Tag: Sachin Tendulkar

  • DBS Bank is #SparkingTheFuture for kids in Mumbra

    DBS Bank is #SparkingTheFuture for kids in Mumbra

    MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.

    Designed by Social Kinnect  the campaign highlights the culture of sports that has been brewing in Mumbra and the way DBS Bank is helping in nurturing the same.

    To make this campaign successful, DBS Bank has also invited people to become a part of the movement online and pledge their support in #SparkingTheFuture of kids.  Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.

    Social Kinnect COO Chandni Shah said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”

    DBS Bank marketing head Sheran Mehra said, “It all began when we at DBS Bank and Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”

  • Apollo Tyres ropes in Sachin Tendulkar – Signs a five-year association with the sports icon

    Apollo Tyres ropes in Sachin Tendulkar – Signs a five-year association with the sports icon

    MUMBAI: Apollo Tyres, the leading tyre maker, which has been going the distance with its sponsorship of the top English Premier League brand, Manchester United, over the last five years, has now roped in Sachin Tendulkar, one of the greatest cricketing icons of the world, as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.

    For Apollo Tyres, this association with Manchester United and Sachin Tendulkar is in line with its brand strategy, to reach out and engage with its target audience globally. The association with Tendulkar, will help the company leverage on his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.

    Commenting on the association with Sachin Tendulkar, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres Ltd said, “Building the Apollo brand to its true potential is key to our growth. By securing Sachin Tendulkar’s association with our brand, we have embarked on an exciting journey together. I am sure this partnership will help us go the distance!”

    Sachin is one of the few sporting icons who have emerged stronger even post hanging his bat! He is an Indian sports icon who is known globally, much as what Apollo Tyres is attempting to do. Tendulkar being a car enthusiast also gels well for Apollo Tyres.

    In addition to it being the Global Tyre Partner for English Premier League club, Manchester United, Apollo Tyres also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach. In India, it has a presence in the Indian Super League (ISL), being the principal sponsor of Chennaiyin FC, and in the I-League, with its title sponsorship of Minerva Punjab FC.

  • CEAT and Rohit Sharma Continue their Long- Standing Partnership

    CEAT and Rohit Sharma Continue their Long- Standing Partnership

    MUMBAI: CEAT Ltd. today renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first player in the history of cricket to score three double-hundreds in ODIs, an accolade that stands out among many others bagged in his career.  The graceful player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game.   

    Currently part of the Indian cricket squad, Rohit has been a consistent performer across all the formats of the game. Rohit was given the opportunity to captain the Indian Cricket team for the first time when the Sri Lankan cricket team toured India in 2017. Since being given that opportunity, he has proven to be an exceptional captain as he won that series, the tri nation Nidahas trophy and the recently concluded Asia Cup. Rohit’s batting and captaincy was also pivotal in leading Mumbai Indians to victory in the 2013, 2015 and 2017 editions of the IPL. He recently broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODI’s. Over the years, Rohit has truly become one of the world’s best as he continues to play crucial knocks for club and country and continues to smash records.

    Commenting on the partnership, Mr. Anant Goenka, Managing Director, CEAT Limited said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association.”

    On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.” 

    CEAT has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Out segment and the CEAT Cricket Ratings that recognizes and rewards the exceptional performances of players on the international stage. Rohit is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill & Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.

  • Secret Superstar: Patchy underdog movie riding on Aamir’s fame

    Secret Superstar: Patchy underdog movie riding on Aamir’s fame

    There have been numerous films on a protagonist going against the tide to fulfil his ambition and childhood dream. Usually, in films, such aspirants come from second rung cities, small towns or mofussil India. That adds to the sympathy or the underdog quotient as the script’s requirement.

    Just about every actor would have played at least one if not more such roles of an underdog hitting the pinnacle of success. Be it in the field of entertainment, industry or underworld. In fact, there have been some films made on real life heroes too who made it big from humble beginnings; some acknowledged some unofficial. The prominent among these include films on Neerja, MS Dhoni, Dhirubhai Ambani, Sachin Tendulkar, Milkha Singh, Silk Smitha, Capt Nanavati, Azharuddin, Phoolan Devi, Phogat sisters, Mary Kom and just about every pre-independence political leader and freedom fighter.

    But, unless dramatised, these biopics don’t work. Compare with, for example, M S Dhoni: The Untold Story and Sachin: A Billion Dreams. While Dhoni worked with the viewers, Sachin was rejected. The reason was that Dhoni was scripted to appeal while Sachin went on the lines of a documentary.

    Secret Superstar is not a biopic but goes on the same lines of one and one wishes it had taken cue from films like Dhoni or Mary Kom where fighting the odds includes a lot of hurdles and not just one impractical father’s illogical angry outbursts.

