the official website of Smaaash i.ewww.smaaash.in. The registration process will begin on May 20th, 2016 at all five Smaaash centres. The winners across categories can take home the Smaaash Sachin Virat Cricket Carnival Cup along with memories of being mentored by a legend. That’s not all, the national winner and runner-up in the Open category will get Rs. 5 lakhs and Rs.3 lakhs respectively.

    This is a press release.

     

  • Sachin Tendulkar announces ‘Cricket Carnival’ at Smaaash, India

    Sachin Tendulkar announces ‘Cricket Carnival’ at Smaaash, India

    BENGALURU: Smaaash Entertainment Pvt. Ltd., launched the Smaaash Sachin Virat Cricket Carnival in association with its brand ambassador Sachin Tendulkar at its new outlet at the DLF Mall of India, Noida. Smaaash is a world-class sports-centric immersive and interactiv entertainment center that offers unmatched range of games – covering sports like cricket, football, ten-pinbowling besides a superlative virtual-reality experience. The launch of Smaaash Noida also commemorates the launch of Mighty Small Café & Bar in NCR. Mighty Small at Smaaash is the new concept café being launched at all Smaaash properties across the country.

    The ‘Smaaash Sachin Virat Cricket Carnival’is presented by legendary cricket icons Sachin Tendulkar and Virat Kohli, who are associated with Smaaash – India’s leading sports and entertainment zone. The carnival with nationwide presence is designed to be a fun-filled cricket tournament that will bring together 2000 teams across the nation to compete against each other. The tournament will be played across five Smaaash centers and the finals will be held in Mumbai. The highlight of this tournament will be the grand finale where the prizes will be awarded by both the cricket luminaries, Sachin Tendulkar and Virat Kohli, at a glittering event in Mumbai.

    Brain child of the multi-faceted entrepreneur Shripal Morakhia, Smaaash combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience. At the launch of the ‘Smaaash Sachin Virat Cricket Carnival’, the founder said, “Smaaash is the only brand that has the support of two cricketing legends – Sachin and Virat. The glorious presence of these stalwarts will surely make the this carnival an event to remember for cricket enthusiasts all over the country.”

    Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”

    On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”

    The legendary sportstar Sachin Tendulkar has been an integral part of the Smaaash family since its inception in 2012. In his own words, “The advanced simulators at Smaaash are fascinating and are very close to the real match experience.” On the other hand, one of the world’s leading batsmen, Virat Kohli was signed as the Smaaash Youth Icon in early 2015. Thus Smaaash is the only brand that has the support of two cricketing legends, and the glorious presence of these stalwarts will surely make the Smaaash Cricket Carnival an event to remember for cricket enthusiasts all over the country.

    Cricket lovers can start registering their entries for the tournament that will be conducted across Smaaash centers, in Mumbai, Gurgaon, Noida, Bangalore and Hyderabad. Each six member team will play in the Smaaash cricket lanes and face a selected bowling line up. The Smaaash Sachin Virat Cricket Carnival will have five Categories- Under 16 (School), Under-25 (College), Open, Corporate and Women’s Category. The Open Category winners from each city will be eligible to come to Mumbai and will face off as Team Sachin and Team Virat.

    This tournament will be played at Smaaash’s one-of-its-kind 360-degree cricket simulator at each center where cricketing legends like Shane Warne, Wasim Akram, Kieron Pollard, Sachin Tendulkar and many others bowl to you.

    The precise technology of Smaaash Cricket not only replicates the bowler’s action perfectly, but also the cricket simulator is the only one of its kind which can bowl spin and swing balls with variations of line and length. The laser tracking and the high-tech cameras track every move and even offer replays and wagon wheels of the score.

    Thus cricketing teams, who’re used to playing in apartment compounds and neighbourhood parks, will now get the experience of playing at the packed Lord’s stadium.