    Secret Superstar is the story of a teenaged Vadodara girl from a Muslim family though the film makes no reference to her community throughout the film. The character of Zaira goes to a co-ed school, which the makers don’t care if it comes across as English, Gujarati or Hindi medium.

    Zaira aspires to be a singer. Her mother, a supressed wife, had bought her a guitar when she was six. Zaira strums on the guitar when her father, played by Raj Arjun, is not around for he lives with the ghosts of Aurangzeb. Zaira can go to a co-ed school, mingle with boys, burkha is never forced on women of the house, it is just that she can’t cultivate her hobby.

    Since Raj Arjun works in Saudi Arabia, to the relief of Zaira and her mother, played Meher Vij, he is away 11 months a year and they can live normal lives. Zaira has to give an outlet to her talent without letting her father know about her exploits. Meher Vij, always by her side, sells an ornament to buy Zaira a laptop.

    Secret Superstar is also a teenage love story on the side. He classmate, played by Tirth Sharma, loves her and is always ready to go out of his way to help her. Zaira’s journey starts with Meher Vij and Tirth by her side. She decides to sing and post her videos on Youtube hidden behind a burkha hoping for her songs to work and be noticed. Her identity on Youtube is Secret Superstar.

    Youtube plays one of the characters in this film as it may have been a part of many others stories too since its inception in 2006. Zaira is an overnight sensation on the social media and is also praised by film stars and others but, mainly, by a cranky music director played by Aamir Khan.

    Zaira, the social media sensation, and Aamir Khan, on the last lap of his creativity, join forces and Aamir manages to create a new singing superstar out of Zaira in the process reviving his own career.

    Secret Superstar has a predictable story that has been turned and twisted at whim. Glitches are left to pass throughout. The producer’s reputation for minor details is missing here. The first half is designed to be negative where one man is cast out of a 1960 family social film in Raj Arjun.

    With fair dialogue, average production values, the film has decent cinematography. For the kind of theme and script the film handles, its 150-minute duration is telling on the viewer. For a musical about launching a new singing talent, the film’s musical score is lacking.

    While Zaira carries the film on her shoulders, she is well supported by Vij and Sharma. Arjun is effectively terrorising. Aamir has made a caricature out of the music composer that he plays wearing gaudy T shirts tucked in jeans, the kind of costume tapori hero used to wear in 1970s films to cater to the what was described as ‘frontbenchers’. His execution of the role borders on buffoonery.

    Secret Superstar comes across as a patchy film riding on the name of Aamir but hoping for the Diwali weekend to salvage it.

    Producers: Aamir Khan, Kiran Rao.

    Director: Advait Chandan.

    Cast: Aamir Khan, Zaira Wasim, Meher Vij, Tirth Sharma, Raj Arjun, Kabir Sajid.

  • Tendulkar’s Smaaash acquires SVM Bowling and Gaming

    Tendulkar’s Smaaash acquires SVM Bowling and Gaming

    MUMBAI: Smaaash, a sports-based virtual entertainment company co-owned by Sachin Tendulkar, has acquired a 100 per cent stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited.

    Fractal Capital acted as the sole advisor to Smaaash for the PVR bluO and SVM deals.

    The new acquisition will add 13 centers to Smaaash’s blueprint in India, across Hyderabad, Mysore, Madurai, Vijaywada, Mangalore and Pune, and Smaaash will introduce its signature games at all locations.

    The deal is a part of the national growth strategy, and Smaaash will now be present in 26 centers across 13 cities in India, besides the one in the Mall Of America – the largest mall in the US.

    SVM’s strategy in Tier B and C towns and cities is what attracted Smaaash to the proposition, and theirstrong market relationships and customer-focused approach present a fantastic geographic, strategic and cultural fit for Smaaash.

    Smaaash Entertainment founder and chief imagination officer Shripal Morakhia said, “Our endeavour is to provide aspirational active experience and sports throughout India, whether it is a big metropolis or a small town. We are totally committed to “un-pause” the play button of all Indians. As consumer behaviours and expectations continue to be reshaped by experiences, we are sure that SVM’s infrastructure, coupled with Smaaash’s leadership in innovation will make this association unlock transformational synergies in the gaming space.

    SVM chairman Vijayender Tulla said, “The gaming and entertainment business will benefit greatly from consolidation, as the scale significantly enhances operational efficiencies and brand value.

    The transaction would enable us to focus more on our malls, multiplexes and medical sector businesses. I have been invited to be part of Smaaash Board.”

  • Sony to simulcast Sachin film across 7 channels in 5 languages on I-Day

    MUMBAI: This Independence Day, Sony Pictures Networks (SPN) will simulcast the inspirational tale of India’s greatest ever sports icon, Sachin Tendulkar with the film ‘Sachin: A Billion Dreams’.

    In an endeavour to truly go beyond the ordinary, the film will be a multi-lingual telecast across seven channels of the network in five languages, so that viewers can connect with the film in their preferred language.

    Hitting airwaves on 15 August at 8:00 p.m. viewers can watch the film on Sony MAX and Sony MAX HD in Hindi, Tamil & Telugu, Sony MAX2 in Marathi, Sony PIX, Sony PIX HD, Sony SIX and Sony SIX HD in English.

    Reaching out to over 700 million viewers in India, SPN will bring the country together on Independence Day by striking an emotional chord with fans of SPN’s ambassador for sports Sachin Tendulkar.

    Directed by Emmy-nominated British filmmaker James Erskine and produced by Ravi Bhagchandka, this is a biographical film which captures Tendulkar’s cricket and personal life in detail, as well as reveals few aspects of his life which have never been heard of or seen before.

    The movie features real footage, including clips from his matches and interviews with colleagues and family and present day stars including Virat Kohli and Mahendra Singh Dhoni. The biopic also marks the acting debut of the master blaster.

    Tendulkar said: “The viewers have lived every moment of my 24 years on the field with me but no one knew what was going on in my head. They might know my scores and recall every ball but this movie will help them get inside my brain and know what I was feeling during the lows and highs. The movie will reveal my relationship with my family and also give the fans a glimpse into my personal life through my real-life family footages.”

  • How brands are reaching out to wide PKL audience

    MUMBAI: The fifth season of PKL has commenced. The new season is touted to become the one of the biggest league tournament as one sees attraction from many brands as sponsors and partners on board supporting different teams and will feature 136 matches spread across a time period of 13 weeks across 11 states.

    The title sponsor is Vivo followed by associate sponsors — TVS Motors, Bajaj Electricals, Mutual Funds and Gillette Mach3 Turbo. Other partners on board are — Nissin Foods, Royal Challenge sports drink RR Kabel.

    Bengal Warriors owned by Birthright Games & Entertainment is powered by Future Group- Big Bazaar with a number of partners such as FBB, Golden Harvest, Tasty Treat and Koryo.

    Bengaluru Bulls owned by WL League has ARMR sporting gear as the apparel partner. The team has roped in sponsors such as Kotak Mahindra Bank, agri brand Golden Harvest, low-cost airline Air-Asia India and family networking application Life360.

    Dabang Delhi K.C is owned by DoIT Sports management India founder Radha Kapoor Khanna sponsors of which are not specified yet.

    Gujarat Fortunegiants owned by Adani Group chairman Gautam Adani have pulled Fortune edible oil, Jivraj 9 tea, Simpolo Ceramics and Fogg as its sponsors. HET Graphics, Radio Mirchi 98.3 and Columbia Asia are its partners.

    The new team Haryana Steelers is owned by JSW sports and the franchise has signed on Kent RO and Exide Industries’ Dynex Batteries as principal sponsors and Valvoline as associate sponsor, respectively.

    Jaipur Pink Panthers which is owned by Abhishek Bachchan has Finolex Cables as the title sponsor, and Cycle Agarbatties and Kalyan Jewellers as associate sponsors. The franchise is powered by Lux Cozi and its patners are — Paytm, Insider.in and Dida.

    Defending champions Patna Pirates owned by Mukand Infinite MD & co-chairman Rajesh Shah has roped in Birla Gold Premier Cement as the principal sponsor and has H&R Johnson and Supreme Plastics as associate and co- sponsors, respectively.

    Puneri Paltan owned by Insurekot Sports has Force Motors as the principal sponsors and Kirloskar Pumps, Maxo Genius as the co-sponsors. Its kit partner is Equio.

    The Tamil Thalaivas franchise is owned by Iquest Enterprises (Consortium) & Blasters Sports Ventures. Sachin Tendulkar has teamed up with the serial entrepreneur N. Prasad as the co-owner of this franchise.

    Telugu Titans is owned by Veera Sports’ Srinivas Sreeramaneni and powered by TVS Tyres. Sponsors and partners are, Greenko, Gem paints and Radio City 91.1 FM.

    U Mumba franchise is owned by Swades Foundation founder Ronnie Screwvala. The team has signed on pain relief brand Nise Gel, men’s underwear brand Amul Macho and luggage maker American Tourister. UP Yoddha owned by GMR league games has roped in Tata Motors as its official sponsor.

    TVS Srichakra Ltd director P. Vijayaraghavan said, “This association is an ideal platform for us to expand our reach and we are confident of elevating our brand recall to a much larger audience.”

    This year, the level of excitement gets even bigger and by partnering with Telugu Titans, TVS Tyres gets to expand its horizons far and wide in various forms be it extensive in-stadium branding or memorabilia signed by the players along with other prominent merchandise and freebies.