    There is a nominal registration fee and the interested teams can register on the official website of Smaaash i.ewww.smaaash.in. The registration process will begin on May 20th, 2016 at all five Smaaash centres. The winners across categories can take home the Smaaash Sachin Virat Cricket Carnival Cup along with memories of being mentored by a legend. That’s not all, the national winner and runner-up in the Open category will get Rs. 5 lakhs and Rs.3 lakhs respectively.

    This is a press release.

     

  • Sachin Tendulkar’s JV partnership with Arvind Fashions launches brand True Blue

    Sachin Tendulkar’s JV partnership with Arvind Fashions launches brand True Blue

    New Delhi: Legendary cricketer Sachin Tendulkar has joined Arvind Fashion Brands Ltd in a joint venture partnership to launch premium apparel and accessories brand for men’s wear  called True Blue. The growing menswear category has been a strong decision maker to launch the brand. True Blue will launch 25-30 stores across India and plans to target a turnover of Rs 200 crore in the next 5 years.

    The apparel range designed and led by Sachin’s persona will showcase 300 styles inspired from the heart of India and is priced at Rs 1,199 onwards. The brand will see its first offline store launch in May 2016 in Mumbai. 

    At the announcement today, Arvind Fashion Brands Limited CEO Rajiv Mehta said, “Arvind is already known to be a dominating and leading retail giant in the business of brands. The retail industry and the overall sentiment towards homegrown brands are very strong. Our expertise combined with Sachin’s unmatched love for anything Indian boosted our decision and that brought into play this significant joint venture partnership”.

    He further added “Built and launched with a vision to become one of India’s most iconic and admired brands, True Blue is an independent strong brand targeted towards the modern Indian consumer segment, creating a long-term brand equity value. Our apparel aims to dip into every Indian sentiment and it has something to offer to everyone who loves anything Indian with that modern touch to it. We believe the brand has all the right ingredients for its success.”

    At the launch of his first ever fashion brand, Sachin Tendulkar added “The thought of crafting something highly iconic and that every Indian can talk to has been on my mind for a long time. When Arvind Fashion Brands shared this vision with me, there was a real synergy in our thoughts. Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch. You’ll see a lot of my own identity in the clothes and I hope you find it as inspiring as I did while creating True Blue!”

  • Sachin Tendulkar’s JV partnership with Arvind Fashions launches brand True Blue

    Sachin Tendulkar’s JV partnership with Arvind Fashions launches brand True Blue

    New Delhi: Legendary cricketer Sachin Tendulkar has joined Arvind Fashion Brands Ltd in a joint venture partnership to launch premium apparel and accessories brand for men’s wear  called True Blue. The growing menswear category has been a strong decision maker to launch the brand. True Blue will launch 25-30 stores across India and plans to target a turnover of Rs 200 crore in the next 5 years.

    The apparel range designed and led by Sachin’s persona will showcase 300 styles inspired from the heart of India and is priced at Rs 1,199 onwards. The brand will see its first offline store launch in May 2016 in Mumbai. 

    At the announcement today, Arvind Fashion Brands Limited CEO Rajiv Mehta said, “Arvind is already known to be a dominating and leading retail giant in the business of brands. The retail industry and the overall sentiment towards homegrown brands are very strong. Our expertise combined with Sachin’s unmatched love for anything Indian boosted our decision and that brought into play this significant joint venture partnership”.

    He further added “Built and launched with a vision to become one of India’s most iconic and admired brands, True Blue is an independent strong brand targeted towards the modern Indian consumer segment, creating a long-term brand equity value. Our apparel aims to dip into every Indian sentiment and it has something to offer to everyone who loves anything Indian with that modern touch to it. We believe the brand has all the right ingredients for its success.”

    At the launch of his first ever fashion brand, Sachin Tendulkar added “The thought of crafting something highly iconic and that every Indian can talk to has been on my mind for a long time. When Arvind Fashion Brands shared this vision with me, there was a real synergy in our thoughts. Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch. You’ll see a lot of my own identity in the clothes and I hope you find it as inspiring as I did while creating True Blue!”