    H&R Johnson  executive director & CEO Joydeep Mukherjee said, “We at H&R Johnson have been constantly exploring various alternative platforms to connect with Indian consumers. In today’s fast changing consumer preference, an association with a leading Sports platform like this which has seen huge growth in reach and viewership across the past four seasons significantly helps brands build lasting emotional bonds with consumers.”

    Patna Pirates CEO Pawan Rana  said, “We are delighted to collaborate with a leading brand in the tiles and lifestyle solution space that holds a great legacy of six decades now and look forward to a great season on and off the field.”

    Through partnership with PKL 5, all the brands are getting worthwhile visibility. The association will also be supported with on-ground branding and collateral along with promotional initiatives.

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  • Sony ropes in Tendulkar as it rebrands sports portfolio, adds two HD channels

    MUMBAI: Sony Pictures Network is all set to rebrand its sports portfolio, including ESPN. SPNI’s bouquet of sports channels includes TEN 1, TEN 2, TEN 3 and Sony 6, which are set to see significant changes.

    SPNI has also roped in Sachin Tendulkar as its brand ambassador for sports. Sony has grouped its sports brands under the business vertical — Sony Pictures Sports Network (SPSN).

    With the addition of two HD channels, Sony TEN 2 HD and Sony TEN 3 HD, 11 channels dedicated to bringing the best domestic and international sporting action to viewers, Sony reinforces its position as one of the largest broadcasters of sports in the Indian sub-continent.

    Programming break-up of 11 channels comprising five SD and six HD channels:

    Sony 6 and Sony 6 HD —– Cricket

    Sony TEN 1 & Sony TEN 1 HD: Wrestling entertainment

    Sony TEN 2 & Sony TEN 2 HD: Football

    Sony TEN 3 & Sony TEN 3 HD: Sporting events in Hindi

    Sony ESPN & Sony ESPN HD — International sports

    Sony TEN Golf HD —— Non-stop golf action

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    FIFA U-17 draw: Hosts India to take on U.S. in Delhi

    U-20 & U-17 FIFA ’19 bidding for host launched, Sony to telecast U-17 in seven countries

  • BCCI appoints Shastri as head coach, Zaheer & Dravid as consultants till World Cup ’19

    MUMBAI: The BCCI has announced the appointment of Ravi Shastri as the head coach, Zaheer Khan as the bowling consultant and Rahul Dravid will be the overseas batting consultant (test cricket) for the Indian cricket team.

    As part of the process for selecting the head coach, the Cricket Advisory Committee comprising Sachin Tendulkar, Sourav Ganguly and VVS Laxman conducted the interviews and recommended these appointments in the best interest of the Indian cricket. The term of the appointments will be till the World Cup 2019.

    Shastri has been the Team Director in the past, and brings with him a wealth of experience, both as player and as coach.

    Khan is a contemporary cricketer who assumed the mentoring role to a young fast bowling unit even during his playing days with India. His inputs will be of immense value to our young fast bowlers, who have shown tremendous potential in the last couple of years.

    As the Indian team is to play Test cricket overseas in the next two years, Rahul Dravid’s expertise as batting consultant will be immensely helpful for youngsters.

    The Board appreciates the contribution of the Cricket Advisory Committee – Sachin Tendulkar, Sourav Ganguly and VVS Laxman for recommending these appointments which will take Indian Cricket to greater heights.

  • Livpure RO TVC featuring Sachin Tendulkar goes on air

    MUMBAI: A clean source of water is the primary requirement for any household. With the onset of monsoon safe drinking water is of utmost important so that we can protect ourselves and our families from various water borne diseases. Making this its sole objective, Livpure, a leading brand in water purification industry in India has come up with Livpure Smart RO water purifier.

    The 25 seconds TVC revolves around Sachin’s concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations. After all, if all the future Sachin’s fall prey to the health hazards of impure water, who will play for the country? And as a bigger message, Sachin urges the entire nation to protect these young dreams by giving them access to clean drinking water, thus encouraging the nation to use Livpure RO water purifier.

    The concept of the film comes from the insight of how consuming impure tap water, has led to in numerous health problems in India. And for kids, who are the most vulnerable, these health hazards directly affect their ability to pursue their dreams. As a result, India is losing a lot of potential talent that could’ve contributed to making the nation great. Thereby, the ad campaign highlights the importance of pure drinking water to safeguard the dreams of future India.

    Livpure director – marketing Sushil Matey commented that the entire communication in the water purification space is rather generic. We wanted to educate all by making a larger statement that consumption of impure water leads to chronic illnesses & hence limits the growth potential of India as a nation. Sachin is being used as a protagonist to urge nation to drink purified water.

    Famous Innovations founder & CCO Raj Kamble stated: “More than just creating a good ad, we wanted to create a compelling movement, focusing on a topical societal issue – kids not being able to fulfil their dream because of impure drinking water. The end phrase ‘Come-on India, Livpure’ is a clarion call by Sachin.”